01/01/2010 LO GO STA N DARDS MANUAL AND APPLICATION

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1 01/01/2010 LO GO STA N DARDS MANUAL AND APPLICATION

2 PRIMARY LOGO Univers Extra Bold Oblique PANTONE 200 PANTONE 289 C -24% M-96% Y -55% K -11% C -100% M-64% Y -0% K -60% R -168 G-12 B -52 R -0 G-42 B -92 H- 344 S- 92 B - 83 H- 213 S- 100 B - 36 Univers Extra Bold Oblique Minimum Size 7/8 or.875 wide.875 wide ACCEPTABLE LOGO USAGES reversed out of black When placed on PMS289 Background When placed on PMS200 Background B/W POSITIVE B/W NEGATIVE Add white rule in reverse applications and any application where you place the logo on any colored surface. Never remove the white rule from any componet. reversed out of PMS289 reversed out of PMS200 PMS289 PMS289 ALL PMS289 ALL PMS200 ALL BLUE REVERSED ALL RED REVERSED Text converts to all-white in reverse applications. 2

3 UNACCEPTABLE LOGO USAGES DO NOT TILT LOGO IN REFERENCE TO OTHER ITEMS. DO NOT STRETCH LOGO OUT OF PROPORTION. DO NOT SCREEN LOGO. DO NOT REVERSE PARTS OF LOGO OR PLACE ON COLOR FEILD WITH NO WHITE RULE AROUND ICON. DO NOT ALTER COLORS OR ORDER OF COLORS. DO NOT CONVERT COLOR MARK TO GREYSCALE. 3

4 Other primary logo usages PRIMARY LOGO PRIMARY LOGO - AQUATHLON AQUATHLON The USA Triathlon logo has been designed to also function as the primary mark for sports outside of the realm of standard triathlon, substituting the second text line with the appropriate designation. For these circumstances, a primary logo protocol has been developed to tailor the marks for each sport. Each of these marks are presented in full color, but have the same standard presentations as the USAT primary logo as outlined on page 2. All of the same restrictions and specifications apply. PRIMARY LOGO - DUATHLON DUATHLON PRIMARY LOGO - WINTER WINTER 4

5 NEW USA SECONDARY LOGO 2010 NEW USA SECONDARY LOGO The use of the USA Triathlon secondary logo is designed with secondary plus programs in mind, such as Board of Directors, Certified Race Director, sanctioned event, Gold Partner or National Staff to name a few. Please note these logo versions are already designed; you can apply to recieve yours (see request for use form). The secondary logo was also added as a use option for those times when a horizontal placement is preferred over a stacked logo to meet the placement needs on various hard and soft good items. Again the USA Triathlon secondary logo can only be used after you have submitted your request for use form and it has been approved by the Manager of Creative Services.

6 SECONDARY LOGO (LIMITED USE) Univers Extra Bold Oblique (Horizontal not stacked with Icon separating USA and Triathlon with overlapping) PANTONE 289 C -100% M-64% Y -0% K -60% R -0 G-42 B -92 H- 213 S- 100 B - 36 PANTONE 200 C -24% M-96% Y -55% K -11% R -168 G-12 B -52 H- 344 S- 92 B - 83 Minimum Size tall 3 wide ACCEPTABLE LOGO USAGES ALL PMS289 ALL PMS200 Add white rule in reverse applications and any application where you place the logo on any colored surface. Never remove the white rule from any componet. Text converts to all-white in reverse applications. ALL RED REVERSED ALL BLUE REVERSED 6

7 Primary logo plus usages GOLD SPONSOR CERTIFIED COACH BOARD OF S NATIONAL STAFF OFFICIAL CLUB CERTIFIED OFFICIAL SANTIONED EVENT CERTIFIED MULTISPORT RETAILER For specific events or designations, a second line of text may be added (in PMS289) to the primary logo separated with pt pms200 rule as is outlined. Any such third tier marks will require an approval process by Creative Services. In the rare occasion when space is limited (ie. a race belt or ink pen) and a horizontal format is a better fit, this format can be provided when you provide a detailed explanation with your application. These are few examples of third tier logomarks and if you don t see your specific need please inquire as the existing your logomark. Each of these logomarks are presented in two color and have the same presentations as the USAT primary logo as outlined on page 2. These logos are available in B&W, Reversed (white), all PMS289 and all PMS200. EPS formats are bets for printing and jpgs are better suited for online or presentations. All of the same restrictions and specifications apply. 7

8 EXAMPLES OF UNACCEPTABLE USE Primary logo plus usages INTERNATIONAL COACHING CONFERENCE THE ART AND SCIENCE OF, INTERNATIONAL COACHING CONFERENCE 2006 THE ART AND SCIENCE OF, INTERNATIONAL COACHING CONFERENCE 2006 Never add more than one line of text, more than four descriptor words to the primary logo. If this is something you need done, the USA Triathlon Creative Services team can recommend a few other creative formats for this need. 8

9 Regional logos For specific regional designations a second line of text will be added (in PMS289) to the primary logo separated with pt pms200 rule as is outlined. Any such third tier marks will require an approval process by Creative Services. In the rare occasion when space is limited (ie. a race belt or ink pen) and a horizontal format is a better fit, this format can be provided when you provide a detailed explanation with your application. These are few examples of third tier logomarks and if you don t see your specific need please inquire as the existing your logomark. Each of these logomarks are presented in two color and have the same presentations as the USAT primary logo as outlined on page 2. These logos are available in B&W, Reversed (white), all PMS289 and all PMS200. EPS formats are bets for printing and jpgs are better suited for online or presentations. All of the same restrictions and specifications apply. 9

10 LETTERHEAD 5/8" 1/2" 1365 Garden of the Gods Road, Suite 250 Colorado Springs, CO p f usatriathlon.org 2" F. Skip Gilbert. Executive DirectorUSA Triathlon 1365 Garden of the Gods Road, Suite 250 Colorado Springs, CO Dear Sirs, Enclosed for your review are the minutes of the last 1365 Garden Board of the Gods Road, Meeting.. Suite 250 usatriathlon.org Umpteen bureaux marries two trailers, because Phil ran away, even though umpteen partly irascible elephants sacrificed Minnesota, however two obese mats tickled slightly bourgeois bureaux. The poisons lamely towed Dan. F. Skip Gilbert. Executive DirectorUSA Triathlon 1365 Garden of the Gods Road, Suite 250 Colorado Springs, CO Santa Claus partly cleverly sacrificed five Macintoshes. Pluto comfortably towed two lampstands. Five very Dear Sirs, obese mats grew up slightly easily. Umpteen Klingons gossips. Santa Claus ran away drunkenly, yet Kermit Enclosed for your review are the minutes of the last Board Meeting.. auctioned off tickets, because five irascible subways partly easily kisses umpteen wart hogs. Two progressive 1" Umpteen bureaux marries two trailers, because Phil ran away, even though umpteen partly irascible elephants sacrificed silly Minnesota, televisions. however two obese mats tickled slightly bourgeois bureaux. The poisons lamely towed 1" poisons comfortably sacrificed extremely Dan. Santa Claus partly cleverly sacrificed five Macintoshes. Pluto comfortably towed two lampstands. Five very obese mats grew up slightly easily. Umpteen Klingons gossips. Santa Claus ran away drunkenly, yet Kermit auctioned off Five irascible bureaux fights Phil. Umpteen tickets, because Jabberwockies five irascible subways gossips partly easily kisses quickly, umpteen wart even hogs. Two though progressive poisons bourgeois comfortablydwarves sacrificed extremely silly televisions. marries one very irascible Klingon. Bourgeois Jabberwockies tastes the lampstands. Five irascible bureaux fights Phil. Umpteen Jabberwockies gossips quickly, even though bourgeois dwarves marries one very irascible Klingon. Bourgeois Jabberwockies tastes the lampstands. Five subways sacrificed Dan. Silly Klingons Five subways ran sacrificed away, Dan. Silly but Klingons five ran purple away, but five purple botulisms grew up. The up. sheep The ran away sheep drunkenly. One elephant cleverly abused umpteen slightly angst-ridden wart hogs. Kermit laughed, however two obese ran away drunkenly. One elephant cleverly abused aardvarks easily umpteen tickled umpteen slightly Macintoshes, and two putrid televisions perused wart umpteen hogs. quixotic Kermit sheep, because laughed, Quark laughed. Chrysanthemums kisses the ticket. One mostly angst-ridden mat almost quickly bought umpteen ori- however two obese aardvarks easily tickled umpteen Macintoshes, and two putrid televisions perused fices. One schizophrenic pawnbroker abused umpteen trailers, however five lampstands untangles the partly progressive Klingon, even though umpteen sheep marries two very obese aardvarks. Botulisms tickled the irascible Macintosh, then one schizophrenic wart hog untangles the obese dwarf. Five quite schizophrenic Macintoshes grew up, however one partly angst-ridden mat untangles the speedy trailers, and two silly televisions towed five Klingons. Chrysanthemums kisses the ticket. One mostly angst-ridden mat almost quickly bought umpteen orifices. One schizophrenic pawnbroker abused umpteen trailers, however five lampstands untangles the partly progressive Klingon, even though umpteen sheep marries two very obese aardvarks. Botulisms tickled the irascible Macintosh, then one schizophrenic wart hog untangles the obese dwarf. One mostly angst-ridden mat almost quickly bought umpteen orifices. One schizophrenic pawnbroker abused umpteen trailers, however five lampstands untangles the partly progressive Klingon, even though umpteen sheep marries two very obese aardvarks. Sincerely, Colorado Springs, CO p f size: 8.5" x 11" paper: Classic Crest Avon Brilliant White 24 lb writing F. Skip Gilbert. Executive Director 10

11 BUSINESS CARDS Primary logo Primary Logo element used as a graphic element 9-point Calibri Bold 4-color Olympic Rings used with permission Member, U.S. Olympic Committee F. Skip Gilbert CEO/Executive Director office :: fax :: skip@usatriathlon.org Garden of the Gods Road, Suite 250 Colorado Springs, CO point Calibri Bold 7-point Calibri regular Secondary design element swim, bike, and run athletes set in stylized splatter graphic element Our mission is to encourage, support, and enhance the multisport experience in the United States USA Triathlon s mission statement stylized and set in various point sizes of Univers type face Secondary design element swim, bike, and run icons in PMS200 glass bubbles Printed full bleed in PMS289 Secondary design element Fueling the Multisport Lifestyle tag line set in stylized etched font size: 3.5" x 2" paper: Classic Crest Avon Brilliant White 80 lb cover 11

12 #10 Business Envelope 8-point Meta Plus Medium 5/8" 5/8" 1365 Garden of the Gods Road Suite 250 Colorado Springs, CO Garden of the Gods Road Suite 250 Colorado Springs, CO size: 9.5" x 4.125" paper: Classic Crest Avon Brilliant White 12

13 Web link logos All web link logos are to be placed on white or light backgrounds, with white channel around icon always present. Do not rotate, distort or alter colors or color order. Do not include with sponsor logos, or use as reproduction artwork for any printed materials. Minimum size 75 pixels wide, or

14 CLOTHING: Shirts Maximum size for back of shirt Maximum size for front of shirt NOTE: Primary logo placement on clothing. Minimum size for logo should be no less than 2 wide (this will allow for the sew out for the word and the Stars to be legible)

15 CLOTHING: Shirts Secondary icons/text lines can be placed on front left sleeve or back collar no larger than 4.5 wide. Primary logo placement on clothing: front right chest no larger than 3.5 wide. (second options: see next page for other allowable options) 15

16 CLOTHING: Shirts 2 color primary logo on blue, red, dark or light colored shirts one color primary logo on dark colored shirts one color primary logo on light colored shirts NOTE: This are just samples of light/ dark colors and how to use the USA Triathlon logo on these colors. Your colors may vary and if you have any questions, please call the USA Triathlon Creative Services team. 16

17 Primary Disciplines CLOTHING: Shirts AQUATHLON DUATHLON WINTER 2 color Primary logo placement on clothing: Shown here with USA Triathlon s Aquathlon, Duathlon and Winter Triathlon. Agian front right chest no larger than 3.5 wide (First option:2 color with white rule, see page 16 for other allowable color options). 17

18 CLOTHING: Shirts When secondary icons/designs are used on front of shirt Primary logo should be placed on front left sleeve or back collar 2 wide. (this will allow for the sew out for the word and the Stars to be legible). First option is the 2 color with white rules. See page 16 for secondary color option for light and dark colored shirts 18

19 Primary plus logo CLOTHING: Shirts Maximum size for back of shirt Maximum size for front of shirt 3 3 NOTE: Primary logo placement on clothing. Minimum size for logo should be no less than 2 wide (this will allow for the sew out for the word and the Stars to be legible)

20 Primary plus logo CLOTHING: Shirts 2 color primary logo on blue, red, dark or light colored shirts. Please note, if need be the rule and added title can be changed to all white for better legibility one color primary logo plus on dark colored shirts one color primary logo plus on light colored shirts 20

21 Primary and primary plus logo CLOTHING: Hats 2 color primary logo placed on front of hat.secondary color options seen on page 16 also apply to hats 2 color primary plus logo placed on front of hat. Secondary Color options seen on page 20 also apply to hats 21

22 Primary and primary plus logo HARD GOODS: Misc. 2 color primary or secondary logo can be used with permission when the aread for screen printing is limited (less then 1 ) approximately 5.5 approximately.5 NATIONAL STAFF If the product is a light color the a white version can be used NATIONAL STAFF If the product is a dark color the a white version can be used NATIONAL STAFF Another example of this would be a race belt (when you fill out the application for use please indicate your product and the Creative Services team can help you with this process) 22

23 USA L OGO STANDARDS USA Trademark Usage Guidelines These Guidelines govern the use and reproduction of all USA trademarks and logos. USA employees, members, constituents and partners with permission may use USA s trademarks and logos in accordance with these Guidelines. Use of USA trademarks and logos other than in accordance with these Guidelines is a violation of the organizations rights and is prohibited. USA reserves the right to revise these Guidelines from time to time, without notice. IMPORTANCE OF USA NAME AND TRADEMARKS The USA corporate name, the USA logos and other USA trademarks and service marks (collectively, the USA Marks ) are important elements of USA s identity and symbolize many valuable aspects of our organization, including our brand identity and good will. The USA Marks are widely recognized, positive industry symbols and help to identify our organization and its various services and products and our commitment to improving and developing the sport of triathlon. USA members and constituencies are encouraged to collectively help us build our brands in accordance with these guidelines. USA s mission is to promote, develop and effectively govern the sport of triathlon. USA uses different trademarks and logos to identify its various products and services. When we represent these products, we do so in a consistent manner and associate the product name to the USA brand to reinforce the brand identity. The USA Marks are available for use on a case-by-case review basis by members, constituents and partners for a variety of marketing and educational purposes. Opportunities include product packaging, signs and graphics, advertising, press releases, Web pages, presentations, technical documentation and more. This document provides the basic guidelines with which to ensure consistency. Once granted access to the USA Marks you are not allowed to give it out. REQUESTS FOR USE USA members and others interested in using USA Marks for appropriate marketing and educational purposes should submit a written request to use USA Trademarks. All requests for use of USA Marks will be reviewed on a case-by-case basis. Actual usage of the Marks will also be reviewed on a case-by-case basis. USA LOGOS The USA Marks that are graphic logos are the visual representations of the organization. Each represents USA and its standards in a unique way to customers and to the public. As a symbol, each Mark is an important vehicle for establishing presence and identity. Use only official USA Artwork - Do Not Re-Design any Artwork or Logos Where you choose to use both your own unique company identifier(s) or graphic style along with the USA identity (logo) system, your business identity must be presented as a separate and distinct element. Use the Style Guide for USA Trademarks and Logos The USA marketing department can supply a simplified logo graphic format of an USA logo for use on merchandise or marketing incentives. PROPER USAGE OF USA TRADEMARKS AND LOGOS Unless you have express, prior, written permission from USA : Do not use USA Marks in any manner, except in making objectively truthful, factual references to USA and the specifications provided by USA. Do not use USA Marks as all or part of a product name or in or on any product, packaging, labels, advertisements, press releases, marketing materials, web pages, trade show materials, or any other materials. Do not use USA Marks in any manner that might be understood to suggest an association with or sponsorship by USA, nor an endorsement (express or implied) by USA of a training program, seminar series, product or service. However, USA Marks may be used as part of a truthful statement that a company is USA Partner. Do not attempt to claim trademark rights in any USA Mark by using or registering an USA Mark as all or any part of a product or service name, trademark, service mark, logo, domain name, trade name, or doing business as name (d/b/a). Do not use USA Marks in any fashion that could result in a likelihood of confusion between USA products and services and the goods and services of any other entity. Always use USA Marks consistently and distinctively, distinguishing our marks from other words in the text in some way. This distinction includes capitalizing all letters in the trademark, except in cases where the mark specifically includes mixed-case letters, using initial caps or initial caps with quotation marks, using italics, boldface, underline, or color. Do not abbreviate trademarks or use only a portion of a mark. Do not refer to a product or service as being USA Certified or Official USA except with prior written permission from USA. USE OF, AND PROPRIETARY NOTICES Trademarks and Registered Trademarks - Many of USA s Marks are registered, trademarks. Use the symbol to indicate a registered trademark and the symbol to indicate a common-law trademark. Symbols On Printed or Electronic Material - Always use the or symbol (as appropriate) with the first and the most prominent appearance of an USA Mark in a particular piece of printed or electronic material. If this is done, it is not necessary to use the symbol with subsequent appearances of the USA Mark in the same piece of material. Symbols On Web Sites and Web pages - Always use the or symbol (as appropriate) on the first and most prominent appearance of an USA Mark on a web site home page, each top level web site page, and on all web site pages that are externally linked. Proprietary Notices - Each document or other piece of material (e.g., marketing materials, white papers, advertisements, press releases, brochures, invoices, and web site pages) and products (or their packaging, containers or labels) that use an USA Mark should contain a legal line in the following form: USA and the USA LOGO are registered trademarks or trademarks of USA Triathlon in the United States and/or other countries. o I understand and agree to the USA logo guidelines. Signature Date Name Phone Number Member# 01/01/2010

24 1. USA Triathlon has developed a corporate mark and associated marks. In an effort to insulate USA Triathlon from abuse or misuse of these marks, we are asking all those who desire to use the logo for any purpose to complete the following form prior to moving forward. Please note, if you are a Race Director please do not use this form contact sanction@usatriathlon.org for logo approval information. If you have any questions about the logo, its application, or this new process, please Heidi Herboldsheimer at heidi@usatriathlon.org. Please fax or your application to USA Triathlon National Office at , heidi@usatriathlon.org attention Heidi Herboldsheimer. Once your certification expires, the USA Triathlon logo may not be used unless certification is renewed. If any clothing is being produced with the USAT logo, it will need to be approved (via or actual samples) by Heidi Herboldsheimer before being printed. Please use the approved USAT mark on all items produced going forward. Please allow 48 hours turnaround time for approval. Thank you! Contact Information USA Triathlon Logo AppLICATION Name address Phone number 2. Organization Position Choose USAT affiliation & LOGO STYLE Color b/w q Certified Coach q Color q B/W q White Text q White Outline q White (Reversed) q JPG q EPS q PDF q Special Requests: q Official Club q Color q B/W q White Text q White Outline q White (Reversed) q JPG q EPS q PDF q Special Requests: q Certified Multisport Retailer q Color q B/W q White Text q White Outline q White (Reversed) q JPG q EPS q PDF q Special Requests: q Certified Official q Color q B/W q White Text q White Outline q White (Reversed) q JPG q EPS q PDF q Special Requests: q Regional Federations q Color q B/W q White Text q White Outline q White (Reversed) q JPG q EPS q PDF q Special Requests: White outline White (reversed) 3. MULTISPORT LOGOS q Aquathlon q Color q B/W q White Text q White Outline q White (Reversed) q JPG q EPS q PDF q Special Requests: q Duathlon q Color q B/W q White Text q White Outline q White (Reversed) q JPG q EPS q PDF q Special Requests: q WINTER q Color q B/W q White Text q White Outline q White (Reversed) q JPG q EPS q PDF q Special Requests: q AquaBIKE q Color q B/W q White Text q White Outline q White (Reversed) q JPG q EPS q PDF q Special Requests: 4. The items on which the marked USA Triathlon logo is being placed is: q Being Sold q Not Being Sold 5. The items on which the aforementioned USA Triathlon logo is being placed are: q Regional Federations Board of Directors q Color q B/W q White Text q White Outline q White (Reversed) q JPG q EPS q PDF q Special Requests: q Region q Please specify region q Color q B/W q White Text q White Outline q White (Reversed) q JPG q EPS q PDF q Special Requests: Attach an explanation if you will be placing additional text next to a USA Triathlon mark. Please note: The logos are trademarked by USA Triathlon. Any alteration of these logos including but not limited to changing their coloring or wording will constitute a violation of this trademark and could subject you to penalties by USA Triathlon. If you desire placing any text next to these marks, please indicate such on this form Garden of the Gods Road, Suite 250 Colorado Springs, Colorado Phone: Fax:

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