M6 Group. Merrill Lynch TMT Conference. 7 June 2006

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1 M6 Group Merrill Lynch TMT Conference 7 June

2 Overview 2005 Reminder Jan May 2006 Audiences Q Revenues and advertising trends DTT New growth drivers Conclusion 2

3 2005 key Group financial results M +6.4% 1274,7 1197, ,9 1012,2 +6.0% +6.7% 786,5 737, % +21.3% 248,6 +3.9% 258,4 184,8 552,2 186,1 600,4 +8.4% 212,0 229, ,4 221,1 208, ,8 242, ,6 128, ,9 156, ,1 Turnover Programming costs Other operating expenses Chiffres d'affaires Coût de grille Autres charges opérationnelles EBITA EBIT EBITA EBIT Résultat net part du Net Profit Group groupe share 3

4 2005 financial year highlights Record audiences 19.1% < 50 y.o housewives audience share 12.6% 4 + y.o. individuals audience share M6 progresses in its commercial targets Advertising performance in a stable market at % (gross data) % Advertising revenues growth 23.2% Market share (gross data) pt < 50 y.o housewives Controlled programming costs pt 4 + y.o. individuals pt y.o individuals Thematic channels M6 market share gain basis points M Progression limited to + 3.9% with record audience increases Launch of new channels Pay TV TPS Canal+ Group agreement Net cost of DTT (excl TPS) 13.0 M in 2005 (incl. W9 result) vs. 1.3 M in e costs : 16 M Launch Commercial success with 300,000 subscribers (at 21 February 2006) EBITA M 1.8 Acquisitions Mistergooddeal Internet destocking site Citato Free monthly aimed at y.o SNC Films catalogue 4

5 Overview 2005 Reminder Jan - May 2006 Audiences Q Revenues and advertising trends DTT New growth drivers Conclusion 5

6 M6 : Housewives<50 audience share still at a very high level after 2005 records WeekS 1 to 21 Hwives <50 years old audience share in % Other TVs 6

7 2006 : New records for M6 Prime Time attracting more than 5 million viewers (+4 y-o) Prime Time attracting more than 4 million viewers (+ 4 y-o) Powerful Prime Time (more than 4 million viewers) are more and more frequent night out of 5 1 night out of 4 1 night out of 3 Source: Médiamétrie Weeks 1 to 21 7

8 Large audience successes on all targets 34.3 Average audience of the time slot ( ) Season 1 Season 2 Season 3 Season DESPERATE HOUSEWIVES (first 2 weeks) M M M 3.9M 3.1M + 4 y-o H<50 y-o Nouvelle Star Season 4 tops new records million viewers vs. Season million viewers vs. Season thd viewers vs. Season y-o H < 50 y-o 4-34 y-o Desperate Housewives The event (first FTA broadcast) 5.2 million viewers (average audience) M6 first channel on the 4 34 y-o target 8

9 US series : an audience driver for more powerful nights Season average NUMB3RS (PRIME TIME) 24.9 Season average MEDIUM (PRIME TIME) M 3.1 M + 4 y-o H<50 +4 y-o H<50 Season average Season average NIP / TUCK (2d half of evening) Season average SMALLVILLE (PRIME TIME) NCIS ENQUÊTES SPECIALES (PRIME TIME) M 3.1 M 4.3 M + 4 y -o H<50 +4 y - o H<50 +4 y-o H<50 9

10 Enlargement of M6 s audience Evolution of channels audience profile jan-apr 2006 and point evolution (jan-apr 2006 vs jan-apr 2001) Source: Téléreport/Médiamétrie janv-apr 2006 vs janv-apr All TVs 4-24 y-o y-o >50 y-o 10

11 Coming next in June FIFA World Cup matchs live on M6 featuring : 3 prime-times (including Brazil-Croatia) 4 second round games 2 quarter finals The summer drama «Laura» M6 first step in a popular programme style A complementary strategy to be more federative 11

12 Overview 2005 Reminder Jan - May 2006 Audiences Q Revenues and advertising trends DTT : First audiences New growth drivers Conclusion 12

13 Q sales : a strong growth +15.7% in M M % M +8.1% on a constant scope 47.3 Discontinuing activities (TPS) % Diversification and audiovisual rights % % on a constant scope Digital channels % 16.5 Advertising revenues % Q Q

14 Breakdown of revenues by segment Digital channels 4.7% Discontinuing activities 15.2% Free-to-air 50.2% Digital cha nnels 4.6% Discontinuing activities 13.3% Free-to-air 43.3% Diversification and audiovisual rights 29.9% Diversification and audiovisual rights 38.8% Q Q The beginning of 2006 highlights : the dynamism of existing activities (digital channels, audiovisual rights) and the strong growth of new activities in diversification (M6 Mobile by Orange, Distance Selling) 14

15 M6 outperforms the TV market Gross figures : 1 January 28 May 2006 vs 1 January - 28 May 2005 The FTA advertising market is up by : +6.5% 1 Jan - 28 May 2006 vs 1 Jan -28 May 2005 TV ad market share and changes 1 Jan 28 May 2006 vs 1 Jan 28 May 2005 Gross TV ad spends 1 Jan -28 May 2006 Change 1 Jan - 28 May 06 vs 1 Jan -28 May M +6.6% 23,5% (unch.) 456 M 47.7 M +6.0% +4.4% 2,1% (-0.1 pt) 54,3% (+0.1 pt) M +6.8% 20,3% (-0.1 pt) Source : TNS Media Intelligence Gross data 15

16 Average strength of advertising screens 1 January 21 May 2006 vs 1 January 21 May 2005 M6 s advertising breaks average audience increases by +3% on housewives under 50 y-o Average GRP Housewives < 50 y-o full day stable +3% 6,3 6,3 stable +13.3% 3,3 3,4 2,2 2,2 1,5 1, Source : PopCorn France 2 and France 3 include CINEP 16

17 Sectors : M6 performance in line on Food & Health Beauty, underperforms on Household products Changes in expenditures and market shares (Jan April 2006 vs Jan April 2005) 1-Food M invested on all TV 2-Health & Beauty M invested on all TV 7-Household products 83.9 M invested on all TV TTV -4.7% -5.5% -10.6% -10.8% Change in expenditures Jan April 06 vs Jan - April 05-18% -31.9% Change in market shares Jan April 06 vs Jan - April 05 0 pt -0.3 pt -4.6 pts Market share Jan April 2006 MS 20.7% MS 26.6% MS 22.1% Source : Micromarché TNS Media Intelligence gross data Jan to April 2006 vs Jan April

18 Sectors : M6 outperforms on Telco, Beverages and in line on Services Changes in expenditures and market shares (Jan April 2006 vs Jan April 2005) TTV Change in expenditures Jan April 06 vs Jan - April 05 3-Telco M invested on all TV % +83.1% 10-Beverages 41.1 M invested on all TV +43.0% +22.8% 6-Services M invested on all TV +33.1%+32.9% Change in market shares Jan April 06 vs Jan - April pts +3.6 pt +0 pt Market share Jan April 2006 MS 32.1% MS 25.3% MS 17.3% Source : Micromarché TNS Media Intelligence gross data Jan to April 2006 vs Jan April

19 Overview 2005 Reminder Jan May 2006 Audiences Q Revenues and advertising trends DTT New growth drivers Conclusion 19

20 M6 audience share on Housewives <50 y.o increases in spite of fragmentation pt pt Other TVs - 3 pt +6.3 pt pt Mediametrie Weeks 1 to 21 Hwives <50 years old audience share in % pt 20

21 An effective strategy from 7 pm to midnight Breakdown of advertising expenditure by time slots (TTV 2005 data) Breakdown of M6 programme expenditure by time slots 7.3% 13.3 % 9.1 % 5.9 % 18.7% 45.5 % 10.0 % 50.4 % 12 midnight to 12 noon 12 noon to 2: pm 2pm to 5pm 5pm to 7pm 7 pm to 8:30 pm 8:30 pm to 12 midnight 6:30 pm to 8:30 pm 8:30 pm to 12 midnight 64.2% of advertising expenditure are concentrated on Access, Prime Time and the 2 nd half of the evening 60.4% of M6 programme expenditure are concentrated on Access, Prime Time and the 2 nd half of the evening 21

22 enabling M6 to offer the best opposition in this time slot M6 offers the best opposition to the DTT offer among all the major French TV terrestrial networks in prime time and audience share gains in the 2 nd half of the night - 3 % + 3 % - 7 % - 9 % Prime Time - 10 % - 16 % 2 nd nd half of the evening - 22% - 27% 31.7 M6 posts the 3 rd best prime time audience level for individuals 4+ y.o. equipped with DTT M6 posts the 2 nd best 2 nd half of night audience level for individuals 4+ y.o. equipped with DTT Individuals 4+ y.o. audience share equipped with DTT / Monday to Sunday, January 2006 Source: Médiamétrie, subscribed channels uniquely surveyed 22

23 Audience shares on +4 y-o equipped with free DTT Relevant performance of W9 with an audience share of 3.1% on +4 y-o equipped with free DTT (vs 2.7% in January 2006) W9 is one of the few channels in progress. 6,1 4,3 4,1 January 2006 January - March 2006 Audience share - +4 ans y-o equipped with free DTT 2,7 3,2 3,1 3,1 Average score from mondays to sundays 03h / 27h In % , ,4 1,2 0,7 0,5 0,5 Period: 1st quarter 2006 Source : Médiamétrie 23

24 Cumulated audience on +4 y-o equipped with free DTT W9 is the most attractive and popular channel among the new DTT channels. 40,0% 37,4% 37,1% 38,1% 38,0% 37,3% January 2006 January March ,5% 32,4% 31,3% 28,2% 27,8% 27,4% 25,7% Period: 1st quarter 2006 Source : Médiamétrie / Equipped households threshold 1 second 24

25 Overview 2005 Reminder Jan - May 2006 Audiences Q Revenues and advertising trends DTT New growth drivers Conclusion 25

26 Diversification and audiovisual rights : an increased contribution to sales and EBIT FY 2004 FY 2005 % change Q Revenues % % EBITA EBITA margin % 6.7 % 2005 highlights EBIT : 38.1 M (13.3 M gain on RTL Shop disposal) Except M6 Interactions, the contribution of all activities increased M6 Mobile and Mistergooddeal.com first contribution is positive > 300% % on a constant scope 2006 Mistergooddeal.com, M6 Mobile by Orange and growth of other existing activities should generate sales replacing at least 2/3 of TPS sales contribution 26

27 HSS Mistergooddeal: a fast-growing Distance Selling player Turnover ( M) Incl. MGD : M 23.3 Strong growth in the e-commerce market Average number of online buyers in 2005 Q3 Average number of online buyers in 2005 Q4 Average number of online buyers in 2006 Q % % on a constant scope Q Q million 13.4 million +26% vs.q million +31% vs.q Q sales up 77.9 % (+6.4% on constant scope) HSS revenues +6.7% Pursuit of infomercials growth Mistergooddeal.com registers a sustained growth (+56% vs +37% for the market) e-commerce growth driver Creation of multi-channel player with a critical mass 27

28 M6 Web revenues more than doubled Turnover ( M) 13.6 Turnover up 102.9% % Growth driven by: the success of the Group s websites and interactivity business Q Q M6 Mobile by Orange dynamism M6 Mobile by Orange subscribers announced on the 7th of June million subscribers goal within 3 years Launch of a new offer coming soon 28

29 Overview 2005 Reminder Jan - May 2006 Audiences Q Revenues and advertising trends DTT New growth drivers Conclusion 29

30 M6, combining innovation with a generalist status Channels perception by general public Innovation Relaxation, Show Knowledge, sobriety Source: Ipsos qualitative survey December 2005 Tradition 30

31 M6 Group strategic view Free to Air A generalist channel, with a new asset on free DTT Increased investments in sports, fictions, news Digital channels A complementary offer Ensure the best distribution and exposure Diversification and audiovisual rights Capitalising on a strong brand to develop complementary activities (targets, audiences, customers,..) Organic growth and acquisitions Secure content sourcing DELIVERING MASS AUDIENCES DELIVERING TARGETED AUDIENCES DELIVERING MULTIMEDIA AUDIENCES Control of powerful and federative contents available on both traditional and new supports Monetisation of audience share Increased advertising market share for incremental revenues and profits 31

32 The accelerating pace of new technologies and business models to access audiovisual contents Since 2000, more technologies to access audiovisual contents have been created than in the whole last century DVB-H 3G SVOD PODCAST VOD PVR/DVR XXIst century TV on ADSL WEB XXth century DVD DIGITAL CABLE ANALOG SATELLITE DIGITAL SATELLITE ANALOG CABLE TELEVISION CINEMA VHS

33 Focus on digital broadcasting Broadcasting mode Analog DTT (DVB-T) Satellite (DVB-S) Cable (DVB-C) Receptor TV Set-top box + TV Broadcasting licences (CSA) M6 licences DTT licences (M6, W9, Paris Première, TF6) DSL (DVB-P) Mobile Digital Television (DVB-H) Mobile device Authorization being defined (2006 law) 33

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