Intelligent Automotive Solution
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- Prudence Lorraine Griffin
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1 Intelligent Automotive Solution Andrew YK Lee, Telechips Marketing June, 2016
2 1. Telechips Introduction 1) Company Profile Fabless Company Creating and Leading Future Technology of Digital Life Established October 29, 1999 CEO JangKyu Lee Products Application Processor, Communication IC 2
3 As of 2015, Automotive Accumulation Mobile CP Home/Car Audio T-DMB MP3 Car Audio Car AVN Tablet Smart Stick / OTT CID
4 1. Telechips Introduction 2) Customer Reference AVN, Audio AVN (USB Host / ipod) Car Audio (USB Host / ipod) Car Audio (Bluetooth/USB Host / ipod) DAB+ Module TCC8931 TCC761T/8601/8001/8002/3120 TCC760 TCC8601-i TCC8600 TCC760/8600 TCC3100-i TCC3100-i TCC8000 AVN Sonata AVN (USB Host / ipod) Sonata K7 New Beetle Pilot QASHQAI Logan E-Class A6 TCC8801 TCC8803 TCC8801 TCC7920/3510 TCC8801 TCC8801 TCC8801 TCC8902 TCC8900-i TCC8902 TCC8902 TCC8902 TCC8931-i AVN Korando C Range Rover Evoque AVN (Bluetooth/USB Host / ipod) TCC9101 F-Type Sport Captiva AVN (USB Host / ipod) Alpheon Heyue 悅翔 GX-7 Yusheng Haval H5 TCC8902 TCC8930/8920/8801/8900 TCC7901 TCC8902 TCC8900-i/8901 TCC8900 TCC8902 X3 TCC8901 ine-w960 DDX9902S DPX500BT KNX 9980HD BENZ A, E, R, GLK series Newsmy AVN Chang An B206 Galaxy7500 TCC8902 CT8031 KL988 4
5 Head-up Display ADAS Cluster Navigation Smart Mirror IVI Display Display Audio 1. Automotive IVI Market 1) Market Outlook 2) Market Trend 3) Key word 2. Telechips Automotive Roadmap 5
6 2. Automotive IVI Market 1) Market Outlook Display Audio market Phone Connectivity IVI Market Volume Display Audio Market Share Trend Standard Audio Display Audio Car Navigation DA/Navi+DCM DA/Navi+Phone QTY [M Units] CAGR 2% CAGR AVN 7.1% Display Audio 17.2% Std. Audio -4.5% 60.0% 30.0% 0.0% DCM Only DA/Navi Only 47.1% 42.7% 39.7% 34.6% 36.2% 30.3% 28.9% 27.0% 24.9% 23.6% 21.2% 18.8% 19.1% 19.6% 13.9% 19.5% 16.1% 14.1% 12.8% 9.7% [Source] TSR (2015) 6
7 2. Automotive IVI Market 2) Market Trend Application Audio D-Audio / AVN Smart Ant. Cluster ADAS Self Driving Connected Car Integrated Platform Shorten Dev. Time New Market Opportunity Broadcasting AM/FM SDR (AM/FM) Sound Enhancement Early Sound SDR (Digital Radio) Early Warning (ADAS) Integrate Audio DSP Functionalities Data Communication DCM Demands surge due to ecall DCM for safety apps Phone bring in for entertainment apps Phone Bring in increase DA/Navi Only decrease Phone connectivity solution Security Mechanical security HW & SW Security HSM (Hardware Security Module) Multiple Security Multimedia Connectivity Security 7
8 3. SoC Requirements Trend Multimedia Connectivity Security SoC SoC SoC Low Power CPU High Performance GPU High Performance Serial I/F HW HSM TrustZone Benefits to Customers Optimized Performance Saving Cost 8
9 4. What is Intelligent Automotive Solution? Conventional System Intelligent System Radio Radio (RF+BB) Radio (RF+BB) (RF+BB) Audio (DSP) + + AP Radio Radio RF Radio RF RF + Intelligent AP Value Added Solutions Sound Enhancement Software Defined Radio Smart Phone Connectivity Secure Engine E-AVB BT SW Profile (EC/NR) Automotive SoC Multi CPU Sound processor MCU Security IP Simplifying System Cost Scalability Flexibility 9
10 5. Telechips Answer to the Market 1) T-Sound Processor Replace External Audio DSP : Sound Enhancement + Mixer / SRC(HW IP) AM/FM Early Sound I 2 S BT RF Sound Enhancement SPI/SDIO LCD I/F LVDS I/F Mobile TV ADC Storage USB Main Processor (CA-7 Quad/Dual) Audio Out DAC Early Sound Sound Enhancement (FM/AM/CD/Music) T-Sound Processor Usage Quick Radio Power Bass Treble Enhancement 55% Free Resource Sound Generator Event Sound PCM Wave Player Loud Speaker Equalization Level Alignment / Standard Equalizers 15% 10% 20% SRC (Only for TCC897X) Mixer Only 30% Sound Enhancement 10
11 5. Telechips Answer to the Market 2) SDR Telechips Configurable Radio Solution Sabre [RF] AM FM AM FM AM/FM HDR AM FM HDR AM FM AM FM HDR Dirana 3 I2S TCC8971 / Dolphin Main Processor (CA-7 Quad/Dual) AM/FM SPI Saturn DAB /HDR DAB/HDR DAB DAB TCC3171 Maxim DAB /HDR AM/FM AM/FM RDS (TMC) Sound Algorithm DAB/HDR DRM Audio Out DAC Cover Current and Next Gen. Radio Standard (AM/FM, DAB + HDR + DRM) One board platform Multi-segments and business types (before/semi-before/after market) Integrate Baseband Simple hardware configuration (Lower BOM) Highly configurable audio solution 11
12 5. Telechips Answer to the Market 3) Security Safe Vehicle board network with EVITA Medium Compliant HSM 12
13 6. Telechips Automotive Roadmap OEM Proven Design Available Next Gen. AVN Display Audio TCC8931 TCC8935 TCC8925 Cortex-A9 Dual Cortex-M3 Industrial Cortex-A9 Dual Cortex-M3 ACE-Q100 Cortex-A5 TCC8971 Pin to pin compatible TCC8972 Cortex-A7 Quad Cortex-A7 Single Cortex-A7 Dual Cortex-A7 Single TCC8973 Industrial Pin to pin compatible TCC8974 Industrial Dolphin Quad Pin to pin compatible Dolphin Dual Cortex-A7 Quad Cortex-A7 Single Cortex-M4 Cortex-A7 Dual Cortex-A7 Single Cortex-M4 Griffin D-Audio Cortex-A73 Dual Cortex-A53 Quad Cortex-M4 Mali T830 Audio TCC8010 ARM926EJ TCC800xS ARM926EJ Heron ARM9 Telematics Beluga Cortex-A7 Quad /Dual Cortex-M4 Released Development Planning 13
14 Telechips Global Network Telechips Inc. Headquarters (Seoul, Korea) Telechips Inc. China Office (Shenzhen) (Shanghai) Telechips Inc. Japan Office (Tokyo) Telechips Inc. USA Office (Irvine) Telechips Inc. Singapore Office Telechips Distributors / Sales Rep. Solution Partners Headquarters > Seoul, Korea Overseas Offices > Shanghai, China > Shenzhen, China > Tokyo, Japan > Singapore > Irvine, USA Korea WPGK Uniquest PineLinks Japan KTL Tomen Electronics Taiwan Victron China / Hong Kong Enrich SAC Tomen Shanghai Victron Europe Redtree (PAN-Europe) Korea CleinSoft Eroum Hutek Innopia Technologies Litbig Paydos Japan Innocent 14
15 Any Question? Sales Contact: Scott Choe, Sale VP
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