Visual identity guidelines. July 2009
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1 Visual identity guidelines July 2009
2 PAGE 1 Introduction About Alberta Approved Family Day Homes About the logo Approved family day homes are one of the many child care options available to parents in Alberta. Approved family day homes provide care for children under the age of 12 in an environment much like their own home. Regional Child and Family Services Authorities contract with approved family day home agencies or individual approved family day home providers to ensure that children in care are healthy and safe. Both approved family day home agencies and providers operate according to standards established by Alberta Children and Youth Services. Alberta Children and Youth Services has developed a new logo to identify approved family day home agencies and providers and to distinguish them from other forms of child care.
3 PAGE 2 Logo Icon Logotype The new logo is a symbol of the peace of mind and comfort provided to children and parents by approved family day homes. The smiling door graphic, drawn casually in red brush strokes and accompanied by flowers, is warm and inviting. A small badge of approval is attached to the door. The text is traditional and official, adding legitimacy. The graphic portion is referred to as the icon. The text portion is called the logotype. Together, the icon and logotype make up the Alberta approved family day homes logo. The icon and logotype should not be used separately.
4 PAGE 3 Sizing & positioning Clearspace Minimum size 0.75" If the logo is too small, it may be difficult to read and understand. Make sure it is clear and legible where ever it is used. The logo needs space to make sure it is prominent and recognizable. As a rule of thumb, make sure the space around the logo is the same size as the icon itself. Nothing should invade the clear space around the logo. In order to size the logo without distorting it, use the scaling tool in your graphics software program. Insert the appropriate percentage to make sure the logo is scaled properly in both directions.
5 PAGE 4 Colours Full colour version Pantone 485 CMYK: 0. 93,95,0 HTML: D52B1E RGB: R-213, G-43,B-30 Black and white version Black CMYK: 0, 0, 0, 100 HTML: # RGB: R-0, G-0, B-0 If the page background is other than white, the logo should be reversed in white to ensure it is still prominent and recognizable.
6 PAGE 5 Incorrect usage The series of examples shown here demonstrate incorrect usage of the logo. TM TM Do not screen or apply transparency to the logo. The logo should always be used at 100% opacity. Do not alter the logo. The icon and the logotype should always be the same colour as identified in the section in these guidelines on colours. Do not distort or rotate the logo. Do not use the icon or logotype separately.
7 PAGE 6 Working with the Government of Alberta logo The logo was developed for use by approved family day home agencies and providers. It was designed to integrate with the communications materials, like websites and print advertising, already in use. The Government of Alberta is referenced in the logotype. However, there may be very specific and special circumstances where the Government of Alberta logo is also required in communications materials. Such a circumstance may include a banner for an event featuring approved family day homes that has been sponsored by the Government of Alberta. In this circumstance, the logo and the Government of Alberta logo may be placed side by side.
8 PAGE 7 Sample applications These samples show how the logo might be incorporated on the website or print advertisement for an approved family day home agency or provider. The presence of the logo reassures parents and families who might be considering an approved family day homes for their child care needs. To that end, the logo should always be placed where it is prominent and recognizable. Each website and print advertisement is unique so it is important to consult the guidelines in the sections above when incorporating the logo. Sunny Family Day Homes Welcome to Sunny Family Day Homes Agencies! hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at Thendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at Wendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at
9 PAGE 8 Sample applications Print advertising Sunny Family Day Homes Lores! hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at ndrerit in vulputate velit esse molestie ndrerit in vulputate velit esse molestie Sunny Family Day Homes Lores! hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at ndrerit in vulputate velit esse molestie Now accepting New Providers in Leduc area. Call for for more information. Now accepting New Providers in Leduc area. Call for for more information. Black and white ad Full colour ad
10 If you have questions about how to apply these guidelines or use the logo, please contact: Leann Wagner Senior Manager, Child Development Branch Alberta Children and Youth Services 6th Floor, Sterling Place Street Edmonton, AB T5K 2N2 Ph Fax
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