Washington, D.C. (Hagerstown) (DMA Rank #7)

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Dayna McBride
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TV Tablets Smartphones Computers 2015/16 Season Week 40 (6/20-6/26/16) Ad Recall Highest

Spend the Most Time Watching TV Live TV/DVR Time-Shifted Radio App/Web-Smartphone 1:52

4% Internet on PC 0:58 App/Web on Tablet 0:31 Which keeps you up to date 82 about

Average Time Spent Per Adult 18+ Per Day (Based on Total US pop) CBS Premiere Dates

30 UNI Market of the Week Washington, D.C.

1 TV Tablets Smartphones Computers 2015/16 Season Week 40 (6/20-6/26/16) Ad Recall Highest on TV % respondents recalled half or more of advertisers 62% 47% 46% 45% Adults 18+ Spend the Most Time Watching TV Live TV/DVR Time-Shifted Radio App/Web-Smartphone 1:52 1:39 5:04 Broadcast Only Homes Continue to Rise 9.5% Sum of DMAs 10.5% 11.4% 12.4% Internet on PC 0:58 App/Web on Tablet 0:31 Which keeps you up to date 82 about political candidates & issues in a National 54 election? Average Time Spent Per Adult 18+ Per Day (Based on Total US pop) CBS Premiere Dates May'13 May'14 May'15 May'16 A25-54 Ratings in Hispanic Households 6/20/16-6/26/ A18+ % September 19 th COPA AMERICA UNI CONTACTO DEPORTVO CAC6/26 RAIN DELAY CA 30 UNI Market of the Week Washington, D.C. (Hagerstown) (DMA Rank #7) Auto Purchasers Weekday Primetime Ratings (comscore) Lincoln Chrysler Chevrolet Local Broadcast Cable News TV Viewing Area (DMA) Washington Post Newspaper Daily Penetration % % % Top 5 Spot TV Advertisers from Kantar Media April 2016 Dols (000) POL-Congress 4,251.3 XFinity 1,686.5 POL-US Senate 1,304.5 Toyota Dlr Assn 1,106.7 Ford Dealer Assn 721.8

2015/16 Season Week 40 (6/20-6/26/16) Top 25 Broadcast S/O-S/O (6/20-6/26/16) Top 25 Syndication (6/13-6/19/16) A25-54 Rank Program Name Live+SD US AA% 1 AMERICA'S GOT TALENT-TUE 3.

1 10 THE BIG BANG FAMILY-ENC 2.0 11 BIG BROTHER-SUN 2.0 12 COPA AMERICA 2016 29 UNI 1.9 13 CONTACTO DEPORTVO CAC 6/26 1.9 14 SPARTAN: TEAM CHALLENGE 1.7 15 RAIN DELAY CA 30 UNI 1.

4 23 MASTERCHEF 1.4 24 MAYA & MARTY 1.4 25 ABC WORLD NEWS TONIGHT 1.4 M-F Evening News (6/20-6/24/16) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS 1.6 2 ABC WORLD NEWS 1.

2 5 BIG BANG WKND (AT) 1.9 6 JUDGE JUDY (AT) 1.9 7 MODERN FAMILY-MF-SYN (AT) 1.7 8 WHEEL OF FORTUNE 1.5 9 BOBS BURGERS-SYN (AT) 1.5 10 FAMILY GUY-WK-SYN (AT) 1.5 11 JEOPARDY (AT) 1.

1 18 ENTERTAINMENT TONIGHT 1.1 19 SEINFELD (AT) 1.0 20 CLOSER (AT) 1.0 21 INSIDE EDITION (AT) 1.0 22 HOW I MET-MTHR-MF-SYN (AT) 0.9 23 SCANDAL (AT) 0.9 24 LIVE WITH KELLY 0.

2 2015/16 Season Week 40 (6/20-6/26/16) Top 25 Broadcast S/O-S/O (6/20-6/26/16) Top 25 Syndication (6/13-6/19/16) A25-54 Rank Program Name Live+SD US AA% 1 AMERICA'S GOT TALENT-TUE COPA AMERICA UNI THE BACHELORETTE THE $100,000 PYRAMID BIG BROTHER-WED AMERICAN NINJA WARRIOR CELEBRITY FAMILY FEUD BIG BROTHER-THU MATCH GAME THE BIG BANG FAMILY-ENC BIG BROTHER-SUN COPA AMERICA UNI CONTACTO DEPORTVO CAC 6/ SPARTAN: TEAM CHALLENGE RAIN DELAY CA 30 UNI US GYMNASTICS CHAMPS-9P COPA AMERICA UNI LIFE IN PIECES NBC NIGHTLY NEWS PERSON OF INTEREST CELEBRITY FAM FEUD-6/ /20-FRI MASTERCHEF MAYA & MARTY ABC WORLD NEWS TONIGHT 1.4 M-F Evening News (6/20-6/24/16) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS ABC WORLD NEWS CBS EVENING NEWS NOTICIERO UNIVISION 0.6 A25-54 Rank Program Name Live+SD US AA% 1 FAMILY FEUD (AT) BIG BANG-SYN (AT) WEEKEND ADVENTURE LAW & ORDER:SVU-WKL (AT) BIG BANG WKND (AT) JUDGE JUDY (AT) MODERN FAMILY-MF-SYN (AT) WHEEL OF FORTUNE BOBS BURGERS-SYN (AT) FAMILY GUY-WK-SYN (AT) JEOPARDY (AT) FAMILY GUY-MF-SYN (AT) TWO-HALF MEN-SYN (AT) MODERN FAMILY-WK-SYN (AT) BROKE GIRLS-SYN (AT) FAMILY FEUD-WK (AT) MIKE AND MOLLY (AT) ENTERTAINMENT TONIGHT SEINFELD (AT) CLOSER (AT) INSIDE EDITION (AT) HOW I MET-MTHR-MF-SYN (AT) SCANDAL (AT) LIVE WITH KELLY CLEVELAND SHOW-SYN (AT) 0.9 Sunday Political (6/26/16) A35+ Rank Program Name Live+SD US AA% 1 FACE THE NATION MEET THE PRESS THIS WEEK FACE THE NATION Top 10 Time Shifted Prime Programs (6/20/16-6/26/16) A25-54 Live+SD (000) BIG BROTHER-SUN BACHELORETTE, THE BIG BROTHER-WED BIG BROTHER-THU AMERICA'S GOT TALENT-TUE CELEBRITY FAMILY FEUD MASTERCHEF BONES $100,000 PYRAMID, THE GAME OF THRONES Time-Shifted LIVE

2015/16 Season Week 40 (6/20-6/26/16) Celebrity Family Feud - ABC 6/26/16 8:00P (ET) Top Metered Markets Household Rating (Live+SD) $100,000 Pyramid - ABC 6/26/16 9:00P (ET) Top Metered Markets

3 2015/16 Season Week 40 (6/20-6/26/16) Celebrity Family Feud - ABC 6/26/16 8:00P (ET) Top Metered Markets Household Rating (Live+SD) $100,000 Pyramid - ABC 6/26/16 9:00P (ET) Top Metered Markets Household Rating (Live+SD) Match Game - ABC 6/26/16 10:00P (ET) Top Metered Markets Household Rating (Live+SD) Market HH Rtg Market HH Rtg Market HH Rtg National 4.9 Oklahoma City 8.9 Kansas City 8.8 Atlanta 8.5 Charlotte 8.2 Tulsa 8.0 Detroit 7.8 Milwaukee 7.8 Nashville 7.6 Knoxville 7.5 National 5.0 Atlanta 9.2 Kansas City 8.0 Nashville 7.8 Pittsburgh 7.7 Philadelphia 7.6 Indianapolis 7.6 Oklahoma City 7.6 Columbus, OH 7.1 Richmond 7.1 National 4.2 Oklahoma City 7.8 Pittsburgh 7.5 Knoxville 7.3 Columbus, OH 6.9 Kansas City 6.8 Atlanta 6.5 Philadelphia 6.4 Indianapolis 6.3 Nashville 6.2 Big Brother Wed - CBS 6/22/16 8:00P (ET) Household Rating (Live+SD) Big Brother Thu - CBS 6/23/16 9:00P (ET) Household Rating (Live+SD) Big Brother Sun - CBS 6/26/16 8:00P (ET) Household Rating (Live+SD) Market HH Rtg Market HH Rtg Market HH Rtg National 3.7 Dayton 10.9 Columbus, OH 7.7 Tulsa 7.4 Louisville 7.2 Nashville 6.8 Jacksonville 6.7 New Orleans 6.2 National 3.5 Dayton 8.7 Columbus, OH 8.2 Tulsa 7.6 Nashville 7.0 Jacksonville 6.8 Louisville 6.5 Oklahoma City 6.3 National 3.3 Dayton 8.8 Tulsa 8.6 Louisville 6.5 Ft. Myers 6.3 Nashville 6.2 Columbus, OH 5.8 Jacksonville 5.8

2015/16 Season Week 40 (6/20-6/26/16) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, MundoFox, Telemundo, UniMas and Univision) attracted

Spanish Language programs on Spanish broadcast stations attracted 28% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs A18-49 Live+SD Washington D.

4 2015/16 Season Week 40 (6/20-6/26/16) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, MundoFox, Telemundo, UniMas and Univision) attracted 28% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. In the market Washington D.C. Spanish Language programs on Spanish broadcast stations attracted 28% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs A18-49 Live+SD Washington D.C. Spanish Stations Hispanic Households 6/20-6/26/16 A18-49 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 COPA AMERICA UNI CONTACTO DEPORTVO CAC6/ COPA AMERICA UNI RAIN DELAY CA 30 UNI COPA AMERICA UNI COPA AMERICA UNI CONTACTO DEPORTVO CAC6/ COPA AMERICA UNI RAIN DELAY CA 30 UNI COPA AMERICA UNI RANK SENOR DE LOS CIELO PROGRAMS IV - M 4.8 NET 6 SENOR "P25-54L+SD DE LOS CIELO IV - M AA%" SENOR DE LOS CIELO IV - R SENOR DE LOS CIELO IV - R PORQUE EL AMOR MANDA THU SENOR DE LOS CIELO IV - W COPA AMERICA UNI COPA AMERICA UNI SENOR DE LOS CIELO IV - W SENOR DE LOS CIELO IV - T SENOR 0.5DE LOS CIELO IV - T SENOR DE LOS CIELO IV - F FUTBOL CENTRAL 6/ TRES VECES ANA MON FUTBOL CENTRAL CAC 6/ CAMINO HACIA DESTINO MON TRES VECES ANA FRI TRES VECES ANA THU FUTBOL CENTRAL 6/ EVA, LA TRAILERA - T NOTICIERO UNIVISION SENOR DE LOS CIELO IV - F FUTBOL CENTRAL 6/ FUTBOL CENTRAL CAC 6/ EVA, LA TRAILERA - T TRES VECES ANA MON FUTBOL CENTRAL 6/ NOTICIERO UNIVISION TRES VECES ANA THU CAMINO HACIA DESTINO MON TRES VECES ANA FRI 3.0

Market Close-Up: Washington, DC (Hagerstown, MD) Washington, D.C., formally the District of Columbia and commonly referred to as "Washington or simply "D.

The centers of all three branches of the federal government of the United States are in the District, including the Congress,

Washington is home to many national monuments and museums, which are primarily situated on or around the National Mall.

firms, trade unions, industry trade groups, and professional associations have their headquarters in or near D.C.

The District has growing industries not directly related to government, especially in the areas of education, finance, public

Median Income Washington, DC (Hagerstown, MD) - $64,267 SMSA Total Retail Sales Washington, DC (Hagerstown, MD) - $113,932,250

Cable Penetration ADS Penetration 3 18 6 74.8 19.

Magazines Washington, DC (Hagerstown, MD) Interesting Facts More wine is consumed in Washington D.C., than any state in the United States.

5 Market Close-Up: Washington, DC (Hagerstown, MD) Washington, D.C., formally the District of Columbia and commonly referred to as "Washington or simply "D.C.", is the capital of the United States. The states of Maryland and Virginia each donated land to form the federal district. The centers of all three branches of the federal government of the United States are in the District, including the Congress, President, and Supreme Court. Washington is home to many national monuments and museums, which are primarily situated on or around the National Mall. Many organizations such as law firms, independent contractors (both defense and civilian), non-profit organizations, lobbying firms, trade unions, industry trade groups, and professional associations have their headquarters in or near D.C. to be close to the federal government. Tourism is Washington's second largest industry. The District has growing industries not directly related to government, especially in the areas of education, finance, public policy, and scientific research. Median Income Washington, DC (Hagerstown, MD) - $64,267 SMSA Total Retail Sales Washington, DC (Hagerstown, MD) - $113,932,250 At-A-Glance DMA Rank TV Households Population ,443,640 6,314,680 African American HH Rank Hispanic HH Rank Asian HH Rank Cable Penetration ADS Penetration TV stations serving the area of Washington, DC (Hagerstown, MD) include WUSA (CBS), WJAL (IND), WHAG (NBC), WRC (NBC), WMDO (UNIMAS), & WDCW (CW). TVB Member Stations Reliance on Media to Stay Informed % Agree 65% 57% Social Media platform Reach 48% 28% TV Newspaper Radio Magazines Washington, DC (Hagerstown, MD) Interesting Facts More wine is consumed in Washington D.C., than any state in the United States. As of 2013 figures, the White House has 6 levels, 412 doors, 147 windows, 28 fireplaces, 8 staircases, and 3 elevators. Re-painting the outside of the White House alone would require 570 gallons of paint to cover the exterior. The Library of Congress is the largest library in the world with a collection of more than 160,000,000 objects. It contains 535 miles of bookshelves and the Reading Room alone houses 45,000 reference books. Washington, DC (Hagerstown, MD) Demographic Overview Age Hispanic 65+ <18 11% 24% 12% % 9% % Social 45% Media platform Reach 44% loyal to vehicle brand

2015/16 Season Local Market Close-Up: Washington D.C. Market: Washington D.C. Series Ranker (Week of 06/06/16 06/12/16) Rtg Rnk Series Station # Eps Day Local Time Run Time Live+SD Rtg 1 NBA FINALS ON ABC-GM 4 WJLA (ABC) 1 F 9:00 PM 176 9.

6 2015/16 Season Local Market Close-Up: Washington D.C. Market: Washington D.C. Series Ranker (Week of 06/06/16 06/12/16) Rtg Rnk Series Station # Eps Day Local Time Run Time Live+SD Rtg 1 NBA FINALS ON ABC-GM 4 WJLA (ABC) 1 F 9:00 PM NBA FINALS ON ABC-GM 3 WJLA (ABC) 1 W 9:00 PM America's Got Talent WRC (NBC) 2 T F 8:00 PM NBC Nightly News WRC (NBC) 5 M T W R F 7:00 PM BELMONT STAKES WRC (NBC) 1 S 6:10 PM Dateline NBC WRC (NBC) 1 U 7:00 PM NBC NHL PRE-GAME WRC (NBC) 1 U 8:00 PM NBC Nightly News WRC (NBC) 1 U 6:30 PM NBC NHL STANLEY CUP FNL#6 WRC (NBC) 1 U 8:07 PM Minutes WUSA (CBS) 1 U 7:00 PM Jeopardy! WJLA (ABC) 6 M T W R F S 7:30 PM The Bachelorette WJLA (ABC) 2 M T 8:00 PM Stanley Cup Finals WRC (NBC) 2 M R 8:10 PM Dateline NBC WRC (NBC) 1 F 10:00 PM BELMONT STAKES POST WRC (NBC) 1 S 6:55 PM ABC 7 11PM WJLA (ABC) 1 F 11:56 PM Access Hollywood WRC (NBC) 5 M T W R F 7:30 PM NBC NHL STANLEY CUP FNL Pregame WRC (NBC) 2 M R 8:00 PM The 70th Annual Tony Awards WUSA (CBS) 1 U 8:00 PM Sunday TODAY with Willie Geist WRC (NBC) 1 U 8:00 AM Purchasers by Auto Make (comscore) Primetime HH Ratings May 16 Weekday Prime (8p-11p) Local Broadcast Cable News Local Broadcast News Avg. HH Rating vs. Cable Network News Avg. HH Rating Avg. Local Broadcast News Average Cable Network News Channels Washing Post Newspaper Daily Penetration Social Media platform 2006 Reach 29.6% % %

7 Top 100 Programs P /13/ /19/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 NBA FINALS ON ABC-GM 7 ABC ,059 2 NBA TROPHY PRESENTATION ABC ,073 3 NBA FINALS ON ABC-GM 6 ABC ,593 4 NBA FINALS ON ABC-GM 5 ABC ,531 5 AMERICA'S GOT TALENT-TUE NBC ,008 6 FAMILY FEUD (AT) 20TH TELEVISION ,213 7 BIG BANG-SYN (AT) WARNER BROS. TV ,202 8 WEEKEND ADVENTURE DADT/LITTON ,009 9 COPA AMERICA UNI UNI , AMERICAN NINJA WARRIOR NBC , COPA AMERICA UNI UNI , NBA COUNTDOWN-GM 6 ABC , NBA COUNTDOWN-GM 7 ABC , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , NBA COUNTDOWN-GM 5 ABC , BIG BANG THEORY, THE-ENC CBS , BIG BANG WKND (AT) WARNER BROS. TV , JUDGE JUDY (AT) CBS TV DISTRIBUTION , SPARTAN:TEAM CHALLENGE NBC , UNCLE BUCK ABC , MAYA & MARTY NBC , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , NBC NIGHTLY NEWS NBC , MASTERCHEF FOX , TO TELL THE TRUTH ABC , FUTBOL CENTRAL 2 6/18 UNI , WHEEL OF FORTUNE CBS TV DISTRIBUTION , LIFE IN PIECES CBS , J. KIMMEL LV! GM NIGHT 6 ABC , BOBS BURGERS-SYN (AT) 20TH TELEVISION , J. KIMMEL LV! GM NIGHT 5 ABC , FOX US OPEN GOLF - SUN FOX , COPA AMERICA UMA UniMas , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , JEOPARDY (AT) CBS TV DISTRIBUTION , MOM - SPCL CBS , PERSON OF INTEREST CBS , AMERICAN NINJA WARR 6/15 NBC , ABC WORLD NEWS TONIGHT ABC , COPA AMERICA UNI UNI , DATELINE NBC 6/16 NBC , TODAY SHOW NBC , TO TELL THE TRUTH SP-6/14 ABC , MODERN FAMILY ABC , WRLD NEWS TONITE ABC , COPA AMERICA UNI UNI , GOOD MORNING, AMERICA ABC , J. KIMMEL LV! GM NIGHT 7 ABC , CBS EVENING NEWS CBS , FAMILY GUY-MF-SYN (AT) 20TH TELEVISION ,556

8 Top 100 Programs P /13/ /19/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 ODD COUPLE, THE CBS , NIGHT SHIFT NBC , COPA AMERICA UNI UNI , TWO-HALF MEN-SYN (AT) WARNER BROS. TV , SATURDAY NIGHT NBC , NCIS: NEW ORLEANS CBS , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , MOM CBS , AMERICA'S GOT TALENT-FRI NBC , MIDDLE, THE ABC , BROKE GIRLS CBS , BROKE GIRLS-SYN (AT) WARNER BROS. TV , FOX US OPEN GOLF-PST MTCH FOX , BLACK-ISH ABC , WHAT WOULD YOU DO? ABC , /20-FRI ABC , NCIS-ENC CBS , SO YOU THINK CN DANCE FOX , HOTEL HELL FOX , TONIGHT SHOW NBC , SENOR DE LOS CIELO IV - T TEL , MINUTES CBS , GOLDBERGS, THE ABC , FAMILY FEUD-WK (AT) 20TH TELEVISION , MIKE AND MOLLY (AT) WARNER BROS. TV , SENOR DE LOS CIELO IV - W TEL , ENTERTAINMENT TONIGHT CBS TV DISTRIBUTION , COPA AMERICA UNI UNI , CRIMINAL MINDS CBS , SHARK TANK-FRI 8PM ABC , CRIMINAL MINDS:BEYOND BDR CBS , WWE ENTERTAINMENT USA NETWORK , DATELINE:ASSIGNMENT 6/17 NBC , SENOR DE LOS CIELO IV - M TEL , CBS THIS MORNING-1 CBS , CODE BLACK CBS , SEINFELD (AT) SONY PICTURES TV , SCORPION CBS , CLOSER (AT) WARNER BROS. TV , SUNDAY MORNING CBS , PRICE IS RIGHT 2 CBS , UNDERCOVER BOSS CBS , FRESH OFF THE BOAT-WED10P ABC , BLUE BLOODS CBS , JIMMY KIMMEL LIVE! ABC , BRAINDEAD CBS , INSIDE EDITION (AT) CBS TV DISTRIBUTION , BONES FOX , HAWAII FIVE-0 CBS , HOW I MET-MTHR-MF-SYN(AT) 20TH TELEVISION ,098

9 Top 100 Programs P25-54 May 2016 (04/25/ /29/2016) P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 BIG BANG THEORY, THE CBS ,536 2 EMPIRE FOX ,097 3 KENTUCKY DERBY NBC ,456 4 NBA PLAYOFFS- CONF FNLS L TURNER NETWORK TELEVISION ,456 5 BILLBOARD MUSIC AWARDS ABC ,412 6 NCIS CBS ,940 7 BIG BANG-SYN (AT) WARNER BROS. TV ,686 8 VOICE NBC ,560 9 SURVIVOR CBS , VOICE-TUE NBC , FAMILY FEUD (AT) 20TH TELEVISION , WEEKEND ADVENTURE DADT/LITTON , NBA PLAYOFFS ON ABC-SU5 ABC , MIKE & MOLLY SPECIAL CBS , GREY'S ANATOMY ABC , MIKE & MOLLY-SPECIAL CBS , MODERN FAMILY ABC , DANCING WITH THE STARS ABC , SCORPION CBS , BIG BANG THEORY,THE-9P:SP CBS , NCIS: NEW ORLEANS CBS , BIG BANG THEORY, THE-ENC CBS , BROKE GIRLS CBS , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , MOM CBS , NBA PLAYOFFS ON ABC-SU7 ABC , GOLDBERGS, THE ABC , NBA PLAYOFFS-CONF FNLS L ESPN , CHICAGO MED NBC , JUDGE JUDY (AT) CBS TV DISTRIBUTION , CHICAGO FIRE NBC , BACHELORETTE, THE ABC , BIG BANG THEORY,THE 9P-SP CBS , BIG BANG THEORY, THE:SP CBS , MIKE & MOLLY - SPECIAL CBS , MIDDLE, THE ABC , KENTUCKY DERBY PRE NBC , ODD COUPLE, THE CBS , MIKE & MOLLY CBS , DANCING W/STARS SP-5/24 ABC , NBA PLAYOFFS ON ABC-SA2 ABC , BIG BANG WKND (AT) WARNER BROS. TV , LITTLE BIG SHOTS NBC , FOX NASCAR SPRINT CUP FOX , SCANDAL ABC , VOICE 5/24 NBC , ODD COUPLE, THE - SPECIAL CBS , FOX NASCR SPRINT WNNR5/29 FOX , SURVIVOR REUNION CBS , NBA PLAYOFFS ON ABC-SU6 ABC ,380

10 Top 100 Programs P25-54 May 2016 (04/25/ /29/2016) P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 PREAKNESS NBC , FOX SPRINT CUP WNNRS CRCL FOX , BLACK-ISH ABC , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , NBA PLAYOFFS- ROUND 2 L TURNER NETWORK TELEVISION , BIG BANG THEORY, THE-SPC CBS , CRIMINAL MINDS CBS , FOX NASCR SPRINT CUP 5/29 FOX , BLINDSPOT NBC , NCIS: LOS ANGELES CBS , GOOD WIFE, THE CBS , BLACKLIST NBC , HAWAII FIVE-0 - SPECIAL CBS , NCIS-ENC CBS , ODD COUPLE, THE - MONDAY CBS , SATURDAY NIGHT NBC , WHEEL OF FORTUNE CBS TV DISTRIBUTION , CHICAGO PD NBC , MINUTES PRESENTS CBS , PRICE IS RIGHT-SURVIVOR CBS , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , LUCIFER FOX , PRICE IS RIGHT-AMAZNG RCE CBS , LAW AND ORDER:SVU NBC , JEOPARDY (AT) CBS TV DISTRIBUTION , PERSON OF INTEREST CBS , NBC NIGHTLY NEWS NBC , NBA PLAYOFFS-CONF SEMIS L ESPN , LIFE IN PIECES CBS , NBA PLAYOFFS ON ABC-SU4 ABC , FINDING NEMO ABC , CASTLE ABC , SHARK TANK ABC , PRICE IS RIGHT-BIG BROTHR CBS , ROSEWOOD FOX , INDIANAPOLIS 500 RACE ABC , CRIMINAL MINDS:BEYOND BDR CBS , NBC NHL PLAYOFFS-PR 5/7 NBC , TODAY SHOW NBC , LIMITLESS CBS , CRIMINAL MINDS:BEYOND-SPC CBS , FRESH OFF THE BOAT ABC , MINUTES CBS , TWO-HALF MEN-SYN (AT) WARNER BROS. TV , HAWAII FIVE-0 CBS , ABC WORLD NEWS TONIGHT ABC , NFL DRAFT L ESPN , /20-FRI ABC , ONCE UPON A TIME ABC , FLASH CW ,674

11 Top 100 Programs P18-49 May 2016 (04/25/ /29/2016) P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 EMPIRE FOX ,832 2 NBA PLAYOFFS- CONF FNLS L TURNER NETWORK TELEVISION ,561 3 BIG BANG THEORY, THE CBS ,104 4 BILLBOARD MUSIC AWARDS ABC ,018 5 KENTUCKY DERBY NBC ,612 6 NBA PLAYOFFS ON ABC-SU5 ABC ,098 7 BIG BANG-SYN (AT) WARNER BROS. TV ,997 8 FAMILY FEUD (AT) 20TH TELEVISION ,821 9 NBA PLAYOFFS-CONF FNLS L ESPN , NCIS CBS , SURVIVOR CBS , GREY'S ANATOMY ABC , NBA PLAYOFFS ON ABC-SU7 ABC , VOICE NBC , BACHELORETTE, THE ABC , NBA PLAYOFFS ON ABC-SA2 ABC , MODERN FAMILY ABC , VOICE-TUE NBC , WEEKEND ADVENTURE DADT/LITTON , NBA PLAYOFFS- ROUND 2 L TURNER NETWORK TELEVISION , GOLDBERGS, THE ABC , NBA PLAYOFFS ON ABC-SU6 ABC , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , DANCING WITH THE STARS ABC , MIKE & MOLLY-SPECIAL CBS , MIDDLE, THE ABC , KENTUCKY DERBY PRE NBC , MIKE & MOLLY SPECIAL CBS , BIG BANG WKND (AT) WARNER BROS. TV , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , JUDGE JUDY (AT) CBS TV DISTRIBUTION , BROKE GIRLS CBS , CHICAGO MED NBC , CHICAGO FIRE NBC , SCANDAL ABC , SCORPION CBS , NCIS: NEW ORLEANS CBS , DANCING W/STARS SP-5/24 ABC , BIG BANG THEORY, THE-ENC CBS , MOM CBS , BIG BANG THEORY,THE-9P:SP CBS , BLACK-ISH ABC , NBA PLAYOFFS-CONF SEMIS L ESPN , LITTLE BIG SHOTS NBC , BIG BANG THEORY, THE:SP CBS , BIG BANG THEORY,THE 9P-SP CBS , SURVIVOR REUNION CBS , FOX NASCAR SPRINT CUP FOX , FOX NASCR SPRINT WNNR5/29 FOX ,855

12 Top 100 Programs P18-49 May 2016 (04/25/ /29/2016) P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 ODD COUPLE, THE CBS , NBA PLAYOFFS ON ABC-SU4 ABC , MIKE & MOLLY - SPECIAL CBS , MIKE & MOLLY CBS , PREAKNESS NBC , VOICE 5/24 NBC , ODD COUPLE, THE - SPECIAL CBS , CRIMINAL MINDS CBS , FOX SPRINT CUP WNNRS CRCL FOX , NFL DRAFT L ESPN , FAMILY GUY-MF-SYN (AT) 20TH TELEVISION , SATURDAY NIGHT NBC , BLINDSPOT NBC , FOX NASCR SPRINT CUP 5/29 FOX , FLASH CW , SUPER CLASICO 5/15 UNI , LUCIFER FOX , PRICE IS RIGHT-SURVIVOR CBS , FINDING NEMO ABC , BLACKLIST NBC , CHICAGO PD NBC , NCIS: LOS ANGELES CBS , FAMILY GUY FOX , WHEEL OF FORTUNE CBS TV DISTRIBUTION , NBC NHL PLAYOFFS-PR 5/7 NBC , HAWAII FIVE-0 - SPECIAL CBS , BIG BANG THEORY, THE-SPC CBS , ODD COUPLE, THE - MONDAY CBS , PASION Y PODER THU UNI , LAW AND ORDER:SVU NBC , SHARK TANK ABC , NBA DRAFT LOTTERY L ESPN , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , PRICE IS RIGHT-AMAZNG RCE CBS , LIGA MX 5/29 UNI , ONCE UPON A TIME ABC , ROSEWOOD FOX , NBA PLAYOFFS- ROUND 1 L TURNER NETWORK TELEVISION , INSIDE THE NBA PLAYOFFS TURNER NETWORK TELEVISION , NCIS-ENC CBS , BOBS BURGERS-SYN (AT) 20TH TELEVISION , JEOPARDY (AT) CBS TV DISTRIBUTION , WWE ENTERTAINMENT USA NETWORK , FRESH OFF THE BOAT ABC , GOOD WIFE, THE CBS , SIMPSONS FOX , CRIMINAL MINDS:BEYOND BDR CBS , TWO-HALF MEN-SYN (AT) WARNER BROS. TV , CASTLE ABC , FAMILY FEUD-WK (AT) 20TH TELEVISION ,406

13 Data Sources: Screen Size Matters: 6/29/16 MediaPost (CRE study measuring how people watched the same 5 shows with identical ad loads. Results based on a 15-minute post-viewing survey conducted online by nearly 2,000 respondents. Nielsen The Total Audience Report Q May 2016 Nielsen Up to Date on a Candidate: VAB Early Polling Shows TV Wins All Ratings: Nielsen NPower, NNTV, Arianna, WRAP Newspaper TV Viewing Area: SRDS Circulation, 2016, 2011 & 2006 National Broadcast: The Nielsen Company, NNTV, Live +Same Day estimates, S/O-S/O = Sign-On to Sign-Off Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates. Top 100 Programs: Nielsen NPower Syndication: The Nielsen Company, NNTV, Live +Same Day. Syndication data is a week behind the current report week. Hispanic Households: The Nielsen Company, NPower, Live+SD Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish Broadcast affiliates: Azteca, Estrella TV, MundoFox, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC, NBC, CBS, Fox, CW, Me-TV, Bounce TV & Cozi TV. Independents excluded due to unknown language format. For local markets: The Nielsen Company, Arianna, Live+Same Day. Local Market At-A Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI Local Market Close-Up: comscore StationView Essentials, Affinity Answers, Kantar Media Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics Auto Purchasers: comscore data. Weekday Primetime comparison of the top broadcast networks versus the top 4 cable news networks, standard and HD feeds. Local News Strength: March 16 All Day average of top 4 cable networks (CNN, Fox News, Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average. Live HH rating used.

2015/16 Season Week 33 (5/2-5/8/16) The Kentucky Derby National Louisville Cincinnati Ft. Myers Playoffs HH Ratings: 5/7-5/8/16 19.

2015/16 Season Week 33 (5/2-5/8/16) 74% of Millennials & Gen Zs Dislike Social Media Ads Don t like being targeted by brands on social media 74% The Kentucky Derby 33.7 HH Rating HH Rating Oklahoma City