TV Viewing Area (DMA)

Transcription

1 2016/17 Season Week 29 (4/3-4/9/17) TV Captures the Lion s Share of Viewing Q4 2016: Weekly Time Spent A18+ Hours:Minutes Live TV+DVR/Time-Shifted TV 34:32 Video on PC 2:08 Video on Smartphone 0:44 Total Audience Report Q4 16 Broadcast Only Households Keep Growing Number of Households (in 000 s) 11,310 4Q 13 12,346 4Q 14 13,088 4Q 15 14,706 4Q 16 Total Audience Report Q Ft. Myers-Naples Sunday, 4/9/17 HH Ratings West Palm Beach-Ft. Pierce National NFL 2017 Preseason 3.4 Syndication Season-to-Date 8/29/16-4/2/ Ad Dollars Pour in for Georgia Special Election Hall of Fame Game August 3 rd Cowboys vs. Cardinals Big Bang Family Feud Judge Judy RW25-54 RA25-54 Market of the Week: Birmingham (Anniston and Tuscaloosa), AL (Rank# 45) Auto Purchasers Weekday Primetime Ratings (comscore) Lincoln Chrysler Dodge Column1 Cable News TV Viewing Area (DMA) Tuscaloosa News Newspaper Daily Penetration % % % Top 5 Spot TV Advertisers from Kantar Media Mar 16-Feb 17 Dols (000) Rooms To Go $1,882.2 Spectrum $1,719.6 Nissan $1,459.7 Zaxbys Restaurant $1,449.6 Honda Dealer Assn $1,348.9

2 2016/17 Season Week 29 (4/3-4/9/17) Top 25 Broadcast S/O-S/O (4/3-4/9/17) Top 25 Syndication (3/27-4/2/17) A25-54 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 CBS NCAA BSKBL CHAMPSHIPS CBS NCAA BSK CHMP-PRE-TIP CBS NCAA BSKBL CHAMP-POST BIG BANG THEORY, THE MASTERS GOLF TOURN.-SUN VOICE VOICE-TUE EMPIRE SURVIVOR MODERN FAMILY NCIS SATURDAY NIGHT CBS NCAA BSKBL CHAMP-PRE MINUTES GREY'S ANATOMY DANCING WITH THE STARS MOM GREAT INDOORS, THE GOLDBERGS, THE BULL MIDDLE, THE LITTLE BIG SHOTS BIG BANG THEORY, THE-SP SPEECHLESS CRIMINAL MINDS BIG BANG-SYN (AT) FAMILY FEUD (AT) WEEKEND ADVENTURE JUDGE JUDY (AT) MODERN FAMILY-MF-SYN (AT) LAW & ORDER:SVU-WKL (AT) BIG BANG WKND (AT) MODERN FAMILY-WK-SYN (AT) WHEEL OF FORTUNE JEOPARDY (AT) FAMILY GUY-WK-SYN (AT) TWO-HALF MEN-SYN (AT) FAMILY GUY-MF-SYN (AT) FAMILY FEUD-WK (AT) ENTERTAINMENT TONIGHT ACCESS HOLLYWD LV-WKD BOBS BURGERS-SYN (AT) LAST MAN STNDG-MF-SYN(AT) INSIDE EDITION (AT) MIKE AND MOLLY (AT) BROKE GIRLS-SYN (AT) DR. PHIL SHOW (AT) BLUE BLOODS (AT) HOW I MET-MTHR-WK-SYN(AT) TMZ (AT) 0.9 M-F Evening News (4/3-4/7/17) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS ABC WORLD NEWS CBS EVENING NEWS (Tu, W, Th, F) 1.1 M-F Late Night (4/3-4/7/17) A25-54 Rank Program Name Live+SD US AA% 1 TONIGHT SHOW LATE SHOW-S. COLBERT (Tu, W) JIMMY KIMMEL LIVE! 0.6 Top 10 Time Shifted S/O-S/O Programs (4/3-4/9/17) A25-54 Live+SD (000) THE BIG BANG THEORY SURVIVOR GREY'S ANATOMY MODERN FAMILY VOICE-TUE EMPIRE NCIS VOICE DANCING WITH THE STARS THE GOLDBERGS Time-Shifted LIVE

3 Week 29 (4/3-4/9/17) The Masters on CBS 4/9/ Household Rating (Live+SD) National Ft. Myers West Palm Minneapolis Dayton Nashville Greenville-SAA Raleigh The Masters on CBS 4/8/17 3:00p (ET) Top 10 Metered Markets Household Rating (Live+SD) Market HH Rtg National 4.3 Ft. Myers 8.0 San Diego 7.6 Oklahoma City 7.2 Greenville-SAA 7.1 Dayton 7.1 West Palm 6.9 Orlando 6.3 Tampa 6.2 Jacksonville 6.0 Tie: Phoenix / Nashville / Columbus, OH 5.9 NBA Primetime on ABC 4/8/17 8:30p (ET) Top 10 Metered Markets Household Rating (Live+SD) Market HH Rtg National 1.2 San Antonio 11.0 Atlanta 2.4 Raleigh 2.4 Austin 2.4 Memphis 2.3 Chicago 2.1 Nashville 2.0 Salt Lake 2.0 Jacksonville 2.0 Richmond 2.0 Monster Energy NASCAR Cup on Fox 4/9/17 1:45p (ET) Top 10 Metered Markets Household Rating (Live+SD) Market HH Rtg National 2.7 Greensboro 8.5 Greenville-SAA 8.3 Tulsa 6.0 Charlotte 5.9 Indianapolis 5.8 Knoxville 5.1 Richmond 4.9 Dayton 4.7 Jacksonville 4.5 Tie: Raleigh / Kansas City 4.4

4 2016/17 Season Week 29 (4/3-4/9/17) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, Telemundo, UniMas and Univision) attracted 17% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. In the market of Atlanta, GA, Spanish-Language programs on Spanish broadcast stations attracted 10% of all primetime A18-49 viewers (not just Spanish- Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs A18-49 Live+SD Atlanta, GA Spanish Stations Hispanic Households 4/3-4/9/17 A18-49 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 CHEMA, EL - M VINO EL AMOR THU ROSA DE GUADALUPE THU VINO EL AMOR TUE CHEMA, EL - M VINO EL AMOR MON CAPO, EL - T ROSA DE GUADALUPE THU CAPO, EL - T VINO EL AMOR TUE RANK DONA, LA - R PROGRAMS 3.3 NET 6 DONA, LA "P25-54L+SD - R AA%" CAPO, EL - R VINO EL AMOR WED DONA, LA - T PORQUE EL AMOR 3.2 MANDA 8 DONA, THU LA - T UNI VINO EL AMOR MON DONA, LA - M DONA, LA - M DONA, 0.5 LA - W CAPO, EL - W VINO EL AMOR WED PILOTO, LA TUE DONA, LA - W PILOTO, LA THU SU NOMBRE ERA DOLORES SUN DONA, LA - F ROSA DE GUADALUPE MON PEQUENOS GIGANTES USA THU ROSA DE GUADALUPE WED VINO EL AMOR THU CAPO, EL - W PILOTO, LA TUE PILOTO, LA THU SU NOMBRE ERA DOLORES SUN CAPO, EL - R DONA, LA - F PILOTO, LA WED NOTICIERO UNIVISION PEQUENOS GIGANTES USA THU 3.3

5 Market Close-Up: Birmingham (Anniston and Tuscaloosa), AL Birmingham's economy was transformed by investments in bio-technology and medical research at the University of Alabama at Birmingham (UAB) and its adjacent hospital. The UAB Hospital is a Level I trauma center providing health care and breakthrough medical research. UAB is now the area's largest employer and the second largest in Alabama with a workforce of about 23,000 as of Birmingham is also a leading banking center, serving as home to two major banks: Regions Financial Corporation and BBVA Compass. The insurance companies Blue Cross and Blue Shield of Alabama, Protective Life, Infinity Property & Casualty, ProAssurance, and Liberty National have their headquarters in Birmingham, and these employ a large number of people in Greater Birmingham. Median Income Birmingham (Anniston & Tuscaloosa), AL - $31,217 SMSA Total Retail Sales Birmingham (Anniston & Tuscaloosa), AL $30,821,508 At-A-Glance DMA Rank TV Households Population ,380 1,697,781 African American HH Rank Hispanic HH Rank Asian HH Rank Cable Penetration ADS Penetration TV stations serving the area of Birmingham (Anniston and Tuscaloosa), AL: WABM MyNetworkTV, WBMA WBMA ABC, James Spann Weather WBRC Fox, Bounce TV, Grit WDBB The CW, WBMA WIAT CBS, Untamed Sports TV, Justice Network WSES Heroes & Icons WTTO The CW, Antenna TV, Comet, GetTV WVTM NBC, MeTV WVUA This TV, FastTrack Live Radar TVB Member Stations 66% Social Media platform Reach Reliance on Media to Stay Informed % Agree 47% 41% 21% TV Newspaper Radio Magazines Birmingham (Anniston and Tuscaloosa), AL Interesting Facts The multi-colored dance floor at The Club in Birmingham was director John Badham s inspiration for the flashy set-up in Saturday Night Fever. Barber Motorsports Park, located just outside city limits, boasts the world's largest motorcycle museum. Birmingham is the only place in the world where all three raw ingredients for steel (coal, limestone, and iron ore) occur naturally within a ten-mile radius. Birmingham (Anniston and Tuscaloosa), AL Demographic Overview Age Hispanic 65+ <18 14% 23% 4% % 10% % Social 41% Media platform Reach % loyal to vehicle brand

6 2016/17 Season Local Market Close-Up: Birmingham (Anniston and Tuscaloosa), AL Market: Birmingham, AL Series Ranker (Week of 02/20/17 02/26/17) Rtg Rnk Series Station # Eps Day Local Time Run Time Live+SD Rtg 1 WBRC News at 9pm WBRC (FOX) 1 S 9:22 PM The Oscars WBMA+ (ABC) 1 U 7:30 PM Premier Boxing Champions WBRC (FOX) 1 S 7:00 PM NCIS WIAT (CBS) 1 T 7:00 PM FOX NASCR DAYTONA 500-SUS WBRC (FOX) 1 U 1:41 PM FOX NASCAR Daytona 500 WBRC (FOX) 1 U 2:00 PM FOX Daytona 500 Pre-Race WBRC (FOX) 1 U 1:30 PM LIVE FROM THE RED CARPET3 WBMA+ (ABC) 1 U 7:00 PM FOX Daytona 500 Pace Lap WBRC (FOX) 1 U 1:27 PM FOX DAYTONA WINNERS CIRCL WBRC (FOX) 1 U 5:32 PM The Big Bang Theory WIAT (CBS) 1 R 7:00 PM WBRC News at 9:30pm WBRC (FOX) 7 M T W R F S U 9:30 PM WBRC News at 9pm WBRC (FOX) 6 M T W R F U 9:00 PM WBRC News Saturday 7am WBRC (FOX) 1 S 7:00 AM FOX Daytona 500 Post-Race WBRC (FOX) 1 U 5:35 PM Grey's Anatomy WBMA+ (ABC) 1 R 7:00 PM LIVE FROM THE RED CARPET2 WBMA+ (ABC) 1 U 6:30 PM WBRC News at 10pm WBRC (FOX) 7 M T W R F S U 10:00 PM WBRC News at 6pm WBRC (FOX) 5 M T W R F 6:00 PM Good Day Alabama 6AM WBRC (FOX) 5 M T W R F 6:00 AM Purchasers by Auto Make (comscore) Primetime HH Ratings Feb 17 Weekday Prime (7p-10p) Local Broadcast Cable News Local Broadcast News Avg. HH Rating vs. Cable Network News Avg. HH Rating Avg. Local Broadcast News 0.6 Average Cable Network News Channels 3.1 How does Birmingham (Anniston and Tuscaloosa), AL watch TV? Social Media platform 42.5% Other cable 47.4% Reach 7.5% 2.6% Charter Media Broadcast Only Satellite

7 Top 100 Programs P /27/2017-4/2/2017 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 CBS NCAA BSKBL CHAMP SA-2 CBS ,710 2 CBS NCAA BSKBL-BRIDGE CBS ,510 3 CBS NCAA BSKBL CHAMP-SA-1 CBS ,591 4 BIG BANG THEORY, THE CBS ,633 5 CBS NCAA BSKBL POST CBS ,051 6 VOICE NBC ,846 7 BIG BANG-SYN (AT) WARNER BROS. TV ,613 8 ACM AWARDS CBS ,600 9 VOICE-TUE NBC , EMPIRE FOX , MODERN FAMILY ABC , SURVIVOR CBS , NCIS CBS , GREY'S ANATOMY ABC , DANCING WITH THE STARS ABC , FAMILY FEUD (AT) 20TH TELEVISION , GOLDBERGS, THE ABC , WEEKEND ADVENTURE DADT/LITTON , BULL CBS , JUDGE JUDY (AT) CBS TV DISTRIBUTION , GREAT INDOORS, THE CBS , MOM CBS , BLACK-ISH ABC , BIG BANG THEORY, THE SP CBS , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , CHICAGO FIRE NBC , SCANDAL ABC , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , BIG BANG WKND (AT) WARNER BROS. TV , IMAGINARY MARY SP-3/29 ABC , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , WHEEL OF FORTUNE CBS TV DISTRIBUTION , NCIS: NEW ORLEANS CBS , LITTLE BIG SHOTS NBC , MINUTES CBS , CRIMINAL MINDS CBS , LIFE IN PIECES CBS , JEOPARDY (AT) CBS TV DISTRIBUTION , BLUE BLOODS CBS , HAWAII FIVE-0 CBS , KEVIN CAN WAIT - SP CBS , CHICAGO PD NBC , LAST MAN STANDING ABC , SUPERIOR DONUTS CBS , SATURDAY NIGHT NBC , NBC NIGHTLY NEWS NBC , LAW AND ORDER:SVU NBC , DESIGNATED SURVIVOR ABC , ABC WORLD NEWS TONIGHT ABC , CHICAGO MED NBC ,653

8 Top 100 Programs P /27/2017-4/2/2017 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 TAKEN NBC , WALKING DEAD AMC , GRIMM NBC , MLB SUNDAY NIGHT L ESPN , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , AMAZING RACE CBS , MASTERCHEF JUNIOR FOX , MACGYVER CBS , CHICAGO JUSTICE NBC , WWE ENTERTAINMENT USA NETWORK , GREAT INDOORS, THE - SP CBS , DATELINE FRI NBC , TODAY SHOW NBC , TRIAL & ERROR NBC , SHOTS FIRED FOX , BLINDSPOT NBC , TWO-HALF MEN-SYN (AT) WARNER BROS. TV , CRIMINAL MINDS:BEYOND BDR CBS , FAMILY GUY-MF-SYN (AT) 20TH TELEVISION , BONES FOX , MIDDLE, THE ABC , NASCAR M.E. CUP RACING L FOX SPORTS , AMER FUNN HOME VIDEOS ABC , SUNDAY MORNING CBS , FAMILY FEUD-WK (AT) 20TH TELEVISION , ENTERTAINMENT TONIGHT CBS TV DISTRIBUTION , CBS EVENING NEWS CBS , CHEMA, EL - R TEL , ACCESS HOLLYWD LV-WKD NBC UNIVERSAL , DR. KEN ABC , BOBS BURGERS-SYN (AT) 20TH TELEVISION , GOOD MORNING, AMERICA ABC , AMERICAN HOUSEWIFE ABC , SIMPSONS FOX , : LEGACY FOX , AMERICAN HOUSEWIFE-3/28 ABC , CHEMA, EL - W TEL , CHEMA, EL - F TEL , NBC NIGHTLY NEWS-SUN NBC , SCORPION-ENC CBS , PRICE IS RIGHT 2 CBS , MICK, THE FOX , SHARK TANK ABC , /20-FRI ABC , NEW GIRL FOX , BLACKLIST:REDEMPTION NBC , CHEMA, EL - M TEL , TRIAL & ERROR-2 NBC , ABC WRLD NEWS TONIGHT-SUN ABC , CBS THIS MORNING-1 CBS ,211

9 Top 100 Programs P /27/2017-3/26/2017 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 CBS NCAA BSKBL CHMP SU-2 CBS ,322 2 CBS NCAA POST GUN SU 2 CBS ,193 3 THIS IS US NBC ,990 4 BIG BANG THEORY, THE CBS ,884 5 CBS NCAA BSKBL CHMP-SU-3 CBS ,828 6 CBS NCAA BSKBL CHMP-SU-2 CBS ,644 7 CBS NCAA BSKBL-BRIDGE-SUN CBS ,524 8 VOICE NBC ,408 9 CBS NCAA BSKBL CHMP FR 2 CBS , CBS NCAA BSK CHP-BRG-DYSU CBS , VOICE-TUE NBC , EMPIRE FOX , CBS NCAA BSKBL CHMP-SA-2 CBS , TBS NCAA BSKBL CHMP SA-2 TBS NETWORK , CBS NCAA BSKBL CHMP SU-1 CBS , VOICE 3/2 NBC , CBS NCAA BSKBL CHMP-SA-3 CBS , BIG BANG-SYN (AT) WARNER BROS. TV , CBS NCAA POST GUN SUN 1 CBS , BACHELOR, THE ABC , DANCING WITH THE STARS ABC , BACHELOR:AFTER FINAL ROSE ABC , CBS NCAA BSKBL CHMP-SU-1 CBS , MODERN FAMILY SP-3/1 ABC , CBS NCAA BSK CHP-BRG-DYSA CBS , NCIS CBS , BIG BANG THEORY, THE-ENC CBS , FAMILY FEUD (AT) 20TH TELEVISION , WEEKEND ADVENTURE DADT/LITTON , TBS NCAA POST GUN SAT 2 TBS NETWORK , PRES ADDRSS ANALYSIS-NBC NBC , GREY'S ANATOMY ABC , SURVIVOR CBS , LITTLE BIG SHOTS NBC , CBS NCAA BSKBL CHMP-SA-4 CBS , TNT NCAA BSKBL CHMP-SU-4 TURNER NETWORK TELEVISION , BIG BANG THEORY,THE 9P-SP CBS , CBS NCAA BSKBL CHMP TH 1 CBS , CBS NCAA BSKBL CHMP TH 2 CBS , MINUTES CBS , CHICAGO FIRE 3/1 NBC , CHICAGO JUSTICE 3/1 NBC , CBS NCAA BSK CHP-BRG-PRSA CBS , BIG BANG THEORY, THE - SP CBS , TBS NCAA BSKBL-BRIDGE-SAT TBS NETWORK , MODERN FAMILY ABC , VOICE 3/15 NBC , CBS NCAA BK CHP-BRG-PRFR1 CBS , MOM CBS , CBS NCAA BSKBL CHMP FR 1 CBS ,553

10 Top 100 Programs P /27/2017-3/26/2017 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 CBS NCAA POST GUN-FRI 2 CBS , JUDGE JUDY (AT) CBS TV DISTRIBUTION , BIG BANG THEORY, THE-SPCL CBS , GREAT INDOORS, THE CBS , SATURDAY NIGHT NBC , BULL CBS , CBS NCAA BSKBL CHMP-SA-1 CBS , GOLDBERGS, THE ABC , BIG BANG WKND (AT) WARNER BROS. TV , CHICAGO FIRE NBC , TBS NCAA BSKBL CHMP SA-1 TBS NETWORK , BACHELOR: WOMEN TELL ALL ABC , MOM 8:30PM-SPECIAL CBS , TNT NCAA POST GUN SUN TURNER NETWORK TELEVISION , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , NCIS: LOS ANGELES CBS , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , CRIMINAL MINDS CBS , SHARK TANK SP-3/3 ABC , KEVIN CAN WAIT CBS , LIFE IN PIECES CBS , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , MAN WITH A PLAN-ENC CBS , MIDDLE, THE ABC , TNT NCAA BSKBL CHMP-SU-3 TURNER NETWORK TELEVISION , WHEEL OF FORTUNE CBS TV DISTRIBUTION , MNSTR ENRGY NASCAR WNR CR FOX , NCIS: NEW ORLEANS CBS , TBS NCAA POST GUN-FRI 2 TBS NETWORK , CBS NCAA BK CHP-BRG-PRTH1 CBS , MNSTR ENRGY NASCAR CUP FOX , CHICAGO JUSTICE 3/7 NBC , MAN WITH A PLAN CBS , SCANDAL ABC , TRIAL & ERROR NBC , TAKEN NBC , SUPERIOR DONUTS CBS , CBS NCAA BSKBL CHP-PRTH2 CBS , PRES ADDRESS CVG FOX NEWS CHANNEL , PRES ADDRESS/ANALYSIS FOX NEWS CHANNEL , NCAA BKBL CHAMP SELECTION CBS , CHICAGO MED NBC , TBS NCAA BSKBL CHMP TH 1 TBS NETWORK , TNT NCAA BSK CHP-BRG-PRSU TURNER NETWORK TELEVISION , BROKE GIRLS CBS , HAWAII FIVE-0 CBS , LIFE IN PIECES-ENC CBS , ANALYSIS 1-ABC ABC , JEOPARDY (AT) CBS TV DISTRIBUTION , CBS NCAA BSK CHP-BRG-PRFR CBS ,018

11 Top 100 Programs P /27/2017-3/26/2017 P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 CBS NCAA BSKBL CHMP SU-2 CBS ,807 2 CBS NCAA POST GUN SU 2 CBS ,609 3 CBS NCAA BSKBL CHMP-SU-3 CBS ,520 4 CBS NCAA BSKBL CHMP-SU-2 CBS ,317 5 CBS NCAA BSKBL CHMP FR 2 CBS ,147 6 CBS NCAA BSKBL-BRIDGE-SUN CBS ,094 7 THIS IS US NBC ,081 8 CBS NCAA BSK CHP-BRG-DYSU CBS ,837 9 CBS NCAA BSKBL CHMP-SA-2 CBS , EMPIRE FOX , BIG BANG THEORY, THE CBS , TBS NCAA BSKBL CHMP SA-2 TBS NETWORK , CBS NCAA BSKBL CHMP SU-1 CBS , VOICE NBC , CBS NCAA BSKBL CHMP-SA-3 CBS , BACHELOR, THE ABC , VOICE-TUE NBC , BACHELOR:AFTER FINAL ROSE ABC , CBS NCAA POST GUN SUN 1 CBS , VOICE 3/2 NBC , BIG BANG-SYN (AT) WARNER BROS. TV , CBS NCAA BSKBL CHMP-SU-1 CBS , CBS NCAA BSK CHP-BRG-DYSA CBS , TBS NCAA POST GUN SAT 2 TBS NETWORK , TNT NCAA BSKBL CHMP-SU-4 TURNER NETWORK TELEVISION , CBS NCAA BSKBL CHMP TH 2 CBS , DANCING WITH THE STARS ABC , MODERN FAMILY SP-3/1 ABC , CBS NCAA BSKBL CHMP-SA-4 CBS , CBS NCAA BSKBL CHMP TH 1 CBS , GREY'S ANATOMY ABC , FAMILY FEUD (AT) 20TH TELEVISION , TBS NCAA BSKBL-BRIDGE-SAT TBS NETWORK , CBS NCAA BSK CHP-BRG-PRSA CBS , CBS NCAA BK CHP-BRG-PRFR1 CBS , TNT NCAA POST GUN SUN TURNER NETWORK TELEVISION , CBS NCAA POST GUN-FRI 2 CBS , PRES ADDRSS ANALYSIS-NBC NBC , BACHELOR: WOMEN TELL ALL ABC , CBS NCAA BSKBL CHMP FR 1 CBS , LITTLE BIG SHOTS NBC , TBS NCAA BSKBL CHMP SA-1 TBS NETWORK , SURVIVOR CBS , CHICAGO FIRE 3/1 NBC , WEEKEND ADVENTURE DADT/LITTON , CBS NCAA BSKBL CHMP-SA-1 CBS , CHICAGO JUSTICE 3/1 NBC , TBS NCAA POST GUN-FRI 2 TBS NETWORK , TNT NCAA BSK CHP-BRG-PRSU TURNER NETWORK TELEVISION , MODERN FAMILY ABC ,072

12 Top 100 Programs P /27/2017-3/26/2017 P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) MINUTES CBS , CBS NCAA BK CHP-BRG-PRTH1 CBS , BIG BANG THEORY, THE-ENC CBS , VOICE 3/15 NBC , NCIS CBS , TNT NCAA BSKBL CHMP-SU-3 TURNER NETWORK TELEVISION , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , SATURDAY NIGHT NBC , CHICAGO FIRE NBC , GOLDBERGS, THE ABC , BIG BANG THEORY,THE 9P-SP CBS , TBS NCAA BSKBL CHMP TH 1 TBS NETWORK , BIG BANG THEORY, THE - SP CBS , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , BIG BANG WKND (AT) WARNER BROS. TV , CBS NCAA BSK CHP-BRG-PRFR CBS , JUDGE JUDY (AT) CBS TV DISTRIBUTION , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , MOM CBS , CBS NCAA BSKBL CHP-PRTH2 CBS , GREAT INDOORS, THE CBS , NCAA BKBL CHAMP SELECTION CBS , TBS NCAA BSKBL CHMP FR 2 TBS NETWORK , SHARK TANK SP-3/3 ABC , SCANDAL ABC , CBS NCAA BSKBL CHP-PRFR1 CBS , BIG BANG THEORY, THE-SPCL CBS , TBS NCAA BKB POST GAME-SA TBS NETWORK , MIDDLE, THE ABC , BULL CBS , TBS NCAA BSKBL CHMP TH 2 TBS NETWORK , WHEEL OF FORTUNE CBS TV DISTRIBUTION , TRUMP:DSCRSO CNGRSO 2/28 UNI , CBS NCAA POST GUN SAT 1 CBS , CRIMINAL MINDS CBS , TRIAL & ERROR NBC , SELECCION MEXICO ELI 3/24 UNI , NCIS: LOS ANGELES CBS , CBS NCAA BSKBL CHP-PRFR2 CBS , ANALYSIS 1-ABC ABC , TBS NCAA BSKBL CHMP-SU-4 TBS NETWORK , CHICAGO JUSTICE 3/7 NBC , MOM 8:30PM-SPECIAL CBS , LIFE IN PIECES CBS , CHICAGO MED NBC , SPEECHLESS ABC , FAMILY GUY-MF-SYN (AT) 20TH TELEVISION , PRES ADDRESS CVG FOX NEWS CHANNEL , BLACK-ISH ABC ,582

13 Data Sources: Ratings: Nielsen NPower, NNTV, Arianna, WRAP Newspaper TV Viewing Area: SRDS Circulation, 2017, 2012 & 2007 National Broadcast: The Nielsen Company, NNTV, Live +Same Day estimates, S/O-S/O = Sign-On to Sign-Off The Nielsen Total Audience Report Q4 2016, Q4 2015, Q Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates Top 100 Programs: Nielsen NPower Syndication: The Nielsen Company, NNTV, Live +Same Day. Syndication data is a week behind the current report week. Hispanic Households: The Nielsen Company, NPower, Live+SD Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish Broadcast affiliates: Azteca, Estrella TV, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC, NBC, CBS, Fox, CW, Me-TV, Bounce TV & Cozi TV. Independents excluded due to unknown language format. For local markets: The Nielsen Company, Arianna, Live+Same Day. Local Market At-A Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI Local Market Close-Up: comscore StationView Essentials, Affinity Answers, Kantar Media Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics Auto Purchasers: comscore data. Weekday Primetime comparison of the top broadcast networks versus the top 4 cable news networks, standard and HD feeds. Local News Strength: All Day average of top 4 cable networks (CNN, Fox News, Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average. Live HH rating used from the latest available month.