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1 TARGA RESOURCES, INC. Corporate Identity Program
2
3 STANDARDS CORPORATE LOGO STANDARDS The corporate logo standards provide guidelines for applying the Targa Resources corporate logo to publications, signage, stationery, the website, uniforms, and promotional materials.
4 TABLE OF CONTENTS SECTION THE LOGO STATIONERY AND BUSINESS CARDS UNIFORMS VEHICLES AND EQUIPMENT SIGNAGE POWERPOINT SLIDES
5 1. The Logo 1. THE LOGO
6 THE LOGO INTRODUCTION Targa Resources, Inc. and all its operating entities are represented by one logo design. The logo functions as a single unit with unique characteristics and specifications. Any variation from the logo standards will reduce its effectiveness. The following pages describe the only configurations of the logo that we use. 1.1
7 THE LOGO Symbol Logotype TARGA LOGO ELEMENTS The Targa Resources, Inc. logo consists of two major components, the symbol and logotype, which form a distinct design. The logo must remain consistent in appearance and usage to guarantee its strength and effectiveness. This custom design must never be recreated, typeset, altered or manipulated in any way. Color The use of color helps with logo recognition and memorability. Strict adherence to the color specifications must be maintained. Any change to the color reduces impact and effective logo identification. Typography A major means of creating a unified appearance is through the use of typography. Type plays a dual role in the logo through its written communication and as a graphic element for visual communication. The proportional size between the symbol and logotype must not be altered. Following the exact specifications for logo usage will ensure all written communication remains uniform, achieves maximum legibility, and appears professional. Visibility Visibility is essential to the effectiveness of the logo and the logo must be displayed in a way that enhances its visual dominance. Foreign objects must remain distant to avoid obstructing the logo or appear to be part of the logo. 1.2
8 THE LOGO LOGO SPECIFICATIONS There is one logo design for Targa Resources, Inc. and all its operating entities. The logo functions as a single unit with unique characteristics and specifications. Any deviation from the logo standards will reduce its effectiveness. The two logo forms are horizontal and stacked. The logo must not be altered in any way, except for the alternate configurations below. Horizontal Logo The horizontal logo is standard for Targa Resources, Inc. in which the symbol is to the left of the word Targa. In the three-color version, the top half of the symbol is PMS 541 Blue, the bottom half is Black, the type within the circle graphic is PMS 186 Red, and the logotype is PMS 541 Blue. In the single-color version, all parts of the logo are black. Stacked Logo The stacked logo is composed of the symbol centered above the word Targa in logotype. In the three-color version, the top half of the symbol is PMS 541 Blue, the bottom half is Black, the type within the circle graphic is PMS 186 Red, and the logotype is PMS 541 Blue. In the single-color version, all parts of the logo are black. Reversed Logo The reversed logo may be horizontal or stacked in single-color format. 1.3
9 THE LOGO LEGAL ENTITY NAME - TYPOGRAPHY Specifications Typeface: Style: Point Size: Color: Bank Gothic All Caps Varies with application Black or PMS 541 Blue VISIBILITY The logo visibility is dependent upon its dominance over surrounding objects. To help ensure logo integrity and high visibility, a clear field measuring a minimum of 25% of the width of the Targa symbol or 50% of the height of the standard horizontal logo is to be maintained around the logo. This area must be kept free of all objects. Logo height of 1" requires clear field around it of 25% or 1/4" on all sides. Logo Height Clear Field Area Logo height of 1/2" requires clear field around it of 50% or 1/4" on all sides. Logo Height Proportional Sizing Maintaining the correct proportions of the logo is mandatory in order to sustain original design specifications. In order to size the logo proportionally in many PC applications, the user must hold the SHIFT key during the resizing process. Refer to the program s Operating Manual for the proper proportional re-sizing procedure. 1.4
10 THE LOGO COLOR SWATCHES Since the use of the logo is wide and varied, the Targa Red and Blue must be visually matched to ensure consistency. The three colors used in the Targa Resources, Inc. logo are: Red (PMS 186) For four-color printing, C0, M100, Y81, K4 is the formula that produces Targa Red. Blue (PMS 541) For four-color printing, C100, M70, Y0, K36 is the formula that produces Targa Blue. Black Other colors available for use include: Metallic Gold (PMS 873) Metallized Foil (815) LOGO ENGRAVING The Targa logo may be engraved on awards or other materials where appropriate. 1.5
11 THE LOGO BLACK AND WHITE LOGO POSITIVES (STACKED) 1.6
12 THE LOGO BLACK AND WHITE LOGO POSITIVES (HORIZONTAL) 1.7
13 2. Stationery & Business Cards 2. STATIONERY & BUSINESS CARDS
14 STATIONERY AND BUSINESS CARDS STATIONERY AND BUSINESS CARDS Stationery and business cards are key components to a corporate image/identity program. These elements, used to communicate both formal and informal messages, are among the most widely used applications of the company s name and logo. Targa Resources, Inc Louisiana, Suite 4700 / Houston, Texas Office / Fax Name Title 1000 Louisiana, Suite 4700 Houston, Texas slum@targaresources.com Office Fax Louisiana, Suite 4700 Houston, Texas
15 STATIONERY AND BUSINESS CARDS LETTERHEAD SPECIFICATIONS Paper Stock Size: 8 1/2 x 11 inches Type: Classic Crest Color: Avon Brilliant White - Smooth Weight: 24 lb. Logo Symbol and logotype prints to logo specifications. Targa Resources, Inc Louisiana, Suite 4700 / Houston, Texas Office / Fax Address 8 pt Sabon Caps and lower case Rule Point Size:.75 pt Color: Black Body 10 pt or 12 pt Arial or Times New Roman Targa Watermark Graphic (optional) The Targa graphic is printed with a 4% screen of black and is centered from the rule to the bottom of the sheet. 2.2
16 STATIONERY AND BUSINESS CARDS ENVELOPE SPECIFICATIONS Paper Stock Type: #10 Envelope - Classic Crest Writing Color: Avon Brilliant White Smooth Weight: 24 lb. Logo Symbol and logotype prints to logo specifications. Address 8 pt Sabon Targa Resources, Inc Louisiana, Suite 4700 Houston, Texas
17 STATIONERY AND BUSINESS CARDS BUSINESS CARD SPECIFICATIONS Paper Stock Cougar Cover Smooth Finish Color: White Weight: 100# Business cards are three-color Offset printing Symbol: 3/16" from left and 3/16" from top Top of symbol and logotype prints in PMS 541 Blue Letters TR print in PMS 186 Red Bottom of symbol prints in Black Art The background graphic is printed with a 4% screen of black. The background watermark is an optional feature to the design. Name 9 pt Sabon Title 7 pt Sabon Italic Address 7 pt Sabon Phone 7 pt Sabon Name Title 1000 Louisiana, Suite 4700 Houston, Texas name@targaresources.com Office Cell Fax
18 STATIONERY AND BUSINESS CARDS MAILING LABEL SPECIFICATIONS Label is 4-1/4" x 2-15/16" with 1 point border inset 1 pica from edge Logo is 75% of size on letterhead Address is 7.5 pt Sabon baselined with bottom of mark and aligned with company name The word TO: is 12 pt Sabon bold Black ink Paper: White, pressure sensitive 1000 Louisiana, Suite 4700 Houston, Texas TO: 2.5
19 COLOR USAGE COLOR USAGE The Targa logo can be placed on any colored background as long as there is enough contrast. The full color version of the logo should not be used on any background screens that are greater than 20%. The logo can be totally reversed out to white in any background greater than 70%. 2.6
20 3. Uniforms 3. UNIFORMS
21 UNIFORMS UNIFORMS There is no standardized uniform color requirement. However, all uniforms must have a small company logo patch on the front, and large company logo patch on the back. See the size requirement under the section labeled Patches. HARD HAT Color: White Logo: Multi-color logo silk screened or applied decal on a 3" x 2 1/4" white hat Worn on front of hard hat 3.1
22 UNIFORMS STANDARD AND INSULATED COVERALLS Styles: Long Sleeve Standard Insulated Patches Back: Large Logo Patch (Mandatory) Front: Small Logo Patch (Worn over left pocket) Name Patch (Worn over right pocket) 3.2
23 UNIFORMS CAP Color: White Embroidery Thread Color for Robison-Anton Thread Foxy Red #2263 Ash #2341 Caps in red, blue, or black will have a reversed (white) logo. 3.3
24 UNIFORMS T-SHIRT Front: Large Horizontal Logo silk-screened or embroidered in three colors Shirt colors available for three color logo: White, Light Gray, or Light Khaki Embroidery Thread Color for Robison-Anton Thread Foxy Red #2263 Ash #2341 For dark colored shirts, a reversed logo must be used. Stitching is with White thread. 3.4
25 UNIFORMS GOLF/POLO SHIRT Front: Small Horizontal Logo embroidered in three colors on front, left of shirt Shirt colors available for three color logo: White, Light Gray, or Light Khaki Embroidery Thread Color for Robison-Anton Thread Foxy Red #2263 Ash #2341 For dark colored shirts, a reversed logo must be used. Stitching is with White thread. 3.5
26 UNIFORMS COFFEE CUP Front: Multi-color logo on white cup White logo can be used on dark colored cups. 3.6
27 4. Vehicles & Equipment 4. VEHICLES & EQUIPMENT
28 VEHICLES & EQUIPMENT VEHICLES & EQUIPMENT Paint Colors: PMS 541 Blue PMS 186 Red Black Decals Paint Car Door: Truck Door: Truck Cab: Tanker: Ships: Decal Color logo with white background Decal Color logo with white background Decal Color logo with white background Painted Color logo Painted Color logo Car Door Decals Decal: 17 1/2" x 12" Multi-color stacked logo on white background 4.1
29 VEHICLES & EQUIPMENT Pickup Trucks Decal: 17 1/2" x 12" Multi-color stacked logo on white background Cab Decals Logo: Multi-colored stacked logo on top and on door of cab Tank Trucks Logo: Multi-colored stacked logo on back of tank Multi-colored horizontal logo on side of tank Freight Ships/Vessels Logo: Multi-colored horizontal logo on side of ship 4.2
30 5. Signage 5. SIGNAGE
31 SIGNAGE Sign Grid Horizontal Logo The grid below is to act as a guide to help retain proper proportions and preserve the logo quality when reproducing the logo in large sizes. 5.1
32 SIGNAGE Sign Grid Horizontal Logo The grid below is to act as a guide to help retain proper proportions and preserve the logo quality when reproducing the logo in large sizes. 5.2
33 6. PowerPoint Slides 6. POWERPOINT SLIDES
34 POWERPOINT SLIDES POWERPOINT SLIDES Internal Internal PowerPoint slides should maintain the standard logo and corporate colors. The slide design is simpler and will serve for informative purposes. Slides can be printed at a lower resolution. Title Slide Secondary Slide Marketing Slides for marketing purposes must strictly adhere to all specifications to ensure a well executed visual presentation. Conforming to the global layout will create a cohesive and consistent image for all marketing presentations. Title Slide Secondary Slide 6.1
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36 TARGA RESOURCES, INC Louisiana, Suite 4700 Houston, Texas
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