GfK MRI Media Study. American Institute of Consumer Studies Wave 74 PLACE SAMPLE LABEL HERE IMPORTANT: Version. Date Interview Completed

Transcription

1 American Institute of Consumer Studies Wave 74 GfK MRI Media Study PLACE SAMPLE LABEL HERE ADDRESS: NONE REF INTERVIEWER RECORD: OFFICE USE ONLY Answer to Respondent Selection Form Q.A.: Yes (Media Screen Question) Interviewer ID # # Number of attempts made on this household Date Interview Completed Day Interview Completed: No Interview # (1-6) A Version 20-1 # of designated sex (21-22) C D Sun Mon. 2 Tues. 3 Wed. 4 Thurs. 5 Fri. 6 Sat IMPORTANT: IMMEDIATELY BEFORE READING 1ST QUESTION RECORD TIME INTERVIEW BEGINS: AM PM (28-31) (32-35)

2 Copyright 2015 GfK Mediamark Research & Intelligence, LLC. All rights reserved. This work is comprised of confidential and copyrighted material and is the property of GfK Mediamark Research & Intelligence, LLC. No part of this work may be used, distributed, sold, revealed, reproduced, or transmitted in any form or by any means, electronic or mechanical, including photocopy recording or any information storage and retrieval system now known or to be invented, without the prior written permission of GfK Mediamark Research & Intelligence, LLC.

3 SC1 TUESDAY THROUGH SATURDAY START HERE (If Sunday or Monday start on page 2) First, I would like to ask some questions about your readership of newspapers. (SHOW CARD #1) Here is a list of places where people might look into a newspaper. (LET RESPONDENT READ CARD) 1. During the past 7 days which, if any, of the following weekday, that is, Monday through Friday, newspapers have you read or looked into either at home or somewhere away from home? Please include only those copies printed on paper, and do not include electronic versions, such as copies read on the Internet or with an e-reader, tablet, cell phone or other mobile device. Also, do not include reading or looking into the newspaperʼs website. Please include those newspapers which you just happened to look into during the past 7 days as well as those you read regularly. (ASK FOR EACH NEWSPAPER PRELISTED.) Have you read or looked into any weekday issue of (NEWSPAPER) in the past 7 days? (CIRCLE CODE 1 (YES) OR CODE 2 (NO) UNDER COL. Q.1/Q.2) 2. Have you read or looked into any other paper copies of weekday newspapers in the past 7 days? (IF YES, ASK:) Which ones? (RECORD CITY AND NEWSPAPER NAME FOR ANY NEWSPAPERS MENTIONED AND CIRCLE CODE 1 (YES) FOR EACH UNDER COL. Q.1/Q.2) (ASK FOR EACH NEWSPAPER READ IN PAST WEEK IN Q.1/Q.2). 3. Thinking only of paper copies, on the average, out of 5 issues published of (NEWSPAPER) how many do you read or look into? Is it 0, 1, 2, 3, 4 or 5? (ENTER NUMBER IN GRID UNDER Q.3) (ASK FOR EACH NEWSPAPER READ IN PAST WEEK IN Q.1/Q.2). 4. It is very important for us to know when different newspapers were read. When was the last time you read or looked into a weekday copy of (NEWSPAPER)? Please include only those copies printed on paper. (IF RESPONDENT SAYS ANY DAY BEFORE YESTERDAY, CIRCLE CODE 1 UNDER Q.4. IF YESTERDAY, CIRCLE CODE 2 UNDER Q.4 AND ON PAGE 18 CIRCLE CODE 1 UNDER HAVE READ FOR TYPESET PAPERS). SC1 SC2 (IF RESPONDENT SAYS TODAY, ASK:) When was the last time before today that you read or looked into a paper copy of (NEWSPAPER)? (IF BEFORE YESTER- DAY CIRCLE CODE 1 UNDER WHEN LAST READ (Q.4) IN GRID. IF YESTERDAY CIRCLE CODE 2 UNDER WHEN LAST READ (Q.4) IN GRID AND ON PAGE 18 CIRCLE CODE 1 UNDER HAVE READ FOR TYPESET PAPERS). (ASK FOR EACH TYPESET NEWSPAPER READ YESTERDAY, CODE 2 IN Q.4), (CONTINUE WITH SHOW CARD #1.) 5A. Here is a list of places where people read or look into newspapers. Thinking of (NEWSPAPER), please read me the number or numbers in front of those places where you read a paper copy of the (NEWSPAPER) yesterday. (RECORD CODES UNDER Q.5A) (SHOW CARD #2) (ASK FOR EACH TYPESET NEWSPAPER READ YESTERDAY, CODE 2 IN Q.4). 5B. Here is a list of different ways in which you may obtain paper copies of a newspaper. Thinking of (NEWSPAPER), which statement best describes how you obtained the paper copy of (NEWSPAPER) that you read yesterday? (RECORD CODE UNDER Q.5B) Q.1 AND Q.2 Q.3 Q.4 Q.5A Q.5B READ PAST ENTER WHEN LAST READ 7 DAYS AVERAGE INTERNAL DAILY NEWSPAPERS # ISSUES BEFORE WHERE READ OR CODE CITY/NEWSPAPER YES NO READ Yesterday YESTERDAY LOOKED INTO OBTAINED 0602 New York Times USA Today Wall Street Journal CODE 2 NEWSPAPERS IN Q.4 SHOULD ALSO BE RECORDED ON PAGE Z IF NONE READ, X HERE GO TO PAGE 3 FOR SUNDAY/WEEKEND NEWSPAPER READERSHIP 1

4 SC1 SUNDAY OR MONDAY START HERE (If Tuesday through Saturday start on page 1) First, I would like to ask some questions about your readership of newspapers. (SHOW CARD #1) Here is a list of places where people might look into a newspaper. (LET RESPONDENT READ CARD) 1. During the past 7 days which, if any, of the following weekday, that is, Monday through Friday, newspapers have you read or looked into either at home or somewhere away from home? Please include only those copies printed on paper, and do not include electronic versions, such as copies read on the Internet or with an e-reader, tablet, cell phone or other mobile device. Also, do not include reading or looking into the newspaperʼs website. Please include those newspapers which you just happened to look into during the past 7 days as well as those you read regularly. (ASK FOR EACH NEWSPAPER PRELISTED.) Have you read or looked into any weekday issue of (NEWSPAPER) in the past 7 days? (CIRCLE CODE 1 (YES) OR CODE 2 (NO) UNDER COL. Q.1/Q.2) 2. Have you read or looked into any other paper copies of weekday newspapers in the past 7 days? (IF YES, ASK:) Which ones? (RECORD CITY AND NEWSPAPER NAME FOR ANY NEWSPAPERS MENTIONED AND CIRCLE CODE 1 (YES) FOR EACH UNDER COL. Q.1/Q.2) (ASK FOR EACH NEWSPAPER READ IN PAST WEEK IN Q.1/Q.2). 3. Thinking only of paper copies, on the average, out of 5 issues published of (NEWSPAPER) how many do you read or look into? Is it 0, 1, 2, 3, 4 or 5? (ENTER NUMBER IN GRID UNDER Q.3) (ASK FOR EACH NEWSPAPER READ IN PAST WEEK IN Q.1/Q.2). 4A. It is very important for us to know when different newspapers were read. Not counting today or this weekend, when was the last time you read or looked into a weekday, that is, Monday through Friday, copy of (NEWSPAPER)? Please include only those copies printed on paper. (IF RESPONDENT MENTIONS ANY DAY OTHER THAN FRIDAY, CIRCLE CODE 1 UNDER Q.4A IN GRID. IF RESPONDENT MENTIONS THIS PAST FRIDAY, CIRCLE CODE 2 UNDER Q.4A IN GRID AND ON PAGE 18 CIRCLE CODE 1 UNDER HAVE READ FOR TYPESET PAPERS). SC1 SC2 (ASK FOR EACH NEWSPAPER READ IN PAST WEEK IN Q.1/Q.2). 4B. Did you read or look into a paper copy of a weekday issue of (NEWSPAPER) this Saturday or Sunday? (CIRCLE CODE UNDER Q.4B IN GRID. IF CODE 1 IN Q.4B, ALSO ON PAGE 18 CIRCLE CODE 1 UNDER HAVE READ FOR TYPESET PAPERS). (ASK FOR EACH TYPESET NEWSPAPER READ THIS PAST FRIDAY, CODE 2 IN Q.4A, AND/OR THIS SATURDAY/THIS SUNDAY, CODE 1 IN Q.4B) (CONTINUE WITH SHOW CARD #1) 5A. Here is a list of places where people read or look into newspapers. Thinking of (NEWSPAPER), please read me the number or numbers in front of those places where you read a paper copy of the (NEWSPAPER) this past Friday/Saturday/Sunday. (RECORD CODES UNDER Q.5A) (SHOW CARD #2) (ASK FOR EACH TYPESET NEWSPAPER READ THIS PAST FRIDAY, CODE 2 IN Q.4A, AND/OR THIS SATURDAY/THIS SUNDAY, CODE 1 IN Q.4B) 5B. Here is a list of different ways in which you may obtain paper copies of a newspaper. Thinking of (NEWSPAPER), which statement best describes how you obtained the paper copy of (NEWSPAPER) that you read this past Friday/Saturday/Sunday? (RECORD CODE UNDER Q.5B) ASK Q.4A & Q.4B FOR ALL YESʼs IN Q.1/Q.2 Q.1 AND Q.2 Q.3 Q.4A Q.4B Q.5A Q.5B READ PAST ENTER WHEN LAST READ READ WHERE 7 DAYS AVERAGE AND SATURDAY/ READ OR INTERNAL DAILY NEWSPAPERS # ISSUES BEFORE SUNDAY LOOKED CODE CITY/NEWSPAPER YES NO READ FRIDAY FRIDAY YES NO INTO OBTAINED 0602 New York Times USA Today Wall Street Journal CODE 2 IN Q.4A AND/OR CODE 1 IN Q.4B SHOULD ALSO BE RECORDED ON PAGE Z IF NONE READ, X HERE CONTINUE ON NEXT PAGE

5 6. You may or may not read the same Sunday or weekend newspapers as you do during the week. During the last 4 weeks which, if any, of the following Sunday or weekend newspapers did you read or look into? Please include only those copies printed on paper, and do not include electronic versions or the newspaperʼs website. Please include any newspapers even if you read just one section such as the news, the magazine, the comics or any other special part. (ASK FOR EACH NEWSPAPER PRELISTED). Have you read or looked into any issue of (NEWSPAPER) in the last 4 weeks? (CIRCLE CODE 1 (YES) OR CODE 2 (NO) UNDER COL. Q.6/Q.7) 7. Have you read any other paper copies of Sunday or weekend newspapers in the last 4 weeks? (IF YES, ASK:) Which ones? (RECORD CITY AND NEWSPAPER NAME FOR ANY NEWSPAPERS MENTIONED AND CIRCLE CODE 1 (YES) FOR EACH UNDER COL. Q.6/Q.7) (ASK FOR EACH NEWSPAPER READ IN Q.6/Q.7). 8. Thinking only of paper copies, on the average, out of 4 issues published of (NEWSPAPER) how many do you read or look into? Is it 0, 1, 2, 3 or 4? (ENTER # IN GRID UNDER Q.8) (ASK FOR EACH NEWSPAPER READ IN PAST 4 WEEKS IN Q.6/Q.7). 9. When was the last time you read or looked into a paper copy of the (NEWSPAPER)? (IF RESPONDENT SAYS TODAY, ASK:) When was the last time before today that you read or looked into a paper copy of (NEWSPAPER)? (IF RESPONDENT SAYS ANY TIME BEFORE THE LAST 7 DAYS, CIRCLE CODE 1 UNDER Q.9, IF LAST 7 DAYS, CIRCLE CODE 2 UNDER Q.9 AND ON PAGE 18 CIRCLE CODE 1 UNDER HAVE READ FOR TYPESET PAPERS). SC3 SC4 (SHOW CARD 3) (ASK FOR TYPESET SUNDAY/WEEKEND NEWSPAPER READ IN THE LAST 7 DAYS, CODE 2 in Q.9). 10A. Here is a list of places where people read or look into newspapers. Thinking of the (NEWSPAPER), please read me the number or numbers in front of those places where you read a paper copy of the (NEWSPAPER) in the last 7 days. (RECORD CODES UNDER Q.10A) (SHOW CARD 4) (ASK FOR TYPESET SUNDAY/WEEKEND NEWSPAPER READ IN LAST 7 DAYS). 10B. Here is a list of different ways in which you may obtain paper copies of a Sunday or weekend newspaper. Thinking of the (NEWSPAPER), which statement best describes how you obtained the paper copy of the (NEWSPAPER) that you read in the last 7 days? (RECORD CODE UNDER Q.10B) Q.6 AND Q.7 Q.8 Q.9 Q.10A Q.10B WHEN LAST READ ENTER SUNDAY/WEEKEND READ LAST AVERAGE # BEFORE IN THE WHERE HOW INTERNAL NEWSPAPERS 4 WEEKS OF ISSUES LAST LAST READ OBTAINED CODE READ 7 DAYS 7 DAYS CITY/NEWSPAPER YES NO SUNDAY 5155 NEW YORK TIMES CODE 2 NEWSPAPER IN Q.9 SHOULD ALSO BE RECORDED ON PAGE IF NONE READ, X HERE 3

6 MAGAZINE SECTION (GIVE RESPONDENT LAMINATED COLOR SHOWCARD) Magazines can be read or looked into in different ways. This card shows examples of some of them. They can be printed on paper or they can be published electronically, such as those read on a computer or on the Internet or with an e-reader such as the Amazon Kindle. You may also be able to read or look into a magazine on a tablet, such as the Apple ipad, a cell phone or other mobile device or you may look at the magazineʼs website. (TAKE AWAY LAMINATED COLOR SHOWCARD) Iʼll give this back in a moment. (SEPARATE THE WHITE, BUFF AND GRAY CARDS) White STEP A. STEP B. TURN TO SB1 STEP C. (SHOW RESPONDENT THE DECK OF WHITE CARDS AND SHUFFLE THEM, BUT DO NOT HAND CARDS TO RESPONDENT YET.) The titles of magazines and other publications are printed on these cards. Some of these publications are weekly newspapers. (OPEN TO THE SORT BOARD IN THE LAST 6 MONTHS ) This is a sort board. Iʼd like you to sort these cards into piles on the board to show whether or not youʼve read or looked into them in any of these ways in the last 6 months. If you are sure that you have read or looked into the publications, put the cards in this position (POINT TO BLOCK FOR YES-SURE HAVE ). If you are not sure if you have read or looked into the publications in the last six months, put the cards in this position (POINT TO BLOCK FOR NOT SURE ). And finally, if you are sure that you have not read or looked into the publications, place the cards in this position (POINT TO BLOCK FOR NO-SURE HAVE NOT ) (READ THE FOLLOWING DEFINITIONS TO THE RESPONDENT BEFORE HANDING THEM THE CARDS). (Any Copy:) (Anywhere:) (Any Reading or Looking Into:) We want to know whether youʼve read or looked into any copy, whether it belonged to you or not. It could have been in your home, someone elseʼs home, or any other place at all, such as the beauty (barber) shop, doctorʼs office, etc. It doesnʼt matter whether you read it, or just looked into it. Please include copies printed on paper as well as electronic versions, such as copies read on the Internet or with an e-reader, tablet, cell phone or other mobile device. Also please include reading or looking into the magazineʼs website. You can use this card as a helpful reference. (GIVE RESPONDENT LAMINATED COLOR SHOWCARD.) (MAKE SURE RESPONDENT UNDERSTANDS SORT BOARD BEFORE CONTINUING) STEP D. (HAND DECK OF WHITE CARDS TO THE RESPONDENT FACING UP) Buff STEP E. Now, would you sort these cards to show whether youʼve read or looked into the magazines and other publications in the last 6 months? Please take your time and consider each one carefully. 76- (WHEN ALL WHITE CARDS HAVE BEEN SORTED ASK:) 1. Have you traveled by commercial airline in the last 6 months? ASK Q. 2 Yes 1 ASK Q. 3 No 2 (STILL USING SAME IN THE LAST 6 MONTHS SORT BOARD, ASK, AND SHUFFLE, AND HAND RESPONDENT BUFF COLORED CARDS) (If Yes in Step E-1.) 2. The titles of magazines that are distributed on board airlines are on these cards. You may have read or looked into them on a plane, in your home or in any other place. You may have read a copy printed on paper or an electronic version or you may have visited the magazineʼs website. Please sort these cards to show whether you read or looked into these magazines in the last 6 months. (If No in Step E-1.) 3. The titles of magazines that are distributed on board airlines are on these cards. You may have read or looked into them in your home, office or in any other place. You may have read a copy printed on paper or an electronic version or you may have visited the magazineʼs website. Please sort these cards to show whether you read or looked into these magazines in the last 6 months. 4

7 STEP F. (WHEN ALL BUFF CARDS HAVE BEEN SORTED ASK:) Gray 4. There are a number of publications that are published in Spanish. Whether or not you speak Spanish, have you read or looked into any magazines published in Spanish in the last 6 months? (If Yes in Step F-4) (STILL USING SAME IN THE LAST 6 MONTHS SORT BOARD, ASK, AND SHUFFLE, AND HAND RESPONDENT GRAY COLORED CARDS) 77- ASK Q. 5 Yes 1 SKIP TO STEP G No 2 5. The titles of magazines that are published in Spanish are on these cards. Some of these magazines publish two versions, one English and one Spanish. We only want to know whether you read or looked into the Spanish-language version of the magazine. You may have read a copy printed on paper or an electronic version or you may have visited the magazineʼs website. Please sort these cards to show whether you read or looked into these magazines in the last 6 months. STEP G. (WHEN ALL CARDS HAVE BEEN SORTED, TAKE AWAY THE SURE HAVE NOT PILE AND LAMINATED SHOW CARD.) Iʼll just take these out of the way. (IF RESPONDENT REFUSES TO SORT CARDS, TRY TO ENCOURAGE RESPONDENT TO GO THROUGH THE CARDS JUST IN CASE HE/SHE HAS SEEN SOMETHING THAT HE/SHE DOES NOT REMEMBER) (IF NONE ARE READ OR LOOKED INTO, OR RESPONDENT STILL REFUSES TO SORT THE CARDS, CIRCLE ONE OF THE CODES BELOW) SKIP TO Q. 23 SKIP TO Q. 24A GO TO Pg. 18 & SIDE 2 of QUESTION CARD No magazines read or looked into, after sort 78-1 Refused to sort cards 2 No magazines read or looked into after sort but read typeset newspaper X Refused to sort cards but read typeset newspaper Y This questionnaire version is: Weekly Biweekly Triweekly Monthly Bimonthly GO TO MAGAZINE QUESTION CARD 5

8 VERSION A C D PUBLICATIONS Weekly (7 days) H I Q. 11 Q. 12 Q. 13 Last 6 Mos. Yes Have Not # of Issues Read Last 7 Days Have Q. 14 Q. 15 Where Days IF SURE HAVE IN COL. Q. 12 (RECORD PROPER CODE FROM SHOW CARD) MAGAZINES READ ON PAPER MAGAZINES READ ELECTRONICALLY Q. 16 Q. 17 Q. 18A Q. 18b Q. 19 Q. 20 Q. 21 Q. 22 Time Obtained % of Pages Issues Rating Device Version Time 001. Barron s 002. Bloomberg Businessweek 003. The Economist 004. Entertainment Weekly 005. Globe 006. In Touch 007. Life & Style Weekly 008. National Enquirer 009. The New Yorker 010. OK! 011. People 012. Soap Opera Digest 013. Sports Illustrated 014. Star 015. Time 016. Us Weekly 017. The Week 018. Woman s World 6A

9 C D PUBLICATIONS Biweekly (14 days) 121. Autoweek 122. ESPN The Magazine 123. Golfweek 124. New York Magazine 125. Rolling Stone 126. TV Guide Triweekly (21 days) 230. First For Women 231. Forbes 232. Wine Spectator Monthly (30 days) 301. All You 302. Allure 303. American Baby 304. American Hunter 305. American Legion 306. American Rifleman H I Q. 11 Q. 12 Q. 13 Last 6 Mos. Yes # of Last 14 Days Have Not Issues Read Have VERSION A Q. 14 Q. 15 Where Days IF SURE HAVE IN COL. Q. 12 (RECORD PROPER CODE FROM SHOW CARD) MAGAZINES READ ON PAPER MAGAZINES READ ELECTRONICALLY Q. 16 Q. 17 Q. 18A Q. 18b Q. 19 Q. 20 Q. 21 Q. 22 Time Obtained % of Pages Issues Rating Device Version Time Last 21 Days Last 21 Days Have Last 30 Days Last 30 Days Have 307. American Way (American Airlines) 7A

10 VERSION A C D PUBLICATIONS Monthly (cont.) (30 days) 308. Architectural Digest 309. The Atlantic 310. Automobile 311. Backpacker 312. Better Homes & Gardens 313. Bicycling 314. Black Enterprise 315. Boating 316. Bon Appetit 317. Boys Life 318. Car & Driver 319. Car Craft 320. Catholic Digest 321. Coastal Living 322. Condé Nast Traveler 323. Consumer Reports 324. Cooking Light 325. Cosmopolitan H I Q. 11 Q. 12 Q. 13 Last 6 Mos. Yes # of Last 30 Days Have Not Issues Read Have Q. 14 Q. 15 Where Days IF SURE HAVE IN COL. Q. 12 (RECORD PROPER CODE FROM SHOW CARD) MAGAZINES READ ON PAPER MAGAZINES READ ELECTRONICALLY Q. 16 Q. 17 Q. 18A Q. 18b Q. 19 Q. 20 Q. 21 Q. 22 Time Obtained % of Pages Issues Rating Device Version Time 8A

11 C D PUBLICATIONS Monthly (cont.) (30 days) 326. The Costco Connection 327. Country Living 328. Cycle World H I Q. 11 Q. 12 Q. 13 Last 6 Mos. Yes # of Last 30 Days Have Not Issues Read Have VERSION A Q. 14 Q. 15 Where Days IF SURE HAVE IN COL. Q. 12 (RECORD PROPER CODE FROM SHOW CARD) MAGAZINES READ ON PAPER MAGAZINES READ ELECTRONICALLY Q. 16 Q. 17 Q. 18A Q. 18b Q. 19 Q. 20 Q. 21 Q. 22 Time Obtained % of Pages Issues Rating Device Version Time 329. Delta Sky (Delta Airlines) 330. Details 331. Dirt Rider 332. Discover 333. Dwell 334. Easyriders 335. Ebony 336. Elle 337. Elle Decor 338. Entrepreneur 339. Esquire 340. Essence 341. Every Day with Rachael Ray 342. Family Circle 343. The Family Handyman 9A

12 VERSION A C D PUBLICATIONS Monthly (cont.) (30 days) 344. FamilyFun 345. Fast Company 346. Field & Stream 347. Flying 348. Food & Wine 349. Food Network Magazine 350. Fortune Wheel & Off-Road 352. Four Wheeler 353. Game & Fish 354. Game Informer 355. Glamour 356. Golf Digest 357. Golf Magazine 358. Good Housekeeping 359. GQ 360. Guideposts 361. Guns & Ammo 362. Harper s Bazaar H I Q. 11 Q. 12 Q. 13 Last 6 Mos. Yes # of Last 30 Days Have Not Issues Read Have Q. 14 Q. 15 Where Days IF SURE HAVE IN COL. Q. 12 (RECORD PROPER CODE FROM SHOW CARD) MAGAZINES READ ON PAPER MAGAZINES READ ELECTRONICALLY Q. 16 Q. 17 Q. 18A Q. 18b Q. 19 Q. 20 Q. 21 Q. 22 Time Obtained % of Pages Issues Rating Device Version Time 10A

13 VERSION A C D PUBLICATIONS Monthly (cont.) (30 days) 363. Health 364. HGTV Magazine 365. Hot Rod 366. House Beautiful 367. Inc In Style 369. Kiplinger s Personal Finance 370. Latina 371. Marie Claire 372. Martha Stewart Living 373. Maxim 374. Men s Fitness 375. Men s Health 376. Men s Journal 377. Money 378. More 379. Motor Trend 380. Motorcyclist H I Q. 11 Q. 12 Q. 13 Last 6 Mos. Yes # of Last 30 Days Have Not Issues Read Have Q. 14 Q. 15 Where Days IF SURE HAVE IN COL. Q. 12 (RECORD PROPER CODE FROM SHOW CARD) MAGAZINES READ ON PAPER MAGAZINES READ ELECTRONICALLY Q. 16 Q. 17 Q. 18A Q. 18b Q. 19 Q. 20 Q. 21 Q. 22 Time Obtained % of Pages Issues Rating Device Version Time 11A

14 C D PUBLICATIONS Monthly (cont.) (30 days) 381. Muscle & Fitness 382. National Geographic H I Q. 11 Q. 12 Q. 13 Last 6 Mos. Yes # of Last 30 Days Have Not Issues Read Have VERSION A Q. 14 Q. 15 Where Days IF SURE HAVE IN COL. Q. 12 (RECORD PROPER CODE FROM SHOW CARD) MAGAZINES READ ON PAPER MAGAZINES READ ELECTRONICALLY Q. 16 Q. 17 Q. 18A Q. 18b Q. 19 Q. 20 Q. 21 Q. 22 Time Obtained % of Pages Issues Rating Device Version Time 383. National Geographic Kids 384. O, The Oprah Magazine 385. OUT 386. Outdoor Life 387. Outside 388. Parents 389. Penthouse 390. People en Español 391. People StyleWatch 392. Playboy 393. Popular Mechanics 394. Popular Photography 395. Popular Science 396. Prevention 397. Reader s Digest 398. Real Simple 12A

15 VERSION A C D PUBLICATIONS Monthly (cont.) (30 days) 399. Redbook 400. Road & Track 401. Runner s World 402. Salt Water Sportsman 403. Scientific American 404. Self 405. Seventeen 406. Shape 407. Ski 408. Smithsonian 409. Southern Living 410. Southwest: The Magazine 411. Sportsman 412. Street Rodder 413. Sunset 414. Super Chevy 415. Teen Vogue 416. Texas Monthly H I Q. 11 Q. 12 Q. 13 Last 6 Mos. Yes # of Last 30 Days Have Not Issues Read Have Q. 14 Q. 15 Where Days IF SURE HAVE IN COL. Q. 12 (RECORD PROPER CODE FROM SHOW CARD) MAGAZINES READ ON PAPER MAGAZINES READ ELECTRONICALLY Q. 16 Q. 17 Q. 18A Q. 18b Q. 19 Q. 20 Q. 21 Q. 22 Time Obtained % of Pages Issues Rating Device Version Time 13A

16 C D PUBLICATIONS Monthly (cont.) (30 days) 417. This Old House 418. Town & Country 419. Travel + Leisure H I Q. 11 Q. 12 Q. 13 Last 6 Mos. Yes # of Last 30 Days Have Not Issues Read Have VERSION A Q. 14 Q. 15 Where Days IF SURE HAVE IN COL. Q. 12 (RECORD PROPER CODE FROM SHOW CARD) MAGAZINES READ ON PAPER MAGAZINES READ ELECTRONICALLY Q. 16 Q. 17 Q. 18A Q. 18b Q. 19 Q. 20 Q. 21 Q. 22 Time Obtained % of Pages Issues Rating Device Version Time 420. United Hemispheres (United Airlines) 421. USA Hockey 422. Vanidades 423. Vanity Fair 424. Vegetarian Times 425. VFW Magazine 426. Vogue 427. W 428. Wired 429. Woman s Day 430. Women s Health 431. Yachting 432. Yoga Journal 14A

17 VERSION A C D PUBLICATIONS Bimonthly (60 days) 501. AARP The Magazine 502. The Advocate 503. AFAR Magazine 504. Allrecipes 505. Arthritis Today 506. Audubon 507. Bassmaster 508. Birds & Blooms 509. Bridal Guide 510. Brides 511. Catster 512. Cigar Aficionado 513. Cooking with Paula Deen 514. Country 515. Country Sampler 516. Departures 517. Diabetes Forecast 518. Diabetes Self-Management H I Q. 11 Q. 12 Q. 13 Last 6 Mos. Yes # of Last 60 Days Have Not Issues Read Have Q. 14 Q. 15 Where Days IF SURE HAVE IN COL. Q. 12 (RECORD PROPER CODE FROM SHOW CARD) MAGAZINES READ ON PAPER MAGAZINES READ ELECTRONICALLY Q. 16 Q. 17 Q. 18A Q. 18b Q. 19 Q. 20 Q. 21 Q. 22 Time Obtained % of Pages Issues Rating Device Version Time 15A

18 C D PUBLICATIONS Bimonthly (cont.) (60 days) 519. Dogster 520. Ducks Unlimited 521. EatingWell 522. Fit Pregnancy 523. Handguns 524. Hunting 525. In-Fisherman 526. Midwest Living 527. Mother Earth News H I Q. 11 Q. 12 Q. 13 Last 6 Mos. Yes # of Last 60 Days Have Not Issues Read Have VERSION A Q. 14 Q. 15 Where Days IF SURE HAVE IN COL. Q. 12 (RECORD PROPER CODE FROM SHOW CARD) MAGAZINES READ ON PAPER MAGAZINES READ ELECTRONICALLY Q. 16 Q. 17 Q. 18A Q. 18b Q. 19 Q. 20 Q. 21 Q. 22 Time Obtained % of Pages Issues Rating Device Version Time 528. National Geographic Traveler 529. National Wildlife 530. Natural Health 531. Nature Conservancy 532. Psychology Today 533. Reminisce 534. The Saturday Evening Post 535. Ser Padres 536. Siempre Mujer 16A

19 C D PUBLICATIONS Bimonthly (cont.) (60 days) 537. Sierra 538. Taste of Home 539. Tennis 540. Traditional Home 541. Veranda 542. WebMD Magazine 543. Weight Watchers 544. Yankee H I Q. 11 Q. 12 Q. 13 Last 6 Mos. Yes # of Last 60 Days Have Not Issues Read Have VERSION A Q. 14 Q. 15 Where Days IF SURE HAVE IN COL. Q. 12 (RECORD PROPER CODE FROM SHOW CARD) MAGAZINES READ ON PAPER MAGAZINES READ ELECTRONICALLY Q. 16 Q. 17 Q. 18A Q. 18b Q. 19 Q. 20 Q. 21 Q. 22 Time Obtained % of Pages Issues Rating Device Version Time 17A

20 C D 0 7 PUBLICATIONS Newspapers 4 8 VERSION A IF READ PAGE 1, 2 OR 3 (RECORD PROPER CODE FROM SHOW CARD) YESTERDAY OR LAST FRI/SAT/SUN OR LAST 7 DAYS NEWSPAPERS 601. New York Times 602. USA Today 603. Wall Street Journal 651. Sunday New York Times HAVE READ Q. 16 Time (Yesterday or 13-1 Last Fri./Sat/Sun) (42-43) (45-47) (Yesterday or 13-1 Last Fri./Sat/Sun) (42-43) (45-47) (Yesterday or 13-1 Last Fri./Sat/Sun) (42-43) (45-47) Q. 18A % of Pages (In Last Days) (42-43) (45-47) Q. 19 Rating 18A

21 OTHER MAGAZINES (ASK ONLY IF RESPONDENT SORTED LOGO CARDS, OTHERWISE SKIP TO Q. 24A) 23. Have you read or looked into any other magazines in the last 6 months either paper or electronic versions? Yes 11-1 No 2 Don t know ELECTRONIC NEWSPAPERS 24A. Now I would like to ask some questions about your readership of electronic versions of newspapers. During the past 30 days which if any of the following newspapers have you read or looked into electronically on any device, including computers, tablets, smartphones, etc., either at home or somewhere away from home? Please include all electronic versions. Also, please include reading or looking into the newspaperʼs website. Please include those newspapers which you just happened to look into electronically during the past 30 days as well as those you read regularly. (ASK FOR EACH NEWSPAPER LISTED IN GRID BELOW) Have you read or looked into any electronic version of (NEWSPAPER) in the last 30 days? SC13A SC13B (ASK Q. 24B Q. 24D FOR EACH PAPER READ IN LAST 30 DAYS IN Q. 24A, IF NONE SKIP TO Q. 25A) (SHOW CARD 13A) 24B. Here is a list of different devices you may use to read or look into electronic copies of a newspaper. Thinking of (NEWSPAPER), which device or devices did you use to read or look into the electronic version or visit the website of (NEWSPAPER) that you read in the last 30 days? (ASK FOR EACH PAPER READ IN LAST 30 DAYS IN Q. 24A) (SHOW CARD 13B) 24C. Here are some ways that people can look at newspapers electronically. Digital reproductions of the newspaper look like the printed copy, but are on a screen. Newspaper websites look different than a printed copy. Please choose a version or versions from this list that describe the electronic version(s) of (NEWSPAPER) that you read or looked into in the last 30 days? (ASK FOR EACH PAPER READ IN LAST 30 DAYS IN Q. 24A) 24D. Did you read or look into any electronic version of (NEWSPAPER) yesterday? ELECTRONIC NEWSPAPERS Q. 24A Q. 24B Q. 24C Q. 24D READ LAST ELECTRONIC ELECTRONIC READ ELEC. 30 DAYS DEVICE VERSION YESTERDAY Yes No Yes No New York Times 13-1 N N Wall Street Journal 17-1 N N USA Today 21-1 N N An electronic version of any other newspaper 26-1 N TABLET/E-READER 25A. Do you personally own a tablet, such as the Apple ipad or an e-reader, such as the Amazon Kindle? SC13C (IF YES IN Q. 25A, ASK:) (SHOW CARD 13C) 25B. Which of these tablets or e-readers do you personally own? SKIP TO Q. 26A Yes 27-1 No 2 Don t know 3 Amazon Kindle (e-reader) (1) 28-1 Amazon Kindle Fire (tablet) (2) 2 Apple ipad (original, ipad 2, ipad 3) (3) 3 Apple ipad Air (or newer ipad model) (4) 4 Apple ipad Mini (5) 5 Barnes & Noble Nook (e-reader) (6) 6 Barnes & Noble Nook Color/HD (tablet) (7) 7 Google Nexus (tablet) (8) 8 Microsoft Surface (9) 9 Samsung Galaxy Tab/ Galaxy Note (tablet) (10) 29-1 Samsung Galaxy Tab 4 Nook (11) 2 Other Tablet (12) 3 Other E-Reader (13) 4 Don t know 5 END C D 28 19

22 RADIO SC14 (SHOW CARD 14) 26A. Now we want to know about your listening to radio or other audio services. You may be listening on AM, FM, SiriusXM, the Internet or an App. You may have listened through a radio, a computer, tablet, cell phone or any other device. Please do not include listening to your personal music collection, such as CDs or audio you have purchased or downloaded. (IF TODAY IS SUNDAY OR MONDAY, ASK FOR FRIDAY) (ATTEMPT TO ASK TIME PERIODS, EVEN IF NO LISTENING IS VOLUNTEERED) Thinking about YESTERDAY, to the nearest half hour, how much time, if any, did you spend listening to or hearing radio or other audio services during the time period of (TIME PERIOD) either in your home, car or any other place? (READ EACH TIME PERIOD AND CIRCLE CORRESPONDING CODES FOR EACH) (ASK FOR EACH TIME PERIOD LISTENED TO OR HEARD IN Q. 26A) 26B. During the time period of (TIME PERIOD), what station or stations did you listen to? Please give me the Call Letters of each station and whether it was AM, FM, SiriusXM, the Internet or an App. (RECORD UP TO 3 STATIONS FOR EACH TIME PERIOD) (IF D.K. CALL LETTERS, RECORD STATION NUMBER, SLOGAN, OR PERSONALITY AND AM, FM, SIRIUSXM, OR INTERNET/APP) Q. 26A Q. 26B HOURS RADIO STATIONS TIME PERIODS 0 ¹ ² 1 1¹ ² 2 2¹ ² 3 3¹ ² 4 4¹ ² 5+ STATION #1 STATION #2 STATION # AM - 10 AM 11-0 ¹ ² 1 1¹ ² 2 2¹ ² 3 3¹ ² 4 10 AM - 3 PM 12-0 ¹ ² 1 1¹ ² 2 2¹ ² 3 3¹ ² 4 4¹ ² 5+ 3 PM - 7 PM 13-0 ¹ ² 1 1¹ ² 2 2¹ ² 3 3¹ ² 4 7 PM - Midnight 14-0 ¹ ² 1 1¹ ² 2 2¹ ² 3 3¹ ² 4 4¹ ² 5+ Midnight - 6 AM 15-0 ¹ ² 1 1¹ ² 2 2¹ ² 3 3¹ ² 4 4¹ ² X FOR OFFICE USE ONLY AM AM AM AM 16- FM 21- FM 26- FM SiriusXM Int/Sat SiriusXM Int/Sat SiriusXM Int/Sat Int/App AM Int/App AM Int/App AM AM AM AM 31- FM 36- FM FM 41- FM FM Int/Sat SiriusXM Int/Sat SiriusXM Int/Sat SiriusXM Int/App AM Int/App AM Int/App AM AM AM 46- FM 51- FM FM 56- FM FM SiriusXM Int/Sat SiriusXM Int/Sat SiriusXM Int/Sat Int/App Int/App Int/App AM AM AM 61- FM FM FM 66- FM 71- FM SiriusXM SiriusXM SiriusXM Int/App Int/App Int/App AM AM AM FM FM FM FM 21- SiriusXM SiriusXM SiriusXM FM Int/App Int/App Int/App IF NO RADIO LISTENED TO YESTERDAY, X HERE THEN SKIP TO Q On a typical weekday, where do you listen to radio or audio services? (READ LIST) (CIRCLE AS MANY AS APPLY) TYPICAL WEEKDAY Q. 27 At home 77-1 In the car 2 At work 3 Another place 4 DO NOT READ No listening 5 20

23 SC14 (CONTINUE WITH CARD 14) (ATTEMPT TO ASK TIME PERIODS, EVEN IF NO LISTENING IS VOLUNTEERED) 28A. Thinking about last weekend, that is last Saturday and last Sunday, please tell me whether or not you listened to or heard radio or other audio services on either Saturday or Sunday during the time period of (TIME PERIOD) either in your home, car or any other place? This time, just say Yes or No for each time period. (READ EACH TIME PERIOD AND CIRCLE CORRE- SPONDING CODE FOR EACH) (ASK FOR EACH TIME PERIOD LISTENED TO OR HEARD IN Q. 28A) 28B. During the time period of (TIME PERIOD), what station or stations did you listen to? Include listening on Saturday or on Sunday. Please give me the Call Letters of each station and whether it was AM, FM, SiriusXM, the Internet or an App. (RECORD UP TO 3 STATIONS FOR EACH TIME PERIOD) (IF D.K. CALL LETTERS, RECORD STATION NUMBER, SLOGAN, OR PERSONALITY AND AM, FM, SIRIUSXM, OR INTERNET/APP) Q. 28A Q. 28B LISTENED LAST SATURDAY/SUNDAY RADIO STATIONS TIME PERIODS STATION #1 STATION #2 STATION #3 AM AM AM AM AM 6 AM - 10 AM YES FM 36- FM 41- FM SiriusXM SiriusXM SiriusXM NO 2 A Int/App AM Int/App Int/App AM - 3 PM YES AM AM AM 51- FM 56- FM FM NO 2 SiriusXM SiriusXM SiriusXM Int/App AM Int/App AM Int/App 3 PM - 7 PM 7 PM - Midnight Midnight - 6 AM YES NO YES NO YES NO AM AM AM FM 16- FM 21- FM SiriusXM SiriusXM 26- AM SiriusXM SiriusXM AM 31- SiriusXM SiriusXM 36- AM AM AM AM 61- Int/App Int/App SiriusXM FM Int/App Int/App FM SiriusXM 66- Int/App Int/App SiriusXM FM FM 71- FM FM Int/App Int/App Int/App IF NO RADIO LISTENED TO LAST SATURDAY OR SUNDAY, X HERE THEN SKIP TO Q On a typical weekend, where do you listen to radio or audio services? (READ LIST) (CIRCLE AS MANY AS APPLY) TYPICAL WEEKEND Q. 29 At home 77-1 In the car 2 At work 3 Another place 4 DO NOT READ No listening 5 21

24 30A. Besides the stations youʼve already mentioned, did you listen to or hear any other stations at all in the last seven days? Please tell me the Call Letters and whether they were AM, FM, SiriusXM, the Internet or an App. Any others? (RECORD ANSWERS BELOW) (IF D.K. CALL LETTERS, RECORD STATION NUMBER, SLOGAN, OR PERSONALITY AND AM, FM, SIRIUSXM, OR INTERNET/APP) AM AM AM AM AM FM FM FM FM FM SiriusXM SiriusXM SiriusXM SiriusXM SiriusXM Int/App Int/App Int/App Int/App Int/App IF NONE, X HERE 30B. Do you or does anyone in your household subscribe to SiriusXM satellite radio service? Yes 11-1 No 2 Don t Know SC15A (SHOW CARD 15A) 30C. Which, if any, of these music or audio services did you listen to or use in the last 30 days? Apple Music (1) 12-1 Google Play Music (2) 2 iheartradio (3) 3 itunes (4) 4 itunes Radio (5) 5 Pandora (6) 6 Rdio (7) 7 Songza (8) 8 SoundCloud (9) 9 Spotify (10) 0 Tidal (11) X TuneIn (12) Y Other (13) 13-1 None (14) 2 Don t Know 3 SC15B (SHOW CARD 15B) 30D. Which, if any, of these music or audio-related activities did you do using the Internet in the last 30 days? Listened online to streaming AM/FM broadcast radio stations (1) 14-1 Listened to Internet-only radio or other online music or audio services (eg. Pandora, Spotify, etc.) (2) 2 Visited a radio station, radio progam or radio personality s website (3) 3 Downloaded music (4) 4 Downloaded or listened to podcasts/podcasting (5) 5 None of these (6) 6 SC15C (SHOW CARD 15C) 30E. Which device or devices did you use to listen to or hear radio or audio services in the last 30 days? 22 Radio (home, car or other) (1) 15-1 Desktop/Laptop Computer (2) 2 Tablet or E-Reader (3) 3 Cell phone or Smartphone (4) 4 ipod or other MP3 player (5) 5 Television (6) 6 Video Game System (7) 7 Other (8) 8 None (9) 9 Don t Know 0

25 SC16 Eastern/Pacific Central/Mountain Q. 31 HOURS Time Zones Time Zones 0 ¹ ² 1 1¹ ² 2 2¹ ² 3 3¹ ² 4 4¹ ² 5+ 6:00 AM-7:00 AM 6:00 AM-7:00 AM 11-0 ¹ ² 1 7:00 AM-9:00 AM 7:00 AM-9:00 AM 12-0 ¹ ² 1 1¹ ² 2 9:00 AM-12:00 Noon 9:00 AM-12:00 Noon 13-0 ¹ ² 1 1¹ ² 2 2¹ ² 3 12:00 Noon-4:00 PM 12:00 Noon-3:00 PM 14-0 ¹ ² 1 1¹ ² 2 2¹ ² 3 3¹ ² 4 4:00 PM-6:00 PM 3:00 PM-5:00 PM 15-0 ¹ ² 1 1¹ ² 2 6:00 PM-7:00 PM 5:00 PM-6:00 PM 16-0 ¹ ² 1 7:00 PM-7:30 PM 6:00 PM-6:30 PM 17-0 ¹ ² 7:30 PM-8:00 PM 6:30 PM-7:00 PM 18-0 ¹ ² 8:00 PM-11:00 PM 7:00 PM-10:00 PM 19-0 ¹ ² 1 1¹ ² 2 2¹ ² 3 11:00 PM-11:30 PM 10:00 PM-10:30 PM 20-0 ¹ ² TELEVISION (SHOW CARD 16 FOR APPROPRIATE TIME ZONE) (IF TODAY IS SUNDAY OR MONDAY, ASK FOR FRIDAY) (ATTEMPT TO ASK TIME PERIODS EVEN IF NO VIEWING IS VOLUNTEERED) 31. These are time periods during which people can watch television. To the nearest half hour, how much time, if any, did you spend watching television in each of these time periods yesterday? How about (TIME PERIOD)? (CONTINUE WITH OTHER TIME PERIODS) (READ EACH TIME PERIOD AND CIRCLE CORRESPONDING CODE FOR EACH) 11:30 PM-1:00 AM 10:30 PM-12:00 Midnight 21-0 ¹ ² 1 1¹ ² 1:00 AM-6:00 AM 12:00 Midnight-6:00 AM 22-0 ¹ ² 1 1¹ ² 2 2¹ ² 3 3¹ ² 4 4¹ ² X FOR OFFICE USE ONLY IF NO TV WATCHED YESTERDAY, X HERE SC16 (SHOW CARD 16 FOR APPROPRIATE TIME ZONE) (ATTEMPT TO ASK TIME PERIODS EVEN IF NO VIEWING IS VOLUNTEERED) 32. And how much time, if any, did you spend watching television in each of these time periods last Saturday? How about (TIME PERIOD)? (READ EACH TIME PERIOD AND CIRCLE APPROPRIATE CODE FOR EACH) Q. 32 Eastern/Pacific Central/Mountain HOURS Time Zones Time Zones 0 ¹ ² 1 1¹ ² 2 2¹ ² 3 3¹ ² 7:00 AM-10:00 AM 7:00 AM-10:00 AM 11-0 ¹ ² 1 1¹ ² 2 2¹ ² :00 AM-1:00 PM 10:00 AM-12:00 Noon 12-0 ¹ ² 1 1¹ ² 2 2¹ ² 3 1:00 PM-4:30 PM 12:00 Noon-3:30 PM 13-0 ¹ ² 1 1¹ ² 2 2¹ ² 3 3¹ ² 4:30 PM-6:00 PM 3:30 PM-5:00 PM 14-0 ¹ ² 1 1¹ ² 6:00 PM-7:30 PM 5:00 PM-6:30 PM 15-0 ¹ ² 1 1¹ ² 7:30 PM-8:00 PM 6:30 PM-7:00 PM 16-0 ¹ ² 8:00 PM-10:00 PM 7:00 PM-9:00 PM 17-0 ¹ ² 1 1¹ ² 2 10:00 PM-11:00 PM 9:00 PM-10:00 PM 18-0 ¹ ² 1 11:00 PM-11:30 PM 10:00 PM-10:30 PM 19-0 ¹ ² 11:30 PM-1:00 AM 10:30 PM-12:00 Midnight 20-0 ¹ ² 1 1¹ ² FOR OFFICE USE ONLY IF NO TV WATCHED LAST SATURDAY, X HERE 23

26 SC16 (CONTINUE WITH SHOW CARD 16) (ATTEMPT TO ASK TIME PERIODS EVEN IF NO VIEWING IS VOLUNTEERED) 33. And how much time, if any, did you spend watching television in each of these time periods last Sunday? How about (TIME PERIOD)? (READ EACH TIME PERIOD AND CIRCLE APPROPRIATE CODE FOR EACH) Q. 33 Eastern/Pacific Central/Mountain HOURS Time Zones Time Zones 0 ¹ ² 1 1¹ ² 2 2¹ ² 3 3¹ ² 4 7:00 AM-10:00 AM 7:00 AM-10:00 AM 11-0 ¹ ² 1 1¹ ² 2 2¹ ² :00 AM-1:00 PM 10:00 AM-12:00 Noon 12-0 ¹ ² 1 1¹ ² 2 2¹ ² 3 1:00 PM-4:30 PM 12:00 Noon-3:30 PM 13-0 ¹ ² 1 1¹ ² 2 2¹ ² 3 3¹ ² 4:30 PM-6:00 PM 3:30 PM-5:00 PM 14-0 ¹ ² 1 1¹ ² 6:00 PM-7:00 PM 5:00 PM-6:00 PM 15-0 ¹ ² 1 7:00 PM-10:00 PM 6:00 PM-9:00 PM 16-0 ¹ ² 1 1¹ ² 2 2¹ ² 3 10:00 PM-11:00 PM 9:00 PM-10:00 PM 17-0 ¹ ² 1 11:00 PM-11:30 PM 10:00 PM-10:30 PM 18-0 ¹ ² 11:30 PM-1:00 AM 10:30 PM-12:00 Midnight 19-0 ¹ ² 1 1¹ ² FOR OFFICE USE ONLY IF NO TV WATCHED LAST SUNDAY, X HERE There is No Question 34 TELEVISION SERVICE SC17A (SHOW CARD 17A) 35A. Now, I would like to ask you a few questions about Cable, Satellite and other Television services. Which, if any, of these services does your household subscribe to in order to receive television service? (CIRCLE AS MANY AS APPLY) Cable TV (1) 11-1 Satellite TV (2) Fiber Optic TV (such as Verizon FiOS or AT&T U-verse) (3) 11-3 SKIP TO Q. 36A SKIP TO Q. 35D None of these (4) 4 Don t Know 5 SC17B (IF YES TO SATELLITE TV IN Q. 35A, ASK) (SHOW CARD 17B) 35B. Please tell me the number or numbers next to the company from which you access programming on your satellite dish. (CIRCLE AS MANY AS APPLY) 0 DirecTV (1) 18-1 Dish Network (2) 18-2 Other (3)

27 IF YES TO CABLE OR YES TO SATELLITE OR YES TO FIBER OPTIC TV (Q. 35A) ASK Q. 35C IF NONE OF THESE SKIP TO Q. 36A IF DON T KNOW SKIP TO Q. 35D 35C. Some TV providers offer Pay-Per-View and Video-On-Demand. With Pay-Per-View, you pay for a specific program and it is broadcast at the same time to everyone ordering it. With Video-On-Demand you can watch instantly with no pre-set start time and you may or may not be charged a fee. In the past 12 months, have you watched any programs, movies or events on Pay-Per-View or Video-On-Demand? (IF YES, ASK:) Which service or services? Yes, Pay-Per-View Only 20-1 Yes, Video-On-Demand Only 2 Yes, both Pay-Per-View and Video-On-Demand 3 No 4 END C 13 D 25

28 CABLE AND SATELLITE TELEVISION CHANNELS SC18 A-M (SHOW RESPONDENT SHOW CARD 18A FIRST. GIVE RESPONDENT TIME TO VIEW EACH LOGO BEFORE GOING ON TO CARDS NUMBER 18B, 18C, 18D, 18E, 18F, 18G, 18H, 18I, 18J, 18K, 18L AND 18M.) (COMPLETE Q. 35D BEFORE ASKING Q. 35E) 35D. Here is a list of channels available to cable, satellite, or fiber optic subscribers. Please tell me the number next to any services that you have watched in the past 30 days since (DATE). (IF ANY BOX CHECKED IN COL. Q. 35D, ASK:) 35E. About how many hours have you watched (SERVICE) in the past 7 days? (RECORD HOURS IN COL. Q. 35E) NAME OF SERVICE ABC Family (1) (13-14) A&E (2) (15-16) Adult Swim (3) (17-18) Al Jazeera America (4) (19-20) AMC (5) (21-22) American Heroes Channel (6) (23-24) Animal Planet (7) (25-26) BabyFirst (8) (27-28) BBC America (9) (29-30) BBC World News (10) (31-32) BET (Black Entertainment TV) (11) (33-34) Bloomberg Television (12) (35-36) Bounce TV (13) (37-38) BRAVO (14) (39-40) Cartoon Network (15) (41-42) CBS Sports Network (16) (43-44) Centric (17) (45-46) Chiller (18) (47-48) CLOO (19) (49-50) CMT (Country Music Television) (20) (51-52) CNBC (21) (53-54) CNN (22) (55-56) Comedy Central (23) (57-58) Cooking Channel (24) (59-60) Destination America (25) (61-62) Discovery Channel (26) (63-64) Discovery Family (27) (65-66) Discovery Life Channel (28) (67-68) Disney Channel (29) (69-70) Disney Junior (30) (71-72) Disney XD (31) (73-74) DIY Network (32) (75-76) E! (Entertainment Television) (33) (77-78) ESPN (34) (79-80) ESPN2 (35) (11-12) ESPNU (36) (13-14) ESPN Classic (37) (15-16) ESPN News (38) (17-18) Esquire Network (39) (19-20) Flix (40) (21-22) FM (41) (23-24) Food Network (42) (25-26) Fox Business Network (43) (27-28) Fox News Channel (44) (29-30) Fox Sports 1 (45) (31-32) Fox Sports 2 (46) (33-34) Fuse (47) (35-36) FX (48) (37-38) FXM (FX Movie Channel) (49) (39-40) FXX (50) (41-42) FYI (51) (43-44) Galavision (52) (45-46) Golf Channel (53) (47-48) GAC (Great American Country) (54) (49-50) GSN (Game Show Network) (55) (51-52) Hallmark Channel (56) (53-54) Hallmark Movies & Mysteries (57) (55-56) History Channel (58) (57-58) H2 (59) (59-60) HGTV (Home & Garden Television) (60) (61-62) HLN (61) (63-64) HSN (Home Shopping Network) (62) (65-66) IFC TV (63) (67-68) 26 Past 30 Days Hours Past 7 Days Q. 35D Q. 35E Past 30 Days Hours Past 7 Days NAME OF SERVICE Q. 35D Q. 35E INSP (The Inspiration Network) (64) (69-70) Investigation Discovery (65) (71-72) ION (66) (73-74) Lifetime (67) (75-76) LMN (Lifetime Movie Network) (68) (77-78) Logo (69) (79-80) MAVTV (70) (11-12) MeTV (71) (13-14) MLB Network (72) (15-16) MSNBC News (73) (17-18) MTV (Music Television) (74) (19-20) MTV 2 (75) (21-22) MTV Tr3s (76) (23-24) Music Choice (77) (25-26) Nat Geo Wild (78) (27-28) National Geographic Channel (79) (29-30) NBA TV (80) (31-32) NBC Sports Network (81) (33-34) NFL Network (82) (35-36) Nick at Nite (83) (37-38) Nick Jr. (84) (39-40) Nickelodeon (85) (41-42) Outdoor Channel (86) (43-44) Ovation TV (87) (45-46) OWN (Oprah Winfrey Network) (88) (47-48) Oxygen (89) (49-50) Palladia HD (90) (51-52) PBS KIDS (91) (53-54) Pivot (92) (55-56) POP (93) (57-58) QVC (94) (59-60) Reelz Channel (95) (61-62) REVOLT (96) (63-64) RFD-TV (Rural Free Delivery TV) (97) (65-66) SCI (98) (67-68) Smithsonian Channel (99) (69-70) Spike TV (100) (71-72) Sportsman Channel (101) (73-74) Sprout (102) (75-76) SundanceTV (103) (77-78) Syfy (104) (79-80) TBS (105) (11-12) TeenNick (106) (13-14) Tennis Channel (107) (15-16) TLC (108) (17-18) Travel Channel (109) (19-20) trutv (110) (21-22) TNT (111) (23-24) TCM (Turner Classic Movies) (112) (25-26) TV Land (113) (27-28) TV One (114) (29-30) UP Uplifting Entertainment (115) (31-32) USA Network (116) (33-34) Velocity (117) (35-36) Vh1 (118) (37-38) Vh1 Classic (119) (39-40) The Weather Channel (120) (41-42) WE tv (121) (43-44) WGN America (122) (45-46) Other (SPECIFY) (123) (47-48) IF NONE CHECKED IN COL. Q. 35D, X HERE THEN SKIP TO Q. 35F END C 27 D

29 PREMIUM CABLE CHANNELS SC19 SC19 (SHOW CARD 19) 35F. Please tell me the number next to any premium channel that you have watched in the past 30 days since (DATE). (IF BOX 1-8 CHECKED IN COL. Q. 35F ASK Q. 35G, OTHERWISE SKIP TO Q. 35H) 35G. About how many hours have you watched (SERVICE) in the past 7 days? (RECORD HOURS IN COL. Q. 35G) (ASK EVERYONE) (SHOW CARD 19) 35H. Whether or not you watched any of these channels in the last 30 days, which, if any, of these premium channels does your household subscribe to? Past 30 Days Hours Past 7 Days Subscribe Q. 35F Q. 35G Q. 35H Cinemax (1) (11-12) 30-1 Encore (2) (13-14) 2 EPIX (3) (15-16) 3 HBO (4) (17-18) 4 The Movie Channel (5) (19-20) 5 Showtime (6) (21-22) 6 Starz (7) (23-24) 7 Other (SPECIFY) (8) (25-26) 8 NONE 9 ASK EVERYONE SC20A (IF YES TO CABLE OR YES TO SATELLITE OR YES TO FIBER OPTIC TV (Q. 35A) ASK:) (SHOW CARD 20A) 35I. Please tell me which statement or statements, if any, apply to your household: In the last 6 months, my household changed cable, satellite or fiber optic service providers with no break in service. (1) 31-1 In the last 6 months, my household cancelled cable, satellite or fiber optic service and then re-subscribed to a cable, satellite or fiber optic service at a later time. (2) 2 In the last 6 months, my household reduced some of its TV services or channels. (3) 3 In the last 6 months, my household increased its TV services or channels. (4) 4 In the next 6 months, my household will likely cancel its cable, satellite or fiber optic TV service. (5) 5 In the next 6 months, my household will likely reduce some of its TV services or channels. (6) 6 In the next 6 months, my household will likely increase its TV services or channels. (7) 7 None of the above. (8) 8 27

30 (ASK EVERYONE) 36A. Does your household have a DVR, that is, a Digital Video Recorder? Yes 33-1 SKIP TO Q. 36C No 2 SC20B (IF YES IN Q. 36A, ASK:) (SHOW CARD 20B) 36B. What type or types of DVR do you currently use in your home? (CIRCLE AS MANY AS APPLY) DVR from my local cable company (1) 41-1 Dish DVR from Dish Network (satellite) (2) 2 DirecTV DVR with TiVo service (satellite) (3) 3 DirecTV Plus DVR (satellite) (4) 4 TiVo brand DVR (Standalone product that works with cable, satellite or antenna) (5) 5 DVR from a phone company or fiber optic service (for example, Verizon FiOS or AT&T U-verse) (6) 6 Other (7) 7 Don t Know 8 SC20C (SHOW CARD 20C) 36C. Which, if any, of these streaming video services did you use to watch TV shows, movies or other programming in the last 30 days? SC20C (SHOW CARD 20C) 36D. Whether or not you used these services in the last 30 days, which, if any, of these streaming video services do you or does anyone in your household subscribe to? USED LAST 30 DAYS SUBSCRIBE TO Q. 36C Q. 36D Amazon Prime Instant Video (1) CBS All Access (2) 2 2 Crackle (3) 3 3 Google Play (4) 4 4 HBO Go (5) 5 5 HBO Now (6) 6 6 Hulu (free service) (7) 7 7 Hulu (paid service) (8) 8 8 itunes (9) 9 9 Netflix (10) PlayStation Vue (11) 2 2 Sling TV (12) 3 3 None (13) 4 4 Don t Know 5 5 END C 26 D 28

31 ONLY ASK Q. 36E IF HOUSEHOLD DOES NOT HAVE CABLE, SATELLITE OR FIBER OPTIC TV (Q. 35A) SC20D (IF NONE OF THESE IN Q. 35A, ASK: OTHERWISE, SKIP TO Q. 37A) (SHOW CARD 20D) 36E. Which one of these statements best describes your current household? SKIP TO Q. 37A ASK Q. 36F My household never subscribed to Cable, Satellite or Fiber Optic TV (1) 10-1 My household previously subscribed to Cable, Satellite or Fiber Optic TV and now does not (2) 2 SC20E (IF HOUSEHOLD PREVIOUSLY SUBSCRIBED IN Q. 36E, ASK:) (SHOW CARD 20E) 36F. Thinking of the next 6 months, how likely is your household to re-subscribe to a television service such as Cable, Satellite or Fiber Optic TV? Very likely (1) 11-1 Somewhat likely (2) 2 Neither likely nor unlikely (3) 3 Somewhat unlikely (4) 4 Very unlikely (5) 5 SC21 SC21 OUTDOOR TRAVEL (SHOW CARD 21) 37A. In the past 7 days, that is, the 7 days since last (TODAY S DAY OF THE WEEK), how many miles did you personally travel in a town, city, or suburb as a driver or passenger in a car or truck? (CIRCLE ONE CODE IN COL. Q. 37A) (IF NONE, RECORD BELOW AND ASK Q. 37B) (IF NONE IN Q. 37A, ASK Q. 37B, OTHERWISE SKIP TO Q.38) (CONTINUE WITH SHOW CARD 21) 37B. In the past four weeks, that is, the 30 days since (DATE), how many miles did you personally travel in a town, city or suburb, as a driver or passenger in a car or truck? PAST 7 DAYS PAST 4 WEEKS Q. 37A Q. 37B Under 10 miles (1) (2) (3) -3-3 SKIP TO Q (4) (5) (6) (7) -7-7 Over 250 miles (8) -8-8 ASK Q. 37B NONE (9)

32 (IF YES IN Q. 38, ASK:) 39. Have you, yourself, visited or used this home in the past 4 weeks? 20- OTHER HOMES 38. Do you or does anyone in your household have another home other than this, such as a vacation home or an apartment in the city? 19- Yes 1 SKIP TO Q. 40 No 2 Yes 1 No 2 VEHICLES 40. How many vehicles, including cars, minivans, vans, sport-utility vehicles, and trucks are personally owned or leased by members of your household? Please do not include company owned or company leased vehicles. 22- One 1 Two 2 Three 3 Four 4 Five or More 5 None 0 SC23 (SHOW CARD 23) 41. Now here is a list of activities that people may engage in relating to politics or public or civic affairs. Which, if any, of these activities have you done in the past year, that is, the past 12 months? Please read me the number or numbers on this card. (CIRCLE AS MANY AS APPLY) Voted in a Federal, State, or Local election (1) 23-1 Written or called any politician at the state, local, or national level (2) 2 Written a letter to the editor of a newspaper or magazine or called a live radio or TV show to express an opinion (3) 3 Written something that has been published (4) 4 Written an article for a magazine or newspaper (5) 5 Attended a political rally, speech, or organized protest of any kind (6) 6 Attended a public meeting on town or school affairs (7) 7 Held or run for political office (8) 8 Served on a committee for some local organization (9) 9 Served as an officer for some club or organization (10) 0 Signed a petition (11) X Worked for a political party (12) Y Made a speech (13) 24-1 Been an active member of any group that tries to influence public policy or government (14) 2 Participated in environmental groups/causes (15) 3 Engaged in fundraising (16) 4 Recycled products (17) 5 None of the above (18) 6 SC24A (SHOW CARD 24A) 42. Thinking of your political outlook, please read me the number from this card that best describes how you usually think of yourself: Very Conservative (1) 25-1 Somewhat Conservative (2) 2 Middle of the Road (3) 3 Somewhat Liberal (4) 4 Very Liberal (5) 5 Don t Know/Refuse 6 30