LOCAL TELEVISION STATIONS: Maintaining an Important Presence in 2016 & Beyond. August Copyright All Rights Reserved.

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1 Maintaining an Important Presence in 2016 & Beyond August 2016 Copyright All Rights Reserved. BIA/Kelsey

2 CONTENTS Executive Summary... 1 Introduction... 3 Viewer Options... 6 Viewing Hours... 6 Subscription Video On Demand... 9 News Programming Competition Use of Smartphones and Tablets Impact on News Watching Revenue History of Local Television Stations Overall Industry Growth Importance of Largest Markets Television s Position in the New Media Marketplace Television Advertising Shares Local Advertising Growth Television s Share With Advertiser and Business Categories Video Advertising Marketplace Opportunities for Television Stations in Online/Digital Arena Retransmission Consent and Reverse Compensation Technological Change at Local Television Stations Multicasting Different Program Streams Future Advancements in the Transmission of Local Television Station Signals Regulatory Changes Affecting Local TV Stations and Other Legal Issues Ownership Rules UHF Discount Joint Sales Agreements and Shared Services Agreements Reverse Spectrum Auction Station Trading Activity Level of Station Trading Activity Values of Public Television Companies Consolidation of Local Television Industry Conclusion Copyright BIA/Kelsey 2016 i

3 FIGURES Figure 1 Monthly Time Spent by Medium (4th Quarter)... 7 Figure 2 Monthly Time Spent by Medium (1st Quarter Without Live Viewing)... 8 Figure 3 Netflix End of Year U.S. Subscribers... 9 Figure 4 Monthly Hours Watching Internet & Mobile Video by Age Group (4th Qtr. 2015) Figure 5 News as a Percentage of Total Revenues Figure 6 Local Viewership Trends of Broadcast TV News Programming Figure 7 Devices Used to Follow the News Figure 8 Estimated Broadcast TV Advertising Revenues: Figure 9 Four-Year Moving Average of Local Broadcast TV Advertising Annual Changes Figure 10 Total Online Revenues for Local Television Stations Figure 11 Distribution of 2015 Over-the-Air Advertising Revenues by Market Size Ranges Figure 12 The Local Media Marketplace: Figure 13 Traditional vs. Online/Digital Local Advertising Figure 14 Advertising Media Revenue Shares: 2016 vs Figure 15 Quick Service Restaurants Advertising U.S. 2016: $3.65 Billion Figure 16 Distribution of 2020 QSRs Online Spending: $774.7 Million Figure 17 Local Video Advertising Revenues: Figure Combined Digital Advertising Revenues for the Charlotte, N.C., Television Market 39 Figure 19 Gross and Net Industry Retransmission Revenues Figure 20 Broadcast Television s Quickening Pace of Standards Evolution Figure 21 Adding Internet Protocols to NextGen Figure 22 Television Station Transactions: Figure 23 BIA/Kelsey Local Broadcast Stock Indices vs. S&P 500: 2013 June Figure 24 Yearly Valuation EBITDA Multiples (Median) for Publicly Traded TV Companies TABLES Table 1 Top Television Groups in Terms of Broadcast TV Revenues Copyright BIA/Kelsey 2016 ii

4 EXECUTIVE SUMMARY The competitive landscape facing local television stations continuously evolves as new rivals for viewers and advertisers emerge. It has changed drastically in the past five years and is incredibly different from what it is 10 or 20 years ago. Competition from national cable/telco/satellite-delivered networks has increased, and online streaming sources have joined the mix. While live television is still the predominant viewing choice among consumers, several age groups are utilizing other sources of video programming. Consumers are also using additional sources for news beyond local television stations. Local television stations are also continuing to provide new services with their digital signals and are in the planning stages for a massive overhaul and improvement in their transmission technology, though that is several years away. What is not encouraging in the short term is the prospect of any regulatory relief of ownership rules. Copyright BIA/Kelsey

5 The level of television station transactions increased between 2013 and early 2014, due to the success of larger groups retransmission consent negotiations and the upcoming reverse auction to be held by the Federal Communications Commission. While M&A activity declined in late 2014 and into early 2015, recent combinations late last year and early this year of several television groups have led to increased concentration on the national level. These most recent acquisitions have strengthened the position of local television groups and have led to a renewed confidence in television and its potential to thrive amid increasing competitive choices. Copyright BIA/Kelsey

6 Purchase this report to learn about: The many viewing options now available to consumers and some recent data on the levels of viewing of those options The increasingly important revenue stream of retransmission consent payments Local television stations efforts to expand and improve their product offerings with advancements in technology The regulatory and legal issues associated with local television station ownership The level of television station trading activity in recent years, the reasons for it and the values of some local television station companies Copyright BIA/Kelsey

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