BRAND GUIDELINES VERSION /2018 OPERATED BY EBU
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1 BRAND GUIDELINES VERSION /2018 OPERATED BY EBU
2 THE EUROVISION SONG CONTEST - A SIMPLE IDEA THAT HAS SUCCEEDED. MARCEL BEZENÇON DIRECTOR OF THE EBU ( ) AND INITIATOR OF THE EUROVISION SONG CONTEST
3 2 THE NAME The name of the event in public communication is always Eurovision Song Contest. For headlines and on social media, but only when practical limitations such as character limits apply, the event can be referred to as Eurovision. The abbreviation ESC may only be used for internal communications, as it is largely unknown to the public. In some countries, the Eurovision Song Contest has a translated name, such as Eurovisie Songfestival (Dutch) or Grand Prix Eurovision de la Chanson (French). These names may be used, but only in national communication.
4 3 THE LOGO Until the 2003 Eurovision Song Contest, each Host Broadcaster designed its own logo for the contest. In 2004, the EBU introduced a generic logo, to be accompanied by a theme and supporting artwork on a year-by-year basis. The logo was designed by London-based agency JM Enternational. In 2014, the EBU introduced a revamp, the current version of the logo. It was revamped by Storytegic and implemented in collaboration with Scrn. Eurovision is set in custom typograpy Song Contest is set in Gotham Bold with +25% letter spacing and +25% word spacing
5 4 THE ECO-SYSTEM The Eurovision Song Contest generic identity consists of an eco-system with four different applications, shown below. Some basic guidelines: Ÿ Ÿ Ÿ Ÿ The generic logo can only be used by EBU and its partners; The event logo can only be used for a particular event by the EBU, Host Broadcaster, Participating Broadcasters and Event Partners (sponsors); A national logo can only be used by the EBU, its partners and each respective Participating Broadcaster; The flag heart can only be used for illustrative purposes (e.g. on buses or dressing room doors), and is not meant to replace the full logo. GENERIC LOGO NATIONAL LOGO EVENT LOGO FLAG HEART
6 5 NATIONAL LOGOS Each Participating Broadcaster can use the national logo, carrying the flag of its respective country. The EBU encourages national logos to be used for national selections and national outlets, such as the broadcaster s website. When using the national logo, these same guidelines apply. AVOID Only use the official flag graphics provided. Do not add images to the heart. National logos can be downloaded via the Eurovision Song Contest intranet.
7 6 THE 2018 EVENT LOGO SMALL PRINT SIMPLIFIED COAT at 30mm MEDIUM REGULAR COAT above 30mm CMYK FOR PRINT Black: 0/0/0/0 Green: 80/0/95/20 Red: 0/100/100/0 Yellow: 0/0/100/0 Blue: 100/100/25/10 RGB FOR SCREEN Black: 0/0/0 Green: 23/153/68 Red: 220/19/36 Yellow: 240/211/19 Blue: 42/45/107 The flag and coat of arms are tilted 2,5 degrees to the left, which is standard for the Eurovision logo. Official coat not to be used The thin black outline of the coat of arms has been removed to simplify the logo, which looks better in print, especially on small sizes. Only (!) when on print size the coat of arms looks distorted, use the extremely simplified version below: Simplified to be used max. 30mm Very simplified to be used
8 7 EXAMPLE OF IMPLEMENTATION Be advised that logo implementations by the Host Broadcaster must be approved by Highlight Event (see p. 12). OPERATED BY EBU OPERATED BY EBU IMPORTANT! Implementation of additional national and international sponsor logos may be required, e.g. at public announcements, press conferences, the Semi-Final Allocation Draw and other events prior to the Eurovision Song Contest. Please refer to Highlight Event for more information.
9 8 LOGO APPLICATION CLEAR SPACE Please keep one E-width clear from the logo. When repeated, apply at least one logo height and width on all sides. COLOUR Only apply the logo in solid black or white on a background with sufficient contrast. Avoid applications on top of images with too much destraction. CROPS Logo crops of the EUROVISION part may be used, but only for illustrative purposes. A logo crop can never substitute the logo. SIZE Min. 30mm
10 9 AVOID Do not use the logo in other colours than white or black. Do not apply transparency to the logo. Do not put the logo on top of images with too much distraction. Do not distort the proportions of the logo. Do not tilt the logo. Do not translate the logo. SONGFESTIVAL Do not take off the SONG CONTEST line.
11 10 TYPOGRAPHY FONTS HEADLINE: GOTHAM BOLD FULL CAPS SIZE: 360% SUB-HEADLINE: GOTHAM BOOK FULL CAPS SIZE: 240% INTRO: GOTHAM BOOK SIZE: 120% HEADING GOTHAM BOLD FULL CAPS SIZE: 120% THE HEADLINE WITH A SUBHEAD The Eurovision Song Contest was established in The first contest took place in Lugano, Switzerland and was won by Lys Assia with the song Refrain. INTRODUCTION In 2018, the 63rd Eurovision Song Contest will be held in Lisbon, Portugal. It will be the first time Portugal s public service broadcaster RTP hosts the contest. BODY: GOTHAM BOOK SIZE: 100% LINE HEIGHT: 125%
12 11 THEME ARTWORK Every event is accompanied by a theme slogan and artwork, to give the event its own distinctive flavour. The slogan and artwork are to be proposed by the Host Broadcaster and approved by the Reference Group. In general, the Host Broadcaster is given substantial creative freedom when designing theme artwork. The following guidelines provide guidance to theme artwork designers and are based on the following principles: Ÿ Ÿ Ÿ Theme artwork should never interfere with the logo; Theme artwork should never dominate the logo; Theme artwork should be applicable on a wide range of materials, such as in print and online (incl. small sizes), in broadcast graphics, on marketing materials, merchandise, vehicles, etc. Be advised that proposed theme artwork should include examples of implementation of the logo of the Host Broadcaster, the EBU corporate logo (EUROVISION operated by EBU) and sponsor logos. For examples, we refer to theme artwork guidelines of previous Eurovision Song Contests. Theme artwork space is maximum 2x logo height, and the same width. THEME ARTWORK Space above and below the logo is 1xE. The slogan is never wider than the logo. SLOGAN GOES HERE
13 12 USAGE & APPROVAL Eurovision is a registered trademark of the EBU. The Eurovision Song Contest logo, brand assets and theme artwork may only be used with explicit permission of the EBU. Usage of the logo, brand assets and theme artwork for commercial purposes is strictly prohibited, unless explicit permission has been given by the EBU. Media may use the Eurovision Song Contest logo, brand assets and theme artwork in accordance with these guidelines without permission, but only when in strict editorial context. Usage of the logo, brand assets and theme artwork for commercial purposes, including content promotion or marketing, is strictly prohibited. Brand material used by Participating Broadcasters and the Host Broadcaster must be approved by the EBU s commercial agency for the Eurovision Song Contest, Highlight Event. For questions about this guide, please contact support@eurovision.tv.
14 OPERATED BY EBU EUROPEAN BROADCASTING UNION L ANCIENNE-ROUTE 17A POSTAL BOX LE GRAND-SACONNEX / GENEVA SWITZERLAND EBU.CH EUROVISION.TV
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