Portland, OR (DMA Rank #25)

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1 2016/17 Season Week 7 (10/31-11/6/16) Local TV News Top Source for those w/high community attachments CMA Awards 2016 HH Ratings Local TV News Word of Mouth Local Newspapers Local Radio 45% 45% 43% 63% HH Ratings Social Networking 12% Pew Research Center National Nashville Greenville Knoxville National Chicago Austin New York NBC Sunday Night Football 44.5 Family Feud M-F Syndication 10/24-10/30/ Terry Crews Saves Christmas HH Ratings Big Bang- Syn Judge Judy 2.8 RW25-54 National Denver Sacramento Albuquerque Market of the Week Portland, OR (DMA Rank #25) Auto Purchasers Weekday Primetime Ratings (comscore) Hyundai Chrysler Chevrolet Local Broadcast Cable News TV Viewing Area (DMA) Oregonian (Portland, OR) Newspaper Daily Penetration % % % Top 5 Spot TV Advertisers from Kantar Media Oct 15-Sep 16 Dols (000) Xfinity $7,069.0 CenturyLink $5,203.1 Toyota Dealer Assn $4,839.4 Ford Dealer Assn $3,319.5 Jack In The Box $2,929.2

2 2016/17 Season Week 7 (10/31-11/6/16) Top 25 Broadcast S/O-S/O (10/31-11/06/16) Top 25 Syndication (10/24-10/30/16) A25-54 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 FOX WORLD SERIES GAME FOX WRLD SERIES GM7-POST FOX WORLD SERIES GAME NBC SUNDAY NIGHT FOOTBALL FOX NFL SUNDAY-SINGLE CBS NFL NATIONAL CBS NFL NATL POST GUN SUNDAY NIGHT NFL PRE-KICK FOX NFL SUNDAY-PST GN-NAT CBS NFL REG POST GUN BIG BANG THEORY, THE FOOTBALL NT AMERICA PT CBS NFL REGIONAL CMA AWARDS NBC NFL SUNDAY POST HOME DEPOT PRIME CLG FTBL FOX NFL SUNDAY-POST NFL ON FOX PREKICK MINUTES SATURDAY NIGHT THIS IS US VOICE CBS NFL PRE-KICK GREAT INDOORS, THE GREY'S ANATOMY ESPN NFL REGULAR SEASON BIG BANG-SYN (AT) FAMILY FEUD (AT) WEEKEND ADVENTURE JUDGE JUDY (AT) REG SSN GAMES LAW & ORDER:SVU-WKL (AT) MODERN FAMILY-WK-SYN (AT) BIG BANG WKND (AT) WHEEL OF FORTUNE MODERN FAMILY-MF-SYN (AT) JEOPARDY (AT) FAMILY GUY-WK-SYN (AT) NFL REG SSN POSTGUN ACCESS HOLLYWD LV-WKD ENTERTAINMENT TONIGHT FAMILY GUY-MF-SYN (AT) TWO-HALF MEN-SYN (AT) BOBS BURGERS-SYN (AT) DR. PHIL SHOW (AT) MIKE AND MOLLY (AT) FAMILY FEUD-WK (AT) BROKE GIRLS-SYN (AT) HOW I MET-MTHR-WK-SYN(AT) INSIDE EDITION (AT) 0.9 M-F Evening News (10/31-11/4/16) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS ABC WORLD NEWS TONIGHT CBS EVENING NEWS NOTICIERO UNIVISION 0.7 Sunday Political (11/04/16) A35+ Rank Program Name Live+SD US AA% 1 MEET THE PRESS FACE THE NATION THIS WEEK FACE THE NATION ALL NIGHT-MEET THE PRESS 0.2 Top 10 Time Shifted S/O-S/O Programs (10/31-11/6/16) A25-54 Live+SD (000) THE BIG BANG THEORY GREY'S ANATOMY THIS IS US SURVIVOR FOX WORLD SERIES GAME 7 FOX WRLD SERIES GM7-POST SATURDAY NIGHT VOICE AMERICAN HOUSEWIFE KEVIN CAN WAIT Time-Shifted LIVE

3 2016/17 Season Weeks 7 (10/31-11/6/16) NFL on CBS, Fox & NBC Local Deliveries in their Home Markets 44.5 HH Denver 42.4 HH New Orleans 39.3 HH Milwaukee 34.8 HH Pittsburgh 33.8 HH Indianapolis 31.2 HH Baltimore 31.2 HH Philadelphia Sunday, 11/6/16 CMA Awards ABC 11/2/16 8:00p (ET) Top 10 Metered Markets Household Rating (Live+SD) Saturday Night Live NBC 11/5/16 11:30p (ET) Top 10 Metered Markets Household Rating (Live+SD) Sunday Night Football NBC 11/6/16 8:30p (ET) Top 10 Metered Markets Household Rating (Live+SD) Market HH Rtg Market HH Rtg Market HH Rtg National 7.6 Nashville 22.8 Greenville-SAA 15.6 Knoxville 14.2 Oklahoma City 14.0 Tulsa 13.7 Kansas City 12.3 Dayton 12.0 Louisville 11.6 Birmingham 11.4 Raleigh 11.2 National 5.1 Chicago 12.9 Austin 8.8 New York 8.1 St. Louis 7.9 Norfolk 7.3 DC 7.0 Baltimore 6.7 Providence 6.7 Boston 6.6 Seattle 6.6 National 10.4 Denver 44.5 Sacramento 24.2 Albuquerque 22.7 SF 18.4 Las Vegas 18.1 Phoenix 17.4 San Diego 17.1 Seattle 15.7 Kansas City 15.3 Portland, OR 14.6

4 2016/17 Season Week 7 (10/31-11/6/16) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, MundoFox, Telemundo, UniMas and Univision) attracted 9% of all primetime HH viewers (not just Spanish-Speaking) this week. In the market of Portland. OR Language programs on Spanish broadcast stations attracted 1% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs HH Live+SD Portland, OR Spanish Stations Hispanic Households 10/31-11/6/16 A18-49 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 FOX WORLD SERIES GAME FOX WRLD SERIES GM7-POST NBC SUNDAY NIGHT FOOTBALL HASTA QUE TE CONOCI SRA ACERO 3: COYOTE - T FOX WORLD SERIES GAME FOX WRLD SERIES GM7-POST NBC SUNDAY NIGHT FOOTBALL HASTA QUE TE CONOCI SRA ACERO 3: COYOTE - T RANK SRA ACERO 3: COYOTE PROGRAMS - W 4.5 NET 6 SRA ACERO "P25-54L+SD 3: COYOTE - R AA%" SRA ACERO 3: COYOTE - R SRA ACERO 3: COYOTE - W FOX NFL SUNDAY-SINGLE SRA ACERO 3: COYOTE - M PORQUE EL AMOR MANDA THU UNI SRA ACERO 3: COYOTE - M FOX NFL SUNDAY-SINGLE SRA ACERO 3: COYOTE - F FOX WORLD SERIES GAME FOX WORLD SERIES GAME VINO EL AMOR THU SUNDAY NIGHT NFL PRE-KICK SIN SENOS SI HAY PARA - T SIN SENOS SI HAY PARA - W SIN SENOS SI HAY PARA - R VINO EL AMOR FRI SIN SENOS SI HAY PARA - F VINO EL AMOR TUE DON FRANCISCO TE INVITA SRA ACERO 3: COYOTE - F VINO EL AMOR THU VINO EL AMOR FRI SIN SENOS SI HAY PARA - T SIN SENOS SI HAY PARA - R SUNDAY NIGHT NFL PRE-KICK SIN SENOS SI HAY PARA - F SIN SENOS SI HAY PARA - W VINO EL AMOR TUE DON FRANCISCO TE INVITA 3.7

5 Market Close-Up: Portland, OR Portland's location is beneficial for several industries. Relatively low energy cost, accessible resources, north south and east west Interstates, international air terminals, large marine shipping facilities, and both west coast intercontinental railroads are all economic advantages. The city's marine terminals alone handle over 13 million tons of cargo per year, and the port is home to one of the largest commercial dry docks in the country. The city of Portland is largest shipper of wheat in the United States, and is the second largest port for wheat in the world. Technology is a major component of the city's economy, with more than 1,200 technology companies existing within the metro. Computer components manufacturer Intel is the Portland area's largest employer, providing jobs for more than 15,000 people, with several campuses to the west of central At-A-Glance Portland in the city of Hillsboro. The area is home to the global, North American or U.S. headquarters of Nike, Adidas, Columbia Sportswear, and LaCrosse Footwear. DMA Rank TV Households Population ,136,320 2,818,460 Median Income Portland, OR - $51,238 SMSA Total Retail Sales Portland, OR - $53,701,102 African American HH Rank Hispanic HH Rank Asian HH Rank Cable Penetration ADS Penetration TV stations serving the area of Portland, OR include KRCW (CW), KPTV (FOX), KPDX (MYTV), KGW (NBC), KATU (ABC), KUNP (UNIV) & KOIN (CBS). TVB Member Stations Reliance on Media to Stay Informed % Agree 58% 50% Social Media platform Reach 41% 23% TV Newspaper Radio Magazines Portland, OR Interesting Facts Portland was named by the flip of a coin. If it had landed on the other side, Portland would be known as Boston, Oregon. The Candy Basket in Portland is home to the world s largest continual chocolate waterfall. There s a $500 fine if you try to pump your own gas in Portland. Portland had the first NHL hockey team and the first American team in the Stanley Cup, the Portland Rosebuds. Portland, OR Demographic Overview Age Hispanic 65+ <18 13% 24% 10% % 9% % Social 42% Media platform Reach % loyal to vehicle brand

6 2016/17 Season Local Market Close-Up: Portland, OR Market: Portland, OR Series Ranker (Week of 10/17/16 10/23/16) Series Station # Eps Day Purchasers by Auto Make (comscore) Primetime HH Ratings Sep 16 Weekday Prime (8p-11p) Local Time Run Time Live+SD 1 FOX WORLD SERIES GAME 5 KPTV (FOX) 1 U 5:12 PM NFL on FOX Regional KPTV (FOX) 1 U 10:03 AM NBC NFL SUNDAY NT FOOTBALL KGW (NBC) 1 U 5:31 PM FOX WORLD SERIES GAME 4 KPTV (FOX) 1 S 5:03 PM FOX WORLD SERIES GAME 3 KPTV (FOX) 1 F 5:04 PM FOX WORLD SERIES GAME 1 KPTV (FOX) 1 T 5:05 PM FOX WORLD SERIES GM3-PST KPTV (FOX) 1 F 8:41 PM FOX NFL Game Break KPTV (FOX) 1 U 1:04 PM NFL on FOX National KPTV (FOX) 1 U 1:32 PM FOX NFL Prekick KPTV (FOX) 1 U 9:58 AM NFL on FOX Fill KPTV (FOX) 1 U 1:25 PM FOX WORLD SERIES GM2-PST KPTV (FOX) 1 W 8:12 PM FOX WORLD SERIES GM5-PRE KPTV (FOX) 1 U 5:00 PM NBC NFL SUNDAY NT POST KGW (NBC) 1 U 9:05 PM The Big Bang Theory KOIN (CBS) 1 R 8:00 PM NBC NFL SUNDAY NT PRE-KICK KGW (NBC) 1 U 5:22 PM FOX WORLD SERIES GAME 2 KPTV (FOX) 1 W 4:04 PM NCIS KOIN (CBS) 1 T 8:00 PM FOX WORLD SERIES GM5-PST KPTV (FOX) 1 U 8:51 PM NFL on FOX Post Gun KPTV (FOX) 1 U 4:32 PM Rtg Chevrolet Chrysler Dodge Ford GMC Honda Hyundai Jeep Nissan Subaru Toyota Volkswagen Local Broadcast Cable News Local Broadcast News Avg. HH Rating vs. Cable Network News Avg. HH Rating How does Portland, OR watch TV? Avg. Local Broadcast News 0.4 Average Cable Network News Channels 2.3 Comcast Social Media platform 34.5% Other cable 47.7% Reach 13.8% 4.0% Broadcast Only Satellite

7 Top 100 Programs P /24/ /30/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 FOX NFL SUNDAY-NATIONAL FOX ,144 2 FOX WORLD SERIES GAME 5 FOX ,508 3 NBC SUNDAY NIGHT FOOTBALL NBC ,980 4 FOX NFL SUNDAY-PST GN-NAT FOX ,089 5 FOX WORLD SERIES GAME 1 FOX ,957 6 FOX WORLD SERIES GAME 3 FOX ,442 7 FOX WORLD SERIES GM5-PRE FOX ,141 8 CBS NFL SINGLE CBS ,952 9 FOX WORLD SERIES GAME 2 FOX , SUNDAY NIGHT NFL PRE-KICK NBC , CBS NFL SINGLE POST GUN CBS , FOX NFL GAME BREAK FOX , FOX WORLD SERIES GAME 4 FOX , OT, THE FOX , NBC NFL SUNDAY POST NBC , FOX NFL SUNDAY-REGIONAL FOX , BIG BANG THEORY, THE CBS , ESPN NFL REGULAR SEASON ESPN -Syn , NFL REGULAR SEASON L ESPN , FOOTBALL NT AMERICA PT 3 NBC , VOICE NBC , FOX NFL SUNDAY - L 10/30 FOX , THIS IS US NBC , MODERN FAMILY ABC , VOICE-TUE NBC , BIG BANG-SYN (AT) WARNER BROS. TV , GREAT INDOORS, THE CBS , NCIS CBS , GREY'S ANATOMY ABC , FAMILY FEUD (AT) 20TH TELEVISION , SURVIVOR CBS , CBS NFL SINGLE POST GAME CBS , KEVIN CAN WAIT CBS , WEEKEND ADVENTURE DADT/LITTON , MAN WITH A PLAN CBS , GOLDBERGS, THE ABC , JUDGE JUDY (AT) CBS TV DISTRIBUTION , BULL CBS , REG SSN GAMES NFL NETWORK-Syn , BLACK-ISH ABC , MOM CBS , DANCING WITH THE STARS ABC , SPEECHLESS ABC , FOOTBALL NT AMERICA PT 2 NBC , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , THURSDAY NIGHT FOOTBALL NFL NETWORK , CRIMINAL MINDS CBS , CHICAGO FIRE NBC , FOX WORLD SERIES GM1-PRE FOX , NCIS: NEW ORLEANS CBS ,463

8 Top 100 Programs P /24/ /30/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 2 BROKE GIRLS CBS , SATURDAY NIGHT FOOTBALL ABC , AMERICAN HOUSEWIFE ABC , MINUTES CBS , LIFE IN PIECES CBS , CBS NFL SINGLE PRE-KICK CBS , CHICAGO MED NBC , FOX WORLD SERIES GM4-PST FOX , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , MIDDLE, THE ABC , BIG BANG WKND (AT) WARNER BROS. TV , NCIS: LOS ANGELES CBS , TIMELESS NBC , SCORPION CBS , LAW AND ORDER:SVU NBC , WHEEL OF FORTUNE CBS TV DISTRIBUTION , DESIGNATED SURVIVOR ABC , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , FOX WORLD SERIES GM3-PRE FOX , SATURDAY NIGHT NBC , CHICAGO PD NBC , ODD COUPLE, THE CBS , NBC NIGHTLY NEWS NBC , HAWAII FIVE-0 CBS , NFLN THU NT FBALL-SUS NFL NETWORK , PURE GENIUS CBS , JEOPARDY (AT) CBS TV DISTRIBUTION , FRESH OFF THE BOAT ABC , BLUE BLOODS CBS , HOME DEPOT CLLG FOOTBALL2 CBS , BLACKLIST NBC , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , SUPERSTORE NBC , ABC WORLD NEWS TONIGHT ABC , NFL ON FOX PREKICK FOX , HOW TO GET AWAY W/MURDER ABC , BLINDSPOT NBC , GOOD PLACE NBC , COLLEGE FOOTBALL AFT L ESPN , SHARK TANK ABC , CODE BLACK CBS , GOTHAM FOX , MACGYVER CBS , TODAY SHOW NBC , NFL ON FOX PREK FOX , NFL REG SSN POSTGUN NFL NETWORK-Syn , CBS EVENING NEWS CBS , LUCIFER FOX , DATELINE FRI NBC , GREAT PUMPKIN, C. BROWN 2 ABC ,557

9 Top 100 Programs P /26/ /30/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 FOX NFL SUNDAY-NATIONAL FOX ,240 2 CBS NFL NATIONAL CBS ,682 3 FOX WORLD SERIES GAME 5 FOX ,508 4 NBC SUNDAY NIGHT FOOTBALL NBC ,251 5 FOX WORLD SERIES GAME 1 FOX ,957 6 CBS NFL NATL POST GUN CBS ,634 7 FOX NFL SUNDAY-PST GN-NAT FOX ,590 8 FOX WORLD SERIES GAME 3 FOX ,442 9 FOX NFL SUNDAY-SINGLE FOX , CBS NFL SINGLE CBS , FOX WORLD SERIES GM5-PRE FOX , FOX WORLD SERIES GAME 2 FOX , OT, THE FOX , SUNDAY NIGHT NFL PRE-KICK NBC , CBS+NFLN THU NT FOOTBALL CBS , FOX WORLD SERIES GAME 4 FOX , FOX NFL GAME BREAK FOX , CBS NFL REG POST GUN CBS , CBS NFL SINGLE POST GUN CBS , CBS NFL REGIONAL CBS , BIG BANG THEORY, THE CBS , DECISION'16 PRES ANALYS 1 NBC , FOX NFL SUNDAY-REGIONAL FOX , ESPN NFL REGULAR SEASON ESPN-SYN , NFL REGULAR SEASON L ESPN , NBC NFL SUNDAY POST NBC , FOOTBALL NT AMERICA PT 3 NBC , EMPIRE FOX , VOICE NBC , FOX NFL SUNDAY - L 10/30 FOX , FOX NFL SUNDAY-POST FOX , CBS+NFLN THU NT POST-GUN CBS , VOICE-TUE NBC , CAMPAIGN 16-DEBATE ANL-SU CBS , CBS NFL SINGLE - LONDON CBS , THIS IS US NBC , CBS NFL TODAY UPDATE CBS , KEVIN CAN WAIT CBS , BIG BANG-SYN (AT) WARNER BROS. TV , REG SSN GAMES NFL NETWORK-SYN , CBS NFL PRE-KICK 1 CBS , DECISION'16 PRES ANALYS 3 NBC , MODERN FAMILY ABC , CBS+NFLN THU NT PRE-KICK CBS , CBS NFL SINGLE PRE-KICK CBS , NCIS CBS , GREAT PUMPKIN, C. BROWN ABC , VOTE2016:ANALYSIS-SUN ABC , GREAT INDOORS, THE CBS , VOTE2016:ANALYSIS-WED ABC ,337

10 Top 100 Programs P /26/ /30/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 SURVIVOR CBS , MINUTES CBS , VOTE2016:ANALYSIS-MON ABC , GREY'S ANATOMY ABC , SATURDAY NIGHT NBC , CAMPAIGN 16-DEBATE ANL-MO CBS , SATURDAY NIGHT FOOTBALL ABC , BULL CBS , MLB WILD CARD L ESPN , FAMILY FEUD (AT) 20TH TELEVISION , SIMPSONS FOX , NFL ON FOX PREKICK FOX , GOLDBERGS, THE ABC , THURSDAY NIGHT FOOTBALL NFL NETWORK , MAN WITH A PLAN CBS , CBS NFL SINGLE POST GAME CBS , MLB NL CHAMPIONS SERIES L FOX SPORTS , PRES DEBATE POST 10/19 FOX , TOY STORY OF TERROR! ABC , PRES DEBATE/ANALYSIS FOX NEWS CHANNEL , REG SSN SUN POSTGUN NFL NETWORK-SYN , SPEECHLESS ABC , LETHAL WEAPON FOX , ND PRESIDENTIAL DEBATE CNN , BROKE GIRLS CBS , JUDGE JUDY (AT) CBS TV DISTRIBUTION , CAMPAIGN 16-DEBATE ANL-WE CBS , CRIMINAL MINDS CBS , WEEKEND ADVENTURE DADT/LITTON , AMERICAN HOUSEWIFE ABC , MOM CBS , CHICAGO FIRE NBC , ST PRESIDENTIAL DEBATE CNN , CBS+NFLN THU NT KICK-OFF2 CBS , DANCING WITH THE STARS ABC , BLACK-ISH ABC , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , NCIS: LOS ANGELES CBS , REG SSN SUN NFL NETWORK-SYN , PRESIDENTIAL DEBATE CVG FOX NEWS CHANNEL , HOME DEPOT CLLG FOOTBALL2 CBS , DESIGNATED SURVIVOR ABC , MIDDLE, THE ABC , FOX WORLD SERIES GM1-PRE FOX , ROCKY HORROR PICTURE SHOW FOX , TIMELESS NBC , SCORPION CBS , CBS THU NT POST-GAME CBS , NCIS: NEW ORLEANS CBS , LIFE IN PIECES CBS ,350

11 Top 100 Programs P /26/ /30/2016 P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 FOX NFL SUNDAY-NATIONAL FOX ,214 2 CBS NFL NATIONAL CBS ,764 3 FOX WORLD SERIES GAME 5 FOX ,636 4 NBC SUNDAY NIGHT FOOTBALL NBC ,674 5 FOX WORLD SERIES GAME 1 FOX ,144 6 FOX NFL SUNDAY-PST GN-NAT FOX ,985 7 CBS NFL NATL POST GUN CBS ,881 8 FOX NFL SUNDAY-SINGLE FOX ,724 9 FOX WORLD SERIES GAME 3 FOX , CBS NFL SINGLE CBS , FOX WORLD SERIES GM5-PRE FOX , OT, THE FOX , FOX WORLD SERIES GAME 2 FOX , SUNDAY NIGHT NFL PRE-KICK NBC , CBS+NFLN THU NT FOOTBALL CBS , FOX NFL GAME BREAK FOX , CBS NFL REG POST GUN CBS , FOX WORLD SERIES GAME 4 FOX , CBS NFL SINGLE POST GUN CBS , CBS NFL REGIONAL CBS , DECISION'16 PRES ANALYS 1 NBC , FOX NFL SUNDAY-REGIONAL FOX , ESPN NFL REGULAR SEASON ESPN-SYN , NFL REGULAR SEASON L ESPN , NBC NFL SUNDAY POST NBC , EMPIRE FOX , BIG BANG THEORY, THE CBS , FOOTBALL NT AMERICA PT 3 NBC , CBS+NFLN THU NT POST-GUN CBS , FOX NFL SUNDAY-POST FOX , FOX NFL SUNDAY - L 10/30 FOX , VOICE NBC , CBS NFL SINGLE - LONDON CBS , CAMPAIGN 16-DEBATE ANL-SU CBS , CBS NFL TODAY UPDATE CBS , VOICE-TUE NBC , THIS IS US NBC , REG SSN GAMES NFL NETWORK-SYN , CBS NFL PRE-KICK 1 CBS , DECISION'16 PRES ANALYS 3 NBC , CBS NFL SINGLE PRE-KICK CBS , CBS+NFLN THU NT PRE-KICK CBS , VOTE2016:ANALYSIS-SUN ABC , VOTE2016:ANALYSIS-WED ABC , MODERN FAMILY ABC , BIG BANG-SYN (AT) WARNER BROS. TV , SATURDAY NIGHT FOOTBALL ABC , VOTE2016:ANALYSIS-MON ABC , GREY'S ANATOMY ABC , GREAT PUMPKIN, C. BROWN ABC ,851

12 Top 100 Programs P /26/ /30/2016 P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 MLB WILD CARD L ESPN , ND PRESIDENTIAL DEBATE CNN , SIMPSONS FOX , KEVIN CAN WAIT CBS , CAMPAIGN 16-DEBATE ANL-MO CBS , THURSDAY NIGHT FOOTBALL NFL NETWORK , ST PRESIDENTIAL DEBATE CNN , REG SSN SUN POSTGUN NFL NETWORK-SYN , CBS NFL SINGLE POST GAME CBS , SATURDAY NIGHT NBC , NFL ON FOX PREKICK FOX , MLB NL CHAMPIONS SERIES L FOX SPORTS , TOY STORY OF TERROR! ABC , PRES DEBATE POST 10/19 FOX , SURVIVOR CBS , FAMILY FEUD (AT) 20TH TELEVISION , GREAT INDOORS, THE CBS , MINUTES CBS , NCIS CBS , PRES DEBATE/ANALYSIS FOX NEWS CHANNEL , GOLDBERGS, THE ABC , LETHAL WEAPON FOX , HOME DEPOT CLLG FOOTBALL2 CBS , REG SSN SUN NFL NETWORK-SYN , PRES DEBATE POST 10/9 FOX , CAMPAIGN 16-DEBATE ANL-WE CBS , SPEECHLESS ABC , CBS+NFLN THU NT KICK-OFF2 CBS , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , AMERICAN HOUSEWIFE ABC , ROCKY HORROR PICTURE SHOW FOX , WALKING DEAD AMC , CHICAGO FIRE NBC , CBS THU NT POST-GAME CBS , BLACK-ISH ABC , PRESIDENTIAL DEBATE CVG FOX NEWS CHANNEL , BULL CBS , DANCING WITH THE STARS ABC , FOX WORLD SERIES GM1-PRE FOX , CRIMINAL MINDS CBS , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , NFL REG SSN POSTGUN NFL NETWORK-SYN , MAN WITH A PLAN CBS , MIDDLE, THE ABC , FOOTBALL NT AMERICA PT 2 NBC , BROKE GIRLS CBS , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , DESIGNATED SURVIVOR ABC , FOX WORLD SERIES GM4-PST FOX , WEEKEND ADVENTURE DADT/LITTON ,985

13 Data Sources: Local News / Community Attachment: Pew Research Center, 11/3/16 Civic Engagement Strongly Tied to Local News Habits Ratings: Nielsen NPower, NNTV, Arianna, WRAP Newspaper TV Viewing Area: SRDS Circulation, 2016, 2011 & 2006 National Broadcast: The Nielsen Company, NNTV, Live +Same Day estimates, S/O-S/O = Sign-On to Sign-Off Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates. Top 100 Programs: Nielsen NPower Syndication: The Nielsen Company, NNTV, Live +Same Day. Syndication data is a week behind the current report week. Hispanic Households: The Nielsen Company, NPower, Live+SD Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish Broadcast affiliates: Azteca, Estrella TV, MundoFox, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC, NBC, CBS, Fox, CW, Me-TV, Bounce TV & Cozi TV. Independents excluded due to unknown language format. For local markets: The Nielsen Company, Arianna, Live+Same Day. Local Market At-A Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI Local Market Close-Up: comscore StationView Essentials, Affinity Answers, Kantar Media Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics Auto Purchasers: comscore data. Weekday Primetime comparison of the top broadcast networks versus the top 4 cable news networks, standard and HD feeds. Local News Strength: All Day average of top 4 cable networks (CNN, Fox News, Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average. Live HH rating used from the latest available month.

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