VISION ZERO. Visual Identity Guidelines. Partner

Transcription

1 Visul Identity Guidelines Prtner

2 Introduction This document gives you n overview of how to use ll the key elements of the Vision Zero cmpign. As the cmpign is being creted by yourselves, decentrlly, we hve mde the guidelines s prcticl s possible with the focus on how to use the grphicl elements nd prcticl tips nd guidnce for usge in vriety of pplictions. Visul Identity Guidelines 2

3 Tble of Contents 1. Logo 1.1 Logo bsics Bckgrounds Logo stcked version Co-brnding Use of Vision Zero key visul Colours 18 Visul Identity Guidelines 3

4 1. Logo The cmpign logo shows strength nd dynmism. The o from the Zero represents this number. The im of the cmpign is to reduce the number of ccidents t the workplce to zero. Visul Identity Guidelines 4

5 1.1 Logo bsics The stndrd version of the Vision Zero logo is the horizontl formt, full colour version. It consists of the logo in combintion with the tgline. The logo should lwys be positioned with enough cler spce round it. Cler spce Sizes Business crd: 45 mm width, 75 % Flyer: 45 mm width, 75 % A4: 51 mm width, 90 % A3: 63 mm width, 105 % Roll ups: 300 mm width, 500 % The percentge proportions re bsed on the logo files tht re vilble from ISSA. Minimum size 30 mm width, 50 % Visul Identity Guidelines 5

6 1.1 Logo bsics The logo is vilble in blck nd white. This version should only be used in exceptionl cses, where the colour version cnnot be used. Since the rings of the logo re usully in colour, it is recommended to use greyscle rther thn full blck for the logo. Logo in greyscle For the inverted logo version, plese use the i-file. Visul Identity Guidelines 6

7 1.2 Bckgrounds The vision zero logo should be used in the stndrd colour version with blck writing on light bckgrounds. The inverted version of the logo should be used on drk bckgrounds. Plese ensure tht enough contrst is creted between the bckground colour nd the logo. The bckground where the logo is positioned should never be the sme colour s one of the logo rings. Light bckgrounds Drk bckgrounds Up to 50% solid colour Don ts Visul Identity Guidelines 7

8 1.3 Logo stcked version The stcked logo version is only to be used in exceptionl cses, for instnce for online bnners in skyscrper formt. Cler spce Sizes Flyer: c. 23,3 mm width, 75 % A4: c. 28 mm width, 90 % A3: c. 32,6 mm width, 105 % Roll up: c. 155,2 mm width, 500 % Minimum size c. 15,5 mm width, 50 % Logo in greyscle The percentge proportions re bsed on the logo files tht re vilble from ISSA. For the inverted logo version, plese use the i-file. Visul Identity Guidelines 8

9 1.4 Co-brnding Visul Identity Guidelines 9

10 1.4.2 Co-brnding with Vision Zero Prtners nd Compnies The Vision Zero cmpign provides mterils for compnies, orgnistions nd prevention networks to become Vision Zero cmpign multipliers nd to enble them to promote Vision Zero mongst their networks nd implement it t the workplce. Vision Zero Prtners include prevention orgnistions nd networks promoting Vision Zero vi cmpigns, events, trining nd other ctions. Vision Zero Compnies commit to improving sfety, helth nd wellbeing in their enterprise. Visul Identity Guidelines 10

11 1.4.2 Co-brnding with Vision Zero Prtners The Vision Zero logo will often be positioned together with prtner logos. For this use A Prtner of logo version hs been creted. The logos my be positioned together. If this is the cse minimum spce hs been defined. A Prtner of 2x A Prtner of Minimum spce A Prtner of Eqully proportioned Stcked version 2x A Prtner of Visul Identity Guidelines 11

12 1.4.2 Co-brnding with Vision Zero Compnies The Vision Zero logo will often be positioned together with prtner logos. For this use A Compny of logo version hs been creted. The logos my be positioned together. If this is the cse minimum spce hs been defined. A Compny of 2x A Compny of Minimum spce A Compny of Eqully proportioned Stcked version 2x A Compny of Visul Identity Guidelines 12

13 1.4.2 Co-brnding with Vision Zero Prtners nd Compnies In some pplictions, the logos will be positioned prt. The prtner logo cn be used either to the right or to the left of the Vision Zero logo. The preference will be influenced by the corporte design of the prtner. A Prtner of Title Brochure/Publiction Subtitle Title Hedline Ottest iorepro officip sunderiore, temqum erum on. A Prtner of A Prtner of Geschäftsusstttung > Briefbogen Exmples lyout right of the logo Exmples lyout left of the logo Briefbogen: erste Seite UK BSP Unfllksse Beispielregion Trägernme Beispiel, Musterstrße 123, Musterstdt ZV 1 Vermerk 1 ZV 2 ZV 3 A1 Musterfirm GmbH A2 Fru Bete Musterfru A3 Musterstrße 123 A4 Adresszustz A Musterstdt A6 Adresszustz z.b. Bezirksverwltung z.b. Abteilung z.b. Bildungsstätte Ihr Zeichen: ABCDE Ihre Nchricht vom: Unser Zeichen: ABCDE Ansprechprtner: Herr Mustermnn Telefon: Fx: E-Mil: klus.mustermnn@ ukbgbeispiel.de Dtum: Sehr geehrte Fru Musterfru, Interdum volgus videt, est ubi pecct. Si veteres it mirtur ludtque poets, ut nihil ntefert, nihil illis compret, errt. Si quedm nimis ntique, si perque dure dicere credit eos, ignve mult ftetur, et spit et mecum fcit et Iov iudict equo. Non equidem insector delendve crmin Livi esse reor, memini que plgosum mihi prvo Orbilium dictre; sed emendt videri pulchrque et exctis minimum distnti miror. Inter que verbum emicuit si forte decorum, et si versus pulo concinnior unus et lter, iniuste totum ducit venditque poem. Recte necne crocum floresque permbulet Atte fbul si dubitem, clment periisse pudorem cuncti pene ptres, e cum reprehendere coner, que grvis Aesopus, que doctus Roscius egit; vel qui nil rectum, nisi quod plcuit sibi, ducunt, vel qui turpe putnt prere minoribus, et que imberbes didicere senes.quod si tm Grecis novits invis fuisset qum nobis, quid nunc esset vetus? Aut quid hberet quod legeret tereretque viritim. Non equidem insector delendve crmin Livi esse reor, memini que plgosum mihi prvo Orbilium dictre; sed emendt videri pulchrque et exctis minimum distnti miror. Inter que verbum emicuit si forte decorum, et si versus pulo concinnior unus et lter, iniuste totum ducit venditque poem. Recte necne crocum floresque permbulet Atte fbul si dubitem, clment periisse pudorem cuncti pene ptres, e cum reprehendere coner, que grvis Aesopus, que doctus Roscius egit; vel qui nil rectum, nisi quod plcuit sibi, ducunt, vel qui turpe putnt prere minoribus, et que imberbes didicere senes.quod si tm Grecis novits invis fuisset qum nobis, quid nunc esset vetus? Aut quid hberet quod legeret tereretque viritim. Non equidem insector delendve crmin Livi esse reor, memini que plgosum mihi prvo Orbilium dictre; sed emendt videri pulchrque et exctis minimum distnti miror. Inter que verbum emicuit si forte decorum, et si versus pulo concinnior unus et lter, iniuste totum ducit venditque poem. DOK-ID/DOK-Brcode Mit freundlichen Grüßen Klus Mustermnn Trägernme Beispiel Musterstrße 15 Nmenszustz Musterstdt Postfch 123, Musterstdt Telefon-Smmel-Nr LD 00 A Beispieltext Musterbnk, Musterstdt BLZ Kto.-Nr IBAN DE BIC ABCDEFGH Abbildungsgröße 73 % Seite 1 von 2 IK-Nr.: Internet: DOK-ID: Version 1.6 Corporte Design: Berufsgenossenschften Unfllkssen Deutsche Gesetzliche Unfllversicherung 6.2 Visul Identity Guidelines 13

14 1.4.3 Trnsltion of Vision Zero mterils Some prtners my wish to trnslte Vision Zero mterils. If this is the cse, the ISSA secretrit will send them InDesign files nd the prtner orgniztion my plce its logo on the front centre or bck corner of the publiction. Prtners my lso mention their contribution in the text on the bck cover. Exmple 1 of co-brnding logo plcement Exmple 2 of co-brnding logo plcement Visul Identity Guidelines 14

15 1.5 Use of the key visul The rings of the Vision Zero logo cn be used s key visul element on colour bckgrounds. The sizes of the rings my vry ccording to the ppliction. Visul Identity Guidelines 15

16 1.5 Use of the key visul On colours, for exmple brochure The size of the key visul orients itself on the grid lines The key visul cn be cut off on the left or right side of the pge The positioning is vrible on the grid Ensure enough colour contrst between the rings nd the bckground Optsites ut venit mgniminti comnimu scienih illorec boritus Optsites ut venit mgniminti comnimu scienih illorec boritus Optsites ut venit mgniminti comnimu scienih illorec boritus Optsites ut venit mgniminti comnimu scienih illorec boritus Optsites ut venit mgniminti comnimu scienih illorec boritus Optsites ut venit mgniminti comnimu scienih illorec boritus Height: 6 grid lines Height: 4 grid lines Height: 3 grid lines Visul Identity Guidelines 16

17 1.5 Use of the key visul On imges, for instnce brochure T he size of the key visul orients itself on the grid lines The key visul cn be cut off on the left or right side of the pge Optsites ut venit mgniminti comnimu scienih illorec boritus Optsites ut venit mgniminti comnimu scienih illorec boritus Optsites ut venit mgniminti comnimu scienih illorec boritus Optsites ut venit mgniminti comnimu scienih illorec boritus Optsites ut venit mgniminti comnimu scienih illorec boritus Vrible position, suited to the imge Ensure enough colour contrst between the rings nd the bckground Optsites ut venit mgniminti comnimu scienih illorec boritus Height: 2 grid lines Visul Identity Guidelines 17

18 2. Colours The colours for the Vision Zero cmpign re bsed on the colour plette of ISSA. A mtching red hs been dded s highlight colour. Primry colours CMYK: 40/15/100/15 Pntone: 384 RGB: 156/162/10 Hex: 9CA20A CMYK: 67/27/15/0 Pntone: 549 RGB: 86/155/190 Hex: 569BBE CMYK: 30/100/100/0 Pntone: 7621 RGB: 181/22/33 Hex: B51621 CMYK: 0/0/0/90 Pntone: Cool Gry 11 RGB: 62/61/64 Hex: 3E3D40 CMYK: 0/0/0/60 Pntone: Cool Gry 8 RGB: 128/127/131 Hex: 807F83 Secondry colours CMYK: 84/56/42/23 RGB: 41/86/103 Hex: CMYK: 59/44/100/29 RGB: 100/101/31 Hex: 64651F CMYK: 67/30/100/13 RGB: 95/128/37 Hex: 5F8025 CMYK: 23/0/100/17 RGB: 175/188/34 Hex: AFBD22 50% CMYK: 40/15/100/15 RGB: 222/221/146 Hex: DEDD92 50% CMYK: 67/27/15/0 RGB: 101/204/221 Hex: B5CCDD 50% CMYK: 0/0/0/60 RGB: 197/199/200 Hex: C5C7C8 Visul Identity Guidelines 18

19 Contct If you hve questions re these Vision Zero Identity Guidelines plese contct the ISSA: Visul Identity Guidelines 19