2012, MARCH TV4 GROUP

Transcription

1 2012, MARCH TV4 GROUP

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3 5 TV4 GROUP IMAGES House / NBC Universal 2 Broke Girls / CBS New Girl / 20 th Century Fox Blue Bloods / CBS Paramount Medium / CBS Paramount Jamie Oliver / Fremantle Media TUF / Zuffa International Glee / 20 th Century Fox Private Practice / Disney Buena Vista The Walking Dead / Matthew Welch AMC Ringer / CBS Paramount 30 Rock / NBC Universal Hospitalet / Banijay Int. Steve Jobs The Man Who Changed The World / Upside Television Oceans / Atlantic Films Catherine Tate Show / BBC Will & Grace / MGM Dallas / Warner Bros. The Incredible Hulk / NBC Universal Mistral s Daughter / SNC Bullets Over Broadway / Smile Ent. Moulin Rouge / 20 th Century Fox Schindler s List / Universal Pict. Caprica / Syfy Dark Angel / 20 th Century Fox Twilight Zone / CBS Game of Thrones / HBO Boardwalk Empire / HBO For more than two decades, the TV4 Group has supplied engaging news, outstanding entertainment of great variety and quality, live sport and top-class drama to loyal audiences. Over the past ten years the TV4 Group has grown from owning a single Swedish TV channel to a group encompassing more than 40 TV channels in the Nordic region within the free, basic cable and premium TV segments. The TV4 Group also runs 25 local TV stations in Sweden and several industry-leading web sites and new TV platforms. The Group offers some of the biggest and most popular services online, in mobile devices and on demand; notably TV4 Play, an aggregator of content from the diverse channels within the TV4 Group. The TV4 Group is Sweden s largest TV provider with a total audience share of more than 30 per cent within the prime target group of year-olds. TV4 is Sweden s biggest individual TV channel within that target group. In just a few years the TV4 Group has grown from being that one TV channel in Sweden to become the leading TV provider in the Nordic region, with a potential audience of almost 25 million viewers and users, who can take advantage of the TV4 Group offering the way it suits them best. The TV4 Group comprises a complete media house, filled with opportunities for all viewers, advertisers and commercial partners alike. Graphic images in general: Linus Hallsénius Other images: Linus Hallsénius, Daniel Ohlsson, Morgan Norman, Petter Karlberg, Pär Bäckstrand, Andreas Lundberg, Johanna Palmqvist

4 6 STRATEGY 7 STRATEGY ONE MEDIA GROUP MANY CHANNELS ALL PLATFORMS ALWAYS The TV4 Group is Sweden s largest TV provider and the leading TV company in the Nordic region. The success of the TV4 Group is built on our ability to give audiences, advertisers and commercial partners experiences and products that motivate them to return time and again. Photo: Linus Hallsénius FROM ONE CHANNEL TO MANY... When TV4 started broadcasting in 1990 our aim was to challenge the public service monopoly with an innovative, modern commercial TV channel. We succeeded. TV4 s popularity soared, as one hit show followed another. By the end of the 1990s, TV4 was Sweden s largest TV channel. Back then, the company was made up of a single TV channel, a number of local TV stations, text TV and the first online project, tv4.se. Though plans for an offshoot channel to TV4 were beginning to take shape. In 2003, we launched TV4 Plus, marking the kick-off for the multi-channel strategy that ever since has been the unique characteristic of the TV4 Group and that continues to bring success on the Swedish and Nordic TV markets. The TV4 Group is now Sweden s biggest TV provider and the leading TV company in the Nordic region. Thanks to its successful multi-channel strategy, the Group continues to grow in terms of reach, viewing figures and market share.... WITHIN NUMEROUS SEGMENTS... With its diverse blend of news and current affairs programmes, in-house and bought in drama productions, feature films, outstanding live entertainment and sports events, the free TV channel TV4 is the hub of the TV4 Group s channel portfolio. It also incorporates 25 local TV stations. Thanks to its wide coverage, impact and popularity, TV4 is also an important driving force in the marketing of the Group s other TV channels and operations. Soon after the launch of TV4 Plus, now re-named Sjuan, several other TV4 channels were established TV4 Film; TV400, the bold, youthful channel that was rebranded as TV11 in 2011; the documentary channel TV4 Fakta; the classics channel TV4 Guld; TV4 Komedi; TV4 Sport; the thematic channel TV4 Science Fiction; and most recently the round-the-clock news channel, TV4 News. All are included in the basic cable segment and are available via all the major distributors in Sweden. Several of the larger distributors also offer the special service TV4 HD. By launching its thematic channels the TV4 Group has not only succeeded in retaining viewership within the Group but has also developed and increased it, despite falling viewership levels for the major broad-content channels in the same period. Viewing figures for the TV4 Group thematic channels have displayed strong growth and in recent years have increased more than those for niche channels in general. Through the acquisition of Canal+/ C More Entertainment in 2008 the TV4 Group also established itself as the leading player on the Nordic TV market in the premium TV segment. Canal+ offers world-class sport, feature films and drama series to audiences throughout the Nordic region via more than 25 TV channels, pay-per-view and video on demand services. It continues to broaden and strengthen its output so as to offer audiences the leading premium TV product. The TV4 Group is further expanding its Nordic presence through collaborations with other TV companies and distributors in neighbouring countries. In addition to the Canal+ premium channels in Sweden, Denmark, Finland and Norway the channel portfolio offered in Finland includes several of the TV4 Group s thematic channels, and in Denmark and Norway Canal9. With its establishment and strong position in the free, basic cable and premium TV segments, the TV4 Group s revenue model has changed from being purely advertising and sponsorship funded to one in which this type of revenue is balanced by pay-tv revenues. This renders the TV4 Group less sensitive to economic fluctuations.... ON ALL PLATFORMS... The success of the TV4 Group within traditional TV is based on targeted investments and a clear strategy, which itself is based on an awareness of the new conditions of the TV market. Viewing habits have changed, and continue to change. They are spread across more channels, more platforms and over time. Major investments in weekend entertainment with broad appeal and popular sports programmes attract large audiences for individual programmes, while thematic channels and interactive and mobile platforms together are reaching growing numbers of viewers and users, at the times they themselves choose. The TV4 Group was quick to realize the crucial importance of investing in new platforms in a rapidly changing TV landscape. A modern TV company sees opportunities in niche channels and interactivity. The TV4 Group has a leading position in both these fields, with its many channels and large network of complementary websites, mobile services, video on demand services and 24/7 accessibility. By developing and operating strong TV formats and new services (e.g. internet and mobile) on the new platforms own terms, the TV4 Group has built up over the years some of the most popular sites and services. Some are linked to major, strong formats such as Pop Idol and Strictly Come Dancing but news, niche sites and other services are also included.... ALWAYS On the net, the TV4 Group offers audiences TV4 Play, an aggregator of content from the diverse channels within the TV4 Group. On TV4 Play viewers can see their favourite programmes online whenever they like, and the range of programme material on offer is continually expanding. TV4 Play is also available as a mobile service and for tablet computers and has been a major success story in these fields. The TV4 Group also offers the majority of its linear channels on demand via several of the largest TV distributors in Sweden. TV4 Play is financed by a combination of advertising and subscription revenues. Users can access a large amount of advertising-funded content free of charge for seven days after the linear broadcast. Since January 2011, a paid subscription to TV4 Play Premium has also been offered, giving access to even more content, exclusive previews and archive material. This service has extra high sound and picture quality, and is viewed without advertising breaks. The TV4 Group has gone from a single Swedish TV channel to a group offering more than 40 TV channels throughout the Nordic Countries within free, basic cable and premium TV segments and a host of other services online, via mobile devices and on demand. In other words, the TV4 Group offers TV and many other services on all platforms, 24 hours a day. We will continue to deliver and develop these services. The success of the TV4 Group is built on the ability to give audiences, advertisers and commercial partners experiences and products that bring them back time and again. TV4 Play lets viewers watch their favourite programmes whenever they want.

5 Anna Lindmaerker / Linus Hallsénius 9 TV4 Group presence, March 2012 CHANNELS AND CONTENT NORWAY FINLAND SWEDEN CHANNELS Programmes AND CONTENT FOR EVERYONE The TV4 Group portfolio comprises more than 40 TV channels, a large number of websites and a host of other services on all kinds of platforms. THE TV4 GROUP OFFERS CHANNELS AND CONTENT FOR EVERYONE Apart from TV4, Sweden s biggest TV channel in the prime target group of year-olds, the TV4 Group s channel portfolio comprises Sjuan (previously called TV4 Plus), TV11, TV4 Sport, TV4 Fakta, TV4 Komedi, TV4 Guld, TV4 Film, TV4 Science Fiction and TV4 News, produced by Nyhetsbolaget Sverige. The Group also has 25 local TV stations, as well as the high definition service TV4 HD. There are also five Finnish TV channels: MTV3 Sarja, MTV3 Scifi, MTV3 Fakta, MTV3 Komedia and MTV3 Leffa, plus the Norwegian and Danish Canal9. Canal+, the leading player within the Nordic pay-tv sector, with operations in Denmark, Finland, Norway and Sweden, is also part of the TV4 Group. Canal+ offers world-class sports programming, DENMARK feature films and drama series in more than 25 premium TV channels and on several platforms. In addition to its linear channels, the TV4 Group offers TV4 Play, a service that makes TV available on all platforms, including the web and mobile devices. Viewers can access programme material from the various TV4 channels free of charge up to seven days after it is broadcast. TV4 Play also offers a premium subscription service that gives access to entire seasons of programme material, archive and extra material in extra high picture and sound quality. The TV4 Group also has several websites that reach more and more users every week, who take increasing advantage of the many services offered, via computers and mobile devices. 25 LOCAL TV STATIONS All in all, the TV4 product portfolio includes a total of more than 40 TV channels, a large number of websites and a host of other services on all platforms. So whether it is quality TV from the main channel watched by millions of viewers, film premieres, sporting events, special interest programmes in one of the Group s thematic channels, or news and reports from local TV4 news desks, the schedules contain every kind of programme imaginable. And with Canal+, the Group also offers the Nordic countries an unbeatable premium TV product.

6 House / NBC Universal 11 TV4 is quality with commitment and credibility. TV4 is always close to the audience. CHANNELS AND CONTENT 2 Broke Girls / CBS, New Girl / 20 th Century Fox, The Voice / Niclas Brunzell, Strictly Come Dancing / Eric Josjö TV4 Sweden s biggest TV channel is a place where topical family entertainment, Swedish drama, series, great sports and the latest and best-presented news go hand in hand. TV4 s local news centres also cover news from south to north. TV4 is quality with commitment and credibility. TV4 is always close to the audience. TV4 was launched on September The TV4 story is one of courage. Of the courage to challenge established norms; to insist on high quality; to seek new paths and re-evaluate others; and dare to stand up for the audience. This strategy made TV4 Sweden s largest channel after only a few years, despite increasingly tough competition. Today, TV4 is alone in offering Swedish audiences the unique mix of engaging and high quality TV programmes that has become the channel s unmistakable signature. Major international entertainment formats, such as Pop Idol, The X Factor and Strictly Come Dancing are complemented by in-house comedy productions, and the top TV series from the UK and USA blend with domestic drama productions. Hard-hitting current affairs programming takes its place alongside major sporting events. And Nyhetsmorgon is Sweden s only morning news magazine broadcasting 365 days a year. TV4 retains its grip on viewers and the advertising market, and has moved its position from commercial challenger to commercial premium product. TV4 s local TV TV4 is also Sweden s biggest supplier of local TV news. News programmes are produced at 25 strategically located news centres all over the country, ranging from Malmö in the south to Luleå in the north. Through the expansion of and investments in local TV, with new technology and new ways of working using more local reporters as important elements, TV4 s presence has increased throughout the country, to the benefit of viewers and advertisers alike. From spring 2011, local news programmes and advertising have been broadcast also by Sjuan.

7 Ringer / CBS Paramount 12 CHANNELS AND CONTENT Blue Bloods / CBS Paramount, Glee / 20th Century Fox, TUF / Zuffa International, Medium / CBS Paramount, Private Practice / Disney Buena Vista, Europa League / Scanpix, Jamie Oliver / Fremantle Media, The Walking Dead / Matthew Welch AMC, World Cup Soccer / Pär Bäckstrand SJUAN TV11 TV4 SPORT Sjuan is the broad feelgood channel, producing fascinating TV filled with personality and heart. The channel shows entertainment in the form of reality shows, drama series, feature films and action. Sjuan is the channel that lets you enjoy a moment of pleasure in the routines of your daily life. Since spring 2011, Sjuan has also broadcast local news. Sjuan was previously known as TV4 Plus. The shows on offer include The Unknown, Medium, Caught RedHanded, You Are What You Eat, The Dog Whisperer Cesar Millan and 911 A Matter Of Life And Death. TV11 offers colourful, spectacular programmes with focus on light entertainment. Drama, movies, loads of comedy and the most talked-about reality shows, all have their place in the channel s output. TV11 is a channel with a relaxed attitude and a glint in the eye. TV11 is for the young in heart and those who love TV and entertainment. Examples of the shows on offer are Big Brother, The Walking Dead, 90210, Ringer, Private Practice and Glee. TV4 Sport is Sweden s largest sports channel and home to the majority of the sports coverage of the TV4 Group. TV4 Sport offers a diverse, powerful and action-packed line-up of sporting events with plenty of live events featuring some of the world s best football leagues, as well as Swedish domestic leagues and the best from the worlds of bandy, floorball, athletics and the martial arts. During spring 2012 the new channel TV4 Sport Xtra is launched, where Serie A, UEFA Europa League and major sports championships will be in focus.

8 Photo: Linus Hallsénius

9 30 Rock / NBC Universal 17 CHANNELS AND CONTENT Rosenberg / Johanna Palmqvist, Hospitalet / Banijay Int., 30 Rock / NBC Universal, TV4 News / Daniel Ohlsson, Steve Jobs the man who changed the world / Upside Television, Catherine Tate Show / BBC, TV4 News / Daniel Ohlsson, Oceans / Atlantic films, Will & Grace / MGM TV4 NEWS TV4 News is Sweden s only roundthe-clock news channel. The channel provides a comprehensive news service with global, national and local coverage of news, sport, weather, business and entertainment. Regular news coverage is interspersed with in-depth analysis and commentary. The international news outlook is heightened by an agreement with BBC World News. TV4 News was launched in January 2012 and is produced by the newly created company Nyhetsbolaget Sverige. TV4 FAKTA TV4 Fakta is the only channel in Sweden that solely broadcasts documentaries and documentary series. Current affairs, powerful portraits of individuals and historical documentation are interwoven with crime and medical series and the major classics. The channel pre sents Swedish and international quality documentaries that are topical, revealing and suit all tastes. The programmes all have one thing in common they are based on real life. The shows on offer include French award winner Oceans, Steve Jobs The Man Who Changed The World, Sex in 69 and the Danish series Hospitalet. The channel is also available in Finland (MTV3 Fakta). TV4 KOMEDI TV4 Komedi is a dependable supplier of quality humour for all tastes and is the largest channel devoted solely to comedy in Sweden. It embraces a wide spectrum of humour from mainstream to niche, sophisticated to popular, satire to slapstick. TV4 Komedi covers comedy in all its forms award-winning blockbuster series, edgy stand up, Swedish favourites, new shows and old, and movies. The types of show on offer include: 30 Rock, The Catherine Tate Show and Will & Grace. The channel is also available in Finland (MTV3 Komedia).

10 18 CHANNELS AND CONTENT 19 CHANNELS AND CONTENT Canal+ shows worldclass sport, feature films and series in more than 25 premium TV channels. Game of Thrones / HBO, Boardwalk Empire / HBO Dallas / Warner Bros., Bullets over Broadway /Smile Ent., Caprica / Syfy, The Hulk / NBC Universal, Moulin Rouge / 20 th Century Fox, Dark Angel / 20 th Century Fox, Mistral s Daughter / SNC, Schindler s List / Universal Pict., Twilight Zone / CBS TV4 GULD TV4 Guld has a dependable selection of the best series ever shown critically acclaimed shows as well as the best of old favourites. TV4 Guld shows the series that are talked about the next day. This is where you find everything under the heading Things were better in those days In other words, the entire history of television in one channel. A channel for those who believe that the originals are always better than the copycats. The shows on offer include: Dallas, The Incredible Hulk and Mistral s Daughter. The channel is also available in Finland (MTV3 Sarja). TV4 FILM TV4 Film is Sweden s largest film channel. It offers a selection of movies for all the film lovers in the family. Modern classics from several decades and major Oscar-winning movies blend with narrow-audience cult films, romance, action, comedy and tears. TV4 Film offers a premiere each evening, all year round. The titles on offer include: Schindler s List, Everybody Says I Love You and Moulin Rouge. The channel is also available in Finland (MTV3 Leffa). TV4 SCIENCE FICTION TV4 Science Fiction is a dependable and fun supplier of high quality science fiction, and is the only TV channel in Sweden dedicated exclusively to the science fiction genre. The channel airs old favourites and newly produced series, as well as films from the world s leading producers of science fiction. TV4 Science Fiction is a journey through space and time. The titles on offer include: Dark Angel, Caprica and Twilight Zone. The channel is also available in Finland (MTV3 Scifi). TV4 PLAY TV4 Play gathers TV programmes from all TV4 Group channels on the web, in mobile devices and in tablet computers. In other words TV4 Play is TV on new platforms for an audience of viewers who want to decide for themselves where, when and how they watch their favourite programmes. TV4 Play makes many of the programmes broadcast in the TV4 Group s channels available in a free catch up service seven days after they are shown on TV. A TV4 Play Premium subscription gives viewers the possibility to enjoy whole seasons of the TV4 Group s most popular programmes and the possibility to watch exclusive content, live sport and previews. They also enjoy extra high sound and picture quality. From January 2012, TV4 News has also been available as a linear channel on TV4 Play. CANAL+ The TV4 Group s subsidiary, C More Entertainment, provides premium TV services under the Canal+ brand and is the leading pay-tv player in the Nordic region. Canal+ shows world-class sport, feature films and series in more than 25 premium TV channels and also offers pay-per-view and video on demand ser vices, spearheaded by the sports service C Sports. Canal+ film channels offer premiere TV screenings of around 300 films a year from most of Hollywood s leading film studios. Selected Nordic films and a number of Svensk Filmindustri s most popular productions are also screened. Canal+ is also first to show the latest hit series, such as Boardwalk Empire and Game of Thrones, in Nordic TV, as well as the latest seasons of popular series such as House and True Blood. C More Entertainment/Canal+ is owned by the TV4 Group (65%) and Telenor (35%). OTHER NORDIC CHANNELS The TV4 Group also includes (March 2012) the five Finnish TV channels MTV3 Sarja, MTV3 Scifi, MTV3 Fakta, MTV3 Komedia and MTV3 Leffa, that the TV4 Group co-produces with MTV3, and the Danish and Norwegian channels Canal9 the C More channels that both show national and international sport alternated with series, films and documentaries.

11 20 VIEWERSHIP AND THE ADVERTISING MARKET 21 VIEWERSHIP AND THE ADVERTISING MARKET INCREASED VIEWING AND GROWING ADVERTISING MARKET The TV4 Group channels account for more than 30 per cent of TV viewing in the prime target group of year-olds. TV4 is the channel that reaches most viewers in any one week. And no other advertising medium gives such immediate coverage, penetration and impact as TV4. During 2011 the TV4 Group channels delivered more than 58 billion advertising contacts in Sweden, representing almost half of all advertising contacts through TV. Photo: Linus Hallsénius TV VIEWING STRENGTHENED... Swedish TV viewing remains very strong. Since 2005 TV viewing in Sweden per day per person has increased from 146 to 162 minutes in the entire population. This has taken place simultaneously with explosive development of viewership on the web and in mobile devices not least via TV4 Play. The TV4 Group channels account for more than 30 per cent of TV viewing in the prime target group of year-olds. And TV4 is the channel that reaches most viewers during a week. The Swedish TV market is made up of four major players and a number of minor ones. The big four are the TV4 Group, that in 2011 had a viewing share of 31.4 per cent of the primary target group, public service broadcaster SVT with 25.2 per cent, MTG with 22.3 per cent and SBS TV with 11.6 per cent. The minor players had an aggregate share of 9.5 per cent of viewing during 2011 (see diagram on next page). The increase in TV viewing is an international trend, and it is breaking all records in the Nordic region, too. This is clear confirmation that the TV medium is benefiting from and can exploit the opportunities found in the new, digital media landscape that has emerged over recent decades.... AND THE TV4 GROUP OFFERS REACH AND IMPACT... During 2011 the TV Group channels delivered more than 58 billion advertising contacts in Sweden, representing almost half of all advertising contacts through TV. The TV4 Group offers its customers the quickest and most efficient way to reach all of Sweden. In 2011, TV4 as a channel reached 64 per cent of the population during the average week. The TV4 Group as a whole had a 71 per cent reach. No other advertising medium in Sweden TV or any other comes close to these figures. With their distinct profiles, the channels attract clear target groups. However, more and more viewers are watching TV when and where it suits them. This is why TV4 Group channels are also made available via mobile devices, computers and tablet computers. Advertisers can maintain a presence at all times and maximize their reach. Regardless of which target group advertisers want to reach, the TV4 Group offers them quicker penetration and impact. This applies to both the national and local markets. The TV4 Group gives advertisers all the components they need for optimal marketing communication. In addition to services via TV, the web and mobile devices, the Group also offers advertising platforms that reach consumers in their daily lives and local environments. This involves in-store TV, events, trade fairs and other media. Altogether, this creates the opportunity for advertisers to optimize their campaigns, find the most effective advertising solutions and generate real penetration. This has resulted in TV4 being voted Sweden s best medium for three years in a row by the trade magazine Resumé s survey of the country s top 101 marketing directors. Quite simply, these directors believe that exposure on TV4 gives the maximum effect and impact. DEVELOPMENT OF TV4 GROUP S SHARE OF ALL YEAR-OLDS SHARE % TV4 GROUP % SVT % MTG % SBS TV % OTHER %

12 22 Finances, Responsibility and Possibilities 23 Finances, Responsibility and Possibilities THE TV4 GROUP As Sweden s leading TV provider we can influence the public, advertisers and the authorities. This carries with it a great responsibility and is a task that the TV4 Group takes very seriously. At the same time as we seek new avenues and possibilities, we also actively engage ourselves in issues concerning democracy, minimizing environmental impact and children s rights. The main objective with Zero Racism is to defend the principle of equal human worth. Photo: Linus Hallsénius IS A LEADING MEDIA HOUSE In 2011 the TV4 Group increased its net sales to SEK 5,555 million, representing an increase of around 5 per cent over the previous year. The operating profit was SEK 529 million, giving an operating margin of 10 per cent. The advertising market maintained its strength during 2011, and the TV4 Group also secured continued strong growth in the local advertising markets, where TV4 Sverige s local TV operations increase their share of the local advertising market year after year. TV has also increased its share of the overall advertising market, especially in comparison to the daily newspapers. The successful multi-channel strategy has also contributed to the gains made by the TV4 Group. The Group s establishment and strong position within free, basic cable and premium TV segments have made pay-tv revenues an important element in Group revenues. From having been funded solely by advertising and sponsorship income, the TV4 Group has developed a revenue model in which this type of revenue is balanced by pay-tv revenues. This has rendered the TV4 Group less sensitive to economic fluctuations. There are four business areas within the TV4 Group today TV Channels, Digital Media, Local TV and Premium TV. The company employs some 500 persons and, additionally, there are around 400 persons employed by the news company that was formed at the beginning of 2012 and took over all TV4 s production of news and current affairs programmes. A growing share of the programme output is provided by production companies, and some 4,000 persons are engaged during the year in various projects and programmes. 11 Swedish TV channels are produced in-house, corresponding to over 80,000 hours of television a year, equivalent to 220 hours a day. TV4 Group also co-produces five Finnish channels with MTV3, one Norwegian channel, one Danish channel and the Canal+ channels. WITH SOCIAL RESPONSIBILITY One of the most important tasks of the TV4 Group is to promote democracy and freedom of speech. Our operations and size enable us to influence audiences, advertisers, those in power and other stakeholders. We are a force to reckon with and this brings with it major responsibilities. We are constantly developing our social and environmental responsibility, a never-ending task that we can always improve upon, both as an employer and influencer for social change. The TV4 Group makes an active contribution to sustainable social development through its commitment to combating prejudice and discrimination, to minimizing its environmental impact and to creating a more child-friendly world. One of the TV4 Group s most important projects is Zero Racism, which is now in its fifteenth year and has earned international awards. The primary aim of Zero Racism is to defend the principle of equal human worth, to combat discrimination and to create a platform for productive discussions on these values in an open and democratic society. Within the framework of Zero Racism, during 2011 and 2012 the TV4 Group supports the social company Mitt Liv, engaged in integrating young women of non-swedish background into Swedish business through mentoring, education and an extended network of contacts. During 2012 the biggest Zero Racism campaign yet is being carried out by the TV4 Group in cooperation with the Swedish Red Cross. Inspired by Jens Assur, who will also provide photographic guidance, the campaign invites all of Sweden s eighth grade schoolchildren to enter a photographic competition that will result in a unique book of photographs. The book will be presented to politicians and other persons in authority. A tour of Swedish schools will also be carried out, with the theme diversity and prejudice. The world s leading children s rights organization, UNICEF, is our partner in organizing the fundraising show Humorgalan and many other activities needed to ensure that children enjoy the childhood to which they are entitled. This cooperation has progressed over a period of many years. For more than 20 years, the TV4 Group has regularly contributed to charity, sports associations, fundraising campaigns and volunteer organizations through charity gala events, TV shows and collaboration with aid organisations. ALWAYS ON THE LOOKOUT FOR NEW POSSIBILITIES The media world is ever-changing and so are the products of the TV4 Group. As market leader we must always be on the lookout for new business and development opportunities. This is often done within our own organization but it is sometimes more effective to connect with external partners. This makes partnership and collaboration important aspects of the TV4 Group strategy. One example is the ten-year strategic partnership with Ericsson on leading the development of TV technology. In the same way, the partnership with Telenor, in which Telenor has taken an ownership share in Canal+/C More Entertainment, is a deal that strengthens Canal+ and opens the way for new business ventures and potential within media and telecommunications. Another example of finding new paths is Enterprize, a company started by the TV4 Group, that with the TV4 Group as principal media partner seeks out new ideas and implements them with external entrepreneurs in order to build new profitable business for all concerned. The TV4 Group has also established itself within the out-of-home TV sector (OOH TV). This means that the TV4 Group is responsible for advertising, sales and to some extent the production of content for TV screens in retail stores, on trains, at airports and at medical centres. This further strengthens the TV4 Group s offer to advertisers, in particular local ones. In 2011, Sjuan opened the door to local programmes and advertising all over the country, further strengthening the TV4 Group s position on local markets. In line with its concerted efforts on the Nordic market, during 2010 the TV4 Group acquired the rights to the European football championships for the Norwegian and Danish markets, and signed a multi-year pan-scandinavian output deal with Warner Bros. International Television Distribution giving exclusive Scandinavian free TV and basic cable rights to an extensive range of TV series and movies in Sweden, Denmark and Norway. The TV4 Group has also gained the exclusive Swedish, Danish and Norwegian rights to the Ice Hockey World Championships during the period At the beginning of 2012 the TV4 Group outsourced the production of news and current affairs programmes to the newly started company Nyhetsbolaget Sverige and during January 2012 the company launched Sweden s only round-the-clock news channel TV4 News. Nyhetsbolaget Sverige was formed to enable a continued strong focus on news and current affairs journalism within TV4; also to gain efficiency improvements and find new business opportunities in selling news and current affairs programmes to other partners. OWNED BY THE BONNIER GROUP The TV4 Group and also Nyhetsbolaget Sverige are part of the Bonnier group, a family-owned media group active in the fields of TV, newspapers, magazines, films, books and digital media. Based in Sweden and with extensive operations in Scandinavia, the USA, Germany, central and eastern Europe, Bonnier AB comprises some 170 companies with more than 10,000 employees in 16 countries. Bonnier stands for entrepreneurship and has ever since its inception in 1804 combined a genuine dedication to free speech with a commercial approach. The chairman of the TV4 Group board is Torsten Larsson. Company management comprises 7 directors and managers under CEO Casten Almqvist, who took up this position at the end of AND HAS A CLEAR BUSINESS IDEA The success of the TV4 Group is built on our ability to give our audiences, advertisers and commercial partners experiences and products that bring them back time and again. We will deliver quality with commitment and credibility. We will always remain servants of the audience.

13 24 FAST FACTS FACTS AND FIGURES ABOUT THE TV4 GROUP AND TV VIEWING IN SWEDEN Photo: Linus Hallsénius Since 2005 the total TV viewing in Sweden increased by more than 15 minutes per person per day to 162 minutes. In TV4 s prime target group of year-olds viewing rose during the same period by 5 minutes to 142 minutes per person per day. More than 70 per cent of the Swedish population (some 6.5 million persons), watch at least 15 minutes of one of the TV4 Group s channels during an average week. 90 per cent of viewers in the age group remain in front of the TV to watch advertising during primetime TV. In 2011, TV4 was still Sweden s largest single TV channel, with a 19.2 per cent share of the age group. TV4 was the only channel among the top five to increase its share. The TV4 Group is the biggest TV provider overall, with a 31.4 per cent share of viewers for all the Group s channels in the age group. During 2011, media investments in traditional media in Sweden increased by 3.3 per cent. TV increased by10.5 per cent. TV4 Group alone had a 13.1 per cent increase over the year, and thus strengthened its market leading position. The TV4 Group channels delivered more than 58 billion advertising contacts in Sweden during 2011, representing almost half of all advertising contacts through TV. TV4 Sverige, the TV4 Group s local TV company, is gaining market shares on the local advertising markets, where the competition largely comprises local newspapers. During 2011 TV4 Sverige increased its sales by 20 per cent, and strengthened its position on the local advertising market. Sjuan (formerly TV4 Plus) has increased its reach every year since the channel started in Today, more than one in four Swedes watch Sjuan for at least 15 minutes a week, and the channel is Sweden s seventh largest. TV400 was re-launched in 2011 as TV11, with emphasis on new programmes and strengthened distribution. This resulted in a tripling of viewing figures in the prime year-old target group and the channel is now established as one of the ten largest in the country in this group. TV4 Sport is Sweden s largest sports channel. Almost 75 per cent of households in Sweden have access to the channel. TV4 Fakta is the Nordic region s largest purely documentary channel, currently reaching over 1.9 million households in Sweden and over 300,000 in Finland. TV4 Film is Sweden s largest film channel both in terms of number of subscribers and actual viewing. The Other TV category i.e. channels outside the five main channels has grown rapidly over the past decade and now accounts for some 40 per cent of total viewing. The TV4 Group s new channels have grown faster than the segment as a whole and had around 30 per cent of viewing within the segment during The TV4 Group is the largest purchaser on the Nordic TV market of programmes by independent producers over 8,000 hours per year. Canal+ now offers more than 25 advertising-free premium channels delivering world-class sport, feature films and series to the Nordic region. The TV4 Group currently comprises more than 40 TV channels in the Nordic region, a fantastic development since 2000, when TV4 was just a single channel. The TV4 Group is now a Nordic media company with a market that has grown from an audience of around 9 million to close on 25 million viewers and users of its content and services in just a few years.

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15 In just a few years, the TV4 Group has grown from a single TV channel in Sweden to become the leading TV provider in the Nordic region with a potential audience of almost 25 million viewers and users. They can take advantage of the TV4 Group offering the way it suits them best. The TV4 Group has delivered engaging news, major entertainment shows of great variety and quality, live sport and top-class drama to Swedish viewers for more than two decades. In addition to the main channel TV4, the Group s portfolio includes over 40 TV channels in the Nordic region in the free, basic cable and premium segments and 25 local stations in Sweden, as well as a wide range of web and mobile sites and on-demand services, including TV4 Play, where programmes from the Group s various channels are available online. For more information, visit tv4group.se.