Election Year Dave Sullivan. Hours, Days, Weeks And Quarters Made It All Happen!

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1 Election Year 216 Hours, Days, Weeks And Quarters Made It All Happen! Dave Sullivan Manager, PPM Client Services Radio Research Consortium, Inc. P.O. Box 139 Olney, MD Phone: (31) Fax: (31)

2 Stations: 45 Top-Ranked NPR News Stations From 45 PPM Markets

3 Findings: Top-Ranked NPR News Stations saw an annual increase in listeners (AVG WK Cume) and listening (AQH Persons) for 216. Fall (General Election) was the best quarter of 216, followed by Winter (many Primary Elections). Listeners responded Election Week 216 with Cume and TSL (that s AQH). NPR News Stations peaked in listening on election day, not the day after. AVG Daily Cume pushed November 8 th and 9 th off the charts! NPR News Stations have the brand; therefore, listeners know where to go. The all important 7am hour was up 2% in listening on November 8 th over the hour s Fall 216 average. November 9 th was up 31%! Additional Notes: Additional NPR News Stations peaked on Election Day for the same reasons. Non-Commercial Classical stations in these same markets were down in listening for the first three days of the week due to a drop in Daily TSL, not a loss of Daily Cume.

4 AQH Persons (Listening) Was Up For NPR News Stations in 216 5, 4, 392,9 334,9 3, AQH Persons 2, 1, Twenty-15 Twenty-16 Nielsen Audio, PPM, 45 Top-Ranked NPR News Stations, 45 Markets, Metro, Jan 215 thru Hol 216, Persons 6+, M-Su 6a-12a, Total AQH Persons

5 AVG WK Cume (Listeners) Was Up, Too. 15,, 12,5, 11,839,7 1,338,9 1,, AVG WK Cume 7,5, 5,, 2,5, Twenty-15 Twenty-16 Nielsen Audio, PPM, 45 Top-Ranked NPR News Stations, 45 Markets, Metro, Jan 215 thru Hol 216, Persons 6+, M-Su 6a-12a, Total AVG WK Cume

6 Fall Was The Best Quarter of 216 In Total For These 45 Stations 5, 4, 395,3 382,2 385, 419,8 3, AQH Persons 2, 1, Winter 216 Spring 216 Summer 216 Fall 216 Nielsen Audio, PPM, 45 Top-Ranked NPR News Stations, 45 Markets, Metro, Jan Thru Dec 216, Persons 6+, M-Su 6a-12a, Total AQH Persons

7 28 Of These 45 Stations Individually Had Their Best Quarter In Fall 8% 7% 62% 6% 5% % Of Stations 4% 3% 24% 2% 1% 9% 4% % Winter 216 Spring 216 Summer 216 Fall 216 Nielsen Audio, PPM, 45 Top-Ranked NPR News Stations, 45 Markets, Metro, Jan Thru Dec 216, Persons 6+, M-Su 6a-12a, % Of Stations

8 Election Day 216 Had The Most Listening For These Stations In Fall 75, 6, 45, AQH Persons 3, 15, Fall 216 9/9/16 9/11/16 9/13/16 9/15/16 9/17/16 9/19/16 9/21/16 9/23/16 9/25/16 9/27/16 9/29/16 1/1/16 1/3/16 1/5/16 1/7/16 1/9/16 1/11/16 1/13/16 1/15/16 1/17/16 1/19/16 1/21/16 1/23/16 1/25/16 1/27/16 1/29/16 1/31/16 11/2/16 11/4/16 11/6/16 11/8/16 11/1/16 11/12/16 11/14/16 11/16/16 11/18/16 11/2/16 11/22/16 11/24/16 11/26/16 11/28/16 11/3/16 Nielsen Audio, PPM, 45 Top-Ranked NPR News Stations, 45 Markets, Metro, Oct Thru Dec 216, Persons 6+, M-Su 6a-12a, Total AQH Persons

9 Share Of Listening Was Up On Election Day 216, As Well AQH Share Fall 216 9/9/16 9/11/16 9/13/16 9/15/16 9/17/16 9/19/16 9/21/16 9/23/16 9/25/16 9/27/16 9/29/16 1/1/16 1/3/16 1/5/16 1/7/16 1/9/16 1/11/16 1/13/16 1/15/16 1/17/16 1/19/16 1/21/16 1/23/16 1/25/16 1/27/16 1/29/16 1/31/16 11/2/16 11/4/16 11/6/16 11/8/16 11/1/16 11/12/16 11/14/16 11/16/16 11/18/16 11/2/16 11/22/16 11/24/16 11/26/16 11/28/16 11/3/16 Nielsen Audio, PPM, 45 Top-Ranked NPR News Stations, 45 Markets, Metro, Oct Thru Dec 216, Persons 6+, M-Su 6a-12a, AQH Share

10 Daily Cume Pushed Listening Up For Most Of Election Week 216 1,, 9,, 8,, 7,, AVG Daily Cume 6,, 5,, 4,, 3,, 2,, 1,, Fall 216 9/9/16 9/11/16 9/13/16 9/15/16 9/17/16 9/19/16 9/21/16 9/23/16 9/25/16 9/27/16 9/29/16 1/1/16 1/3/16 1/5/16 1/7/16 1/9/16 1/11/16 1/13/16 1/15/16 1/17/16 1/19/16 1/21/16 1/23/16 1/25/16 1/27/16 1/29/16 1/31/16 11/2/16 11/4/16 11/6/16 11/8/16 11/1/16 11/12/16 11/14/16 11/16/16 11/18/16 11/2/16 11/22/16 11/24/16 11/26/16 11/28/16 11/3/16 Nielsen Audio, PPM, 45 Top-Ranked NPR News Stations, 45 Markets, Metro, Oct Thru Dec 216, Persons 6+, M-Su 6a-12a, Total AVG Daily Cume

11 Higher Daily TSL (Min.) Made Election Day Number One That Week AVG Daily TSL (Min.) Fall 216 9/9/16 9/11/16 9/13/16 9/15/16 9/17/16 9/19/16 9/21/16 9/23/16 9/25/16 9/27/16 9/29/16 1/1/16 1/3/16 1/5/16 1/7/16 1/9/16 1/11/16 1/13/16 1/15/16 1/17/16 1/19/16 1/21/16 1/23/16 1/25/16 1/27/16 1/29/16 1/31/16 11/2/16 11/4/16 11/6/16 11/8/16 11/1/16 11/12/16 11/14/16 11/16/16 11/18/16 11/2/16 11/22/16 11/24/16 11/26/16 11/28/16 11/3/16 Nielsen Audio, PPM, 45 Top-Ranked NPR News Stations, 45 Markets, Metro, Oct Thru Dec 216, Persons 6+, M-Su 6a-12a, AVG Daily TSL

12 AQH Listening Was 5% Higher On November 8th & 9th Versus Fall AQH Persons Index /7/16 11/8/16 11/9/16 11/1/16 11/11/16 Nielsen Audio, PPM, 45 Top-Ranked NPR News Stations, 45 Markets, Metro, 11/7-11/216, Persons 6+, M-Su 6a-12a, Total AQH Persons Index

13 Share Indexed Higher Most Of Election Week, As Well AQH Share Index /7/16 11/8/16 11/9/16 11/1/16 11/11/16 Nielsen Audio, PPM, 45 Top-Ranked NPR News Stations, 45 Markets, Metro, 11/7-11/216, Persons 6+, M-Su 6a-12a, AQH Share Index

14 AVG Daily Cume Indexed Higher Every Day Of Election Week AVG Daily Cume Index /7/16 11/8/16 11/9/16 11/1/16 11/11/16 Nielsen Audio, PPM, 45 Top-Ranked NPR News Stations, 45 Markets, Metro, 11/7-11/216, Persons 6+, M-Su 6a-12a, Total AVG Daily Cume Index

15 AVG Daily TSL Helped Put Early Days Of Election Week Over The Top AVG Daily TSL Index /7/16 11/8/16 11/9/16 11/1/16 11/11/16 Nielsen Audio, PPM, 45 Top-Ranked NPR News Stations, 45 Markets, Metro, 11/7-11/216, Persons 6+, M-Su 6a-12a, AVG Daily TSL Index

16 AM & PM Drives Were Most Listened To Hours For Fall 216 1,25, 1,, 882,9 788, 75, 713,6 AQH Persons 532,2 552,5 623,3 529,8 564,2 5, 47, 482,6498,8 466,4462,4 37,3 25, 234,5 21,1 148, 17, 84,6 59,6 Nielsen Audio, PPM, 45 Top-Ranked NPR News Stations, 45 Markets, Metro, Oct 216 Thru Dec 216, Persons 6+, M-F 5a-1a, Total AQH Persons

17 Every Hour On Election Day Was Up Over Fall 216 Average 1,25, 1,118,1 1,55,8 1,11,7 1,, 934,7 884,2 AQH Persons 75, 5, 611,8 758,4 685,1 67, 581,2 589,1 563,6 577,4 537,1 478,7 351,9 278,4 282,4 25, 215,1 14,1 Nielsen Audio, PPM, 45 Top-Ranked NPR News Stations, 45 Markets, Metro, 11/8/216, Persons 6+, M-F 5a-1a, Total AQH Persons

18 7AM The Day After The Election Had The Most Listening Of All 1,25, 1,158,2 1,58,7 1,, 943, 97,2 AQH Persons 75, 695,5 693,4 76,5 738,8 79,6 646,4 7, 777,4 79,3 5, 357,8 295,3 284, 25, 178,6 113,9 63,8 48,2 Nielsen Audio, PPM, 45 Top-Ranked NPR News Stations, 45 Markets, Metro, 11/9/216, Persons 6+, M-F 5a-1a, Total AQH Persons

19 Your Listeners And The RRC Thank You For Great Programming! Dave Sullivan Manager, PPM Client Services Radio Research Consortium, Inc. P.O. Box 139 Olney, MD Phone: (31) Fax: (31)

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