Armenia 2013 Media Public Opinion and Preference Survey

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1 Armenia 01 Media Public Opinion and Preference Survey Alternative Recourses In Media Project (implemented by a consortium of Internews, YPC, EPF) Caucasus Research Resource Centers-ARMENIA crrc@crrc.am November, 01 Yerevan

2 Outline 1. Traditional Media General Overview (TV, Radio, Newspapers) Concerns Opportunities. Alternative/online Media General overview (Internet usage and access, Social networking) Concerns A look forward

3 Survey parameters Sampling frame: 01 comprehensive list of electricity users Sample size: 140 households Sampling approach: multistage cauterized random sampling of households Area coverage: Yerevan, other urban and rural areas in all marzes of RA (proportionate-to-population) Respondent sampling criteria: The upcoming birthday method among adults (16+) within the household Margin of error: ±.5%, with a 95% confidence interval Field work period: May-June 01 Interview method: face to face interviews

4 Implementing team Sona Balasanyan: - Questionnaire review and study implementation coordinator, PPT file developer; Ruben Yeganyan - questionnaire adviser and fieldwork plan developer, CRRC-Armenian all staff including junior fellows 49 supervisors and interviewers CRRC-Armenia team acknowledges generous advice by Manana Aslamazyan, Gevorg Ter-Gabrielyan, Boris Navasardian and many others from EPF, MIC and YPC

5 QA1. The most important source of information on current events and news (%) TV Internet 6 17 Neighbors, friends and relatives 0.5 Radio 1 Newspapers 1 1

6 Traditional Media General Overview: availability, usage, trust, content

7 QE1. Which of the following do you have at home? (% of total, by item, the list updated, 01) QE6. Household working appliance ownership (% of total by item, 011) TV set 98 TV set 97 DVD device 58 Radio in the car 88 Desktop computer 4 Satellite TV antenna/cable TV 64 Digital photo/video 7 Internet connection Notebook 5 Mobile phone 7 Cable TV device 18 Radio 6 Netbook 6 Videotape recorder/dvd player 0 Game device 5 Computer 15 Planshet 4 All None 0. None 0.

8 QB1. During the last 1 months, have you watched TV or listened to the radio? (%) Watched only TV Watched TV and listened to Radio Listened to radio only Didn't watch TV and didn't listen to radio

9 QB. The average time spent for watching TV per day (%) 1 hours and more hours hours hours 19-5 hours hours 16 1 Less than 1 hour 5

10 QB4. Availability of TV channels and the frequency of watching on every day bases (%) Access Frequency of watching H1 Armenia TV Shant TV H Kentron TV Rossia/RTR/RTR planeta Yerkir Media Russian 1st/ORT Shoghakat TV ATV Armnews Yerevan TV AR Dar1 Laym Kultura Local TV Cabel TV channels Other

11 QA. How often do you use these sources to get information about current events and news? (%), 01 Every day Several times a week Once a week Once or twice per month Never Don't know Armenian TV channels 8 10 Russian TV channels International TV channels Radio Newspapers/weekly newspapers Online media Social networks Neighbors, friends and relatives

12 QA6. The level of trust towards each of the sources ( %, 01) Trust very much Somewhat trust Don t trust Don t trust at all Don't know Neighbors, friends and relatives Local TV channels Online media Social networks National TV channels National radio stations Local radio stations Local newspapers National newspapers

13 QA6. The level of trust toward each of the sources (011) Trust very much Somewhat trust Don't trust Don't trust at all DK Local TV channels Neighbours, friends, relatives National TV channels Online publications Social networking sites Local newspapers National radio stations National newspapers Local radio stations

14 QB10. Do you agree or disagree? (NEW, % of total for each statement) Agree Disagree Don't know TV should be regulated in providing sexual life related open information/programs TV channels should provide news and ideas based on national benefit, security TV should be regulated in providing religious campaign related information/programs TV channels should have the right to broadcast news and ideas without government control TV channels should have the right to broadcast news and ideas without business representatives control The government should have the right to prevent TV channels from broadcasting news that it thinks will be destabilizing The society, citizens should have leverage to control/criticize/reform the news and ideas provided by TVs TV channels should be totally free

15 QB8. TV programs watched (multiple choice, % of total by item, the list for 01 was updated and edited) TV programs News Soap Operas 5 7 Music 4 40 Humor programs 6 NA Films 5 4 Sports 16 Political debates Informative programs 1 18 Interviews with guests 11 NA Talk shows 8 NA Documentaries or special broadcasting 7 NA Publicist programs 4 NA Popular scientific programs 4 NA Programs on showbussiness stars NA Interactive programs Games, quizzes NA Entertainments programs NA 17 Analysis of current political events NA 6 Religious programs 1 Reality shows 1 NA Other 1

16 QB15. What do you like to listen to the most on the radio? (% of the listeners, multiple choice, N01=5, N011=7) The situation has not changed drastically. Music is still the most listened. The share for the interview listeners has increased by 7 % Music News Interviews Quiz Other

17 QD. In which form do you usually read newspapers? (% of the readers, N01=99, N011=485) Only hard copy Only online computer version Both hard copy and online version

18 QD1. Do you read newspapers? By education (% of newspaper readers, N01=99, N011=485) Primary/No primary/incomplete secondary Complete secondary/technical Complete/incomplete higher/phd Total

19 QD. In which form do you usually read newspapers? (% of the readers, N01=99, new answer choices added) Only hard copy Only online computer version Both hard copy and online version Only online smartphone version Only online tablet version

20 Major concern on Media

21 QA19. How much do you trust each of these institutions? (new answer choices added, 01) Trust very much Somewhat trust Don t trust Don t trust at all Don't know Refused Army Church Non governmental organizations Executive power (president, government) Legislative power (national assembly) Judicial power/courts Mass media Political parties

22 QA4. How much do you agree that media covers news and events objectively? (%) Strongly agree Agree Disagree Strongly disagree Don't know Online media TV Radios Newspapers TV Online media Newspapers Radios

23 QA4. How much do you agree that media covers news and events objectively? (%, excluded DK/RA) Strongly agree Agree Disagree Strongly disagree Online media TV Newspapers Radios Online media TV Newspapers Radios 8 9 0

24 QA5. Main reason for non-objective coverage (N01=65, N011=78) Political affiliation 6 65 Cencorship 7 8 Business affiliation 6 8 Financial limitations 4 4 w professionalism of journalists Self-censorship Other DK RF 1 1

25 QA9. Are you informed who are the media owners in particular?/specify the media name and type (number of cases) Media name and type specified The owner specified Kentron TV/Gagik Tsarukyan 1 1 Yerkir Media TV/Armenian Revolutionary Federation Armenia TV/Bagrat Sargsyan Shant/Arthur Yerznkyan Ar TV Armenian national channel/armen Amiryan 1 1 Refused Don't know 40 41

26 QA7. The independence of media from government and business control in Armenia (01) A lot Some Not much Not at all Don't know Online media Social networks National TV channels Local TV channels National radio stations Local radio stations National newspapers Local newspapers

27 Alternative media: General overview

28 QE. Have you used the Internet in the last 1 months? (by age) Yes No Don't know Total

29 Rural Other urban Yerevan QE. Have you used the Internet in the last 1 months? (by settlement type) Yes No Don't know what the Internet is

30 QE4. Internet access primary device, Computer Mobile phone Both Other Yerevan Other Urban Rural QE9. Internet access primary device, 01 Desktop computer Laptop/notebook/netbook Tablet Phone Yerevan Other urban Rural 1

31 QE7. Places the Internet is most frequently used (% of users, N01=656, N011=4) At home At workplace 14 Anywhere from my mobile phone 1 At Internet café 0. At university/school Other 5

32 The reason for not using the Internet (% of cases, QE48, N=749, 01; QE7, N=976, 011) Limited or no access to a computer/mobile phone 9 Age reasons/seniors 0 4 No interest Not enough time Internet or computer too difficult to use No need/not useful High prices for the Internet 4 7 Other DK

33 How many hours daily on an average do you spend using the Internet? (QE4, N01=655, QE6, N011=8) Up to 0 minutes From 0 minutes-1 hour - hours 4-6 hours 7-1 hours 1 hours and more

34 Activities performed in social networking sites (QE8, N01=458, QE1, N011=894, multiple choices) Communicate with friends Post photos, videos, music Keep in touch with old friends from school or university Satisfy freedom of expression and desire for information Get information Meet new people and be entertained Messaging Share information Take quizzes Play games

35 65 QE6. Mostly used social networking sites (% among social networking site users, N01=458, the list was updated) Odnoklassniki Facebook Moy Mir MySpace Twitter Other 81 QE19. Mostly used social networking sites (% among social networking site users, N011=98) Odnoklassniki Facebook Moy Mir Other DK Refuse Odnoklassniki Facebook Moy Mir Other DK Refuse

36 QE0. Do you use social networking sites to share political or social news? (%) (N01=459) Yes, both Yes, only political Yes, only social No Yes, both Yes, only political Yes, only social No QE. Do you use social networking sites to share political or social news? (%) (N011=00) Yes, both Yes, only social No

37 Do you watch, upload or share videos on the Internet? (QE9, N01=656, QE9, N011=44) No Watch videos Upload videos Share videos

38 Videos watched on the sites (QE41, N01=44, QE1, N011=4, multiple choice) Music Fun videos Films Sports Political content videos News programs Social content videos Other

39 Have you ever made a political or social comment and posted online? (QE4, N01=44, QE, N011=4, share of "yes"s)

40 Do you read or write blogs? (QE4, N01=656, QE7, N011=41) Don't use blogs Don't know what blog is Read blogs Both read and write blogs Write blogs

41 Concerns about the privacy on the Internet (QE46, N01=656, QE6, N011=41) Not at all concerned Somewhat concerned Concerned Very concerned DK Refused

42 QE19. The best advantage of online media (N01=18) QE1. The best advantage of online media(n011=17) Timeless/timesaving 7 Timeless/timesaving 5 Convenient to access 19 Convenient to access 5 Free of charge 17 Available diversity of sources 4 Available diversity of sources 15 Free of charge 16 The urgency/operativeness 8 The freedom of speech, the absence of censorship Environmentally friendly 0.8 Environmentally friendly 0. Other 7 Don't know DK

43 What topics do you prefer to read in online newspapers/media? (% in total of online newspapers/news readers, QE0, 18 respondents in 01; QE1, 175 in 011; multiple-response question) Topics preferred Politics Society 49 Art/culture/literature 47 4 Sport 6 8 Fashion 8 5 Economics/Business news 18 Science/Technology 9 1 Celebrity news 4 41 Jobs/announcement 9 Other 5

44 Thank you

Media Comparisons 2012 Persons

Media Comparisons 2012 Persons Television Reaches More People Each Day than Any Other Medium Television 88,3 Internet 73,1 Radio Newspaper Mobile Phone Magazines 27,8 24,8 36,1 58,8 % Reached Yesterday