& TV E & TV EVERYWHERE. Jack Chang Director, Business Development EchoStar Taiwan/Dish HD Nov., 2009

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1 & TV E & TV EVERYWHERE Jack Chang Director, Business Development EchoStar Taiwan/Dish HD Nov., 2009

2 TV Everywhere What they really want is access to their content everywhere Around the house or around the world On all their screens They are paying for content delivery services for which they want to maximize the e value 2

3 Inspiration: Just Give Me My Local Baseball Team Simple need: Two San Francisco Giants fans unable to watch the pennant race while away from home

4 Entertainment: It s No Longer Just the TV in the Living Room TV PC and Mac Phone (>8 Oses) Portable Player In-Vehicle Living Room Around House At Work or School On-the-Go Travelling Don t Forget, the Familiar Living Room TV Experience is What People Love the Most

5 Traditional IP Video Created for the Industry, Not the Consumer Source: Gartner Dataquest, Major League Baseball Pioneers Streaming Media Value Chain, February 2003 (modified by Sling) ISPs (e.g., AOL, Earthlink) Content owners (e.g., MLB, MGM) Networks (e.g., FOX, ESPN) CDN (e.g., Real Broadcast Network) Wireless Carriers (e.g., Sprint) CONSUMER Content Aggregators (e.g., Real, Yahoo) Desired content not available Compiling it prohibitively expensive Platform by platform All for content I ALREADY PAID FOR = Content Flow = Content Flow = = Money Money Flow Flow

6 Consumers empowered to be their own personal head end Decades-old Value Chain Subscriber PCs on Home Network Subscriber on Cell Phone Content owners (e.g., MLB, MGM) Networks (e.g., FOX, ESPN) Cable/DBS Operators (Comcast, DirecTV Subscriber s Home Your TV On On a variety of of devices Over a variety of of networks Anywhere in in the the world No No new service fees Subscriber Laptop/ PDA at Hot Spot Subscriber at Work = Content Flow = Money Flow

7 Technology Alignment Enabled a Simpler Solution Ubiquitous broadband Faster speeds Efficient codecs Ease of connectivity to networks (WiFi) Emergence of 3.5G networks These came together to enable the Slingbox

8 VCR s and DVR s Changed Viewing Habits TIMESHIFTING = When You Want It =

9 The Next Major Evolution in TV Viewing PLACESHIFTING = Where You Want It =

10 The Slingbox Solution Cable / Sat Family Room Internet Bedroom Backyard

11 Placeshifting & Timeshifting Penetration

12 So, How Fast Is The Category Growing?

13 Industry Trends Driving Category Growth Consumers are paying for and using bandwidth to access content 1 55% of adult Americans have broadband at home 29% of those with broadband pay for (faster) premium services 57% of online adults use the Internet to watch or download video Growing percent of networked homes distributing content around the home and across platforms 2 Over 50% of broadband customers have a home network 15% of home network owners today are streaming music over the network and one in ten is streaming video Explosive growth in IP-enabled products for the home (game consoles, DVRs, etc) On-the-go access is mainstream 3 41% of adult Americans have logged onto the Internet on the go (using wireless laptop connection or handheld device) Mobile platform (the third screen) is exploding 4 37% (95 mm) US mobile subscribers pay for mobile Internet as part of their data plan 36% (91 mm) US mobile subscribers have video-capable phone 6% (13.9 mm) pay for a mobile video plan

14 2 nd Generation of Sling Family SlingboxAV AV SlingboxTuner SlingboxPro Pro 4x 4x resolution of of original original Slingbox Inputs Inputs for for 1 SD SD set set top top box box No No passthrough 4x 4x resolution of of original original Slingbox Inputs Inputs for for analog analog cable cable // aerial aerial signal signal Passthrough 4x 4x resolution resolution of of original original Slingbox Slingbox Inputs Inputs and and passthrough passthrough for for 2 set set top top boxes boxes as as well well as as an an analog analog cable cable // aerial aerial signal signal Optional Optional HD HD input input Blending traditional linear programming with the richness and interactivity of the Web

15 3rd Generation of Sling Family SlingboxSolo Solo S-Modem SlingboxPro Pro HD HD 4x 4x resolution of of original original Slingbox Inputs Inputs for for 1 SD SD or or 1 HD HD A/V A/V device device Passthrough MSRP: MSRP: $ CableLabs CableLabs & DOCSIS DOCSIS certified certified cable cable modem modem combined combined with with Sling Sling functionalities functionalities Customized Customized player player for for partners partners :: new new revenue revenue streams streams Inputs Inputs and and passthrough passthrough for for up up to to 4 A/V A/V devices devices as as well well as as an an analog analog cable cable // digital digital terrestrial terrestrial signal signal True True HD HD resolution resolution support support MSRP: MSRP: $ $ Blending traditional linear programming with the richness and interactivity of the Web

16 Proliferate Sling Technology

17 New SlingPlayer Mobiles 17

18 Merging Linear Programming with the Richness of Interactive Web Content Live NFL NETWORK from my Slingbox at home Ad Sponsored Content as yet another channel

19 Sling.com? Proliferate Sling Technology Extend and Enhance Content Delivery Platform Drive Content Experiences Across Devices Worldwide multiplatform digital entertainment destination Leverages existing content and network infrastructure Allows Sling audience to interact, evangelize and distribute clip based programming Clips lead into long form content Unlock the power of archived content at networks/studios Sling video experience will move beyond destination into embedded experiences A superior programmed experience Branded sites for networks From TV content to non traditional content categories

20 DishOnline Coming in 2010

21 SlingCatcher : SlingPlayer for TV Kitchen TV Bedroom TV Remote Location Benefits: Watch your living room TV in another room, in high quality, at home or remotely Key Features Connect to and stream from Slingbox on LAN or WAN WiFi connection supported

22 AERO an HD monitor where you can t run a cable Possible Dish Launch February 2010 Vip 922 or Vip 622, 722, 722K + HD Pro Slingbox 22

23 Slingbox without a Box in 2010 Next generation embeddable SlingPlayer software compatible with all CE devices (TV s, Blue Ray Players, Home Theater Systems) supporting Adobe Flash 10/Flash Lite 3.1 (with H.264, AAC, RTMP) With this Flash-based SlingPlayer on connected TV or other connected CE devices, users can watch their living room TV programs in different locations at home as well as from any remote locations in the world Launch Schedule : CES 2010 demonstration Targeted Platforms : Connected TV s and other CE devices Key Features Placeshift live television in HD at Full screen for TV s and other devices No engineering efforts for integrating the Player Delivers a simple embeddable SlingPlayer experience as a supplement to live TV in full screen 23

24 Thank You.

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