What s New With Music Choice

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2 What s New With Music Choice Music Choice is the #1 music provider on television, and we re offering more music and more original content than ever before. Our exclusive originals bring viewers closer than ever to their favorite artists by letting them tell their stories directly to fans. Plus, we ll be at the biggest music awards shows and events of the year, giving viewers an all-access pass to the Red Carpet, backstage and behind-the-scenes. Finally, we re bringing some of the best digital content to the biggest screen in the house. Music Choice. Your home for music and more. Page 2

3 Music Choice Networks

4 Music Videos, Playlists & Countdowns Music Videos Up to 14,000 videos across all genres, including pop, urban, country & Latin Themed Playlists 4-5 music videos strung together as a single longform show Countdowns Fans and artist weigh in on the top videos and music news of the week in The Weekend Countdown, hosted by Sophie Sumner The MC 100 breaks down the year in music with this in-depth look at the biggest hits of 2015 Programming is tentative and subject to change Page 4

5 Artist Docs & Profiles Primed Get to know the next big thing in music Chronicles Traces the paths today s biggest hip-hop acts took to the top Behind the Lines Tells the tales that inspired the music, directly from the artists and writers who pen the hits The F Word Artists reflect on their fame - highs and lows, to everything in between MC Icons Honors the biggest artists Programming is tentative and subject to change Page 5

6 Music Awards Shows Celebrate music s biggest stars with MC s special awards show previews. We also hit the Red Carpet and backstage to get the scoop from all the winners. Pop Music Awards American Music Awards New Year s Rockin Eve GRAMMY Awards Billboard Music Awards Country CMA Awards CMA Country Christmas Academy of Country Music Awards CMA Music Festival Programming is tentative and subject to change Page 6

7 Digital Content Bart Baker YouTube s King of Parodies brings his humor to MC with today s top music video parodies & a best-of viral video show Epic Rap Battles of History Historical and pop culture figures like Mozart vs. Skrillex face off in comedic rap battles Questionable Choices Taking selfies in church, oversharing on social media we re grabbing some of the funniest personalities we know to judge it all BuzzVines The best vine compilations from the web Programming is tentative and subject to change Page 7

8 Programming Stunts 4Q Q Q Q 2016 OCTOBER JANUARY APRIL JULY CMA Awards Halftime Performers GRAMMYs ACM Awards CMA Music Festival NOVEMBER FEBRUARY MAY AUGUST American Music Awards Black History Month Billboard Music Awards Back to School DECEMBER MARCH JUNE SEPTEMBER MC 100 Holiday Hits Spring Break Essence Music Festival Latin Music Awards Hispanic Heritage Month Programming is tentative and subject to change. Page 8

9 MC VOD: Largest On Demand Network #1 Video On Demand network Only Nielsen-rated VOD network Dynamic Ad Insertion launching 4Q 15 Strong demo delivery: #6 among P12-34 and #11 among P18-34 Available in 48MM households Sources: VIEWS: Rentrak OnDemand Essentials, FY2014. Excludes non-participating networks. RANK: Nielsen via NPOWER, VPVH Ranker, Full Day, L+7, 1Q Excludes Spanish-language and sports networks. DISTRIBUTION: MC, May 2015.

10 MC VOD: Popular with Millennials High audience concentration of key demographics better than or comparable to most youth-oriented networks P MTV MTV Adult Swim Comedy Central TeenNick Music Choice Fuse FXX ABC Family VH Nick at Nite E! Cartoon Network Centric TruTV 432 P MTV Comedy Central MTV Adult Swim VH FXX E! Fuse ABC Family Nick at Nite Music Choice TBS FX BET TruTV 319 Source: Nielsen via NPOWER, VPVH Ranker, Full Day, L+7, 1Q Excludes Spanish-language and sports networks. Page 10

11 MC VOD: Targeted Advertising Pair ads with specific artists or genres to best reach your target demo URBAN Hip-Hop & R&B Rap R&B Soul POP Adult Hits Hit List Hit List Teen Kids Only ROCK Rock Alternative LATINO Pop Latino Música Urbana COUNTRY Today s Country Note: In Nielsen NPOWER, MC s music genres are listed as Programs. Page 11

12 Music Choice Play: Cable Music Network Music Choice Play is a pop music network for Millennials, bringing fans closer to artists, their stories, and each other, through compelling content designed for a social generation. Programming includes: Music video shows & countdowns Artist docs & profiles Awards show specials Digital content Page 12

13 Music Channels: Largest In-Home Music Service MC s Music Channels reach a large, diverse audience larger than many streaming music services and larger than most cable networks 49MM monthly viewers 2.6 people per viewing Watch 3.5 hours per day 50 channels 50MM homes Sources: VIEWERSHIP: Ipsos OTX MediaCT, MC Viewer Study, May DISTRIBUTION: MC, May Page 13

14 Music Channels vs. Cable MC s Music Channel viewership is so huge, that if you aggregated the audience of all the channels, it would make Music Choice the largest cable network Rank Network Avg Aud Rank Network Avg Aud 1 Music Choice 7,271,126 2 ESPN 1,130,546 3 USA 1,017,283 4 Fox News 1,002,120 5 Adult Swim 963,677 6 TNT 961,723 7 ABC Family 940,655 8 Hallmark 934,438 9 History 763, FX 694, TBS 685, HGTV 663, Discovery 650, A&E 642, AMC 614,128 1 ESPN 1,130,546 2 USA 1,017,283 3 Fox News 1,002,120 4 Adult Swim 963,677 5 TNT 961,723 6 ABC Family 940,655 7 Hallmark 934,438 8 History 763,154 9 FX 694, TBS 685, MC s Sounds of the Seasons 664, HGTV 663, Discovery Channel 650, A&E 642, AMC 614,128 Sources: Nielsen NPOWER, Ratings Analysis Time Period Report, Live+7, Total Day M -Su 6a-6a, P13+, Dec 2014; Ipsos OTX MediaCT, MC Viewer Study, P13+ AQH. Page 14

15 Advertising Opportunities Customized programs tailored to campaign goals Pre-roll spots or ad adjacencies Custom playlists or episodes Show sponsorship Brand/product integration Artist/partner activation Hosted third-party content Social & digital extensions Sweepstakes Events Page 15

16 What s Next: IPTV All MC products, with enhanced programming and interactive capabilities, are being made available through TV Everywhere & IPTV Applications. Insert Picture Page 16

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18 adidas Originals Objective Boost adidas association with hip-hop music among Persons while integrating the brand s spokesperson Solution MC created a Hip-Hop Style playlist featuring videos from adidas partners B.o.B and Big Sean in addition to other fashion-forward artists TOP-BOTTOM: Playlist open and transition Sponsorship Elements Pre-and mid-roll spots Custom animated overlay Custom playlist opening and closing Page 18

19 Disney Big Hero 6 Objective Drive on demand orders for BH6 among Kids 9-14 Solution MC created a custom Super Group Playlist, featuring the film s single Immortals, featuring BH6 character Baymax, who was integrated into the playlist opens through an exclusive animated short. TOP-BOTTOM: Baymax exclusive animated short and custom playlist open Sponsorship Elements Pre-and mid-roll spots Custom animated overlay Custom playlist opening and closing Video and animated short integration Page 19

20 Fox Empire Objective Drive tune-in to FOX s newest series Empire among A18-34/18-49 Solution MC created a custom Hip-Hop Emperors playlist around the show s love, war, family, sacrifice, money, and music tagline, hosted by star Grace Gealey TOP-BOTTOM: Custom hosted playlist and custom animated overlay Sponsorship Elements Pre- and mid-roll spots Custom animated overlay Custom playlist opening and closing Talent integration Page 20

21 Hyundai Elantra Objective Boost brand awareness and equity, positioning the brand as fun and culturally relevant among Gen Y Solution MC created Pioneers, an original series that chronicles innovative artists, including Estelle, Luke Bryan, Jared Leto of Thirty Seconds to Mars, and Macklemore TOP-BOTTOM: Custom show open and sponsor billboard Sponsorship Elements Pre- and mid-roll spots Custom animated overlay Original series created around brand pillars Brand integration in show open Page 21

22 Universal Fifty Shades of Grey Objective: Drive Fifty Shades of Grey on demand orders Solution: MC s custom campaign showcased the film s romance-driven plot with a dedicated Sexy Videos VOD folder including the sexiest single-play music videos, behind-the-scenes clips and custom Fifty Shades Music playlist that featured songs from the soundtrack TOP-BOTTOM: Fifty Shades Music open and custom animated overlay Sponsorship Elements: Pre- and mid-roll spots* (playlist only) Custom animated overlay Custom opening/closing graphics (playlist only) Page 22

23 WB Magic Mike XXL Objective: Help drive attendance to the theatrical release of Magic Mike XXL Solution: MC created the custom Girls Night Out playlist featuring the hottest girls-only anthems Sponsorship Elements: Pre- & mid-roll spots Custom animated overlay Custom opening/closing graphics TOP-BOTTOM: Fifty Shades Music open and custom animated overlay Page 23

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25 Ad Specs & Creative Guidelines Spots: Video On Demand & MC Play Deadline: 1 week before flight start Preferred Format: HD (High Definition) HD Specs: Wrapper: QuickTime/MOV or MXF Codec: Preferred: Apple Pro Res or XDCAM Not preferred, but also accepted: H.264 Aspect Ratios: Preferred: 16:9 1080i or 720p (4:3 safe) 16:9 1080i or 720p Pillared Frame Rate: fps, fps, or 23:98 fps Audio: Stereo Pair / AUDIO LIMIT frames of black only at the head and tail of video. (No bars, slates, or copyright). Commercial Clearance: Submission of a commercial to air on Music Choice shall constitute the advertiser s and/or agency s warranty that all elements of commercials have been cleared for air with respect to all intellectual property rights: this includes but is not limited to rights of privacy and master, mechanical, performance and synchronization rights for music. Changes of commercial copy within two weeks of current flight will be accommodated as soon as operation permits. Music Choice 328 West 34 th Street, New York, NY corporate.musicchoice.com/advertising

26 Ad Specs & Creative Guidelines Digital Delivery or Tape Format: Extreme Reach Destination ID: Destination Name: Music Choice Market: Network Customer ID: Customer Name: Music Choice DMDS Universal Also accepted: HDCAM Materials may be sent via your FTP site. Please include: Agency Name Contact Name Phone Number/ IP Address/Login Information Please include commercial instructions: Client Product ISCI Code Length Flight Dates Music Choice 328 West 34 th Street, New York, NY corporate.musicchoice.com/advertising

27 Ad Specs & Creative Guidelines Overlay & Sponsor Graphics: VOD & MC Play Overlays are created in HD Deadline: 3 weeks before flight start Preferred Format: Layered Photoshop file/psd (HD) Also accepted: EPS, JPEG, TIFF or TARGA Include: Logo, product image(s), tagline/copy points, video (if applicable), copyright/ratings information Overlays are on-screen for <10 seconds, please keep that in mind when submitting copy Graphic Specs: Aspect Ratio: HD: 16:9 (1920 x 1080 pixels) SD: 4:3 (720 x 486 pixels) Minimum Graphic Resolution: 72 dpi Music Choice 328 West 34 th Street, New York, NY corporate.musicchoice.com/advertising

28 Ad Specs & Creative Guidelines Ad Panels: Music Channels Deadline: 2 weeks before flight start Preferred Format: Layered Photoshop file/psd (HD) Also accepted: EPS, JPEG or TIFF Include: Logo, product image(s), tagline/copy points, video (if applicable), copyright/ratings information The most effective ad panels have simple, straightforward designs image, logo, copy blurb Graphic Specs: Minimum Graphic Resolution: 72 dpi Music Choice 328 West 34 th Street, New York, NY corporate.musicchoice.com/advertising

29 Ad Specs & Creative Guidelines Spots and instructions to Traffic: Barry Schwartz Music Choice 328 West 34th Street New York, NY Colleen Cusack Music Choice 328 West 34th Street New York, NY Graphics to Marketing: Amanda Thomas-Whitfield Music Choice 328 West 34th Street New York, NY Music Choice 328 West 34 th Street, New York, NY corporate.musicchoice.com/advertising