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2 4th quarter 3rd quarter 2nd quarter 1st quarter jan feb mar u Awards Season Releases w Sundance Film Fest w Slamdance Film Fest ed pitches: 09/05/14 ad space: 11/06/14 ad due: 11/13/14 u ASC Awards Profiles ed pitches: 10/06/14 ad space: 12/04/14 ad due: 12/11/14 u Television Production w South by Southwest apr may jun u Digital Production Techniques w NAB (Las Vegas) w Prolight + Sound (Germany) ed pitches: 12/05/14 ad space: 02/04/15 ad due: 02/11/15 u ASC & Academy Awards u Digital Cameras ed pitches: 01/05/15 ad space: 03/04/15 ad due: 03/12/15 ed pitches: 11/03/14 ad space: 01/05/15 ad due: 01/12/15 u Summer Blockbusters: I w Cine Gear Expo w LA Film Festival w Cine Video Expo (Mexico) jul aug sep u Summer Blockbusters: II ed pitches: 03/02/15 ad space: 05/01/15 ad due: 05/08/15 u Postproduction w Siggraph (Los Angeles) w VTP Tech Expo ed pitches: 04/06/15 ad space: 06/04/15 ad due: 06/11/15 ed pitches: 02/02/15 ad space: 04/02/15 ad due: 04/09/15 u International Production w IBC (Amsterdam) w Cine Gear Expo (New York) w UCFTI Expo (Los Angeles) oct nov dec u Lighting Tools+ Techniques w ProFusion (Toronto) w Next Video Conference & Expo w LDI ed pitches: 06/01/15 ad space: 08/05/15 ad due: 08/12/15 u Creative Collaborations w AFM w AFI Film Fest w CCW Expo (New York) w InterBee (Japan) ed pitches: 07/06/15 ad space: 09/03/15 ad due: 09/10/15 ed pitches: 05/04/15 ad space: 07/02/15 ad due: 07/09/15 u Holiday Season Releases w Plus Camerimage (Poland) w Sundance Film Fest w Goverment Video & Technology w Siggraph Asia ed pitches: 08/03/15 ad space: 10/02/15 ad due: 10/08/15 Other topics that AC regularly covers are indie features, foreign films, documentaries, television, short films, music videos, commercials, and new products and services. We have also expanded our coverage of postproduction tools and techniques. this year fax

3 mechanicals. ad sizes: inches centimeters picas 2-page/spread: bleed 16.5 x x x page/spread: non-bleed x x x full page: bleed x x x 64.5 full page: non-bleed 7.25 x x x /3 page 4.75 x x x /2 page: island 4.75 x x x /2 page: vertical 4.75 x x x /2 page: horizontal 7.25 x x x /3 page: square 4.75 x x x /3 page: vertical 2.25 x x x /6 page: horizontal 4.75 x x x /6 page: vertical 2.25 x x x specs technical 2-page spread bleed 2-page spread NON-bleed full page bleed full page NON-bleed /3 1/2 island 1/2 horizontal 1/3 square 1/3 vertical 1/16 horizontal 1/16 vertical

4 mechanical requirements. page trims: u x 10.5 u 20.64cm x 26.67cm u x 63 picas safety margin: (for protection) u.375 u.95cm u 2.25 picas Bleed Ads Should keep all vital advertising matter at least.375 /.95cm / 2.25 picas away from gutter and trim edges. Screen 120 to 150 lines maximum. Optimum is 133. Binding Perfect Bind. (Note: 2-page spreads have an.125 /.32cm/.75 picas grind off on the inside for spine.) Printing Web offset-heat set. live area for full page: u7.25 x u18.42cm x 25.08cm u43.5 x picas Proofs Advertisers with halftones in their BW ads must supply a press proof or tear sheet for the pressmen to match. Progressive proof, Chromalin, Matchprint or color key must accompany all color advertisements. (If proof does not accompany 4C ad, one will be made at a $100 charge to the advertiser.) Production Charges Any production work necessary to complete an ad will be subject to a minimum charge of $100; 4C film positives will be charged $80 for conversion. Corrections No changes to advertising copy will be made without the written authorization of the advertiser. Ad Material Requirements: (Macintosh format ONLY) Artwork should be created using QuarkXpress, Adobe Photoshop or Adobe Illustrator. When submitting application files, provide all supporting graphics and fonts. Accepted image formats are: u TIFF files (grayscale or CMYK, 300 dpi). u PDF format should be high-res and PDF/X-1A files are accepted ONLY FOR FULL-PAGE ADS, provided they are prepared for press-optimized printing in CMYK or grayscale with fonts and images embedded. u If using Pantone matching color, color must be specified. u Artwork files can be delivered on CD or DVD accompanied by a Matchprint for four-color and laser proof for black-and-white ads. u PDF files are also accepted as proof of the ad. u For information on electronic submission of artwork via FTP or , or for any other questions, please contact Diella Nepomuceno. Ad Materials: Return or Forwarding American Cinematographer will return all artwork/disks upon request at the advertiser s expense. Forwarding artwork to other publications will be done only at the advertiser s written request and expense. Note: All advertising copy and materials may be disposed of at the end of a year after last advertising insertion date, unless instructions are received in writing detailing the disposition of material(s). specs: technical

materials. Premium Positions Available at a 10% surcharge. Preferred Positions Positions within the first 20 pages are available at a 10% surcharge.

5 materials. Premium Positions Available at a 10% surcharge. Preferred Positions Positions within the first 20 pages are available at a 10% surcharge. Preference for position goes to 12-time advertisers on a first-come basis. Publisher will attempt to honor non-paid requests but assumes no responsibility to do so. Bleed Charges A 10% surcharge will be applied to advertising materials that require bleed. Deadline. Space Reservations First week of the second month preceding the cover date. Deadline. Ad Materials Third week of the second month preceding the cover date. Example: Space reservations for the August issue must be in by the first week of June, and ad materials for August are due by the third week of June. Late Ad Materials Ad materials arriving after the ad materials deadline are subject to a $100 surcharge at the publisher s discretion. Cancellations A late cancellation willbe charged a 20% cancellation fee. Commissions 15% commission to recognized advertising agencies. Make-Good Policy All advertising make-good requests must be submitted by the advertiser or its agency in writing. Make-goods are given for the following reasons only: (1) the wrong artwork has been used for the ad due to the publisher s fault; (2) the ad has unacceptable print quality due to printer s fault. Make-goods are given over and above the number of ads booked in a current advertising contract. Placement of make-good ads are at discretion of publisher. Liability Advertisers and advertising agencies assume liability for all content of advertisements printed, and also assume responsibility for any claims arising therefrom made against he publisher. All copy and images subject to approval of the publisher. Other Advertising Opportunities Inserts, blasts, web banners: please contact AC office for more information. international marketplace 4" 6x, BW... 6x, 4C... 12x, BW... 12x, 4C... 3" 6x, BW... 6x, 4C... 12x, BW... 12x, 4C... 2" 6x, BW... 6x, 4C... 12x, BW... 12x, 4C... 1" 6x, BW... 6x, 4C... 12x, BW... 12x, 4C " x 4" 2.25" x 3" 2.25" x 2" 2.25" x 1" The charge for the use of a standard color in addition to black ink is $100. A standard color is cyan, magenta, yellow or standard red (a combination of 100% magenta and 100% yellow). specs materials+ international

Super Leaderboard on Homepage 970 x 90 px Vertical 300 x 600 px Square 300 x 250 px PODCAST AUDIO SPONSORSHIP (10,000+ downloads) a) Audio mention b) Company name below podcast headline with direct

6 Super Leaderboard on Homepage 970 x 90 px Vertical 300 x 600 px Square 300 x 250 px PODCAST AUDIO SPONSORSHIP (10,000+ downloads) a) Audio mention b) Company name below podcast headline with direct link c) Permanent placement HOMEPAGE (generates 20,000-30,000 m/imp) 970 X 90 BACK ISSUES ARCHIVES (generates 15,000-17,000 m/imp) 970 X 90 CURRENT MAIN MAG. PAGE (generates 10,000-14,000 m/imp) 300 X X 600 DIGITAL EDITION & MAGAZINE ARCHIVE PAGE (generates 3,000-4,000 m/imp) 300 X X 600 PODCASTS & DOWNLOADS PAGE (generates 5,000-8,000 m/imp) 300 X X 600 According to Google Analytics readers visit our web site ( from 170 different countries worldwide each month, with 79,904 monthly visitors, 54,405 unique visitors and 282,349 pageviews. technical. Rich Media Formats. w HTML, Javascript, DHTML, Shockwave, Flash. w All Rich Media must be accompanied by a GIF for those without the plug-in. w iframes ads are supported, although click-throughs are not tracked. w Flash version 10, however Flash files not viewable on ipads or iphones. w Third party trafficking allowed. Rich Media Initial Load/Max Size. w Leaderboard: 40k/80k w Square: 40k/80k Banners with Animation/Video. w Videos & Animations may automatically play without sound for up to 15 seconds and repeat up to 3 times with an initial load of 40K. w Videos should be 18 fps or less. w An animation/video banner may automatically play. w The banner should have a visible "play/stop" button. w The audio must be initiated by the user. w The banner should display a visible "sound on/off" button. Flash Ad Guidelines. w BUTTON ACTION: The banner s button action should not be within a MovieClip. A MovieClip in Flash is added onto the timeline as new layer on the stage. If the button action is within a MovieClip, the clicktag variable must return to the root of the Movie for it to work. Example: _root.clicktag or _layer0.clicktag. w FINAL URL s: We will attempt to confirm that a banner s final URL works, but please advise us if the URL is not live. Please do not include characters such as & and? in the URL as that can cause the clicktag to fail in our banner-serving system. Links: Sample of banner on our Current magazine web page Sample of banner on our Magazine Archive web page Sample of banner on our Digital Edition web page Sample of banner on our Podcasts & Videos web page Sample of leaderboard banner on Homepage Sample of leaderboard on back issues archive the web

enewsletters We send an enewsletters three to four times a month to an exclusive list of subscribers.

Horizontal Banner w 468 x 60 px Square w 300 x 250 px Format w JPG, GIF or animated GIF (Flash, javascript

Rate w Over 10% Links: enewsletters Sample of banners on our ASC Press enewsletter Sample of banners on our

/ / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

Do not use text in all caps w Include company name, contact info, address and phone number and url where

7 enewsletters We send an enewsletters three to four times a month to an exclusive list of subscribers. The American Cinematographer preview is sent in either the first or last week of the month, and the other two newsletters are sent in the second and third weeks. Each newsletter goes out on a Tuesday or Wednesday for the best open-response rate. Horizontal Banner w 468 x 60 px Square w 300 x 250 px Format w JPG, GIF or animated GIF (Flash, javascript and other rich media do not work for all subscribers) Circulation w Over 100,000 subscribers* Open Rate w Over 10% Links: enewsletters Sample of banners on our ASC Press enewsletter Sample of banners on our ASC Press New Products Spotlight enewsletter enewsletters + eblasts / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / eblasts Format w HTML file w Frame width px w No css, js or rich media w Do not use text in all caps w Include company name, contact info, address and phone number and url where link should be directed An eblast is devoted exclusively to promoting your product or event to our subscribers. Circulation w Over 100,000 subscribers* Open Rate w Over 10% Links: Sample eblasts ARRI Canon USA * Approximate circulation, ask your saleperson for the most up to date number

AC Digital Edition Promotion Opportunities Sponsorship of an Issue Page Sponsorship (opposite of the cover) 585x755 (Maximum size) 300x250 Leaderboard 728x90 digital edition

125") A blow-in card can be inserted into the digital edition only.

ad. Audio Audio can be incorporated into an advertiser's existing print ad. Video Video can be incorporated into an advertiser's existing print ad. 323.952.

8 AC Digital Edition Promotion Opportunities Sponsorship of an Issue Page Sponsorship (opposite of the cover) 585x755 (Maximum size) 300x250 Leaderboard 728x90 digital edition Inserts (Page trim is 8.125" x 10.5.") A single page or multiple pages can be placed into the digital edition only. Full Page 1/2 Page Bind-in Card (two sided 5.875" x 4.125") A blow-in card can be inserted into the digital edition only. Digital Edition Intro Letter Banners: 300x x60 160x600 Rich Media Opportunities Flash Animation Flash animation can be incorporated into an advertiser's existing print ad. Audio Audio can be incorporated into an advertiser's existing print ad. Video Video can be incorporated into an advertiser's existing print ad Additional Livelinks Each print advertiser gets one activated link (to their Web address) per ad at no extra charge. Additional link activation through an image, graphic or url can be purchased. Digital Edition Circulation As of 2014 American Cinematographer has over 18,000 digital subscribers.

9 AC Digital Edition Specifications File Format 1. NXTbook Media requires electronic files to be in PDF format. If documents are currently in PostScript files, convert to PDF format using Acrobat Distiller 4.0 (or greater) with all fonts embedded (text & image PDF). Flash (SWF) files are also accepted. We cannot accept SWF files created in SWiSH, only Flash. Any SWF files should be accompanied by the FLA file from which they were created. 2. The preferred output resolution of the PDFs is 150 dpi, print ready quality. 3. Supply the PDF compiled as single pages. If not compiled, page numbers must be indicated on file name. 4. Pages must be cropped to trim. 5. All pages need to be the same width and height (except for special pages such as gatefolds, belly bands, etc.). 6. Any gatefolds, cover wraps, bind-ins or bellybands must be - clearly indicated. 7. Please do not use any custom fonts. 8. Please convert any ligatures into their proper letters before sending files. Rich Media Audio: 1. Please send audio files embedded in a Flash document. We also accept.mp3 or.wav files. Animation: 1. Please supply animation as Flash 9 or earlier files. We will need.swf AND.fla files supplied. 2. We do not support animations created using SWiSH. 3. Make sure there is no white space around the edge of the Flash animation. 4. Set the Flash file to a frame rate of 24 fps. 5. For animations that shouldn't loop, please Action- Script it as such. 6. Avoid any ActionScript that can affect the NXTbook engine, such as the _parent layer of the animation, _level0 and _root references, or global functions like set- Timeinterval. 7. Animations used on the NXTbook pages need to be created for display at the maximum zoom size. The normal maximum zoom size is 950 pixels wide, but if the maximum zoom size is made larger or smaller, we will provide different dimension for the Flash animations accordingly. 8. Animations created for the intro page, opposite the cover, should be made at 475x645 pixels or dimensions that are proportional. However, if the project is proportioned differently (such as with some trade brochures), we will provide different dimensions. 9. There should be no links in the animations we are given. We will create the links so they can be tracked. 10. There is no file size limit on animations, but for loading pur- poses, the files should be as small as possible. 11. Images should be set to lossless compression instead of photo compression. 12. Filenames for Flash animation files (SWFs) should not include special characters such as brackets, question marks, quotes, commas, etc. Underscore characters are OK to use. Video: 1. Please send Video files as an.flv or.avi file. We also accept Windows Media Player, Real Video or QuickTime formats. 2. When sending QuickTime video files, please avoid using these video codecs: Intel Indeo Video and SoftDV. The recommended video codecs for QuickTime are: Uncompressed video Sorenson Video 1, 2, and 3 Motion JPEG A and B 3. When sending QuickTime video files, please avoid using the IMA 4:1 audio codec. The recommended audio codecs for QuickTime are: Uncompressed audio ALaw 2:1 ADPCM 4. When sending.avi files, avoid using the Intel Indeo video codec. digital edition

Our readers are The Film+Digital-Video Industry Practically every cinematographer in the business reads AC, and two-thirds of our subscribers work in other aspects of filmmmaking.

subscriber responsibillties Cinematographer/Videographer 74% Camera Crew 65 Director 35 Editor 28 Still Photographer 24 Producer 23 Colorist 23 Screenwriter 17 Education 16 Audio/Video Technician 14

10 Our readers are The Film+Digital-Video Industry Practically every cinematographer in the business reads AC, and two-thirds of our subscribers work in other aspects of filmmmaking. about us They include directors, producers, editors and production managers. areas of expertise. subscriber responsibillties Cinematographer/Videographer 74% Camera Crew 65 Director 35 Editor 28 Still Photographer 24 Producer 23 Colorist 23 Screenwriter 17 Education 16 Audio/Video Technician 14 Production Executives 12 Visual Effects Team 11 Management 10 Postproduction Professionals 8 Production Designer 6 Advertising Agency 5 Source: Signet Research Inc. / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / 88 % of AC readers save every issue for future reference 94 % of AC readers read more than half of every issue 93 % 83 % of the readers read 4 out of 4 of their issues of AC readers have read at least 3 of the last 4 issues

Our readers are Industry Professionals The only subscription-based, paid magazine in the industry is American Cinematographer.

Independent Prods. 66% Commericials 59 Feature Films 59 Television Production 52 Documentaries 49 Music Videos 41 Industrials or Corp.

5 Average # of years as a full-time professional / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

used or owned Digital Cameras 91% Camera Accessories 86 Lenses 81 Lights 81 Still Cameras 80 Hard Drives 78 Digital Editing Systems 71 Computer Platforms 67 Grip Equipment 64

11 Our readers are Industry Professionals The only subscription-based, paid magazine in the industry is American Cinematographer. That means professionals in all areas of filmmaking, including television, commercials, music videos and features, depend on AC enough to pay for it. professional activity. Independent Prods. 66% Commericials 59 Feature Films 59 Television Production 52 Documentaries 49 Music Videos 41 Industrials or Corp. 34 Cable and Pay-TV 13 Other 16 % of AC Readers Work In: 76 % 24 % film digital Source: Signet Research Inc Average # of years as a full-time professional / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / tools of the trade. used or owned Digital Cameras 91% Camera Accessories 86 Lenses 81 Lights 81 Still Cameras 80 Hard Drives 78 Digital Editing Systems 71 Computer Platforms 67 Grip Equipment 64 Electrical Equipment 60 Film Cameras 58 Digital Storage System 56 Microphones 55 Film 55 Audio Equipment 52 Monitors (Rendering) 46 Digital Recorders 43 Digital Tape 38 Visual Effects Software 34 Digital Projectors 32 Animation Software 25 Previsualization 22 Visual Effects Equipment 21 Film Projectors 20 Film-Editing Equipment 19 3-D 19 Lab Equipment 18 Animation Equipment 13 Other Production Tools 35 None Of The Above 1 about us

Our readers are Management Decision-Makers Almost 9 out of 10 subscribers report that they took action in the past 12

On average, subscribers report the total value of all services purchased by them/their company in the past three years

u Preproduction Choice of visual-effects facility 61% Choice of location 80 Buying of software/hardware 74 u Production

69 Buying of services 78 u Postproduction Choice of facility 71% Buying of software/hardware 63 Buying of services 65

make or influence decision-making / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

website 56 % discuss an ad with others 33 % save an ad for reference / / / / / / / / / / / / / / / / / / / / / / / / / /

12 Our readers are Management Decision-Makers Almost 9 out of 10 subscribers report that they took action in the past 12 months as a result of seeing an advertisement in American Cinematographer. On average, subscribers report the total value of all services purchased by them/their company in the past three years to be about $2.4 million. about us decisions-decisions. u Preproduction Choice of visual-effects facility 61% Choice of location 80 Buying of software/hardware 74 u Production Studio booking 64% Choice of location 81 Choice of equipment rental house 85 Buying of equipment 84 Buying of software 69 Buying of services 78 u Postproduction Choice of facility 71% Buying of software/hardware 63 Buying of services 65 Source: Signet Research Inc. make or influence decision-making / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / 64 % visit the advertiser s website 56 % discuss an ad with others 33 % save an ad for reference / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / Actions taken after seeing advertising. 64% Visited an advertiser s Web site 56% Discussed an ad with others 33% Saved an ad for reference 26% Recommended the purchase of an advertised product/service 25% Purchased an advertised product/service 12% Contacted an advertiser directly 3% Met with salesperson

13 Our readers are Reached Worldwide 84% of subscribers read the print edition of American Cinematographer, while 16% read the digital edition. bonus events. festival or market / city month # copies Sundance Film Fest (Dec issue)jan. 1,500 Sundance Film Fest Jan. 1,000 Slamdance Film Festival Jan. 1,500 South by Southwest (SXSW) March 2,000 NAB / Las Vegas April 5,000 Cine Gear Expo / Los Angeles June 2,000 Cine Video Expo / Mexico City June 750 LA Film Festival June 1,000 Siggraph Aug. 2,000 IBC / Amsterdam Sept. 1,500 Cine Gear Expo / New York City Sept. 1,500 Next Video Expo/ Pasadena Sept. 1,000 ProFusion/ Toronto Oct. 500 UCFTI Expo/ Los Angeles Oct. 500 AFI Film Festival / Los Angeles Nov. 1,000 LDI / Las Vegas (October 2015 issue) Nov. 1,500 AFM / Santa Monica Nov. 500 CCWExpo.com Nov. 1,500 Inter Bee / Japan Nov. 1,500 Camerimage / Poland Dec. 1,000 Government Video & Tech. Dec. 2,000 Siggraph Asia Dec. 1,000 the airlines. monthly bonus distribution to: w Continental w Delta w US Airways w United YEARLY TOTAL: 31,750 5,000 monthly copies / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / where in the world. u UNITED STATES # copies New England (CT, ME, MA, NH, RI, VT) 1,040 Middle Atlantic (NJ, NY, PA) 3,820 East North Central (IL, IN, MI, OH, WI) 1,210 West North Central (IA, KS, MN, MO, NE, ND, SD) 630 South Atlantic (DE, DC, FL, GA, MD, NC, SC, VA, WV) 2,110 East South Central (AL, KY, MS, TN) 910 West South Central (AR, LA, OK, TX ) 820 Mountain (AZ, CO, ID, MT, NV, NM, UT, WY) 840 Pacific (AK, CA, HI, OR, WA) 12,775 subtotal: 24,155 u INTERNATIONAL Canada 1,570 Mexico 450 Central America & the Caribbean 60 South America 650 Europe 5,450 Asia 1,010 Middle East & North Africa 310 Africa 220 Australia & Oceania 615 Other Territories 10 subtotal: 10,345 SRDS June 2014 TOTAL: 34,500 about us

u ASC Awards Profiles w South by Southwest deadlines u Summer Blockbusters: II w Cine Gear Expo w Cine Video Expo (Mexico) deadlines

u ASC Awards Profiles w South by Southwest deadlines u Summer Blockbusters: II w Cine Gear Expo w Cine Video Expo (Mexico) deadlines 2016 1st quarter 2nd quarter jan feb mar u Awards Season Releases w Sundance Film Fest w Slamdance Film Fest ed pitches: 09/04/15 ad space: 11/05/15 ad due: 11/12/15 u Star Wars ed pitches: 10/06/15 ad