The University of Alabama NATIONAL ALUMNI ASSOCIATION. Chapter Logo Guidelines
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1 The University of Alabama NATIONAL ALUMNI ASSOCIATION Chapter Logo Guidelines
2 Using City or Location as Name City Name Begins.1669" from Right Side of Left Side of Lines up with First Letter in is.9464" Square Right Side of Lines up with T in Minion Pro Bold Condensed FONT SIZE VARIES City Name Never Sits Higher than or Appears Longer Than Sits.2436" Below City Name Lines Up with Bottom of 14pt Trade Gothic Condensed No. 18 Chapter Name must be contained with in this area. No exceptions. All logos will will be displayed in Black and Pantone 201 (UA Official Red). Exceptions include all white on dark backgrounds (Red, Black, Gray)
3 Using City or Location as Name Examples
4 Using City or Location as Name with Tagline Left Side of Lines up with First Letter in is.9464" Square City Name w/tag Begins.1669" from Right Side of Right Side of Lines up with T in Minion Pro Bold Condensed FONT SIZE VARIES Tag ALWAYS Appears in 50% Black City Name w/tag Never Sits Higher than or Appears Longer Than Sits.2436" Below City Name w/tag Lines Up with Bottom of 14pt Trade Gothic Condensed No. 18 Chapter Name must be contained with in this area. No exceptions. All logos will will be displayed in Black and Pantone 201 (UA Official Red). Exceptions include all white on dark backgrounds (Red, Black, Gray)
5 Using City or Location as Name with Tagline Examples
6 Using County Names Left Side of Lines up with First Letter in is.9464" Square County Name Begins.1669" from Right Side of Right Side of Lines up with T in Minion Pro Bold Condensed FONT SIZE VARIES County Name Never Sits Higher than or Appears Longer Than Sits.2436" Below County Name Lines Up with Bottom of 14pt Trade Gothic Condensed No. 18 Chapter Name must be contained with in this area. No exceptions. All logos will will be displayed in Black and Pantone 201 (UA Official Red). Exceptions include all white on dark backgrounds (Red, Black, Gray)
7 Using County Names Examples
8 Chapters that Do Not Utilize City or Location Name Left Side of Lines up with First Letter in is.9464" Square Name Begins.1669" from Right Side of Right Side of Lines up with T in Minion Pro Bold Condensed FONT SIZE VARIES Name Color Can Vary Using Pantone 201 and 50% Black Name Never Sits Higher than or Appears Longer Than Sits.2436" Below Name Lines Up with Bottom of 14pt Trade Gothic Condensed No. 18 Chapter Name must be contained with in this area. No exceptions. All logos will will be displayed in Black and Pantone 201 (UA Official Red). Exceptions include all white on dark backgrounds (Red, Black, Gray)
9 Chapters Requesting to Use an Icon Left Side of Lines up with First Letter in is.9464" Square Name Begins.1669" from Right Side of Right Side of Lines up with T in Minion Pro Bold Condensed FONT SIZE VARIES Icon Color Must Appear in Pantone 201 See Additional Guidelines on Next Page Name Never Sits Higher than or Appears Longer Than Sits.2436" Below Name Lines Up with Bottom of 14pt Trade Gothic Condensed No. 18 All logos will will be displayed in Black and Pantone 201 (UA Official Red). Exceptions include all white on dark backgrounds (Red, Black, Gray) Chapter name must be contained with in this area. No exceptions. Icon placement is subject to approval.
10 Chapters Requesting to Use an Icon Icon Guidelines All icons require approval. Icons may only appear 50% or less smaller than the size of the. Icons must displayed in one color and silhouette only. Examples
11 S Approved uses of logos.25" All logos must be displayed no smaller than 1.95" w and.5" high with a.25" buffer (no other elements should come within.25" of the logo)..5" 1.95" Tagline may be reversed when logo is placed on a dark background such as black. Chapter name and tagline may be reversed when logo is placed on Crimson (Pantone 201)
12 S Unapproved uses of logos All logos must be displayed in proportion. All logos must be constructed as noted; no variation in color placement allowed. This includes outlines and tints of approved colors. All logos must be displayed in approved format and structure. All logos must be placed in a patterned or busy background.
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