SUMMER OF TV: SIZZLING SUMMER SERIES SHOW SPECTACULAR SUCCESS ACROSS SCREENS

Transcription

1 SUMMER OF TV: SIZZLING SUMMER SERIES SHOW SPECTACULAR SUCCESS ACROSS SCREENS

2 HIGHLIGHTS TV s Superior Scale In The Summertime Is Driven By Constant, Original Content And Engaging Personalities Superior Scale TV Networks reach approximately 85% of the major buying demos (A18-49; A25-54) on a weekly basis Almost 4x more time is spent with TV brands across screens during the summer months than with the 4-portals and Facebook combined Driving this unparalleled reach and scale is Television s continued onslaught of high-quality programming: Sensational Stories TV Networks are rolling out 70+ brand new series which, combined with a large mix of established programming, will offer viewers original content everyday of summer Scintillating Stars Summer Twitter TV mentions are driven by TV personalities who have a consistent on-air presence during the season Spectacular Specials Summertime is Special with a wide variety of must see events & award shows that deliver a heavy social following

3 REACH Television Delivers Superior Reach Like No Other Medium During The Summer Months 86% 97% 73% 94% Weekly AA Reach % 78% Summer Time Period 95% 83% P2+ P18-24 P18-34 P18-49 P25-54 Source: Nielsen Reach & Frequency Report; Week: 7/14/14; Summer: 5/26-9/7/14, total day. Ad-supported TV includes cable + broadcast 96% 87% 97%

4 TIME SPENT The Depth of New, Original Content Drives People To TV Brands Across Screens Almost 4x More Time Is Spent With TV Brands Than The 4 Portals & Facebook TV Brands 4 Portals (Google, MSN, AOL & Yahoo!) Facebook Monthly Time Spent (Hrs:Mins) P2+ (July 14) 136:25 100:28 22:16 13:41 17:23 13:13 4:10 17:56 7:02 10:54 Source: Nielsen Npower Live+7 July 2014 P2+, VAB analysis of comscore avg min per visitor duplicated July 2014 data (mediametrix, multiplatform). Television Brands represents all measured Cable nets, MVPDs. And Broadcast Television FOX, CBS, NBC, ABC, ion and CW. 4 portals = Google, AOL, MSN, Yahoo!

5 TIME SPENT The Depth of New, Original Content Drives Adults To TV Brands Across Screens Almost 4x More Time Is Spent With TV Brands Than The 4 Portals & Facebook TV Brands 4 Portals (Google, MSN, AOL & Yahoo!) Facebook Monthly Time Spent (Hrs:Mins) A25-54 (July 14) 128:09 93:19 20:23 14:27 17:29 13:50 3:39 20:39 7:26 13:13 Source: Nielsen Npower Live+7 July 2014 P25-54, VAB analysis of comscore avg min per visitor duplicated July 2014 data (mediametrix, multiplatform). Television Brands represents all measured Cable nets, MVPDs. And Broadcast Television FOX, CBS, NBC, ABC, ion and CW. 4 portals = Google, AOL, MSN, Yahoo!

6 TIME SPENT The Depth of New, Original Content Drives Adults To TV Brands Across Screens Over 3x More Time Is Spent With TV Brands Than The 4 Portals & Facebook TV Brands 4 Portals (Google, MSN, AOL & Yahoo!) Facebook Monthly Time Spent (Hrs:Mins) A18-49 (July 14) 116:33 82:39 19:36 14:18 17:35 13:30 4:05 20:07 7:06 13:01 Source: Nielsen Npower Live+7 July 2014 P18-49, VAB analysis of comscore avg min per visitor duplicated July 2014 data (mediametrix, multiplatform). Television Brands represents all measured Cable nets, MVPDs. And Broadcast Television FOX, CBS, NBC, ABC, ion and CW. 4 portals = Google, AOL, MSN, Yahoo!

7 TIME SPENT During The Summer, Millenials Also Spend A Lot of Time With TV Brands For Compelling Content A18-34 Spend Nearly Triple the Time With TV Brands Than The 4 Portals & Facebook TV Brands 4 Portals (Google, MSN, AOL & Yahoo!) Facebook Monthly Time Spent (Hrs:Mins) A18-34 (July 14) 104:03 72:09 16:26 15:28 17:50 13:25 4:25 19:35 6:51 12:44 Source: Nielsen Npower Live+7 July 2014 P18-34, VAB analysis of comscore avg min per visitor duplicated July 2014 data P18-34 (mediametrix, multiplatform). Television Brands represents all measured Cable nets, MVPDs. And Broadcast Television FOX, CBS, NBC, ABC, ion and CW. 4 portals = Google, AOL, MSN, Yahoo!

8 TIME SPENT The Time Spent Spread Between TV & The Portals / FB Remains Consistent Among Young Millenials As Well A18-24 Spend Nearly Triple The Time With TV Brands Than The 4 Portals & Facebook TV Brands 4 Portals (Google, MSN, AOL & Yahoo!) Facebook Monthly Time Spent (Hrs:Mins) A18-24 (July 14) 95:06 65:52 13:40 15:34 17:50 11:06 6:44 16:36 6:25 10:11 Source: Nielsen Npower Live+7 July 2014 A18-24, VAB analysis of comscore avg min per visitor duplicated July 2014 data A18-24 (mediametrix, multiplatform). Television Brands represents all measured Cable nets, MVPDs. And Broadcast Television FOX, CBS, NBC, ABC, ion and CW. 4 portals = Google, AOL, MSN, Yahoo!

9 TV VS. YOUTUBE Across Both Major Buying Demos & Millenials, Television s Professionally Produced Content is King Vs. YouTube 128:09 93:19 34:50 TV Brands 6:29 YouTube Time Spent with TV Brands vs. YouTube (Hrs:Min) Watching TV 116:33 82:39 33:54 TV Brands YouTube Online TV Sites YouTube Sites TV Brands YouTube Source: VAB analysis of comscore avg min per visitor duplicated July 2014 data (Youtube), A18-24, A18-34, A18-49, A25-54 (mediametrix, multiplatform. Nielsen NPower for TV Brands represents all measured Cable nets, MVPDs and Broadcast Television FOX, CBS, NBC, ABC, ion and CW) 7:46 104:03 72:09 31:54 9:00 95:06 65:52 29:14 TV Brands A25-54 A18-49 A18-34 A :20 YouTube

10 ONLINE TIME SPENT During The Summer, Television Websites Garner A Large Portion of Online Attention Google / YouTube Sites 9:14 Yahoo! Sites 3:56 MSN Sites 2:47 AOL Sites 1:26 Facebook 17:56 Avg. Monthly Time Spent (Hrs:Mins) (July 2014) Source: VAB analysis of comscore avg min per visitor duplicated July 2014 data (mediametrix, multiplatform), P2+. Television Brands represents all measured Cable nets, MVPDs and Broadcast Television FOX, CBS, NBC, ABC, ion and CW TV Sites 35:57

11 ONLINE BRANDS TV Brands Rank in the Top 5 Multiple Times in Most Major Content Genres During the Summer Top 5 Rank by Internet Genre, June August 2014 Sports NBC Sports Network ESPN FoxSports.com USA Today Bleacher Report Home Wayfair ehow Home & Garden Houzz.com About.com Home HGTV Comedy College Humor/Cracked Defy Media Tickld.com Turner Humor Comedy Central Weather The Weather Channel Weatherbug.com Accuweather.com MSN Weather Yahoo! Weather TV Ent. Black NBCU TV Film Reel TV BET Networks Yahoo TV TV Guide TV Entertainment NBCU TV Yahoo! TV Film Reel TV TV Guide MSN TV Source: VAB analysis of multi-platform comscore data, 3 Month Average (Jun Aug 2014), Desktop Only General News ABC News CNN NBC News USA Today CBS News Food Food Network Allrecipes BlogHerFood.com MyRecipes Music Mode Foodie Spotify Yahoo Music MTV Networks Bandsintown Amplified Soundcloud.com Kids Disney Entertainment Nickelodeon Kids & Teens WIZARD101 Gaming EA Websites GSN Midas Player Minecraft.net Zynga Coolmath-games.com Cartoon Network Online

12 No Rest In Sight From TV s Constant Barrage of Sensational Stories NBC 5/28 FX 5/28 LMN 5/29 Nick 5/30 Syfy 6/12 TNT- 6/16 ABC 6/18 Animal Planet 5/30 DA 5/31 CBS - 6/30 MTV- 6/30 FX 7/16 Syfy 7/16 Nat Geo 6/1 Cooking 6/2 NBC 8/5 CW 8/5 CW 8/3 CW- 7/9 ABC 5/20 Bravo 6/2 Discovery 6/5 TV VS. STREAMING NBC 5/25 Lifetime 6/1 ABC 6/1 USA 6/18 Syfy 6/19 FOX 6/25 E! 7/26 NBC 8/5 Lifetime 5/25 NBC 5/26 AMC- 6/15 ABC- 6/21 ABC 6/21 USA 6/24 VH1-7/15 TNT 7/31 Reelz 6/6 Oxygen 6/10 Food Network 5/25 CBS 5/27 TNT 8/17 TBS 6/16 FYI 5/25 LMN 6/10 CMT 6/11 TLC 6/12 TLC 6/12 Comedy Central 6/23 MTV 7/9 ABC Family 6/2 ABC Family 6/8 History 6/16 CMT 6/17 TOP TWEETED SHOWS SPECIALS Reported TV Shows as of 5/27/15, more to come as additional schedules are released Bravo 6/14 TWITTER STARS BBC America 6/13 Ovation 6/14 Animal Planet 5/25 Lifetime 5/28 SUMMER TV PROGRAMS FOX 5/27 ONLINE BRANDS NEW SERIES History 5/25 ONLINE TIME SPENT FOX 5/14 TV VS. YOUTUBE To Date, Television Networks Have Announced 70+ Brand New Series this Summer HIGHLIGHTS REACH TIME SPENT NEW SERIES

13 ONLINE TIME SPENT ONLINE BRANDS NEW SERIES TV s 70+ New Programs, Span Over 40+ Networks TV VS. YOUTUBE Television s Depth of New Programming This Summer Far Outweighs All New Streaming Content HIGHLIGHTS REACH TIME SPENT TV VS. STREAMING TV VS. STREAMING SUMMER TV PROGRAMS TOP TWEETED SHOWS SPECIALS Reported TV Shows as of 5/27/15 TWITTER STARS Netflix only offers 5 New Series this Summer

14 TV VS. YOUTUBE The 2015 Original Summer Programs Join A Large Mix Of Established, Groundbreaking Programming Airing This Summer As Well HIGHLIGHTS REACH TIME SPENT SUMMER TV PROGRAMS ONLINE TIME SPENT ONLINE BRANDS NEW SERIES TV VS. STREAMING SUMMER TV PROGRAMS TWITTER STARS Not to Mention, Daily Live Sports TOP TWEETED SHOWS SPECIALS Reported TV Shows as of 5/27/15, more to come as additional schedules are released. Source: TV Guide

15 TWITTER STARS Viewers Engage With Popular TV Stars Twitter TV Mentions are Driven by Personalities Who Have a Consistent On-Air Presence During the Summer Rank Actor Handle Affiliated Show/Network Summer 2014 Mentions (000) (Paul Heyman) WWE Monday Night RAW / USA 233 (Dylan O Brien) Teen Wolf / MTV 206 (Skip Bayless) First Take / ESPN (Megyn Kelly) The Kelly File / FOX News 162 (Greta Van Susteren) On the Record with Greta Van Susteren / FOX News 149 (Frankie James Grande) Big Brother / CBS 147 (Stephen A. Smith) First Take / ESPN (Sean Hannity) Hannity / FOX News (Mimi Faust) Love & Hip Hop: Atlanta / VH1 116 (Keke Palmer) Just Keke / BET 104 (tyler posey) Teen Wolf / MTV 97 (John Cena) WWE Monday Night RAW / USA 87 (Andi Dorfman) The Bachelorette / ABC 84 (Jonica *Blu* Booth) Bad Girls Club: Chicago / Oxygen 79 (kesha) Rising Star / ABC 77 (Tammy Rivera) Love & Hip Hop: Atlanta / VH1 73 (Andy Cohen) Watch What Happens: Live / Bravo 65 (Stephen Colbert) The Colbert Report / Comedy Central 62 (Christopher Hayes) All in With Chris Hayes / MSNBC 59 (The View) The View / ABC 51 Source: VAB Analysis of Nielsen data used under license, Insight, Days of 5/26-6/1/14, 9/8/14; Month of June 14, July 14, Aug 14; Week of 9/1/14, Twitter TV Power Rankings

16 TOP TWEETED SHOWS People Were Socially Active During The Summer As Over 30M Tweets Were Sent About the Top 20 Primetime Programs The top-tweeted shows reflect a diverse range of programming from 13 different ad-supported networks Rank Program Network Total Tweets (000) 1 Love & Hip Hop: Atlanta VH1 7,418 2 Pretty Little Liars ABC Family 4,604 3 WWE Monday Night RAW USA 2,849 4 Big Brother CBS 2,812 5 Teen Wolf MTV 2, ESPYs ESPN 1,585 7 Bad Girls Club: Chicago Oxygen 1,149 8 The Bachelorette ABC Catfish: The TV Show MTV America's Got Talent NBC Hit the Floor VH So You Think You Can Dance FOX Game of Thrones HBO The Fosters ABC Family Rising Star ABC WWE Friday Night SmackDown! SyFy Finding Carter MTV True Blood HBO Keeping Up With the Kardashians E! The Haves and the Have Nots OWN 383 Source: Nielsen Social, Licensed Data. 5/25/14-9/8/14 Rankings by Tweets. Primetime, Program level, Live/New Programs, No Sports or Special Events

17 SPECIALS Summertime Is Special With A Wide Variety of Must See Events & Award Shows That Deliver A Heavy Social Following Top buzzed about specials ran on 9 different ad-supported TV networks Top 10 Primetime Summer Special by Unique Authors Rank Special Network Total Unique Authors (000) MTV Video Music Awards MTV 1,934 2 The BET Awards 2014 BET 1,086 3 Teen Choice Awards 2014 FOX The 66th Primetime Emmy Awards NBC CMT Music Awards CMT The 68th Annual Tony Awards CBS VMA Red Carpet MTV Miss USA 2014: Live from Baton Rouge NBC Shark of Darkness: Wrath of Submarine Discovery CMA Music Festival: Country s Night to Rock ABC 85 Source: Nielsen Social, Licensed Data. 5/25/14-9/8/14 Rankings by Unique Author. Primetime, Program level, Live/New Programs,

18 CONTACT US If you would like additional video advertising information, insights or analysis please visit our website at or feel free to contact us directly: Sean Cunningham President & CEO Jason Wiese VP Strategic Insights Follow us on and like us on Danielle DeLauro SVP Strategic Sales Insights Evelyn Skurkovich Sr. Director, Strategic Insights HIGHLIGHTS REACH TIME SPENT TV VS. YOUTUBE ONLINE TIME SPENT ONLINE BRANDS NEW SERIES TV VS. STREAMING SUMMER TV PROGRAMS TWITTER STARS TOP TWEETED TIME SPENT SHOWS SPECIALS