Kuro is the future of Pioneer flat-panel displays. It s a world without boundaries. A place where the senses evolve, colours are felt and sounds can

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2 Kuro is the future of Pioneer flat-panel displays. It s a world without boundaries. A place where the senses evolve, colours are felt and sounds can be tasted. An experience that changes not only the way you look at television, but the way you look at the world. In short, Kuro takes you beyond anything you have ever imagined. To a place where you will see and hear like never before.

3 black like never before Black is everything. Black breathes life into colour. Black brings forth detail. Black creates dimension and space. Black is where great images are born. Painters start with a white canvas, televisions start with black. The deeper blacks enable the television to work from a larger palette and create a wider range of colours. Everything the director intended, everything the creator envisioned, from the subtlest nuance to the most powerful picture, ends up where it was meant to be, on the screen in front of you. Not surprisingly, as Kuro literally means black, it is something it does like nothing else. Creating an infinite abyss at the very source, through a revolutionary technology capable of reducing light at rest by 80%. Which means truer, deeper, denser blacks than have ever been possible. Greater contrast, richer detail, remarkable subtlety, vibrant textures and dimension. The result will take your breath away, finally fulfilling the near limitless promise of plasma television by producing the most astonishing, lifelike, transcendent and emotionally powerful images ever seen on a television.

4 performance like never before As revolutionary as the blacks are, they are just the beginning of what makes the Kuro so amazing. Only part of what makes it like no other television, something you ve never seen before. Images so pristine, so perfect. A picture virtually without noise, blurring, distortion or inconsistencies. The Kuro is something completely new. Something totally different. Every feature has been rethought. Every contributing technology redesigned and reinvented from the ground up. With a revolutionary new flat panel, a category redefining colour filter, and a ground breaking video processor, the images on the Kuro are more vibrant and life-like than any you have experienced on a television before. And while each one of these advancements is an extraordinary technological achievement by itself, they were not conceived of separately. They were not created in a vacuum but rather designed to come together, producing something truly greater than the sum of its parts. The Kuro is the result of a holistic approach, a conscious choice to ignore all the rules. To disregard accepted limitations and barriers. To reassess everything known about making a television, and instead make something that stretches the limits of what might even be called a television anymore.

5 The Kuro sees. The Kuro understands. It can tell day from night, evaluate the environment and even analyse the picture it s displaying. It then does something truly intelligent. It adjusts the picture settings. All by itself. But the most astonishing thing about all this brainpower is, you never actually see it working. All you see is a picture that s incredibly vivid, clear, crisp, and stunningly brilliant. No matter what you are watching, when you are watching, where you are watching, you are experiencing television in a completely new way.

6 hearing like never before The Kuro makes sound an integral part of the journey. A completely reinvented audio system, including digital amplification and beautifully balanced speakers create sound that wraps itself around your ears and pours itself over your entire body. With Kuro, you will truly see and hear like never before.

7 experience like never before Kuro 42" HD flat panel television PDP-428XG Kuro 50" HD flat panel television PDP-508XG Kuro 50" 1080P Full HD flat panel television PDP-LX508G Kuro 60" 1080P Full HD flat panel television PDP-LX608G *PDP-428XG with optional stand PDK-TS27. Speaker is not removable. *PDP-508XG with optional stand PDK-TS29 and side speaker PDP-S58 *PDP-LX508G with optional stand PDK-TS29A and side speaker PDP-S60 *PDP-LX608G with optional stand PDK-TS30A and side speaker PDP-S61 The Kuro will change the way you watch television. A picture so stunningly clear you can recognize faces in a crowd. Motion has never been this realistic, this pure or this clear. The revolutionary video processor takes the most demanding scenes, the fastest fast break, the most furious action, and renders every scene with a clarity that has never been seen before in a home theatre. Everything is clear, crisp, rich, and gorgeous. And we do mean everything. Though high-definition is a major leap forward, much of what is broadcast today is still standard-definition. With The Kuro, there is no need for compromise. The Kuro brings out the very best in these signals, noticeably improving detail, colour and depth. The Kuro is a complete experience. With full 1080p performance, the Kuro delivers the highest resolution possible. By doubling the number of pixels in the Kuro 1080p televisions to over 2 million, the clarity of the picture far surpasses what is available in other home entertainment systems. But no matter what Kuro you watch, you are witnessing a complete departure. A revolution. We have reinvented television. From the way the images are created, to the way they are presented on the screen, we have moved past an endless sea of indistinguishable flat panels, and crossed the line into a whole new world.

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