TERADATA 2015 PARTNERS CONFERENCE & EXPO BRANDED ST YLE GUIDE
|
|
- Shauna Garrett
- 6 years ago
- Views:
Transcription
1 TERADATA 2015 PARTNERS CONFERENCE & EXPO BRANDED ST YLE GUIDE
2 Breaking Big BREAKING BIG is an assertive, positive, and empowering theme that will resonate with and inspire the PARTNERS target audience on multiple levels. It represents: CHANGE: It's time to rethink Big Data. BREAKING BIG represents a movement away a break from the historical big data mindset and enables a new reality. We re breaking the mold and moving towards what s next. CONTROL: Making the potential of big data even bigger, but making it work harder, doing more and getting more value from the data. No one delivers more value from big data we are the leaders. If you want to know what s coming next, PARTNERS is where you need to be. This is the tone and these are the desires of our audience in
3 Word Mark 1-Color Version 2015 Theme Word Mark The theme concept of Breaking Big alludes to universal concepts/sayings of breaking away, breaking out and breaking the mold, all generally carrying positive associations about innovation, differentiation, courage, significant progress, and exceptional performance. The motivation of the word mark articulates these very attributes, breakout and breaking the mold. The rich saturated colors provides a confident yet festive approach. B/W Version (Reversed) 2
4 Sizing and Clear Space 1 A. Clear Space B. Clear Space (Circular) C. Minimum Size Keep the area equal to the width of the letter B of the word mark around the logo clear of any graphic elements or text. Leave at least this distance between the logo and the edge of the layout. The safe area is equal to the height of the B in Data, surrounding a circle with the same diameter as the logo. To maintain legibility of the word mark, it must be at least 1. The word mark s width determines the minimum size. To maintain legibility, do not reproduce the logo any smaller than the minimum size. 3
5 Sign-Off Lockup A. Stacked TERADATA 2015 PARTNERS Conference & Expo Anaheim, CA Oct TERADATA 2015 PARTNERS Conference & Expo Anaheim, CA Oct B. Horizontal 4
6 Extensions Business Analytics Insight Marketing Discovery Super Tracks The extension names are represented by a defined color used within the assigned Breaking Big color palette. When developing a specific design extension, the parent color should be represented to help differentiate amongst the other extensions. 5
7 Color Pallet Primary Palette The primary color palette serves as a foundational palette that works universally across all of Breaking Big. Made up of diverse collection of saturation, these colors will anchor and balance color expressions when used with extended primary and secondary palettes. PRIMARY EXTENDED D7DCA 6BC04B F04E23 4BC1E1 D61E3C Secondary Palette Secondary supplemental base colors span into the Teradata branding color pallet. These colors have been selected as a foundation from which to build and evolve. SECONDARY EC881D A9B9D D8D8D8 6
8 Typography Roboto Slab Thin Robotoa Slab Light Roboto Slab Regular Roboto Slab Bold A. Brandon Thin Brandon Light Brandon Regular Brandon Medium Brandon Bold Brandon Black B. Arial C. A. Roboto Slab (Headline) Roboto has a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves. While some grotesques distort their letterforms to force a rigid rhythm, Roboto doesn t compromise, allowing letters to be settled into their natural width. This makes for a more natural reading rhythm more commonly found in humanist and serif types. B. Brandon (Body Copy - Optional Headline) Brandon is a clean, versatile typeface with many sizes and weights that we can use for print, application, or context. Please do not use any substitutes. Brandon Regular works well for display copy. Brandon Bold, Medium or even Light are acceptable alternates. Brandon Regular and Medium are the most legible and will work at smaller point sizes. If emphasis is needed in a specific word or line, Medium or Bold should be used. C. Arial Arial is the font to be used for digital usage, in , in Microsoft Office applications like PowerPoint or Word, or when translating into languages with characters not available in Brandon. However, Arial should never be used in professional print communications or signage. In these cases, Brandon must be used. 7
9 Key Art Data Splash Inspired by the endless mutations in data-dynamics, data algorithms and data structures, the Data Splash theme celebrates the organic mixture of artistic styling with technology. Our world is now a virtual data rain forest. It s messy, colorful, and alive. Because data continuously surrounds us at every moment we ve established a symbiotic relationship with it and it s an essential part of our lives and who we are. 8
10 Key Art Data Splash The data splash is paired with an individual representative of the PARTNERS audience. 9
11 Contact For access to key assets please contact: Katie Fleischman Client Account Leader WILSON Repositioning Mature Brands 3060 South Tech Blvd. Dayton, OH (937) wilsonrebranding.com 10
Visual Identity and Brand Guidelines
Visual Identity and Brand Guidelines June 2013 Version 1.0 1 BUILDING BLOCKS 10 Vermont Tech Logo We re practical, straightforward, and confident and our logo embodies these. It stands proudly on its own
More informationGEORGIA BRANDING STANDARDS USAGE GUIDE
GEORGIA BRANDING STANDARDS USAGE GUIDE January 2014 Georgia Department of Economic Development 75 Fifth Street, NW, Suite 1200 Atlanta, Georgia 30308 - USA 404.962.4000 Georgia.org THE GEORGIA BRAND The
More informationNational Association of Professional Surplus Lines Offices
National Association of Professional Surplus Lines Offices, Ltd. 200 NE 54th St., Ste. 200 Kansas City, MO 64118 816.741.3910 F 816.741.5409 www.napslo.org Brand Identity Standards National Association
More informationwirelessgroup.co.uk Updated: Brand Guidelines 1/7/2018 V1.0 Brand Guidelines Version 1.0
wirelessgroup.co.uk Updated: Brand Guidelines 1/7/2018 1 Brand Guidelines Version 1.0 wirelessgroup.co.uk Brand Guidelines 2 Contents 03 04 07 09 11 12 13 14 Primary Logo Secondary Logos Group Indicator
More informationBrand standards and usage guidelines for partners
Brand standards and usage guidelines for partners 1 Successful implementation PURPOSE AND GOAL Colorado Crisis Services exists to provide help to Coloradans in need. This document serves that mission by
More informationVISUAL IDENTITY STANDARDS
VISUAL IDENTITY STANDARDS CURRENT AS OF 12/5/2016 1 HUSTLER VISUAL IDENTITY STANDARDS: TABLE OF CONTENTS TABLE OF CONTENTS OVERVIEW Hustler Visual Identity Standards Policy... 2 LOGO STANDARDS Vertical
More informationThe Anchor Paper Main Logo
The Anchor Paper Main Logo The 2C version is for offset spot printing, CMYK version is for 4-color printing and RGB versions are for internet, Aside from the full-color versions, black and reversed-out
More informationVersion 3:0 September 2015
Identity guidelines Version 3:0 September 2015 The Buxton logotype The new logotype embraces the concept of water - and a source of water. The focal point of the design is the letter O' where water emerges
More informationmay 2016 brand guide
may 2016 brand guide Logo Format The logo is the signature symbol of Living Beyond Breast Cancer. It is composed of a graphic and a logotype. GRAPHIC The logo always features both the graphic and the logotype.
More informationbrand manual partners edition
partners edition brand manual 2016 color palette The Plus color palette contains six colors. The value of each color is listed in PMS (1-color spot), CMYK (4-color process), RGB and hexadecimal. Any of
More informationAlbertsons Companies, Vons, & Pavilions Foundation Brand Standards. SOUTHERN CALIFORNIA DIVISION November 2017
Albertsons Companies, Vons, & Pavilions Foundation Brand Standards SOUTHERN CALIFORNIA DIVISION November 2017 TABLE OF CONTENTS Our Mission 3 Visual Identity 4 Photography 5 Typography 6 Albertsons Companies
More informationFor Children with Developmental Differences. Brand Identity Guide
For Children with Developmental Differences Brand Identity Guide Table of Contents 3 Our Visual Identity System 4 About These Guidelines 5 The Logo 6 Clear Space & Minimum Size 7-8 Logo Variations 9 Icon
More informationABOUT THESE GUIDELINES
Brand Guidelines ABOUT THESE GUIDELINES The following style guide for the CelebrateOne campaign highlights all written, visual and graphic elements that encompass our brand. These standards are intended
More informationTITLE MASTER GARDENER PROGRAMS STYLE GUIDE MASTER GARDENER STYLE GUIDE
TITLE MASTER GARDENER PROGRAMS STYLE GUIDE 1 TABLE OF CONTENTS 3 INTRODUCTION 4 About 5 Program Hierarchy 6 LOGO LOCK-UP GUIDELINES 7 Clearspace and Alignment 8 Subset Program Lock-Ups 9 LOGO ALTERNATES,
More informationone M2M Logo Brand Guidelines
one M2M Logo Brand Guidelines July 2012 Logo Design Explanation What does the one M2M logo symbolize? The number 2 in the middle part of the logo symbolizes the connection between the two machines, the
More informationSTYLE GUIDE CITY OF ORLANDO
STYLE GUIDE CITY OF ORLANDO LOGO LOGO SYMBOLISM The city of Orlando s icon contains visual elements that represent our community. By implementing the new logo, we are creating a visual connection with
More informationOUR VISION WHERE WE RE GOING
1 INTRODUCTION A brand is not just a logo or a strap line. A brand is a set of beliefs, goals and values that guides an organisation, its decisions and communications, both internally and externally. To
More informationIREM Headquarters and Chapter Version January 9, Brand and Style Guide
IREM Headquarters and Chapter Version January 9, 2018 Brand and Style Guide Table of Contents Section 1: Brand Messaging 3 - About IREM 4 - Brand Positioning 5 - IREM Trademarks 6-7 Section 2: Logos and
More informationSafe Boating Campaign Brand Guidelines
Safe Boating Campaign Brand Guidelines Reference to any specific commercial product, process, or service, or the use of any trade, firm or corporation name is for the information and convenience of the
More informationG P S C. Graphic Standards Manual 2.0
G P S C Graphic Standards Manual 2.0 Contents The Family 3 Brand Palette 4 Font 5 GPSC Logo Colour Logo 6 Grayscale Logo 7 Black Logo 8 Colour Usage 9 Safety Area 10 Don ts 11 PSP Logo Colour Logo 21 Grayscale
More informationTable of Contents. Stationery 24 Business card 25 Letterhead 26 #10 Envelope. Document Note
Table of Contents Document Note The goal of these guidelines is to help communicate the strategy and visual system behind the SPX brand. If you have questions about anything in this guide, please reach
More informationCMA VISUAL IDENTITY GUIDE. January 2018
CMA VISUAL IDENTITY GUIDE January 2018 CMA Visual Identity Guide Logo overview The CMA logo is composed of the French and English wordmarks and the CMA icon (note: the logo is always bilingual, even in
More informationIADD BRANDING GUIDELINES
IADD BRANDING GUIDELINES VERSION 1, JULY 2107 The International Association of Directional Drilling (IADD) is a 501(c) (6) not-for-profit organization dedicated to promoting directional drilling, as well
More informationBRAND GUIDELINES VENDOR COPY AUGUST ecoatm BRAND GUIDELINES
BRAND GUIDELINES VENDOR COPY AUGUST 2014 7059.0814 1 BRAND STANDARDS CONTENTS Brand Standards Primary Logo Endorsers Logo Lockup Secondary Logos, Black and White Margins and Minimum Size Incorrect Usage
More informationINTRODUCTION. NASS is an action sports & music festival that celebrates the very best of alternative culture, bringing you three days of:
BRAND GUIDELINES INTRODUCTION NASS is an action sports & music festival that celebrates the very best of alternative culture, bringing you three days of: PRO SKATE + BMX COMPETITIONS WITH THE WORLD S BEST
More informationCorporate Identity and Branding Standards Manual.
Corporate Identity and Branding Standards Manual www.shift4.com WELCOME Shift4 provides merchant-centric software and services in the electronic payments industry. Secure connections are made from the
More informationVisual Style Guide April 2016
Visual Style Guide April 2016 Contents Introduction to the Logo 3 Safe Area and Size 4 Incorrect Usage 5 Color Palette 6 Typography 7 Tone and Style of Photography 8 Print Examples 9 Screen Examples 10
More informationThe U.S. Fund for UNICEF Communications Style. Guide
The U.S. Fund for UNICEF Communications Style Guide Table of Contents 1.0 The U.S. Fund for UNICEF 1.1 Our Mission 1.2 Our Brand Position 2.0 Our Goals 3.0 The UNICEF Story 4.0 Logo Versions 4.1 Logo Size
More informationAlbertsons Companies and Safeway Foundation Brand Standards. PORTLAND DIVISION November 2017
Albertsons Companies and Safeway Foundation Brand Standards PORTLAND DIVISION November 2017 TABLE OF CONTENTS Our Mission 3 Visual Identity 4 Photography 5 Typography 6 Albertsons Companies Foundation
More informationAsia-Europe Meeting (ASEM)
Version 1.0 / October 2013 www.aseminfoboard.org Asia-Europe Meeting (ASEM) Logo Guidelines Information on how to apply the ASEM logo 1.0 The ASEM Logo The core element of the brand identity is the logo.
More informationPolicy & Use Color Specifications...02 Typeface...03 Logo Logo Lockup Logo Lockup Stacked... 06
CABLE-TEC EXPO 2018 BRAND GUIDELINES CONTENT 0.1 0.2 0.3 0.4 0.5 0.6 Policy & Use... 01 Color Specifications...02 Typeface...03 Logo...04 0.4.1 Logo Lockup... 05 0.4.2 Logo Lockup Stacked... 06 Promotional
More informationBRAND. Standards LOGO GUIDE
BRAND Standards LOGO GUIDE TABLE OF CONTENTS INTRODUCTION Why a Brand Standards Manual?... 4 The Big Picture....5-7 TRADEMARK STANDARDS Logo Variations... 9-13 Correct Logo Usage... 14 Incorrect Logo Usage...
More informationOUR MISSION: We at Metro Transit deliver environmentally sustainable transportation choices that link people, jobs and community conveniently,
OUR MISSION: We at Metro Transit deliver environmentally sustainable transportation choices that link people, jobs and community conveniently, consistently and safely. d Metro Transit Brand Standards The
More informationBrand Guidelines Consumer Marketing
Brand Guidelines Consumer Marketing Michigan Economic Development Corporation Version 3.3 (October 2016) What is it? The words Pure Michigan and the logo are trademarked by the MEDC. While the MEDC has
More informationAlbertsons Companies and Tom Thumb Foundation Brand Standards. SOUTHERN DIVISION November 2017
Albertsons Companies and Tom Thumb Foundation Brand Standards SOUTHERN DIVISION November 2017 TABLE OF CONTENTS Our Mission 3 Visual Identity 4 Photography 5 Typography 6 Albertsons Companies Foundation
More informationDPS Logo. Version 1.0
DPS Logo standards Version 1.0 2 Denver public schools Logo standards Version 1.0 The Denver Public Schools Logo is a reflection of who we are and the benefits we deliver. These logo standards are your
More information1. Introduction. nexogy is more than just next technology, it is a team working for customer solutions.
CONTENT 1. Introduction 2. Using nexogy s Logo 3. Tagline 4. Stationary Set 5. Promotional design 6. Vehicles Wrapping 7. Signage 8. Typography 9. Color Pallete 1. Introduction This is a friendly guide
More informationBrand Identity Guidelines. Khwaja Fareed University of Engineering & Information Technology
Brand Identity Guidelines Khwaja Fareed University of Engineering & Information Technology Our Vision To become a world-class University of Engineering and Information Technology that contributes significantly
More informationCentennial Year Brand Standards Guide
Centennial Year Brand Standards Guide FOR USAGE NOV. 21, 2016 - NOV. 21, 2017 welcome The identity of Federation CJA is much more than just a logo. It defines how those around us view both the federation
More informationUniversity of Iowa Stead Family Children s Hospital Brand Identity Standards
University of Iowa Stead Family Children s Hospital Brand Identity Standards Effective November 11, 2016 1 Contents Introduction Introduction... 1 Editorial Style Guide... 2 General communication... 2
More informationBRAND GUIDELINES
BRAND GUIDELINES 2018-19 Mount Pisgah Christian School Department of Admissions and Marketing OUR BRAND Our brand is the composite of all elements that communicate to the world who we are as a school and
More informationAlbertsons Companies, Safeway and Carrs/Safeway Foundation Brand Standards. SEATTLE DIVISION November 2017
Albertsons Companies, Safeway and Carrs/Safeway Foundation Brand Standards SEATTLE DIVISION November 2017 TABLE OF CONTENTS Our Mission 3 Visual Identity 4 Photography 5 Typography 6 Albertsons Companies
More informationUniversity Marks 2.1. Institutional Logo Overview
University Marks 2.1 Institutional Logo Overview Northern Arizona University s logo combines the bold strength of the ligature/acronym* with the sophistication of the wordmark to identify our institution
More informationCERTIFICATION MARK STANDARDS GUIDE
CERTIFICATION MARK STANDARDS GUIDE TABLE OF CONTENTS I. Certification Mark...3-4 A. Colors... 4 B. Clear Space... 4 C. Minimum Size... 4 II. Certification Signature...5 1. Horizontal...5 2. With URL...5
More informationVERSIONS PRIMARY LOGO. Stacked Version. Inline Version
LOGO USAGE GUIDE VERSIONS PRIMARY LOGO The innovative nature of our Silicon Valley-based tech company is reflected in our logo. Our primary logo, shown here is a striking balance of Atlona Orange and 100%
More informationVIRGINIA BEACH CONVENTION & VISITORS BUREAU brand standards. style guide ACH CON V ENTION & V ISITORS BURE AU 2018
B R A N D S TA N DA RV D SI RS G T YILN E IGAU I B DE E ACH CON V ENTION & V ISITORS BURE AU 2018 brand standards style guide 1 2 thank you This guide was produced for our trusted partners, to instill
More informationCorporate IDENTITY and BRANDING Standards Manual
Corporate IDENTITY and BRANDING Standards Manual shift4.com info@shift4.com Mission Statement To empower and protect merchants accepting electronic payments by providing the fastest, most efficient, reliable
More information3.1 Corporate Logotype Primary vertical version
3.1 Corporate Logotype Primary vertical version Our new logotype (or logo) is a modern representation of our company. It is designed to clearly and proudly reflect our brand promise advocates for innovation
More informationBRAND. niagaracanada.com
BRAND niagaracanada.com Introduction 3 Prospective Niagara Residents and Immigrants Audiences 4 Key Messages 5 Welcome Niagara Canada - The Visual Brand/Logo 6 Logo Lock-up 7 Colour Palette 8 Black and
More informationBRAND / The CDW Logo
BRAND / The CDW Logo 10 Overview The CDW logo consists of a solid square with CDW and a distinctive oval shape reversed out. Both a standalone square logo and a logo-with-tagline lockup are available for
More informationBrand Guidelines. January 2015
Brand Guidelines January 2015 Table of Contents 1.0 What s a brand? 3 1.1 The logo 4 1.2 Colour 1.2.1 Spot & Process 1.2.2 Black & White 5 5 6 1.3 Logo Sizing 1.3.1 Minimum Clear Space 1.3.2 Positioning
More informationSafe Boating Campaign Brand Guidelines
Safe Boating Campaign Brand Guidelines Reference to any specifc commercial product, process, or service, or the use of any trade, frm or corporation name is for the information and convenience of the public,
More informationPartner logo guidelines July 2017
Partner logo guidelines July 2017 Welcome These guidelines cover the use of partner logos within Microsoft Surface led-materials, as well as the size relationship between logos in jointly created communications.
More informationUnited Way Waterloo Region Communities Brand Identity Guidelines September 2018
United Way Waterloo Region Communities Brand Identity Guidelines September 2018 United Way Centraide Master Brandmark The United Way Centraide master brandmark is made of three distinct elements: logo
More informationVoqal Identity Guidelines. August 2018 Version 4.0
Voqal Identity Guidelines August 2018 Version 4.0 2 The Voqal Logo Core Brand ldentity EIements The Voqal master brand logo consists of the logotype, the canopy graphic element and tagline (called a logo
More informationKodiak Brand Guide. April 2015
Kodiak Brand Guide April 2015 //kodiakptt.com/company/brand/ Table of Contents The brand is more than a logo 2 Communication 4 Tone & Style 4 Kodiak in Writing 4 Kodiak Marks & Logo 5 Standard Wordmark
More informationSwansea University Brand Asset Guidelines. Version 2 May 2018
Swansea University Brand Asset Guidelines 1 Version 2 May 2018 Contents We are Swansea University page 3 Brand structure page 4 Visual identity usage guidance page 5 Swansea University s coat of arms page
More informationCORPORATE VISUAL IDENTITY GUIDELINES. for the use of the OAAS Logo
CORPORATE VISUAL IDENTITY GUIDELINES for the use of the OAAS Logo ONTARIO ASSOCIATION OF AGRICULTURAL SOCIETIES September 2017 Introduction Our branding is more than a name and a logo. Our branding is
More informationPublished By. Office of Marketing & Communications The University of Texas at Tyler uttyler.edu/marketing/
Brand Guide Published By Office of Marketing & Communications The University of Texas at Tyler uttyler.edu/marketing/ Table of Contents INTRODUCTION 3 Our Branding 4 OUR LOGOS 7 Our Logo 8 Primary Usage
More informationGraphic Standards. A guide to Lane s visual identity, with information on using the college logo, Lane colors and typefaces, stationery, and more.
Graphic Standards A guide to Lane s visual identity, with information on using the college logo, Lane colors and typefaces, stationery, and more. TABLE OF CONTENTS Introduction to Graphic Standards...1
More informationProgram Identity Guidelines
resources.specialolympics.org/healthy_athletes_brand.aspx Program Identity Guidelines Version 1.0 / English Zero-G / August, 2012 Version 1.0 Contents Healthy Athletes introduction 3 Guidelines introduction
More informationAmerican Chemical Society ChemClub Program Brand Guide Version 1.0
American Chemical Society ChemClub Program Brand Guide Version 1.0 What s new with the ACS ChemClubs? The 2015/2016 school year marked the tenth anniversary of the American Chemical Society (ACS) High
More informationBranding & Design Standards. LIMITED USE: These standards are for areas where FIRST is not a registered trademark. Standards Are Strictly Enforced
11.3.2015 Branding & Design Standards Standards Are Strictly Enforced LIMITED USE: These standards are for areas where FIRST is not a registered trademark. FIRST Logo Our logo consists of uniquely configured
More informationACME Foundation Brand Standards. ACME DIVISION November 2017
ACME Foundation Brand Standards ACME DIVISION November 2017 TABLE OF CONTENTS Our Mission 3 File Formats & Usage 14 Visual Identity 4 Legal 15 Photography 5 Creative/Layout Treatments 16 Typography 6 Creative
More informationBrand Identity Manual
Brand Identity Manual Changing the economics of desalination. Table of Contents Introduction 1 Signature Lock-up 2 Logo Configuration 3 Color of Logo 4 Black and White 5 Don t Do This 6 Minimum Sizing
More informationBrand Guidelines 2018
Contents Logotype 03 Space required of logotype 04 Logo variants 05 Incorrect use of logotype 06 Brand colours 07 Typefaces 08 Additional graphic elements 09 Supporting logo for EHNS countries 10 Logotype
More informationVISUAL BRAND IDENTITY GUIDELINES
1 / 72 VISUAL BRAND IDENTITY GUIDELINES V 1.5 CONTACT Address National Supercomputing Centre (NSCC) Singapore 1 Fusionopolis Way, Connexis South, #17-01, Singapore 138632 Phone + 65 6714 9450 Email contact@nscc.sg
More informationJUNE 24, 2014 SCHOOL OF PROFESSIONAL STUDIES VISUAL IDENTITY. Mark Courtney, Visual Identity Manager, ,
JUNE 24, 2014 SCHOOL OF PROFESSIONAL STUDIES VISUAL IDENTITY Mark Courtney, Visual Identity Manager, 212.998.6820, a@nyu.edu LOGOS There are two forms of the logo. Both include the institutional mark (torch
More informationOUYA IS A NEW KIND OF GAME CONSOLE FOR THE TV THAT BRINGS THE OPENNESS OF MOBILE AND INTERNET PLATFORMS TO THE BIG SCREEN FOR THE FIRST TIME.
BRAND GUIDE OUYA IS A NEW KIND OF GAME CONSOLE FOR THE TV THAT BRINGS THE OPENNESS OF MOBILE AND INTERNET PLATFORMS TO THE BIG SCREEN FOR THE FIRST TIME. TABLE OF CONTENTS 01 LOGO 4 02 TYPOGRAPHY 14 03
More informationvisual identity guidelines
visual identity guidelines Georgetown University Alumni Association s visual identity looks to the past for inspiration but must remain relevant for the 21st century and be responsive to the varied needs
More informationGraphic Standards Manual FEBRUARY 20 17
GRAPHIC STANDARD MANUAL FEB 2017 Graphic Standards Manual FEBRUARY 20 17 INDEX Language Logo and Usages Color Palette Supporting Typefaces Clinic Logo and Usages Signage Business Cards Marketing Materials
More informationFLY THE DREAM BRAND GUIDE
FLY THE DREAM BRAND GUIDE INTRODUCTION PURPOSE AND VALUES BRAND POSITION BRAND VISION BRAND PROMISE MAKING OUR MARK THE IAC BRAND FAMILY 3 4 5 6 7 9 10 CONTENT THE IAC LOGOS TABLE OF CONTENTS IAC SHIELD
More informationC O R P O R A T E G R A P H I C I D E N T I T Y P O L I C Y
C O R P O R A T E G R A P H I C I D E N T I T Y P O L I C Y J A N U A R Y 2019 1 Graphic Identity 2 Corporate identity policy This corporate identity manual standardizes the communication elements and
More informationBRAND GUIDELINES. July version 2.1
BRAND GUIDELINES July 2015 - version 2.1 INTRODUCTION The Noritz Brand As we grow and advance as an organization, it sometimes becomes necessary to reevaluate our visual identity. That s why I am pleased
More informationPartner Brand Guidelines October 2017
Partner Brand Guidelines October 2017 Brand Expression From the Magnificent Mile to Route 66, Illinois offers a wide variety of travel experiences. The unifying force behind these experiences is our Illinois
More informationVisit Greenwich Full Logo Guides
Contents 2 Our Logos 3 Primary Logos 8 Secondary Logos 13 Merchandise Logos Visit Greenwich Full Logo Guides 01 Our Logos The Visit Greenwich logos are a set of brand marks that have different hierarchical
More informationENGINEERING VISUAL IDENTITY
AUGUST 16, 2013 ENGINEERING VISUAL IDENTITY Mark Courtney, Visual Identity Manager, 212.998.6820, mark.courtney@nyu.edu LOGOS There are two forms of the logo. Both include the institutional mark (torch
More informationPublished By. Office of Marketing & Communications The University of Texas at Tyler uttyler.edu/marketing/
Brand Guide Published By Office of Marketing & Communications The University of Texas at Tyler uttyler.edu/marketing/ Table of Contents Introduction INTRODUCTION 3 Our Branding 4 OUR LOGOS 7 Our Logo 8
More informationBrand Typeface Headlines Establishing Hierarchy Photography Iconography & Infographics... 18
Brand Guide VERSION 1.0 2017 Contents at a glance Introduction Using Brand Guidelines... 3 A Note on Branding... 4 Logo Color Version... 5 Special Cases Only... 6 Logo Usage Clear Space... 7 Minimum Size...
More informationWindsor Windows & Doors Brand Identity Guidelines. Rev. 4/07
Windsor Windows & Doors Brand Identity Guidelines Rev. 4/07 Table of Contents Brand Overview...3 Logo...3 Tagline...4 Logo Clear Space...5 Typography...6 Primary Color Palette...7 Secondary Color Palette...7
More informationBRAND GUIDELINES Update: November 2016
BRAND GUIDELINES Update: November 2016 1 Contents Introduction 1 The Basics 2 Primary logo Colour logo options Single colour logo options Exclusion zones Title Partners Cheltenham Festivals British Council
More informationB R A N D G U I D E L I N E S
BRAND GUIDELINES OUR PRODUCT IS OUR PEOPLE EVERY DAY OUR PEOPLE PROVIDE AN ENTIRELY POSITIVE, ABOVE AND BEYOND SERVICE EXPERIENCE TO EVERY CLIENT IN THE TSP FAMILY. We believe in the power of relationships
More informationIntroduction. 2 MOTT Community College Identity Guidelines
IDENTITY GUIDELINES Introduction It is important that Mott Community College maintain a consistent, professional image. All Mott materials, including internal and external publications, signage, flyers,
More informationBrand identity guidelines
Brand identity guidelines Version 1.2 November 2016 01 Contents 01 Contents 02 Introducing the 03 Who are these guidelines for? 04 The logo 05 Explaining the logo 06 Logo exclusion zone 07 Logo minimum
More informationMORE THAN YOU KNOW. GRAPHIC STANDARDS GUIDE v.2
MORE THAN YOU KNOW GRAPHIC STANDARDS GUIDE v.2 Making Our Message Clear CONTENTS 04 Logo 05 Color 06 Type Families 08 Proper Logo Usage 10 Improper Logo Usage 12 Branded Imagery 14 Application Examples
More informationDigital. Brand Guide Bringing Designs To Life
Digital Brand Guide Bringing Designs To Life Table Of Content 01 02 03 04 05 The Brand Logo Website Typography Social THE BRAND Logo Design Avenue The hub of digital designing service Overview We know
More informationCorporate Identity and Visual Identity Guidelines June 2011
Corporate Identity and Visual Identity Guidelines June 2011 Index A Basic Design Elements A 01 The BenQ Logo A 02 Minimum Size, Minimum Staging Area A 03 Typography A 04 Corporate Colours B B 01 B 02 B
More informationBRAND STANDARDS GUIDE
BRAND STANDARDS GUIDE This document is designed to provide a guide for presentation and use of the CTO logo. The details outlined are generally applicable to stationery, presentations, signage, marketing
More informationBrand Standards QUICK GUIDELINES
Brand Standards QUICK GUIDELINES Table of Contents 1.0 1.1 1.2 BRANDMARK Master / Staging Color / Size 2.0 2.1 TAGLINE Usage / Specifications / Staging 3.0 3.1 3.2 3.3 BRAND SYSTEM Typography Color Palette
More informationGraphic Identity Standards
Graphic Identity Standards Welcome to our visual identity. At Loyola Marymount University, our goal is to become one of the nation s distinguished Catholic universities with a commitment to academic ecellence
More informationGLOBAL BRANDING LOGO
GLOBAL BRANDING LOGO Our logo is the centerpiece of our visual identity. It is the key design element representing our organization and the basis for our design approach. Logo elements logomark The YFU
More informationFoundation...3 Messaging...4 Visual Identity...6 Primary Logo Mark...7 Secondary Marks...8 Colors...9 Fonts Usage Guidelines...
BRANDING GUIDE Foundation...3 Messaging...4 Visual Identity...6 Primary Logo Mark...7 Secondary Marks...8 Colors...9 Fonts... 10 Usage Guidelines... 11 2 FOUNDATION purpose statement Our purpose is to
More informationYOU HAVE A NEW LOGO, NOW WHAT?
YOU HAVE A NEW LOGO, NOW WHAT? It has been a pleasure to work on your brand the last few weeks. Because my goal is to help your organization look its best, I have put together this helpful guide for you.
More informationBASIC MANUAL OF CEPSA IDENTITY
BASIC MANUAL OF CEPSA IDENTITY April 2018 Cepsa Basic Identity Manual Welcome This manual contains all the elements that make up the Cepsa identity. This manual contains all the elements that make up the
More informationAUCA Standard Graphic Identity Manual
AUCA Standard Graphic Identity Manual GRAPHIC STANDARDS MANUAL This is the Graphic Standards Manual for the American University of Central Asia. It sets the standard for the design of all AUCA public communications
More informationTABLE OF CONTENTS BRAND IDENTITY INTRODUCTION...3 OFFICIAL COLOR PALETTE...4 PRIMARY ATHLETIC MARK SECONDARY ATHLETIC MARKS...
TABLE OF CONTENTS BRAND IDENTITY INTRODUCTION...3 OFFICIAL COLOR PALETTE...4 PRIMARY ATHLETIC MARK...5-6 SECONDARY ATHLETIC MARKS...7-8 ATHLETIC WORDMARKS... 9-10 TYPOGRAPHY... 11 WORDMARK LOCKUPS...12-15
More informationBRAND GUIDELINES 2017
BRAND GUIDELINES 2017 WE ARE 02 EVERYDAY ADVENTUREWEAR BORN FROM NEW ENGLAND CHARLES RIVER APPAREL OUR STORY 03 EVERYDAY ADVENTUREWEAR BORN FROM NEW ENGLAND It all started with a rain jacket in 1983 -
More informationThe VISUAL IDENTITY. Visual Identity
The VISUAL IDENTITY Visual Identity 2013 1 introduction What you have here is a complete how-to guide to the Freeview brand. We ve thought long and hard about what we offer our customers and how we can
More informationGraphic Identity Manual MARKETING DEPARTMENT
Graphic Identity Manual MARKETING DEPARTMENT Introduction The success of the Westfield State graphic identity depends on the consistent use of communications materials by everyone involved with the university.
More informationBRANDING GUIDELINES Foundation for Environmental Education
BRANDING GUIDELINES Foundation for Environmental Education INTRODUCTION Intro This is a guide to the branding elements that make up the Foundation for Environmental Education and its programmes. Have a
More information