Centers of Excellence and Institutes Logo Usage Guidelines

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1 Centers of Excellence and Institutes Logo Usage Guidelines 10/30/14 Approach to Logos for Centers of Excellence and Institutes Examples of Logo Treatment for Centers of Excellence and Institutes Using a Center of Excellence or Institute Logo On a print piece On business cards and stationery On the web On social media Logo Size and Placement Logo Clear Space Logo Color Unacceptable Uses for the Logo Logo Color Breakdown File Types Reference

2 APPROACH TO LOGOS FOR CENTERS OF EXCELLENCE AND INSTITUTES: Centers of Excellence and Institutes are a key priority for both Villanova s strategic plan and capital campaign. As such, and to support consistency throughout fundraising efforts and campaign materials, a dedicated logo treatment has been developed for Villanova s Centers of Excellence as well as Institutes. The mark provides a unique identifier for each Center of Excellence or Institute as well as a clear and consistent visual connection to Villanova University and the Center/Institute s affiliated college. Centers of Excellence and Institutes have been identified and defined by the deans of Villanova s colleges. Beyond Centers of Excellence and Institutes, all Villanova University departments or programs should use the University s primary logo or the appropriate College logo. Example of Logo Treatment for Centers of Excellence and Institutes: Centers/Institutes without existing marks Logo includes the Villanova mark with the V, the appropriate college name and the name of the center. (Example unnamed Center/Institute) (Example named Center/Institute) When a Center of Excellence or Institute is named, there is an opportunity to develop an individual mark for the logo. New marks must be requested through College Communication Directors and approved by the Vice President for University Communication. Design fees will be incurred. 1

3 Centers/Institutes with existing marks Logo includes existing mark along with the University, College and Center/Institute names. College Communication Directors will be advised as to whether adjustments need to be made in order for an existing mark to reproduce successfully as part of the new logo configuration. (Example unnamed Center/Institute) (Example named Center/Institute) USING A CENTER OF EXCELLENCE OR INSTITUTE LOGO: The dedicated logo treatment developed for Villanova s Centers of Excellence and Institutes provides a unique identifier for each Center/Institute as well as a clear and consistent visual connection to Villanova University and the center s affiliated college. As Villanova University and the appropriate college name appears within the Centers/ Institutes logos, they are able to appear without being accompanied by the University or a College logo across mediums. In all cases on print pieces and websites, the Center/Institute logo should not be pulled apart with elements appearing separately. The following pages include additional guidelines: On a print piece: As stated above, the Center/Institute logo may be used without being accompanied by the University or College logo. It may not be altered in any way from the provided file setup. Jpg and eps files are acceptable file types for print mediums. Please see list below for unacceptable treatment of logo file when incorporating into a communication piece. Return address panels on magazines, postcards or other self-mailers should always use the Villanova University logo, and, if desired, the Center/Institute and College name written underneath, followed by the University s address. PowerPoint slides: Each Center of Excellence and Institute will be provided with designed title and header/footer PowerPoint slides for their use. 2

4 On the web: There is no requirement to use the Center/Institute logo on its web page. If desired, the Center/Institute logo may be used as a design element within the parameters of the approved University web template; C/I logo may not be used in the upper left corner, in place of the Villanova University logo, or in place of the College header. On social media: Centers/Institutes are encouraged to use the Villanova V as a social media avatar. However, if the Center/Institute logo includes an individual mark, that mark may be pulled out of the logo for the sole purpose of serving as a social media avatar. For assistance in creating a social media avatar, please contact University Communication s Creative Services department at or telephone On business cards and stationery: All employees of Villanova University are asked to use the approved stationery with the Villanova University logo, available through Villanova s iprint/nova Docs online ordering system. The name of a Center/Institute may be included in the appropriate Center or Department field of the Nova Docs template. A Center/Institute logo may appear on the backs of Villanova business cards, with or without a web address, and in place of the University s tagline. The logo will appear in our signature blue on a white background. Please On specialty products: If you require a logo for an ad specialty item (t-shirts, pens, etc.) that does not fit the specified live area, please contact Creative Services to obtain a usable file for your need. LOGO SIZE AND PLACEMENT: A Center of Excellence or Institute logo may be scaled proportionately to fit everything from interior signage to small brochures. To ensure successful reproduction, a minimum width of 2 inches is required. 2 inches 3

5 LOGO CLEARSPACE: To assure its integrity and visibility, a Center of Excellence or Institute logo should be kept clear of competing text, images and graphics. The logos must be surrounded by an adequate clearspace a space equal in size to the height of the words Villanova University within the logo. LOGO COLOR: In order to ensure the consistency necessary to build and maintain a strong overall University identity, Center of Excellence and Institute logos should only appear in the colors recommended in the University brand guidelines. The logo should be either black or Villanova University Signature Blue (Pantone 281) or white reversed out (called knock-out ) of the selected color. Each College Communication Director will be provided with a disk containing a set of logos for each Center of Excellence or Institute within their college. Each set contains jpg, eps, and png files, as 2-color (Pantone Pantone 542), black, and white (referred to as knocked out and typically used on blue or black backgrounds). Should a Center/Institute be named in the future, new graphics will be addressed at that time. Should you need a logo file not contained on the provided disk, please contact Creative Services at or telephone UNACCEPTABLE TREATMENTS FOR THE LOGO: A Center of Excellence or Institute logo should not be altered in any way. Below are a few examples of unacceptable uses: Do not place logo over a gradient Do not place logo over a photograph Do no place on elements that hinder the readability of the logo Do not use a color other than Villanova blue, black or white Do not put images on top Do not skew, stretch or warp Do not treat the individual logo elements differently Do not rearrange the elements Do not crop or bleed off page Do not place in a shape that could be thought of as part of the logo Do not tilt or rotate Do not add dimension 4

6 LOGO COLOR BREAKDOWN: For Print: 2-color version: Pantone 281 (Villanova s Signature Blue) and Pantone 542 or CMYK equivalent, C100 M90.76 Y31.63 K34.41 and C50.37, M20.5, Y5.46, K0 1-color version: Pantone 281 or CMYK equivalent, C100 M90.76 Y31.63 K34.41 Black: k or CMYK equivalent, C0 M0 Y0 K100 Reverse (white): knocked out For Web: Pantone 281 (Villanova s Signature Blue): R0 G56 B118 Pantone 542: R125 G174 B211 Black: R35 G31 B32 Reverse: R255 G255 B255 FILE TYPES REFERENCE: EPS: Ensures highest possible output quality; contains a combination of text, graphics and images in vector format, so it can be scaled to large proportions without loss of clarity or sharpness; Typically preferred for print projects, in particular large formats such as signage and banners. JPG: Uses a compression mechanism to use less memory; used for web, and multimedia such as PowerPoint presentations. Since it is made up of pixels, adequate resolution can be a factor in image quality. The recommended resolution for print is 300dpi; for web is 72dpi. PNG: Also uses a compression mechanism like jpgs, but also allows for transparent backgrounds. We provide PNG files when a white or knocked out version of the logo is needed, and will appear on a solid colored background. Typically used in digital applications and not for print. IF YOU ARE WORKING IN... USE ONE OF THE FOLLOWING FORMATS PowerPoint on screen..... jpg, png PowerPoint to print jpg, png MSWord on screen jpg MSWord to print eps, jpg, png Excel jpg Access jpg Microsoft Publisher jpg Web jpg, png 5

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