Funny Factuals & Documentaries. Sponsorship Opportunity
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- Abigayle Johnson
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1 Funny Factuals & Documentaries Sponsorship Opportunity
2 Sky 1 Channel Insight
3 Sky 1 The home of fresh, feel-good, family entertainment Pillars Feel-good: Bold, uplifting entertainment that s full of life Fresh and original: New, inventive formats, you ll only find on Sky 1 Multi-generational Fun: TV that is made to be shared with teen families 3
4 Sky 1 The home of fresh, feel-good, family entertainment Core Females Women Core Males Men Teen Families Adults with kids aged ABC1 53% C2DE 47% Married 71% Kids in HH 43% ABC1 48% C2DE 52% Married 71% Kids in HH 47% ABC1 42% C2DE 58% Married 74% Children (10-15) Work Part-Time Own Home 60% Talk about and read about entertainment programmes in social Travel to work by car 50% Spend up to an hour a day travelling 18% Over index with watching content online and listening to radio 4 Own Home 58% Work Full-Time Over index with online streaming (Netflix, Amazon Prime)
5 Sky 1 Sponsorship Facts and Figures
6 Sky 1 Sponsorship: Impressive KPI Gains Norms across all Sky 1 sponsorship Non-viewers Viewers Gain Spontaneous Sponsorship Awareness Spontaneous & prompted Total awareness Brand Awareness Spontaneous Spontaneous & prompted Is a brand I trust Brand Status Hearing more good things about Is a brand I would recommend Is a brand I would talk about with others Brand Likeability Is a brand I like Purchase Intent Fairly/Very/Certain to
7 Sky 1 programmes are widely considered as fun, family & entertaining 84% 82% 70% of viewers say Sky 1 content is entertaining of viewers say Sky 1 content is fun of viewers say Sky 1 content is fit for families Q: For each of the following adjectives please tell me whether you think they apply to [a programme] on Sky 1.
8 Sky 1 Sponsorship Increased Viewers Brand Image Scores Average Brand Score Uplift (Vs. Non Viewers) Non-Viewers Viewers Viewers Aware 48% 46% 54% 50% 38% 38% +20pp +29pp 13% 22% 18% Viewers Viewers Aware Is a brand I'm hearing more and more good things about these days Is good value for money Is a brand I trust Q8. To what extent do you agree or disagree that each of the following statements apply to <sponsor brand>, where 1 means strongly disagree and 5 means strongly agree.
9 Sponsorship Drives Advocacy & Call to Action Non Viewers Viewers Viewers Aware SP = Significantly different to Non Viewers at 95% 67% 43% 57% 31% 48% 55% 49% 49% 40% 39% 35% 46% 28% 19% 20% 16% 8% 7% Likeability Knowledge Talkability Advocacy Website Visits Consideration Q11a. How likely, if at all, is it that you would recommend the following to family or friends? Q11b. How likely, if at all, would you be to talk about the following these brands with other people? Q11c. How much, if anything, do you know about the following brands? Q11d. How much, if at all, do you like the following brands? Q11e How likely, or unlikely, are you to visit the website of one of the following brands in the next 12 months or so? Q11f. And which of the statements below most corresponds to your view of the following brands? 9
10 Sponsorship can drive interest in wider external platforms Future Sponsor Direct Website Visits Fairly Likely Very Likely Certain To Non Viewers Viewers Viewers Aware SP Q: How likely or unlikely are you to go to the sponsor s website in the future?
11 Sky 1 Sponsorship Opportunity
12 Funny Factuals & Documentaries Key benefits Sponsorship benefits Alignment with Sky 1 s investment & commitment will increase brand image 1. Biggest investment in content in Sky 1 s history 2. Commitment to make Sky 1 a go-to destination for family entertainment % increase in spend on new programmes 4. Renewed focus on original British productions to sit alongside top-quality US favourites Association with quality shows & talent will add credibility and kudos 1. Biggest line-up of ambitious, fresh and modern entertainment for all the family 2. Ability to associate with biggest TV talent 3. Ability to associate with Award-winning and famous writers and directors Multiplatform opportunities 1. Opportunities available across multiple platforms to extend reach, including digital, social media, broadcast, print and radio
13 Funny Factuals & Documentaries Scheduling Scheduling Feb 16 Mar 16 Apr 16 May 16 Jun 16 Jul 16 Aug 16 Sep 16 Oct 16 Nov 16 Dec 16 Jan 17 Feb 17 Dogs Might Fly Ross Kemp Britain The Force Manchester Feb - Apr Mar - Apr Apr Jun Stop, Search, Seize May - Jul Oct - Dec Flintoff Fries Again Jun - Jul Don t Tell the Bride Jul - Aug Prison: First, Last 24 Hours Nov - Dec Ross Kemp Extreme Freddie Down Under Jan - Feb Jan - Feb
14 Ross Kemp Britain Programme Information Ross Kemp delves into the pressing issues in Britain today. Full details are TBC. Scheduling: Premier runs on Sky 1 HD, Sky 1 and Sky x 60 minute episodes Start date March 2016 Repeats and back catalogue on Sky 1 HD, Sky1, Sky and Sky 2 All viewings streamed on Sky Go and all sponsorable content (push & pull) available on our On Demand service Ross Kemp Extreme World
15 Dogs Might Fly Programme Information A ground-breaking television series will place Britain s most intelligent canines in the cockpit in a bid to discover if a dog can be successfully taught the skills to fly a plane. Full details are TBC. Scheduling: Premier runs on Sky 1 HD, Sky 1 and Sky x 60 minute episodes Start date Feb 2016 Repeats and back catalogue on Sky 1 HD, Sky1, Sky and Sky 2 All viewings streamed on Sky Go and all sponsorable content (push & pull) available on our On Demand service Dogs Might Fly
16 The Force Manchester Programme Information The Force: Manchester is an exclusive look behind the scenes at the work of one of the country s busiest police forces. It follows police officers and staff who work round the clock to keep people safe showing the highs and lows of the job. The show is a look at modern Britain through the eyes of its police officers. Scheduling: Premier runs on Sky 1 HD, Sky 1 and Sky x 60 minute episodes Start date April 2016 Repeats and back catalogue on Sky 1 HD, Sky1, Sky and Sky 2 All viewings streamed on Sky Go and all sponsorable content (push & pull) available on our On Demand service The Force Manchester
17 Stop, Search, Seize Programme Information Join the border force as they fight to stop gangs of organised smugglers from bringing drugs, money, guns, cars and even exotic animals into the country. Scheduling: Premier runs on Sky 1 HD, Sky 1 and Sky x 60 minute episodes Start date May 2016 Repeats and back catalogue on Sky 1 HD, Sky1, Sky and Sky 2 All viewings streamed on Sky Go and all sponsorable content (push & pull) available on our On Demand service Stop, Search, Seize
18 Flintoff Fries Again Programme Information In line with his childhood dream to own a fish and chip shop, Freddie Flintoff has been given his very own mobile version to drive around in. It's no surprise that the cricketer is over the moon about his latest adventure, which will see him travel the length and breadth of Britain and Ireland selling his favourite meal to hungry passers-by. Scheduling: Premier runs on Sky 1 HD, Sky 1 and Sky x 60 minute episodes Start date July 2016 Repeats and back catalogue on Sky 1 HD, Sky1, Sky and Sky 2 All viewings streamed on Sky Go and all sponsorable content (push & pull) available on our On Demand service Flintoff Fries
19 Don t Tell The Bride Programme Information A couple are given money to arrange their wedding however they must spend three weeks apart without contact and the groom must organise every aspect surprising the bride. Scheduling: Premier runs on Sky 1 HD, Sky 1 and Sky x 60 minute episodes Start date July 2016 Repeats and back catalogue on Sky 1 HD, Sky1, Sky and Sky 2 All viewings streamed on Sky Go and all sponsorable content (push & pull) available on our On Demand service Don t Tell the Bride
20 Freddie Down Under Programme Information Freddie Flintoff goes on an adventure down under. Full details are TBC. Scheduling: Premier runs on Sky 1 HD, Sky 1 and Sky x 60 minute episodes Start date Jan 2017 Repeats and back catalogue on Sky 1 HD, Sky1, Sky and Sky 2 All viewings streamed on Sky Go and all sponsorable content (push & pull) available on our On Demand service Flintoff Fries
21 Ross Kemp Extreme World Programme Information The investigative documentary sees Ross Kemp travel to extreme parts of the world to explore how conflicts and hardship have afflicted the locals. Scheduling: Premier runs on Sky 1 HD, Sky 1 and Sky x 60 minute episodes Start date Jan 2017 Repeats and back catalogue on Sky 1 HD, Sky1, Sky and Sky 2 All viewings streamed on Sky Go and all sponsorable content (push & pull) available on our On Demand service Ross Kemp Extreme World
22 Prison: First & Last 24 Hours Programme Information Documentary following convicted criminals in four Scottish prisons on the two most important days of their sentences - their arrival and their release. Scheduling: Premier runs on Sky 1 HD, Sky 1 and Sky x 60 minute episodes Start date Nov 2016 Repeats and back catalogue on Sky 1 HD, Sky1, Sky and Sky 2 All viewings streamed on Sky Go and all sponsorable content (push & pull) available on our On Demand service Prison: First & Last 24 Hours
23 Funny Factuals & Documentaries Digital Sponsorship
24 Delivery & Investment
25 Funny Factuals & Documentaries UK Sponsorship deliveries
26 Funny Factuals & Documentaries UK Digital deliveries
27 Funny Factuals & Documentaries UK Sponsorship Investment
28 Appendix
29 Broadcast Deliveries UK Flintoff Fries Again Individuals Adults ADABC1 HWCH Ads WM1634 M Average TVR's (1st Runs) Average TVRs (Repeats) Total Actuals Total 30" Equivalents Coverage (%) Coverage (000s) OTS/Frequency
30 Broadcast Deliveries UK Freddie Down Under Individuals Adults ADABC1 HWCH Ads WM1634 M Average TVR's (1st Runs) Average TVRs (Repeats) Total Actuals Total 30" Equivalents Coverage (%) Coverage (000s) OTS/Frequency
31 Broadcast Deliveries UK Ross Kemp Britain Individuals Adults ADABC1 HWCH Ads WM1634 M Average TVR's (1st Runs) Average TVRs (Repeats) Total Actuals Total 30" Equivalents Coverage (%) Coverage (000s) OTS/Frequency
32 Broadcast Deliveries UK Ross Kemp Extreme Individuals Adults ADABC1 HWCH Ads WM1634 M Average TVR's (1st Runs) Average TVRs (Repeats) Total Actuals Total 30" Equivalents Coverage (%) Coverage (000s) OTS/Frequency
33 Broadcast Deliveries UK Dogs Might Fly Individuals Adults ADABC1 HWCH Ads WM1634 M Average TVR's (1st Runs) Average TVRs (Repeats) Total Actuals Total 30" Equivalents Coverage (%) Coverage (000s) OTS/Frequency
34 Broadcast Deliveries UK Stop, Search Seize Individuals Adults ADABC1 HWCH Ads WM1634 M Average TVR's (1st Runs) Average TVRs (Repeats) Total Actuals Total 30" Equivalents Coverage (%) Coverage (000s) OTS/Frequency
35 Broadcast Deliveries UK Force Manchester Individuals Adults ADABC1 HWCH Ads WM1634 M Average TVR's (1st Runs) Average TVRs (Repeats) Total Actuals Total 30" Equivalents Coverage (%) Coverage (000s) OTS/Frequency
36 Broadcast Deliveries UK Prison: First & Last 24 Hours Individuals Adults ADABC1 HWCH Ads WM1634 M Average TVR's (1st Runs) Average TVRs (Repeats) Total Actuals Total 30" Equivalents Coverage (%) Coverage (000s) OTS/Frequency
37 Funny Factuals & Documentaries UK Broadcast deliveries Combined Individuals Adults ADABC1 HWCH Ads WM1634 M Total Actuals Total 30" Equivalents Coverage (%) Coverage (000s) 12,801 11,447 5,773 2,200 3,424 1,682 1,742 OTS/Frequency
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