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1 360 The total AVIT solution Sony Customer Services Team +44 (0) The total AVIT solution

2 FROM WORLD-RENOWNED sports stadiums to music venues, from first-choice exhibition and conference centres to shopping malls, Sony is leading the way in creating cutting-edge, end-to-end and site-specific Audio Visual Information Technology (AVIT) solutions that deliver: See everything. Know everything. Optimise everything. bespoke in-house entertainment and advertising systems to enhance the end-user experience, build loyalty and promote sales real-time marketing feedback to capitalise on merchandising and retail opportunities state-of-the-art security High-Definition equipment to deliver the highest quality content to customers & broadcasters HD studio and conference facilities Internet Protocol (IP) TV enabling VIPs and press to view wide-ranging additional content, including live coverage with instant statistics and archive material If you are responsible for a major venue, the next generation Sony 360 AVIT solution is your opportunity to maximise your users experience, your security and your venue s revenue potential.

3 The user perspective: a more rewarding experience State-of-the-art solutions for showcase venues THE PUBLIC S perception of your venue depends upon engagement. It s about the quality and variety of their involvement and interaction with their surroundings. And with Sony s conception-to-completion AVIT solution, your venue can deliver the ultimate user experience with a proven return-on-investment. Imagine... you re a football fan at the match: No. 10 scores just before half-time. Everywhere you go bar, café, toilets, gangways, stairs plasma screens not only repeat the goal from every angle in HD quality, but also promote an after-match only special offer on No. 10 kit at the stadium shop. you re at a gig, it s the interval, there s a growing queue for the bar and you re getting frustrated: signage appears across the bottom of the screens which are showing the pre-recorded interval broadcast, leading you directly to less populated bar areas. you re at a conference, but you arrived late: during the first break, you go to the specially set-up conference resource centre where you can replay and download the proceedings you missed at personal monitor stations. you ve just finished shopping with the family at the mall, everyone s tired and hungry and ready for home when you remember a present you need to buy: you go to one of the nearby interactive information stations, book a family table immediately at the food mall, get the top three retail recommendations for the item you want to buy (including any special offers) and print out directional maps for everyone. With Sony, your venue is transformed from a passive environment to an active one helping your users extract the maximum value from their visit. Emirates Stadium, the new home of Arsenal Football Club Barbican Centre, Europe s largest multi-arts and conference centre Roland Garros International Tennis Arena Estádio do Dragão, the home of FC Porto Dolce Vita Shopping and Leisure Centre Mercedes-Benz World Over the following pages, you will see why these leading venues have chosen the Sony 360 AVIT solution. By partnering with Sony, they have ensured they are equipped with the future-proof, cutting-edge venue technology they need to enhance their status, maximise their security and support their profitability for many generations to come.

4 Emirates: the world s most technically advanced stadium When we built Emirates Stadium, we wanted to transform Arsenal Football Club into a truly global presence. We needed a technology partner whose vision was as big as ours, whose capability led the field and whose approach balanced flexibility with commercial realities. In the final analysis, Sony simply brought far more to the table than anyone else. Nick Harford, Partnership Manager, Emirates Stadium EMBRACING SONY S groundbreaking HD technology, Arsenal Football Club s Emirates Stadium is not only the most advanced in the world, but is set to be the world s highest grossing football stadium. And by putting Sony s HD functionality at the heart of its communications network, the Emirates has opened up a rich seam for potential enhancements as the technology develops.

5 Content controlled to target different audiences with tailored messages using Sony Ziris content creation and management software. 450 HD-capable screens of different sizes throughout the general concourse, VIP areas and executive boxes. Blue chip press and conference facilities. HD production gallery for live content creation. Fully-integrated broadcast and signage system linking stadium screens, megastore, museum and offices.

6 Barbican: improving the customer experience of Europe s largest multi-arts and conference venue DESIGNED IN THE 1960s, built in the 1970s and opened in 1982, the Barbican Centre initiated a redevelopment scheme in 2003 to bring its foyers and entrances into the 21st century. Sony was selected to install an intelligent digital signage system to improve customer accessibility and enjoyment of the Barbican experience. The transformation has uncovered the Barbican s original class and style and we ve played to its strengths. With the help of our architects and partners, such as Sony, we ve refocused the whole look and feel of the building. Mark Taylor, Commercial & Venue Services Director, Barbican Centre

7 Relevant content is now displayed to specific screens at the optimum time to inform and direct the public, as well as highlight retail promotions. Sony designed and installed a system that delivers 20 independent channels of content to different areas. An Electronic Information Display System (EIDS) comprises 45 screens. Sony Ziris content management software supplies and controls the network of screens, providing staff with a user-friendly system to upload content and feed individual channels instantly from their desktop PCs.

8 Roland Garros: a seamless solution for press and public Bringing a multi-site stadium into the 21st century, making it a showcase venue with leading international stature and ensuring it has built-in future-proof potential was the challenge we put out to tender with a totally fixed end budget. Annalie Emmott, Fédération Française de Tennis FOR A STADIUM named after a 20th Century aviation pioneer, it s only apt that the Roland Garros Stadium continues to innovate in the 21st Century. Originally built in 1928, Roland-Garros has experienced major on-going redevelopment since State-of-the-art media facilities provided by Sony mean all the action - from video footage, to scores, stats, serve speeds etc - is shared in real-time not just with the hundreds of thousands of visitors attending the tournament, but with millions accessing the events online across the globe. Roland Garros has created a reputation amongst tennis fans and the media alike as the leading venue for using innovation to enhance the experience of tennis.

9 400 operating positions in dedicated press rooms for journalists. Over 1500 displays. Hand-controlled choice of court image with realtime scoring, complete statistics of selected game with live scores, interview rooms with translated language and pertinent real-time information including weather and schedules. Full coverage of every angle of every court across 20 tennis courts. Permanent access to all courts and interview rooms. Real-time access to all game scoring and statistics.

10 Estádio do Dragão: delivering the total electronic surveillance solution FOLLOWING ITS SELECTION as host for the 2004 European Football Championship, Porto Football Club s Dragão Stadium instigated a facilities upgrade programme to ensure maximum security and safety. Sony delivered a cutting-edge solution that connects cameras over an IP network. The decision taken by Porto Estadio was considerably influenced by the capacity of Sony to provide a solution including services such as technical consulting, software customization and training. Luis Rafael Silva, Stadium Manager & Dragão Stadium Venue Manager for Euro 2004

11 139 IP cameras operate in all-weather, damageproof housing. 24-hour surveillance has been achieved via user-friendly PC-controlled software. Future-proof technology ensures added functionality and specifications can be added as and when required. Joysticks control the cameras, enabling operators to easily rotate and alter the focus. Footage is relayed via digital signalling to eliminate the noise interference problems of traditional CCTV systems. Leading image quality zoom range is such that a newspaper can be read from the opposite end of the stadium. Live feeds from each camera are replayed to 5 screens over 3 locations to provide instant, at-a-glance overviews.

12 Dolce Vita: Sony has delivered a solution which enhances our delivery of a new type of retail and leisure experience for our visitors. Paulo Ruivo e Silva, Shopping Mall Director, Dolce Vita THE DOLCE VITA COMPLEX includes cinemas, underground car park, several retail outlets and shops all served by Sony s bespoke network video monitoring and digital signage system.

13 Mercedes-Benz World: Sony is a good association for Mercedes-Benz as they both communicate quality, reliability, engineering and technology. Peter O Halloran, Managing Director, Mercedes-Benz World MERCEDES-BENZ WORLD makes optimum use of the Sony Ziris Digital Signage platform, along with various LCD displays and a 4K SXRD projector in the main atrium of the building. This combination of products enables Mercedes-Benz to provide a 5-star audio-visual experience.

14 We have the technology. You have the opportunity. Let s make the most of everything we ve got. Consumers of entertainment, be it in a concert hall, a stadium or shopping mall, are increasingly looking to enhance their leisure experiences and expect from their venue a multitude of audio visual stimuli. Venues on the other hand are looking to increase their share of revenues from each customer by introducing new services and new ways of persuading people to purchase products. Sony is best placed to work with venues to deliver these solutions now and in the future. Eric Siereveld, Director Sony AT SONY, we re immensely proud of our heritage of innovation developing groundbreaking technology that creates new possibilities for both businesses and individuals. Right now, our technical expertise, forward-thinking attitude and collaborative approach is delivering previously unimagined benefits in the field Audio Visual Information Technology. Working together with large venues sporting, music, business and retail we can deliver a quantum leap forward in raising the quality of your users experience, your security and your revenue generation. In short, we can give your venue 21st century international standing. End-to-end, site-specific AVIT solutions are the future of major venues. Sony is already making that future a reality. Now is the time to join us and ensure your venue achieves its maximum potential.

15 Sony 360 : the total AVIT solution for major venues End-to-end solutions from concept to completion to training and ongoing support Design, build and implementation driven by your specific requirements, priorities and targets Return-on-investment pre-build analysis and projections Enhanced user experience builds loyalty and increases spend Instant traffic-flow management and influence Real-time data for marketing and security optimisation through all-areas surveillance, customer tracking and behaviour monitoring

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