Vision Source. Signage and Brand Collateral GRAPHIC DESIGN CONTROL DOCUMENTS (DCDs) 19 February Updated - 04 March Updated - 01 April 2011

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1 Vision Source Signage and Brand Collateral GRAPHIC DESIGN CONTROL DOCUMENTS (DCDs) 19 February 2011 Updated - 04 March 2011 Updated - 01 April 2011

2 Table of Contents GS Graphic Specifications Exterior Signage EX-1 EX-2 Building Signage - Halo-Lit Letters Monument Sign Collateral G-1 Promotional Poster G-2 Name Badge G-3 Branded Bags G-4 Box Pocket Folder G-5 Stationery - Letterhead and Envelope G-6 Business Card G-7 Flyer

3 Color Palette Fonts Primary Color Palette ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz PMS 117 C 30% Black AVENIR 95 BLACK Secondary Color Palette Used for various copy blocks to establish a Hierarchy or to create sufficient contrast against the background color. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz AVENIR 85 HEAVY 10% Black 50% Black 60% Black 80% Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz AVENIR 65 MEDIUM File Formats Upon client request, Interbrand Design Forum can provide design intent files in the following formats: Adobe Illustrator CS4 Adobe PDF ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz AVENIR 55 ROMAN ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz AVENIR 35 LIGHT Graphic Specifications - GS - 1

4 EX-1 Building Signage - Halo-Lit Letters Size A Dashed Line indicates clear acrylic carrier of 2'-3" (Approx) Halo-lit dimensional letters to be 30mm thick translucent white acrylic with embedded 6500k white LEDs. Intent is to cast a white light onto the face of the building from behind the letters. The white halo-lighting will occur regardless of the color of the face and edge color of the letters. See logo color recommendations next: 1'-10 1/2" (Approx) Size B 10'-0" 12'-0" FOR MEDIUM TO DARK COLORED BUILDINGS: Face of letters to be painted PMS 117 C. Edges of letters to match PMS 117 C. Refer to Notes for recommended supplier. FOR LIGHT COLORED BUILDINGS: Face of letters to be painted Black. Edges of letters to be Black. Refer to Notes for recommended supplier. (if required to be on the Building Signage) to be white vinyl printed to match PMS 117 C or Black and CAD cut to shape; depending upon Halo-Lit Letter color chosen. Vinyl letters to be applied to clear acrylic carrier and attached to backside of e. Letters to be individually mounted to building with concealed transformers and no raceway if at all possible. If conditions require a raceway, or other structure, then raceway is to be as inconspicuous as possible and painted out to match building color. Sign may be obtained from: Colite International, Ltd. 5 Technology Circle Columbia, SC phone: (803) fax: (803) Rich Ferrara rferrara@colite.com Ph: ext 195 Size C Signage vendor to determine appropriate size and configuration per site based on municipal codes and building architecture. Adjustments/adaptations of size MUST be made proportionally per proportions indicated. Sizes shown to the left represent the recommended Large, Medium, and Small sizes; final size will depend upon the signage square footage allowance of each location. 1'-6" (Approx) Signage vendor to coordinate all electrical requirements, access and mounting details with General Contractor. 8'-0" Signage vendor responsible for obtaining all necessary permits. Interbrand Design Forum to provide production art. Conceptual Rendering Not to Scale EX-1 Building Signage Halo-Lit Letters 3/8"=1'-0" EX-1 Per Site 2

5 EX-2 Monument Sign 8'-0" 6'-6" PMS 117 C SECONDARY NAME TO GO HERE 8'-0" PHONE # TO GO HERE TENANT NAME TENANT NAME Conceptual Monument Sign TENANT NAME TENANT NAME SITE ADDRESS TO GO HERE Monument Sign to receive Vision Source dimensional logo. Dimensional letters to be laser cut from 3/4" thick acrylic. There are (2) logo colors available. See logo color recommendations next: FOR MEDIUM TO DARK COLORED MONUMENT SIGNS: Face of letters to be painted PMS 117 C. Edges of letters to match PMS 117 C. FOR LIGHT COLORED MONUMENT SIGNS: Face of letters to be painted Black. Edges of letters to be Black. Letters to be mounted flush to Monument Sign face. If Monument Sign is double sided, then the Vision Source dimensional logo is to be placed on both faces. Monument Signs will vary per site as dictated by local jurisdictions, landlords, etc. The Vision Source logo is to be made as large as possible in accordance with the allowable space on the Monument Sign as well as the clear space dictated by the logo guidelines. The Vision Source logo must be scaled proportionally when making size adjustments. Monument Sign to be externally illuminated. Conceptual Rendering Not to Scale Monument Sign 1/2"=1'-0" EX-2 Per Site 3

6 G-1 Promotional Poster Color: Radial Gradient of PMS 117 C GLAUCOMA More than 2 million Americans age 40 and older suffer from glaucoma. Nearly half do not know they have the disease it causes no early symptoms. Prevent Blindness America will provide insightful information about this Sneak Thief of Sight. 4" (Header Bar) Color: White Font: Avenir 35 Light 2'-4" 2'-3" (Live Area) LOREM IPSUM Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus id elementum quam. Quisque tristique nisi nec justo feugiat eu tempor erat pretium. Aliquam venenatis, sapien a facilisis vehicula, tortor eros scelerisque dolor, LOREM IPSUM Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus id elementum quam. Quisque tristique nisi nec justo feugiat eu tempor erat pretium. Aliquam venenatis, sapien a facilisis vehicula, tortor eros scelerisque dolor, LOREM IPSUM Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus id elementum quam. Quisque tristique nisi nec justo feugiat eu tempor erat pretium. Aliquam venenatis, sapien a facilisis vehicula, tortor eros scelerisque dolor, Font: Avenir 35 Light Color: 50% Black Dashed line indicates Live Area of graphic (area not covered by frame) 1'-9" (Live Area) 1'-10" Promotional Poster to be single-sided. Poster to be printed on 10pt C1S and cut to size. Poster to be inserted into existing frame at each site. To account for various frame types, a 1/2" border should be accounted for around the perimeter of the poster; the live area for the 22" x 28" poster is 21" x 27". Colors and fonts to match as indicated. Promotional Poster 3"=1'-0" G-1 Per Site 4

G-2 Name Badge Color: White 2" OP TOMETRIS T Font: Avenir 65 Medium Name Badges may be obtained from: Name Tag, Inc phone: 1-800-272-5729 www.nametag.com 3 1/4" Name Badges to be plastic name badges.

7 G-2 Name Badge Color: White 2" OP TOMETRIS T Font: Avenir 65 Medium Name Badges may be obtained from: Name Tag, Inc phone: /4" Name Badges to be plastic name badges. Badges to be white plastic with Full Color printed logo and name. Logo, Stripe, Dr s name, and Title to be printed to match fonts and colors as noted. Conceptual Rendering Not to Scale Name Badge to have rounded corners and straight edges (no bevel to the edge). Name Badge to have magnetic fasteners on their backs. Refer to Notes for recommended supplier. O P TO M E T R I S T Name Badge Actual Size G-2 As Required 5

8 G-3 Bag Eurotote Bag Twisted Handle Bag - Large Twisted Handle Bag - Small 7" 10 1/2" 8" 3" O P TO M E T R I S T 3 1/2" O P TO M E T R I S T " O P TO M E T R I S T " Bags to be obtained from: Vision Source Company Store 9" (Face) 5" 3 1/2" 5" (Face) Contact: Janis Savatsky Perspective View 8" (Face) Perspective View Perspective View Clear Frosted Bag Perspective View Imprint Specifications NOTE: DASHED LINES SHOWN ON BAG FACES INDICATE MAXIMUM IMPRINT AREA. 6 11" 4" O P TO M E T R I S T " 8" (Face) PMS 117 C O P TO M E T R I S T Font: Avenir 65 Medium Font: Avenir 85 Heavy Branded Bags to be printed with the Vision Source Logo. Eurotote Bag is 9" x 3 1/2" x 7". Maximum imprint area is 6" x 3". The bag is to be white. The logo element on this bag is achieved through a foil stamp; foil stamping will not match PMS colors of logo exactly. Twisted Handle Bag (Large) is 8" x 4 3/4" x 10 1/2". Maximum imprint area is 5" x 4". The bag is to be white. The logo element on this bag is printed so it will match the PMS colors as shown. Twisted Handle Bag (Small) is 5" x 3 1/2" x 8". Maximum imprint area is 3 1/2" x 3 1/2". The bag is to be white. The logo element on this bag is printed so it will match the PMS colors as shown. Clear Frosted Bag is 8" x 4" x 11". Maximum imprint area is 5" x 4". The bag is clear. The logo element on this bag is printed so it will match the PMS colors as shown. Colors and fonts to match as indicated. Branded Bags 3"=1'-0" G-3 As Required

network of private practice optometric offices. To help you begin enjoying all the benefits of the Vision Source network, we ve developed this quick start guide.

9 G-4 Folder Outside Artwork 3/8" Inside Artwork 9" 9" Font: Avenir 55 Roman Color: 60% Black 3/8" 1714 Kingwood Dr. Kingwood, TX T: F: YOUR GUIDE TO GETTING STARTED THE VISION YOUR GUIDE TO GETTING STARTED 1'-0" WELCOME You're now part of North America s largest and most prestigious network of private practice optometric offices. To help you begin enjoying all the benefits of the Vision Source network, we ve developed this quick start guide. If you have any question on a subject we haven t covered here, call NETWORK SUPPORT For all questions, call toll free or VENDOR PROGRAM & ROYALTY PAYMENT: IMPLEMENTATION: POTENTIAL NEW MEMBERS: MARKETING: Box Pocket Folders may be obtained from: Corporate Packaging Contact: Evan Stephens evancorppkg@mac.com Buck Paxton Road College Corner, OH PMS 117 C Gradient of PMS 117 C 4" P: F: , OPTOMETRIST QUICK START Font: Avenir 85 Heavy Font: Avenir 85 Heavy Color: 60% Black Ghosted Business Card shown for clarity/positioning Box Pocket Folder - Option 1 (as shown above) Box Pocket Folder to be printed on 12pt C2S. Outside of Folder to receive a gloss film lamination. Inside of Folder to receive a gloss aqueous coating. Conceptual Rendering Not to Scale Folder to be die cut, folded, and glued to form (1) 4" tall x 3/8" capacity horizontal pocket. Pocket to receive angled slits to receive a 3 1/2" x 2" Business Card. Colors and fonts to match as indicated. Box Pocket Folder - Option 2 Box Pocket Folder Box Pocket Folder to be printed on 12pt C1S. Inside art is created by a Doublewall Left Panel; panel receives a fold that creates the inside artwork. Printed side of Folder to receive a gloss film lamination. Folder to be die cut, folded, and glued to form (1) 4" tall x 3/8" capacity horizontal pocket. Pocket to receive angled slits to receive a 3 1/2" x 2" Business Card. 3"=1'-0" G-4 As Required 7 Colors and fonts to match as indicated.

10 G-5 Stationery Letterhead - Front (Text Side) Letterhead - Back Font: Avenir 85 Heavy Color: 50% Black Font: Avenir 55 Roman Color: Black Color: 10% Black Color: White 11" P: F: John Smith, Suspendisse laoreet iaculis sem sit amet tincidunt. Vivamus eu facilisis mi. Aliquam ultrices, metus vitae imperdiet aliquam, nibh mauris imperdiet elit, id rhoncus mauris velit a dolor. Nunc ac libero orci. Vivamus posuere dignissim sodales. Pellentesque quam odio, tristique vel consectetur egestas, fringilla vel mi. Vivamus sed purus eget mauris iaculis ullamcorper et id felis. Ut venenatis posuere nisl, et iaculis nunc pretium eget. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Sed luctus, ligula eget hendrerit consectetur, elit orci semper lacus, sit amet facilisis metus enim eget sem. Sed vitae orci ut massa convallis scelerisque non et magna. Aenean varius eros in mi semper molestie lacinia justo volutpat. WE BELIEVE LIFE IS ALL ABOUT YOUR VISION Letterhead to be pre-printed sheets; fronts to have Vision Source logo, P:, F:, and VS pre-printed as well as entire back to be pre-printed. For double-sided letterhead, recommended paper stock to be White 80# Text. If single-sided letterhead is preferred, then recommended paper stock to be White 24# Writing. Colors and fonts to match as indicated. Aenean tempor congue orci sit amet imperdiet. Vestibulum egestas, lacus consequat facilisis gravida, tellus est consequat nibh, nec euismod nisi purus et lacus. Cras interdum neque sed nulla ultrices pulvinar. Duis malesuada, erat nec adipiscing ultrices, nunc lectus convallis lectus, vel tincidunt tellus diam tempor enim. Duis quis massa sapien, sit amet sagittis quam. Sed ante erat, ornare at suscipit vel, scelerisque blandit justo. Integer adipiscing suscipit eros vel hendrerit. Phasellus in elit accumsan nibh facilisis sodales. Quisque porttitor tempus pellen. Glenn Ellisor Color: 10% Black Color: White 8 1/2" Envelope - Front Font: Avenir 85 Heavy Color: 50% Black Envelope - Back Envelopes to be pre-printed; fronts to have Vision Source logo pre-printed and backs to have VS pre-printed. Stationery 4 1/8" Recommended stock for envelopes is Commercial No. 10 Matching Envelopes. Colors and fonts to match as indicated. Letterhead and Envelope Half Size G-5 As Required 8 9 1/2"

11 G-6 Business Card Front (Text Side) - OPTION A Front (Text Side) - OPTION B Font: Avenir 65 Medium 2", OPTOMETRIST glenn.ellisor@visionsource.com Font: Avenir 85 Heavy, OPTOMETRIST 1234 SIGHT DR. SPRINGFIELD, TX T: M: F: SIGHT DR. SPRINGFIELD, TX T: M: F: /2" Front (Text Side) - OPTION C Front (Text Side) - OPTION D, OPTOMETRIST glenn.ellisor@visionsource.com, OPTOMETRIST glenn.ellisor@visionsource.com 1234 SIGHT DR. SPRINGFIELD, TX T: M: F: SIGHT DR. SPRINGFIELD, TX T: F: Added Options 03/04/11 Back Color: 10% Black WE BELIEVE LIFE IS ALL ABOUT YOUR VISION Color: White Business Cards to be double-sided; please note there are (4) options for the Front but the Back design remains constant. Recommended stock for Business Cards is White 100# Cover. Finish of cards to be matte. Colors and fonts to match as indicated. Business Card Actual Size G-6 As Required 9

G-7 Flyer GLAUCOMA 1 1/2" (Header Bar) 11" More than 2 million Americans age 40 and older suffer from glaucoma. Nearly half do not know they have the disease it causes no early symptoms.

Quisque tristique nisi nec justo feugiat eu tempor erat pretium.

12 G-7 Flyer GLAUCOMA 1 1/2" (Header Bar) 11" More than 2 million Americans age 40 and older suffer from glaucoma. Nearly half do not know they have the disease it causes no early symptoms. Prevent Blindness America will provide insightful information about this Sneak Thief of Sight. LOREM IPSUM Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus id elementum quam. Quisque tristique nisi nec justo feugiat eu tempor erat pretium. Aliquam venenatis, sapien a facilisis vehicula, tortor eros scelerisque dolor, LOREM IPSUM Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus id elementum quam. Quisque tristique nisi nec justo feugiat eu tempor erat pretium. Aliquam venenatis, sapien a facilisis vehicula, tortor eros scelerisque dolor, LOREM IPSUM Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus id elementum quam. Quisque tristique nisi nec justo feugiat eu tempor erat pretium. Aliquam venenatis, sapien a facilisis vehicula, tortor eros scelerisque dolor, Font: Avenir 35 Light Color: Black Font: Avenir 35 Light Color: Black Color: White 8 1/2" Flyer to be single-sided. Recommended stock for Flyer is White 80# Cover. Colors and fonts to match as indicated. Flyer Half Size G-7 As Required 10

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Imaginary Product User s Guide The Imaginary Company London, Ontario, Canada Copyright 2012 James Gordon Bailie Imaginary Product is a Trademark of the Imaginary Company, Ltd Contents Install the Imaginary