4.6 MILLION* 60% OWN A HOME 62% ATTENDED COLLEGE 71% EMPLOYED READER PROFILE TOTAL AUDIENCE ATHLON SPORTS PRESEASON ANNUALS

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With a rich heritage of authoritative analyses, respected predictions and celebrated photography, they fuel the unmatched excitement and anticipation that only

TOTAL AUDIENCE 83% As the leading publisher of preseason annuals for more than 50 years, Athlon Sports is one of the most anticipated preseason publications and

2 READER PROFILE ATHLON SPORTS PRESEASON ANNUALS offer dominant preview coverage for every fan of sports, from the passionate enthusiast to the weekend warrior. With a rich heritage of authoritative analyses, respected predictions and celebrated photography, they fuel the unmatched excitement and anticipation that only preseason can provide. TOTAL AUDIENCE 83% As the leading publisher of preseason annuals for more than 50 years, Athlon Sports is one of the most anticipated preseason publications and is sold in more than 60,000 outlets nationwide. Supported by the largest staff of sports experts in the country, premium content includes 10+ titles featuring regional covers and coverage (5 regional NCAA Football, 1 National NCAA Football, NFL, NFL Draft, NFL Fantasy, NCAA Basketball, MLB, NASCAR). 62% ATTENDED COLLEGE Source: Publishers Estimate. *Estimated 2018 audience based on 1,847,000 distribution. 60% OWN A HOME 4.6 MILLION* 17% 71% EMPLOYED

2017 RATES 2018 ATHLON SPORTS RACING Go behind the scenes of NASCAR s three national touring series with in-depth interviews, hard-hitting features, track profiles and previews, and rankings of each

99 ON SALE: 1/16/18 Distribution: 95,000 Ad Close: 12/5/17 Ad Materials: 12/12/17 NET RATE Full Page $16,000 1/2 $8,800 1/3 $5,808 ATHLON SPORTS BASEBALL Get preseason analysis, predictions and

99 ON SALE: 1/30/18 Distribution: 220,000 Ad Close CV: 12/22/17 Ad Materials CV: 12/29/17 Ad Close ROB: 12/22/17 Ad Materials ROB: 1/3/18 NET RATE Full Page $24,200 1/2 $13,310 1/3 $8,784 ATHLON

3 2017 RATES 2018 ATHLON SPORTS RACING Go behind the scenes of NASCAR s three national touring series with in-depth interviews, hard-hitting features, track profiles and previews, and rankings of each driver and team in America s no. 1 spectator sport. RACING $9.99 ON SALE: 1/16/18 Distribution: 95,000 Ad Close: 12/5/17 Ad Materials: 12/12/17 NET RATE Full Page $16,000 1/2 $8,800 1/3 $5,808 ATHLON SPORTS BASEBALL Get preseason analysis, predictions and team-by-team previews of all 30 clubs with rosters, stats and schedules. Plus, a peek into the college baseball Top 25. BASEBALL $9.99 ON SALE: 1/30/18 Distribution: 220,000 Ad Close CV: 12/22/17 Ad Materials CV: 12/29/17 Ad Close ROB: 12/22/17 Ad Materials ROB: 1/3/18 NET RATE Full Page $24,200 1/2 $13,310 1/3 $8,784 ATHLON SPORTS PRO FOOTBALL DRAFT Prepare for draft day with detailed analysis on the year s draft class from former NFL personnel, a look at the needs of all 32 NFL teams, in-depth features on top ranked players and a mock draft to get you through the first three rounds. PRO FOOTBALL DRAFT $9.99 ON SALE: 3/13/18 Distribution: 135,000 Ad Close: 1/30/18 Ad Materials: 2/6/18 NET RATE Full Page $15,100 1/2 $8,305 1/3 $5,481

2017 ATHLON SPORTS REGIONAL COLLEGE FOOTBALL Dive in to college football with indepth team-by-team

Plus, All-America teams, All-Conference teams, regional features and everything else you need to know

99 ON SALE: 5/22/18 Total Regional Distribution: 332,000* Ad Close CV: 4/3/18 Ad Materials CV: 4/10/18

$35,500 1/2 $19,525 1/3 $12,866 ATHLON SPORTS NATIONAL COLLEGE FOOTBALL Get team previews for all 130 FBS

Heisman Trophy candidates and so much more. NATIONAL COLLEGE FOOTBALL $9.

$25,200 1/2 $13,860 1/3 $9,147 ATHLON SPORTS PRO FOOTBALL Kick off the season with features on all 32

Notes from the NFL Draft and a look back at previous drafts, oddball stats and stories, and images from

4 2017 ATHLON SPORTS REGIONAL COLLEGE FOOTBALL Dive in to college football with indepth team-by-team previews, along with our preseason Top 25. Plus, All-America teams, All-Conference teams, regional features and everything else you need to know about the upcoming season. RATES COLLEGE FOOTBALL REGIONAL TITLES $9.99 ON SALE: 5/22/18 Total Regional Distribution: 332,000* Ad Close CV: 4/3/18 Ad Materials CV: 4/10/18 ACC: 56,000 Big 12: 41,500 Big Ten: 72,000 Pac 12: 60,000 SEC: 85,000 NET RATE (COMBINED) Full Page $35,500 1/2 $19,525 1/3 $12,866 ATHLON SPORTS NATIONAL COLLEGE FOOTBALL Get team previews for all 130 FBS schools along with All-America teams, position-by-position rankings, a recruiting rundown, preseason Heisman Trophy candidates and so much more. NATIONAL COLLEGE FOOTBALL $9.99 ON SALE: 5/22/18 Distribution: 240,000 Ad Close: 4/10/18 Ad Materials: 4/17/18 NET RATE Full Page $25,200 1/2 $13,860 1/3 $9,147 ATHLON SPORTS PRO FOOTBALL Kick off the season with features on all 32 teams in the National Football League by beat writers nationwide. Notes from the NFL Draft and a look back at previous drafts, oddball stats and stories, and images from game day make this an NFL fan s must-read magazine. Plus: schedules, stats, depth chart analysis and fantasy football insight. PRO FOOTBALL $9.99 ON SALE: 6/5/18 Distribution: 340,000 *Includes second run distribution. Ad Close: 4/24/18 Ad Materials: 5/1/18 NET RATE Full Page $50,000 1/2 $27,435 1/3 $18,106

2017 RATES 2018 ATHLON SPORTS FANTASY FOOTBALL Line up the perfect fantasy football team with a 280-player big board, 500 players ranked and 3,200 projected stats, along with position-by-position

5 2017 RATES 2018 ATHLON SPORTS FANTASY FOOTBALL Line up the perfect fantasy football team with a 280-player big board, 500 players ranked and 3,200 projected stats, along with position-by-position breakdowns and team-by-team analysis. FANTASY FOOTBALL $9.99 ON SALE: 6/19/18 Distribution: 240,000 Ad Close: 5/8/18 Ad Materials: 5/15/18 NET RATE Full Page $28,000 1/2 $15,400 1/3 $10,165 ATHLON SPORTS COLLEGE BASKETBALL Preview the upcoming season with a preseason Top 20, a complete Field of 68 NCAA Tournament Bracket, 500 ranked high school recruits and team-by-team predictions for all 351 Division I schools. COLLEGE BASKETBALL $9.99 ON SALE: 9/4/18 Distribution: 167,000 Ad Close: 7/24/18 Ad Materials: 7/31/18 NET RATE Full Page $17,800 1/2 $9,789 1/3 $6,462 COVER PREMIUMS Cover 2 (IFC) Earned Rate Plus 20% Cover 3 (IBC) Earned Rate Plus 20% Cover 4 (BC) Earned Rate Plus 20% SPECIAL UNITS Inserts, gatefolds, business reply cards and special unit rates on request. The special units contribute to, but do not earn, unit discounts and must be reserved.

6 2017 PRINT AD SPECS 2018 SPACE BLEED TRIM LIVE AREA NON-BLEED FILE FORMATS: Preferred format: PDF/X-1A Two Page Spread Full Page/ Cover 2/3 Page (Vertical) 1/2 Page (Vertical) 1/2 Page (Horizontal) 1/2 Page Island 1/2 Page Spread 1/3 Page (Vertical) 1/3 Page (Horizontal) 1/3 Page (Square) 1/4 Page (Vertical) 1/4 Page (Horizontal) x x x x x x x 10 7 x 10 N/A N/A x x 10 N/A N/A 3.5 x x 10 N/A N/A 7.5 x 4.75 N/A N/A N/A x x x x x 4.75 N/A N/A N/A 2.25 x x 10 N/A N/A 7 x x 3.25 N/A N/A 5.25 x x 5.5 N/A N/A 2 x 10 2 x 10 N/A N/A 3.5 x x 5 FILE RESOLUTION REQUIREMENTS: PDF/X-1A 300 dpi/2400 dpi for Line Work LIVE MATTER REQUIREMENTS: Set the offset setting to.167 when creating PDF/X-1A files so the standard trim, bleed and center marks are included but not in the live image area or bleed area. Single page ads should be built to 100% trim size with the marks & bleeds option turned on. If ad bleeds, extend bleed a minimum of 1/8 beyond trim. Keep live matter in a minimum of 1/4 inside trim dimensions. Partial page ads should be built to 100% of their actual trim size with the marks & bleeds option turned on. If ad bleeds, extend bleed a minimum of 1/8 beyond trim. Keep live matter a minimum of 1/4 inside trim dimensions. All non-bleeds ads should be built to 100% of the non-bleed specs. All Bleed Ads Keep live matter a minimum of 3/8 inside the bleed dimensions on all four sides. Spread Ads: Keep live matter 1 4 away from either side of center or 1/2 total across the gutter. For spread ads with a headline crossing over the gutter, contact production department if the visual spacing between words or letter is critical. AD SUBMISSION To join go to: When establishing an account please observe the minimum requirements to avoid processing errors. 1. Create an account, if not already established. 2. Choose publication: i.e. College Basketball 3. Choose the issue: i.e. 9/5/17 Send Proofs to: Athlon Sports 2451 Atrium Way Suite 320 Nashville, TN Attn: Sam Payne Main Production Contact: Sam Payne sam.payne@amgparade.com CUSTOM AD UNITS Custom ad units include Dutch Doors, Cover Wraps, Pop-Ups, Business Reply Cards, and more. Contact a sales representative for more information and specifications. FILE SPECIFICATIONS & GENERAL GUIDELINES: Files must be prepared to AMG/PARADE s published specs, and in accordance with SWOP 2013 specifications. If the above guidelines are not met, the color quality of print reproduction may vary. Do not apply style attributes to basic fonts. Include and/or embed all fonts, images/scans, logos and artwork. On 4/C ads, Pantone colors, other spot colors, and non-cmyk elements must be converted to CMYK. Four color solids should not exceed SWOP density of 300%. To create a rich black use 100% K and 60% C. Color type, reverse type and/or line art should not be less than.007 at the thinnest part of the character. Single color type should be no less than.004 at the thinnest part of the character. To avoid low-res (soft type) or 4/c black type, type should be built in InDesign or Illustrator and not within Photoshop. Reverse type should use a dominant color (usually 70% or more) for the shape of the letters. Where practical and not detrimental to the appearance of the job, make the type in the subordinate colors slightly larger to minimize register problems on the production press. All supplied materials intended for use in AMG/PARADE publications must be properly trapped. AMG/PARADE will no longer require color proofs.

With engaging features on food & drink, the outdoors & travel, health & fitness, and fashion & gear, Athlon Sports & Life reaches loyal and engaged men looking for

7 READER PROFILE TARGET SWEET SPOT SPORTS FANS MEN 35+ ATHLON SPORTS & LIFE is the sports fan s better living playbook. We give our readers authoritative and entertaining insight into the season ahead, and explore life off the field and court with the superstar faces of sports. With engaging features on food & drink, the outdoors & travel, health & fitness, and fashion & gear, Athlon Sports & Life reaches loyal and engaged men looking for must-have tools to better their busy lives. 59% ATTENDED COLLEGE TOTAL AUDIENCE 81% 66% OWN A HOME Source: GfK MRI Spring 2016; Publisher s Prototype; *Estimated 2018 audience based on 6,000,000 circulation. 20 MILLION* 19% 74% EMPLOYED

EDIT CALENDAR 2018 JANUARY/FEBRUARY ON SALE 01/29/18 SPACE CLOSE

2018 SUPER BOWL FEATURE: PROFILES OF SUPER BOWL LEGENDS WINTER

MATERIALS CLOSE 07/23/18 NFL SEASON PREVIEW FANTASY FOOTBALL DRAFT

SPACE CLOSE 02/13/18 MATERIALS CLOSE 02/16/18 MAJOR LEAGUE BASEBALL

SEASON PREVIEW MARCH MADNESS PREVIEW FALL FASHION FOCUS FAMOUS FANS

03/19/18 NFL DRAFT PREVIEW KENTUCKY DERBY SPECIAL OCTOBER ON SALE

ATHLETES & THEIR PETS ON SALE 05/20/18 ON SALE 11/18/18 MAY SPACE

OUTDOORS ISSUE NOVEMBER SPACE CLOSE 10/16/18 MATERIALS CLOSE

GUYS WHO GIVE BACK ON SALE 06/17/18 ON SALE 12/16/18 JUNE/JULY

SEASON PREVIEW WORLD CUP PREVIEW DECEMBER SPACE CLOSE 11/13/18

8 EDIT CALENDAR 2018 JANUARY/FEBRUARY ON SALE 01/29/18 SPACE CLOSE 12/22/17 MATERIALS CLOSE 01/02/18 SPORTS FANS ULTIMATE GUIDE TO 2018 SUPER BOWL FEATURE: PROFILES OF SUPER BOWL LEGENDS WINTER OLYMPICS PREVIEW AUGUST ON SALE 08/19/18 SPACE CLOSE 07/17/18 MATERIALS CLOSE 07/23/18 NFL SEASON PREVIEW FANTASY FOOTBALL DRAFT GUIDE NASCAR SEASON PREVIEW ON SALE 03/18/18 ON SALE 09/16/18 MARCH SPACE CLOSE 02/13/18 MATERIALS CLOSE 02/16/18 MAJOR LEAGUE BASEBALL PREVIEW SEPTEMBER SPACE CLOSE 08/14/18 MATERIALS CLOSE 08/20/18 NHL SEASON PREVIEW MARCH MADNESS PREVIEW FALL FASHION FOCUS FAMOUS FANS APRIL ON SALE 04/15/18 SPACE CLOSE 03/13/18 MATERIALS CLOSE 03/19/18 NFL DRAFT PREVIEW KENTUCKY DERBY SPECIAL OCTOBER ON SALE 10/21/18 SPACE CLOSE 09/18/18 MATERIALS DUE 09/24/18 NBA PREVIEW ATHLETES & THEIR PETS ON SALE 05/20/18 ON SALE 11/18/18 MAY SPACE CLOSE 04/17/18 MATERIALS CLOSE 04/23/18 ATHLON SPORTS & LIFE AWARDS OUTDOORS ISSUE NOVEMBER SPACE CLOSE 10/16/18 MATERIALS CLOSE 10/22/18 HOLIDAY GIFT GUIDE FOR SPORTS FANS WHERE ARE THEY NOW? GUYS WHO GIVE BACK ON SALE 06/17/18 ON SALE 12/16/18 JUNE/JULY SPACE CLOSE 05/15/18 MATERIAL CLOSE 05/21/18 COLLEGE FOOTBALL SEASON PREVIEW WORLD CUP PREVIEW DECEMBER SPACE CLOSE 11/13/18 MATERIALS DUE 11/19/ YEAR IN REVIEW BOWL GAME PREVIEW Editorial content and dates are subject to change.

MILLION COVER 2 OR 3 $299,400 BACK COVER $326,700 National rate card #7 (Gross),

9 2018 RATE CARD 2018 UNIT 4C B/W FULL PAGE $272,200 $231,400 M PAGE $224,600 $190,900 1/2 PAGE $163,300 $138,800 2/5 PAGE $142,700 $121,200 EFFECTIVE: JANUARY 2018 CIRCULATION: 6 MILLION COVER 2 OR 3 $299,400 BACK COVER $326,700 National rate card #7 (Gross), effective January 2018 Rates subject to change with any publicly announced changes in circulation.

10 PRINT AD SPECS 2018 ATHLON SPORTS & LIFE is a press delivered, non-bleed magazine. Trim size is x inches. The full live area is x inches. There is a.125-inch non-print area outside of the live area. FULL PAGE: x FULL SPREAD: x /5 STRIP HORIZONTAL: x *3/10 VERTICAL: x /5 VERTICAL: x /5 HORIZONTAL: x /5 VERTICAL: x /5 HORIZONTAL: x DIGEST: x MAGAZINE: x /2 VERTICAL: x /2 HORIZONTAL: x *1/4: x FRONT COVER STRIP: x.812 POP-UP UNIT 1/2 HORIZONTAL SPREAD: x POP-UP FRONT/ BACK COVER: x POP-UP CENTER SPREAD: x *Unit must run on the same spread opposite a Full Page or Magazine unit.

11 2017 PRINT AD SPECS 2018 PRINTING PROCESS: ATHLON SPORTS & LIFE is printed using the rotogravure process. FILE SPECIFICATION PDF-x1a only No native applications accepted. We do not accept Post Script files, DCS or RGB images or True Type Fonts. Additional Specifications: Colors: CMYK (no pantone or spot color), black type should be 100K overprint (no 4/c or knockout) Platform: Mac or PC Proofing: 1 GAA/SWOP color accurate certified proof All digital files must conform to SWOP standards. All files must be clearly identified with corresponding proof to exact size, incorporating all final versions of color and type. Indicate publication name, issue date and advertiser name on file and proof. Digital files must be correct size with no extra image. All type must meet GAA/SWOP specifications for size & thickness. All reverse type must incorporate spreading in undercolors where applicable. Minimum recommended 8pt reverse type, no fine serifs. Maximum density is 320% Minimum ink density each printing color recommended: 5% Minimum line rule thickness required:.5pt overprinting, nonscreened Minimum image resolution: 300 dpi Proof Requirements: Advertiser understands that if a SWOP-certified color proof with color bars is not supplied, or if a color laser proof is supplied, then AMG/Parade cannot guarantee a color match to the supplied proof and we will print to the supplied file. Supply one (1) contract composite SWOP-certified proof for color. Proofs must be made from the supplied file. Proofs must be 100% of size. Proofs must be SWOP-certified. Color bars are required on all proofs. Proofs must indicate the proofing product or system used, prepress supplier contacts and information showing conformance to the Manufacturer s Application data. Ad should be proofed on Publication Grade Stock. For an up-to-date list of SWOP-approved color proofs, please visit: AD MATERIAL POLICY AMG/Parade assumes no responsibility for unsatisfactory reproduction as a result of ad material that does not conform to the previously outlined material specifications. AMG/Parade reserves the right to reduce an advertiser s material by up to 5% vertically, horizontally, or proportionally except when expressly prohibited. Materials for all processes will be held for six-months, then destroyed, unless otherwise notified. AD SUBMISSION To join go to: When establishing an account please observe the minimum requirements to avoid processing errors. 1. Create an account, if not already established. 2. Choose publication: i.e. Athlon Sports & Life 3. Choose the issue: i.e. July1, 2017 Send Proofs to: AMG/Parade 2451 Atrium Way Suite 320 Nashville, TN Attn: Premedia Main Production Contact: Sam Payne spayne@amgparade.com CUSTOM AD UNITS Custom ad units include Dutch Doors, Cover Wraps, Pop-Ups, Business Reply Cards, and more. Contact a sales representative for more information and specifications.

the field and court with the superstar faces of sports as our guide.

12 2018 DIGITAL UNITS & RATES 2018 ATHLONSPORTS.COM We not only give our multiplatform readers authoritative and entertaining insight into the season ahead, we explore life off the field and court with the superstar faces of sports as our guide. DISPLAY UNIT STATIC LEADERBOARD SIZE EXPANDABLE SIZE OPEN RATE CPM 728x90 -- $10 STATIC MEDIUM RECTANGLE 300x $10 STATIC HALF PAGE 300x $14 EXPANDABLE LEADERBOARD 728x90 728x480 $16 EXPANDABLE MEDIUM RECTANGLE 300x x250 $16 EXPANDABLE HALF PAGE 300x x600 $18

CHANNEL TAKEOVER 300x250, 300x600, 970x250 Left: 400x1200 Right: 400x1200 Center: 970x90 728x90, 300x250, 300x600, Page Skin

13 2017 DIGITAL UNITS & RATES 2018 ATHLONSPORTS.COM RICH MEDIA UNIT SIZE EXPANDABLE SIZE OPEN RATE CPM BILLBOARD 970x $18 PUSHDOWN 970x66 970x418 $18 SIDEKICK PAGE SKIN CHANNEL TAKEOVER 300x250, 300x600, 970x250 Left: 400x1200 Right: 400x1200 Center: 970x90 728x90, 300x250, 300x600, Page Skin 850x700 $18 -- $20 -- $28 ROADBLOCK 728x90, 300x250, 300x $24 FULL-PAGE STATIC INTERSTITIAL 550x $18 MOBILE UNIT SIZE EXPANDABLE SIZE OPEN RATE CPM STATIC WIDE BANNER 320x50 -- $10 STATIC MEDIUM RECTANGLE 300x $10

14 2017 DIGITAL AD SPECS 2018 ATHLONSPORTS.COM GENERAL GUIDELINES Ads must conform to specifications outlined herein. Elements not meeting specifications will be returned for revision, which may delay the launch date. Rich media ads must be submitted 10 business days prior to launch to enable thorough testing. Contact your Account Coordinator for additional details. Creative submissions should include the following: Advertiser name Insertion Order number Detailed trafficking instructions Creative files Alternate text (if applicable) Linking URL 3rd party tags (if applicable), 3rd party tags must be live at the time of submission to enable thorough testing before launch. For Flash ads, an alternate image conforming to the designated gif/jpg specifications must be provided for use in the event that the user s browser does not support Flash 6.0 and above. FLASH SPECS Flash versions 6,7,8,9,& (AS2 & AS3) Your Flash file must not exceed 40K. Flash 6 SWF files will be displayed for flash 6.0 to plug in browsers only. If the browser doesn t support Flash 6.0 and above the alternate image will be served. Flash 7 ads will be displayed for 7.0 plugin and above. Onload play audio is not permitted in flash ads. Sounds played on click are allowed. All sounds are subject to approval. For best results, we recommend having the button encompass the entire ad area throughout the entire timeline. Buttons must have the clicktag expression (see below) in place of embedded URLs. The clicktag expression must be attached to a button object and called on Release. Do not embed any URLs in the Flash file - include linking URLs in an or other document. Frame rate may not exceed 24 frames per second due to performance considerations. Banners that exceed 24 frames per second will not be accepted. 12 frames per second is preferred. All Flash ads must be accompanied by the SWF file as well as an alternate image (GIF or JPG) of the same dimensions. Images must meet the file size specs for that ad size. Looping must be set to False. Loading files from cross domains is not permitted for security reasons. All Creative is subject to approval. PROPER CLICKTAG IMPLEMENTATION The clicktag variable is an industry-standard method of tracking Flash creative clicks; it allows Google to register where an ad was displayed when it was clicked on. Problems with Flash creatives may result from an incorrect clicktag implementation. To troubleshoot this implementation, make sure that: The clicktag variable is properly implemented in the action of the button. In the geturl() function of the action, make sure to specify the clickthrough URL as clicktag and the target window as _blank. For example:geturl(clicktag, _blank );. DFP only recognizes the standard casing of clicktag for the variable name, not ClickTag or clicktag or any other variant. The button associated with the ActionScript that contains the clicktag is on the top-most layer through the timeline. The button associated with the ActionScript that contains the clicktag is extended throughout the entire frame and is applied to all existing frames. ACTIONSCRIPT 2 CLICKTAG on (release) { if (clicktag.substr(0,5) == http: ) { geturl(- clicktag, _blank ); } } ACTIONSCRIPT 3 CLICKTAG ActionScript 3 clicktags are not guaranteed to work in every situation. Here s an example of an ActionScript 3 clicktag: Link_1.addEventListener(MouseEvent.MOUSE_UP, function(event: MouseEvent): void { var surl: String; if ((surl = root.loaderinfo.parameters.clicktag)) { navigatetourl(new URLRequest(sURL), _blank ); } }

2017 Media Kit. For advertising and marketing questions, contact Al Berman

2017 Media Kit. For advertising and marketing questions, contact Al Berman 207 Media Kit The goal of the Horn Book is to have an open, thought-provoking, dialogue with our librarian community through our magazine, website, e-newsletters, blogs and customized content. For advertising