Policy & Use Color Specifications...02 Typeface...03 Logo Logo Lockup Logo Lockup Stacked... 06
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1 CABLE-TEC EXPO 2018 BRAND GUIDELINES
2 CONTENT Policy & Use Color Specifications...02 Typeface...03 Logo Logo Lockup Logo Lockup Stacked Promotional Badges Workshop Track Icons...08 Cable-Tec Expo 2018 Brand Guidelines 01
3 0.1 POLICY & USE Policy & Use In general, the logo and promotional badge should always appear clearly legible, and it should be separate and remain distinct from any other graphic elements or company logos. The Cable-Tec Expo 2018 logo and promotional badge may not be imitated or used as a design feature. The Cable-Tec Expo 2018 logo and promotional badge may not be used in conjunction with product, service or individual endorsements. The logo and promotional badge must be displayed in a positive manner. They may not be used to depict Cable-Tec Expo 2018, SCTE ISBE, or any of its exhibitors/members/speakers, services, products or affiliates in a negative way. The logo and promotional badge may not be displayed as a primary feature on any Cable-Tec Expo 2018 related exhibitor materials and may not be used in such a way as to appear that SCTE prepared or endorsed the products or services described. The logo and promotional badge must be used as provided by SCTE ISBE on the Cable-Tec Expo 2018 website, with no alterations, including but not limited to changes in acceptable colors indicated below, proportion, design, or removal of any words, artwork, or trademark symbols. The logo and promotional badge may not be animated or otherwise distorted in perspective or appearance, but may be changed in size to fit the usage need of exhibitors. The logo and promotional badge should not be scanned from printed sources or harvested from web pages or . Cable-Tec Expo 2018 Brand Guidelines 01
4 0.2 COLOR SPECIFICATIONS Primary Colors PMS 1665 C PMS 326 C PMS 7409 C C0 M80 Y100 K0 R241 G90 B34 HEX #F05A22 C76 M7 Y33 K0 R0 G174 B179 HEX #00AEB2 C3 M30 Y100 K0 R240 G179 B35 HEX #F0B323 C0 M0 Y0 K80 R84 G88 B90 HEX #54585A C0 M0 Y0 K10 R230 G230 B230 HEX #E6E6E6 Secondary Colors PMS 322 C PMS 144 C PMS 3105 C C100 M50 Y50 K0 R0 G112 B126 HEX #00707E C0 M55 Y100 K0 R246 G139 B31 HEX #F68A1E C54 M0 Y13 K0 R104 G203 B220 HEX #67CADB PMS 376 C PMS 382 C C55 M4 Y100 K0 R129 G188 B65 HEX #81BC41 C29 M1 Y100 K0 R193 G213 B47 HEX #C1D52F Cable-Tec Expo 2018 Brand Guidelines 02
5 0.3 TYPEFACE Gotham HTF Black is the primary font used for the logotype/ logo wording. It can also be used as the standard when stronger emphasis is needed. Only two font styles are used for the logo, and they are both from the same typeface family: Gotham HTF Gotham HTF Black ABCDEFGHIJK abcd1234 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Gotham HTF Bold is the secondary font used for Cable-Tec within the logo and can be used for mid-level call-outs and emphasis. Gotham HTF Book is the tertiary font within the logo used for SCTE ISBE and it is to be used for all standard body text. Body copy should be used at 80% black. Gotham HTF Black ABCDEFGHIJK abcd1234 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Gotham HTF Black ABCDEFGHIJK abcd1234 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Cable-Tec Expo 2018 Brand Guidelines 03
6 0.4 LOGO Logo Full Color Logo Whenever possible the full color logo should be used. Black Logo Reverse Logo Clear Space Grey stripped area indicates Safe Zone. Other graphical and visual elements can be safely positioned up to the adjoining Blue area. Blue indicates Clear Space. The blue area must be kept free of all other graphical and visual elements. Cable-Tec Expo 2018 Brand Guidelines 04
7 0.4.1 LOGO LOCKUP Logo Lockup Full Color Logo Whenever possible the full color logo should be used. Black Logo Reverse Logo Clear Space Grey stripped area indicates Safe Zone. Other graphical and visual elements can be safely positioned up to the adjoining Blue area. Blue indicates Clear Space. The blue area must be kept free of all other graphical and visual elements. Cable-Tec Expo 2018 Brand Guidelines 05
8 0.4.2 LOGO LOCKUP STACKED Logo Lockup Stacked Full Color Logo Whenever possible the full color logo should be used. Black Logo Reverse Logo Clear Space Grey stripped area indicates Safe Zone. Other graphical and visual elements can be safely positioned up to the adjoining Blue area. Blue indicates Clear Space. The blue area must be kept free of all other graphical and visual elements. Cable-Tec Expo 2018 Brand Guidelines 06
9 0.5 PROMOTIONAL BADGES Promotional Badges For exhibitors and attendees to let their customers and prospective customers know that their company is at the cutting edge of cable technology by promoting their attending, exhibiting, sponsoring and/or speaking during Cable-Tec Expo. Badges may be used to promote exhibitors and attendees part in Cable-Tec Expo via their website, monthly newsletters, event pages, advertisements and/or signatures. Cable-Tec Expo 2018 Brand Guidelines 07
10 0.6 WORKSHOP TRACK ICONS Workshop Track Icons Set of icons used to identify each Cable-Tec Expo 2018 workshop track. Business Services Digitizing the Customer Experience Internet of Things Operational Transformation Security Video Services Virtualization & Cloud Virtual Reality & Augmented Reality Wireless Access Network Wireline Access Network Cable-Tec Expo 2018 Brand Guidelines 08
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