Recent topics on Digital Terrestrial TV Broadcasting in Japan

Transcription

1 Recent topics on Digital Terrestrial TV Broadcasting in Japan Atsumi SUGIMOTO ARIB

2 Today s Topics What is? Update of Digital Terrestrial Television Broadcasting (DTTB) in Japan Service Features of DTTB

3 What is? The () was founded in September 1997 for the key forces to promote the Japanese digital terrestrial broadcasting system ISDB-T and ISDB-TSB into the world. Members are broadcasters, broadcast equipment manufacturers and consumer electronics manufacturers etc. is now one committee of ARIB (Association of Radio Industries and Businesses).

4 Update of Digital Terrestrial Television Broadcasting in Japan

5 Schedule of Digital Broadcasting in Japan Satellite (CS) Satellite (BS) 2001 Analog End of Analog HDTV End of Analog SDTV Terrestrial 1998~ Pilot trial 2006 Tokyo, Osaka, Nagoya Others Analog Target of end Cable Analog/Digital Fully digital

6 Expansion Schedule for Digital Terrestrial TV Started before Dec,2004 Started before Dec., 2004 Started before Dec,2005 Will start before Oct., 2006 Will start before Dec, 2006 Digital terrestrial television broadcasting service will begin one after another in all prefectural capitals by Dec

7 Households Coverage On December 1st 2003, Digital Terrestrial TV started in three metropolitan areas (Tokyo, Osaka, Nagoya) Households Coverage (percentage of the households which can receive DTTB) increases every year as shown below. In December 2004: 18.0 million households (38%) In December 2005: 28.4 million households (60%) In December 2006: 38.5 million households (82%) (DTTB is available in all the prefectural capitals) Industry s target is that every household has more than one DTTB receivers by 2011.

8 Shipment Volume of DTTB Receivers 1200 Recorder STB-Cable 1000 STB LCD TV PDP TV CRT TV V olum e of shipm ents (x1000) _8 06_7 06_6 06_5 06_4 06_3 06_2 06_1 05_12 05_11 05_10 05_09 05_08 05_07 05_06 05_05 05_04 05_03 05_02 05_01 04_12 04_11 04_10 04_9 04_8 04_7 04_6 04_5 04_4 04_3 04_2 04_1 03_12 03_11 03_10 03_09 TV sets for mobile reception are not included the above graph. Year-Month

9 The Cumulative shipments of DTTB Receivers Recorder STB-Cable STB LCD TV PDP TV CRT TV Volum e of Shipm ents (x1000) _09 03_10 03_11 03_12 04_1 04_2 04_3 04_4 04_5 04_6 04_7 04_8 04_9 04_10 04_11 04_12 05_01 05_02 05_03 05_04 05_05 05_06 05_07 05_08 05_09 05_10 05_11 05_12 06_1 06_2 06_3 06_4 06_5 06_6 06_7 06_8 Year-Month

10 Targets on Diffusion and Shipment Volume of Digital Terrestrial TV Receivers As of July, ,431kset As of June, ,902kset As of Dec, ,162kset

11 Announcement of Terminating Analog Broadcasting

12 Cellular Phones for One-seg Broadcasting

13 PCs with DTTB Tuners One-seg Tuner 37

14 DTTV Receivers for Car-Navigation Systems Tuners One-seg /12seg Car-Navigation Systems with DTTB tuner One-seg /12seg One-seg One-seg /12seg

15 DVD Players and Audio Players Portable DVD/SD/CD Player with one-seg receiver HDD Audio Player with one-seg receiver 127 hours programs recordable

16 PC with DTTB Tuner and Cellular Phone with One-seg Tuner PC ~Dec,2005 Jan~Mar, 2006 Apr~June, 2006 Cellular phone ~June, 2006 July, kset 34kset 100kset 1,187kset 310kset

17 1 Segment Reception and interactive service Video Data Web Contents Data broadcasting Wireless Communication Link to Internet via Network To purchase displayed items To get detail information, etc. Broadcaster TV program Information data Broadcasting Wireless Communication Mobile operator Streaming data Information data TV Program /Data server Network Streaming / Communication server 28

18 Service Model of One-segment DTTB Broadcasting Convergence Communication Watch TV Reading data TV &Internet Internet NHK NHK BML ようこそ植田町へ ー町のお知らせーくらし便利帳ー町営バス時刻表ー図書館だよりー観光案内ー防災情報お問い合わせ植田町広報課 BML Watching TV program on full screen Watching TV program and reading data on TV Watching TV program and reading data on Internet Viewing or reading Internet New services with One-segment DTTB Reference: NHK documents

19 HDTV as thruster of digital TV High- Definition programs Pure HDTV: produced by HDTV 1080i format NHK provides pure HDTV more than 90% of all programs. Commercial Network stations provide pure HDTV more than 50% of all programs Prime time : more than 60% 23