Style Guide. WGBH Style guide and logo information: Amanda Hanson

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1 Style Guide The following are some basic guidelines for individual designers. They should be understood as general guides which will support The BluesTM brand. Individual designers will have the freedom to make decisions for specific problems while maintaining the series identity. The Blues is a multi-media project anchored by a seven-film series for PBS that will lead viewers on a trip to the roots of rock, soul, jazz and hip-hop -- a journey of personal discovery through the blues. Executive Producer Martin Scorsese says, The blues have great emotional resonance and are the foundation for American popular music. Materials designed for The Blues should be earthy, emotionally strong, iconoclastic, gritty and powerful. Title Sequence The Blues title sequence should set the standard for design in all media. The visual style of the title employs tinted images, vignettes, tinted transparent bands over images, high key (white areas are blown out) images and details of images. 1 WGBH Style guide and logo information: Amanda Hanson amanda_hanson@wgbh.org

2 The Blues Logo There are several treatments of The Blues logo (see below). Primary logo (use this whenever possible) MARTIN SCORSESE presents should be used with the logo when promoting or advertising the televisin series, and also the HarperCollins companion book, Sony's Columbia/Legacy Recordings Division and Universal Music Enterprises boxed set of CD's, Best of sound tracks, episode albums, individual artist recordings and DVD brick. MARTIN SCORSESE presents should NOT be used on the logo when promoting individual films by other directors unless otherwise approved in writing. Secondary Please note: When using MARTIN SCORSESE presents with this logo set in Franklin Gothic Demi MARTIN SCORSESE presents Tertiary (Use only in a pinch for horizontal applications) The PBS logo and tune-in information should be placed as prominently as possible wherever The Blues logo appears. For additional information on PBS logo guidelines see logo_guidlines.pdf. Premieres Sunday September 28 at 9pm on Premieres Sunday Sept 28 at 9pm on 2

3 Logo colors The logo should be PMS 647C, PMS 2945U when applied to a light background, or PMS 644C, PMS 644U when applied to a dark background. Logo prints PMS 647C, PMS 2945U, CMYK: 100,56,0,23 RGB: 13,27,50 over light background Logo prints PMS 644C, PMS 644U CMYK: 42,15,0,6 RGB: 53,65,76 over dark background In situations where color is not an option, black-and-white logos may be used. Typography Color In one (or more) color applications with a light background text may print black, PMS 647C, PMS 2945U or PMS 7505C, PMS 4635U, or CMYK or RGB equivalents. In one (or more) color applications with a dark background text may print white, PMS 644C, PMS644U or PMS 7502C or CMYK or RGB equivalents. These accent colors may also be used in addition to the blue and black tones of many of The Blues images. 3 PMS 1365C PMS 137C PMS 152C PMS 172C PMS 7505C PMS 135U PMS 137U PMS 152U PMS 172U PMS 4635U

4 Clearspace The logo should not be crowded in space. The Blues logo should be treated as a square, indicated by the dotted lines, whose space should not be violated. Add 20% of logo size as clear space on each side Logo Sizing The Blues logo may be scaled up to any size. It should not be smaller than.50"wide. The Blues logo with Martin Scorsese presents should not be smaller than 1" wide. Typography Support typography for The Blues is ITC Franklin Gothic. Weights are Heavy, Demi and Book. Franklin Gothic Heavy or Demi should be used for headlines, and primary copy. Franklin Gothic Book should be used for body copy. This text is set in Franklin Gothic Book. Type should be tight but not touching. Default text treatment should be flush left, ragged right, but lively asymmetrical type treatments are encouraged. Franklin Gothic Heavy Franklin Gothic Demi Franklin Gothic Book Title use in text When used in text, the title The BluesTM is always italic. The Blues carries a TM the first time it appears in any text. The Blues URL pbs.org/theblues The Web site URL should be prominently displayed on all materials. 4

5 Underwriter and Production Logo Use The underwriter and production logos should appear on all The Blues materials in all media, and should always appear in the order shown below, whether stacked or on one line. Always maintain the size relationships shown below. (The cap D in Drivers is the same size as the cap height in Vulcan and Road Movies.) In horizontal layouts be sure to leave enough space to adequately distinguish the presenters from WGBH, PBS and CPB. Stacked One Line Volkswagen Logo Usage General Information The logo for advertising and design is the Drivers wanted. logo. The type, registration mark and Volkswagen emblem together represent the design of this logo. Under no circumstances are the proportions and arrangement of this logo to be altered. The Volkswagen emblem has been changed to a 3-D emblem which is part of the new corporate identity from Germany. VW3D Logo 4-c.eps Logo Usage Color breaking The 3-D Volkswagen emblem can no longer be made from a simple 4-color process match or PMS color because the emblem is no longer flat. For color applications 4-color and 2-color versions have been created. The 2-color version uses PMS 286 as the second color. PMS 293 is no longer acceptable as a representation of Volkswagen Blue. You should use PMS 286 or the process match of PMS 286. When reversing the logo out of a dark background, Drivers Wanted prints white. VW3D Logo 2-C.eps VW3D Logo B&W.eps 5 For additional information on VW logo use please refer to VW Style Guide, VW.pdf.

6 The logos below are always secondary in size and location to the underwriter and production logos. Please ensure that all logos are large enough to be legible. Ancillary Product Partners The project will use best efforts to insure that these logos are included in all The Blues materials in all media. Always maintain the size relationships shown below. CDs and DVDs Companion Book These four Sony/Universal logos always appear together. Contact: Jeff Peisch In non-us/canadian markets, reverse order: UMe Hip-O/Chess Columbia/Legacy Contact: Rockelle Henderson Additional Production Partners These logos must be used on any materials that specifically promote educational outreach, the traveling exhibit, or the radio series. They should also be used wherever possible on general project materials. Please refer to Brandbook_public.pdf for EMP guidelines. layouts to for approval. Additional Logos The YEAR OF THE BLUES logo may be used as an imprimatur on any materials related to The Blues, and particularly for music events occurring within the designated YEAR OF THE BLUES (2003). When used in text, YEAR OF THE BLUES appears in all caps. Suggested logo size is 0.75 inches wide, the minimum is 0.50 inches wide. For additional information please refer to YOTB style guide, yotb_idguidelinesp3.pdf. The Blues Music Foundation logo may be used when The Blues Music Foundation is included in promotional materials. Approved Boilerplate for The Blues The Blues, executive produced by filmmaker Martin Scorsese and premiering Sunday, September 28 at 9 pm on PBS, anchors a multi-media project to help raise awareness of the blues and its contribution to American culture and music worldwide. The Blues is a seven-part television series of personal and impressionistic films viewed through the lens of seven world-famous directors who share a passion for the music. The films, by Scorsese, Charles Burnett, Clint Eastwood, Mike Figgis, Marc Levin, Richard Pearce, and Wim Wenders capture the essence of blues music and delve into its global influence from its roots in Africa to its inspirational role in today s music. Volkswagen, The Blues project initiatives include an extensive Web site at a 13-part radio series; educational outreach; a companion book, and value-added DVDs, a CD box set, individual soundtracks for each show, a single Best of album and individual artist recordings. The Blues project will also go On the Road, to a national schedule of film, music and heritage events celebrating the blues throughout the year. The Blues is a presentation of Vulcan Productions and Road Movies in association with Cappa Productions and Jigsaw Productions; WGBH Boston presents the series on PBS; public television funding is provided by PBS and the Corporation for Public Broadcasting. Along with Scorsese, Paul G. Allen and Jody Patton of Vulcan Productions and Ulrich Felsberg of Road Movies are executive producing the series; Alex Gibney is the series producer; Margaret Bodde is the producer, and Richard Hutton is the co-producer. The Blues is closed captioned for deaf and hard-of-hearing viewers. The series is described for people who are blind or visually impaired by the Media Acess Group at WGBH. The descriptive narration is made possible by a special grant from Volkswagen and is available on the SAP stereo channel of TVs and VCRs. 6

7 Samples of collateral material CD sampler label CD sampler cover Martin Scorsese Presents: A Musical Journey 7 CD boxed set

8 credit: D.Shigley Shaking down juke joints Steaming up house parties Premieres September 28 on Color postcard MARTIN SCORSESE presents Premieres September 28 on A seven-part film series: From Mali to Mississippi Director Martin Scorsese Warming by the Devil s Fire Director Charles Burnett The Road to Memphis Director Richard Pearce The Soul of a Man Director Wim Wenders Piano Blues Director Clint Eastwood Godfathers and Sons Director Marc Levin Red, White and Blues Director Mike Figgis Executive Producer: Martin Scorsese Co-executive Producers: Paul G. Allen, Jody Patton and Ulrich Felsberg Series Producer: Alex Gibney Producer: Margaret Bodde Co-producer: Richard Hutton pbs.org/theblues A presentation of 4-color poster Street pole banner 8

9 pbs.org/theblues Theblues are theroots; everything else is thefruits Willie Dixon Screening Times for The BluesTM Monday, January 20 at 5:00 pm HO2 Friday, January 24 at 5:30 pm PSP Saturday, January 25 at 5:30 pm LIB Don t miss a panel discussion on Monday, January 20 at 12:00 pm at the Yarrow entitled Crossing the Line featuring directors Wim Wenders and Marc Levin. For more information, contact Susan Makarichev at Postcard back Letterhead 9

10 The Blues PRODUCTION AND SPONSOR GUIDELINES and CREDITS Volkswagen It should be noted that Volkswagen has approval rights on all usage of Its name, logo and tagline. Volkswagen will have three business days after receipt by Arnold Worldwide to review and approve all items; if Volkswagen does not respond within the three business days, the approval will be deemed to have been given. It should be noted that Volkswagen will be cited as exclusive sponsor in project materials, with first and most prominent sponsorship billing and wording, in accordance with and subject to the project Style Guide. Martin Scorsese and Directors credits: The primary logo in the style guide includes Martin Scorsese presents. On certain items, the names of the directors of the seven films should also be included, i.e. on any book, phonograph record or tape identified with a film if credit is accorded to any other person who rendered services or performed in connection with the picture on which such book, record or tape is based. Note that the names of the other directors do not have to be on the cover or in the same location as Martin Scorsese Presents. In addition directors must be given credit on souvenir programs and theatrical programs; and director s credit must also be included on the containers of all videodiscs and cassettes. A billing block for the Series/Picture should also be included on such items, which billing block will include the directors. PAID AD REQUIREMENTS Please note that with the exception of the obligations listed below, there are no contractual paid advertisement credit obligations on the part of any other cast or crewmember in connection with the above-referenced series. VULCAN PRODUCTIONS, INC.: English-speaking territories: Vulcan shall be entitled to the following credits: (i) presentation credit substantially in the form Vulcan Productions and Road Movies present as the first credit in the billing block of paid advertising whenever a billing block appears; (ii) its static logo in all advertising wherever the billing block appears (in the same order as the presentation credit); (iii) Paul G. Allen and Jody Patton shall receive executive producer credit immediately following the executive producer credit for Martin Scorsese, such credits to appear in the billing block of paid advertising for the Series whenever the billing block appears (it being agreed that such executive producer credits shall appear immediately following the executive producer credits accorded to Ulrich Felsberg in non English-speaking territories); (iv) Richard Hutton shall receive co-producer credit in connection with the Series, such credit to appear in the billing block of paid advertising for the Series when ever the billing block appears. The size of Vulcan s paid advertising presentation credits shall be no smaller than the size of the credit accorded to any other entity or individual in paid advertising for the Series and; the size of the executive producer and co-producer credits in paid advertising shall be no smaller than the size of the credit accorded to other individual in paid advertising for the Series. All paid advertising credit shall be subject to the customary exclusions of the distributors/licensees of the Series, provided that if RM 10

11 or its executive producer are accorded credit in a so-called excluded ad, Vulcan shall also receive the applicable credit in such excluded ad. All other aspects of Vulcan s and its designees credits shall be determined by Company in its sole discretion. Non-Englsh-speaking territories: Road Movies and Ulrich Felsberg are in first position, respectively. ROADMOVIES FILMPRODUKTION GMBH (RM): In English-speaking territories: RM shall be entitled to the following credits: (i) a presentation credit substantially in the form Vulcan Productions and Road Movies present as the first credit in the billing block of paid advertising whenever a billing block appears; (ii) its static logo in all advertising wherever the billing block appear (in the same order a the presentation credit); (iii) Ulrich Felsberg shall receive executive-producer credits in the billing block of paid advertising for the Series whenever the billing block appears immediately following the executive producer credit accorded to Paul G. Allen and Jody Patton. The size of RM s paid advertising presentation credits shall be no smaller than the size of the credit accorded to any other entity or individual in paid advertising for the Series; and the size of the executive producer in paid advertising shall be no smaller than the size of the credit accorded to other Individuals in paid advertising for the Series. All paid advertising credit shall be subject to the customary exclusions of the distributors/licensees of the Series, provided that if Vulcan or its executive producers or designees are accorded credit in a so-called excluded ad, RM shall also receive the applicable credit in such excluded ad. All other aspects of RM s and its designees credits shall be determined by Company in its sole discretion. Non-Englsh-speaking territories: Road Movies and Ulrich Felsberg are in first position, respectively. MARTIN SCORSESE (EXECUTIVE PRODUCER): Scorsese shall receive credit in the billing block of paid advertising for the Series issued by or under control of Company, wherever the billing block appears, subject to the customary exclusions of the distributor of the Series as follows: (i) as an executive producer in first position among executive producers; and (ii) a production credit in substantially the form in association with Jigsaw Productions and Cappa Productions. Notwithstanding the foregoing, with respect to Scorsese s executive producer credit, Scorsese shall be entitled to receive credit in all so-called excluded ads wherever any other individual (other than cast members) receives credit, except in nomination, award or congratulatory ads in which only the individual being honored is mentioned. Scorsese s credit shall appear in first position among all other executive producers in the billing block of paid advertising. The size of type of Scorsese s executive producer credit in paid ads shall be no smaller than the size of type of the paid ad credit accorded to any other individual (other than cast members). Notwithstanding the foregoing, with respect to Scorsese s production credit, Scorsese shall be entitled to receive such credit in all socalled excluded ads wherever any other production, presentation or possessory, if any, credit (excluding credits accorded to financiers and/or distributors of the Series) appears, except in nomination, award or congratulatory ads in which only the individual being honored is mentioned. The size of type of Scorsese s production credit in paid ads shall be no smaller than the size of type of the paid ad credit accorded to any other production, presentation or possessory, if any, credit (excluding credits accorded to the financiers and/or distributors of the Series). All other aspects of Scorsese s credits shall be determined by Company in its sole discretion. 11 JIGSAW PRODUCTIONS Alex Gibney (Producer); Gibney will be entitled to receive credits in substantially the form (k) Series Producer Alex Gibney in first position among producer credit; and (ii) in association with Jigsaw Productions and Cappa Productions in the billing block of paid advertising for the Series issued by

12 or under the control of Company, wherever the billing block appears, subject to the customary exclusions of the distributor of the Series. The size of Gibney s in association with credit shall be no smaller than the size of type of the paid ad credit accorded to any other production or presentation credit (excluding credits accorded to the financiers and/or distributors of the Series). The size of Gibney s producer credit shall be no smaller than the size of type of the paid ad credit accorded to any other producer or executive producer. Notwithstanding the foregoing, Gibney shall be entitled to receive credit in all so called excluded ads wherever any other individual producer or executive producer receives credit, except in nomination, award or congratulatory ads in which only the honoree is named. All other aspects of Gibney s credit shall be determined by Company in its sole discretion. CAPPA PRODUCTIONS Margaret Bodde (Producer); Bodde will be entitled to receive credit in substantially the form Producer- Margaret Bodde in the billing block of paid advertising for the Series issued by or under the control of Company, wherever the billing block appears, subject to the customary exclusions of the distributor of the Series. Bodde shall be entitled to receive credits in all so-called excluded ads wherever any other individual producer-type credit is accorded, except in nomination, award or congratulatory ads in which only the honoree is named. The size of type of Bodde s credit in the billing block of paid advertising shall be no less favorable than the size of type of the credit accorded in the billing block of paid advertising, to any other individual producer. All other aspects of Bodde s credit shall be determined by Company in its sole discretion. SERIES BILLING BLOCK (in the United States and Canada) Vulcan Productions and Road Movies present a Vulcan Productions/Road Movies Production \ In Association with Jigsaw Productions and Cappa Productions Executive Producer Martin Scorsese Executive Producers Paul G. Allen, Jody Patton and Ulrich Felsberg Series Producer Alex Gibney Producer Margaret Bodde Co-Producer Richard Hutton Films Directed by Charles Burnett, Clint Eastwood, Mike Figgis, Mark Levin, Richard Pearce, Martin Scorsese, Wim Wenders VW logo Vulcan Productions logo Road Movies Logo WGBH logo, PBS logo, CPB logo Soundtrack Albums available on Universal Music Enterprises (& logo) Hip-O/Chess (& Logo). Columbia Records (logo) Legacy Recordings (logo) DVD available from Universal Music Enterprises and Columbia/Legacy Companion book available from Amistad, An Imprint of HarperCollinsPublishing (& Logo) Copyright 2003 Vulcan Productions, Inc. and Road Movies Filmproduktion GmbH All Rights Reserved WGBH, 125 Western Avenue, Boston, MA WGBH Educational Foundation