For Consumer Product Strategy Professionals

Size: px
Start display at page:

Download "For Consumer Product Strategy Professionals"

Transcription

1 How To Reinvent The TV Industry A New Business Model For New Times by Bobby Tulsiani with Mark Mulligan and Erik Hood Executive Summary What s the TV industry to do when it looks into the future and sees a business with lower margins, smaller audiences, and its brands being destroyed? Forrester models the revenue potential for each of the new online TV windows and analyzes how the current model for TV will position the industry for certain failure. We propose a new business model for new times. The THree revenue streams for INternet TV It s been almost four years since ABC and Apple began the current experiment in TV and the industry has evolved greatly. As we detailed in our research last year, the online medium has opened up three new release windows for TV content (see Figure 1): 1 commerce. Since Apple launched its itunes video store, downloads have expanded to include new distributors (Amazon s on Demand), variable pricing ($0.99, $2.99), and even premium TV networks (HBO and Showtime). However, even with all these changes, Forrester forecasts that the TV download market for all video will generate just $467 million in the US and 179 million in Western Europe in Most consumers are not used to paying à la carte prices for online TV content. That paradigm has forced networks to introduce windows, where the online consumption of full episodes has flourished. Nielsen Online s April 2009 Census ratings indicate that ABC s Lost has 1.4 million unique viewers and 35.8 million streams. 3 syndication. Whereas takes place on a network-owned and operated site, such as Lost on ABC.com, syndication takes place on a distributor site such as Lost on Hulu. Syndicating to large video aggregators, such as Hulu and YouTube, allows networks to get their content in front of more viewers and capture more advertising revenues. In fact, our forecasts have advertisers spending $1.2 billion in the US and 323 million in Western Europe on video advertising in Headquarters Forrester Research, Inc., 400 Technology Square, Cambridge, MA USA Tel: Fax:

2 2 the Problems with the current internet tv model While the $1 billion-plus aggregate revenue figures for TV are nothing to scoff at, they mask the problems that individual shows will face. We estimated the revenues for each window for a typical episode of NBC s popular comedy (see Figure 2). In our example, the online TV windows generate $344,000 of revenues or about 6% of one episode s total revenues. Considering a typical hour of network TV costs more than $1 million to produce, that tradeoff is unsustainable and will leave the industry facing a host of issues: Figure 1 The Three Release Windows For Online TV value chain Create Produce Aggregate Distribute Consume Consumers Creatives Studios Networks Distributors Devices Producer Episode NBC TV commerce download itunes ipod $467 million (2009 consum spending revenu Release window syndication NBC.com Hulu $1.2 billion (2009 advertisin revenues) Commerce Season Best Buy player Syndication Episode TBS Comcast Set-top box and TV Source: Forrester Researc 2009, Forrester Research, Inc. Reion Prohibited

3 3 Figure 2 Case Study: Revenues Per Release Window For value chain Create Produce Aggregate Distribute Consume Consumers Creatives Studios Networks Distributors Devices Producer episode NBC Television $3,500,000* (16 ads x $20 CPM x 8 million viewers) commerce download itunes ipod $200,000* (100,000 downloads x $1.99) Release window syndication NBC.com Hulu $80,000* (4 ads x $20CPM x 1 million viewers) $64,000* (20% rev. 4 ads x $20 CPM x 1 million viewers) Commerce Best Buy player $2,200,000 Syndication episode TBS Comcast Set-top box and TV $650,000 *Source: TAMi ( Source: The Numbers ( Source: John Demsey, Josef Adalian, & Josef Adalian, Office, Earl land at TBS, Variety, June 21, 2007 ( Source: Forrester Research, Inc. Cannibalization. Jeff Zucker, CEO of NBC Universal, has warned the industry about trading analog dollars for digital pennies, and we ve demonstrated that tradeoff above. 5 Technology is already challenging the first premise of the current TV model that you can drive viewers back to the TV by keeping the content online. Consumers are connecting their PCs to their TVs, buying connected TVs, and utilizing gaming consoles to make the difference between screens negligible. Fragmentation. Over the past few decades, as we have moved from four broadcast networks to 400 cable networks, audience sizes for each show have became smaller. The move to online TV has expanded user choice at exponential levels and is sure to fragment audiences for each show even further in the long term , Forrester Research, Inc. Reion Prohibited

4 4 Disintermediation. As TV networks place their content on video aggregators like Hulu, the role of network brands like ABC and NBC becomes less valuable. While show brands like The Office and Lost flourish in an on-demand model, the ability to brand at a network level or crosspromote titles diminishes. The end result looks more like the movie studio system, where the average consumer couldn t tell you which studio produced their favorite film. Recommendations How to Reinvent the TV industry a new business model for new times TV executives are trying to manage a gradual transition between the revenue streams. However, the current model where some networks put some content online, some of the time, in the hope that a business model will eventually appear is incomplete and short-sighted. Four years into this experiment, we believe that the time for gradual steps is over: It is time to launch a subscription on-demand video that allows consumers to access a huge library of content whenever and wherever they want. Make no mistake about it, the transition to a new business model will certainly be difficult and involve some cannibalization of existing revenues. We don t pretend to have all the answers, but we do offer a bold proposal for your consideration. Launch an on-demand subscription TV for previous seasons. Yes, we know that music executives still cringe when they discuss online subscription s, but their failures should not deter the TV industry, where cable subscriptions are an established model. Netflix is already marching down the path, so you can call this version Hulu-Prime or form a new company altogether. But either way, getting access to seasons one to five of Lost on the same Web site that offers seasons one and two of Mad Men is a powerful value proposition for which users will pay. And, by the way, it s OK to have video ads in the content for the subscription. Stop putting your current seasons on Hulu. Chasing volume on aggregators is not going to solve the digital pennies dilemma any time soon just ask the newspaper industry if you don t believe us. And the current season of Lost is inherently more valuable than any of the previous seasons. When you sell TV syndication rights, the deals do not involve the current season, and online syndication should be no different. Reclaim your network brand. Let users know on broadcast that your Web site is the only place to watch the current season. Make sure when users show up, you give them an exceptional experience you don t have to be a new media company to have a clean page without obnoxious banner ads. Don t treat users like a cost center and only run ads for detergent run ads that highlight your fall slate and run ads that build your network brand. Make sure aggregators pay for previous seasons. We are not talking about clips or old episodes of Jerry Springer: Those can go on Hulu or YouTube without an upfront payment. But before you give away earlier seasons of or Mad Men, make sure those aggregators 2009, Forrester Research, Inc. Reion Prohibited

5 5 pay you and that they pay you upfront. The owners of YouTube believed the company was worth $1.6 billion and the owners of Hulu believe it is worth more than $1 billion, so they can certainly afford to make a payment an equity payment will be fine as well. If they don t want to pay, include the digital rights when you sell the syndication TV rights. Create a viable alternative to Hulu. Consumers and content companies benefit when there is distribution competition. However, with Hulu locking up three major broadcasters for the next two years, one powerful player may control too many of the rules. When Fox launched a fourth network in the 1980s, it brought edgier content to broadcast than ever before, it overpaid for NFL rights to gain distribution, and it innovated with new types of shows, such as The Simpsons and TV.com, YouTube, or any other new entrant that wants to compete with Hulu needs to move beyond revenue shares and offer differentiated value upfront payments, premium content (such as HBO or NFL), multiplatform access, or some other game changer. Endnotes 1 video consumption exploded in early Business models have not yet caught up with consumer demand, and several players in the value chain are eagerly positioning themselves to take advantage of a billion-dollar market in See the March 28, 2008, The Television Value Chain report. 2 Source: JupiterResearch Paid Content Model, 11/08 (US) and JupiterResearch Activity and Paid Content Model, 07/08 (Western Europe). 3 According to the latest data from Nielsen Census for March 2009, ABC.com continued to deliver the most viewed series online in terms of unique viewers. For the second month in a row, ABC s site had 9 out of the top 10 series viewed on broadcast sites. Source: Robert Seidman, Once again, ABC delivers nine out of the top ten most-viewed shows on the (not counting Hulu), TVbytheNumbers, April 10, 2009 ( 4 Source: Jupiter Research Advertising Model, 6/08 (US) and JupiterResearch Advertising Model, 12/08 (Western Europe). 5 In a report released Monday that knocked a few percentage points off big media companies stock prices, Lehman Brothers s Anthony DiClemente said he doubted the reigning content kings would be able to maintain their revenue due to new forms of distribution. Source: Liz Gannes, Will Digital Revenue Ever Replace What It s Displacing? NewTeeVee, July 8, 2008 ( 6 It is worth noting that in recent years, some broadcast networks (such as CBS) have been able to increase ratings and cable networks continue to gain audience. However, much of this growth is due to new households and pay-tv subscribers. The longer-term macro trend is toward audience fragmentation. 7 It is also worth noting these examples are not exclusive to the US; BSkyB similarly entered the UK market by overpaying for soccer s English Premier League rights. Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 19 key roles at major companies providing proprietary research, consumer insight, consulting, events, and peer-to-peer executive programs. For more than 25 years, Forrester has been making IT, marketing, and technology industry leaders successful every day. For more information, visit , Forrester Research, Inc. All rights reserved. Unauthorized reion is strictly prohibited. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. Forrester, Technographics, Forrester Wave, RoleView, TechRadar, and Total Economic Impact are trademarks of Forrester Research, Inc. All other trademarks are the property of their respective companies. To purchase reprints of this document, please clientsupport@forrester.com. For additional information, go to

Residuals Informational Meeting. Los Angeles March 24, 2016

Residuals Informational Meeting. Los Angeles March 24, 2016 Residuals Informational Meeting Los Angeles March 24, 2016 What Are Residuals? Original Compensation Additional Compensation for Distribution and Exhibition beyond that covered by Original Compensation

More information

What Impact Will Over-the-Top Video Have on My Bottom Line

What Impact Will Over-the-Top Video Have on My Bottom Line What Impact Will Over-the-Top Video Have on My Bottom Line March 27, 2018 Doug Eidahl, VP Legal & Regulatory 2211 N. Minnesota St. Mitchell, SD 57301 The Changing CATV-Video Market 2 Recent Losses - Largest

More information

2016 Cord Cutter & Cord Never Study

2016 Cord Cutter & Cord Never Study 16 Cord Cutter & Cord Never Study Welcome to the Our builds on our 14 Cord Cutter Study by providing a focused look at both US consumers who opted out of subscription-based paid-tv service in the last

More information

Welcome from Mickey. It s no secret that video is a go-to strategy for consumer marketers.

Welcome from Mickey. It s no secret that video is a go-to strategy for consumer marketers. TV Buying Basics Welcome from Mickey It s no secret that video is a go-to strategy for consumer marketers. It s obvious why. Sight, sound, and motion create a powerful brand experience, while digital targeting

More information

Introduction slide 1 Digital Television 1. produced consumed New companies online continuation experimentation fragmenting reception dispersed

Introduction slide 1 Digital Television 1. produced consumed New companies online continuation experimentation fragmenting reception dispersed Introduction slide 1 Digital Television 1. Digital systems of delivery are shaping how television is both produced and consumed New companies online The new media companies are a combination of both continuation

More information

DRAFT Changing TV Landscape

DRAFT Changing TV Landscape DRAFT Changing TV Landscape June 2013 Sony Group Corporation Strategy Division 2010 MRP 1 Changing Television Landscape TV distribution and consumption are changing all over the world In the U.S. and other

More information

Television Audience 2010 & 2011

Television Audience 2010 & 2011 Television Audience 2010 & 2011 Overview The 51 st edition of Television Audience continues your collection of TV Audience reports. This report continues to include annual trends of population and television

More information

Netflix and chill no more streaming is getting complicated 5 January 2019, by Mae Anderson

Netflix and chill no more streaming is getting complicated 5 January 2019, by Mae Anderson Netflix and chill no more streaming is getting complicated 5 January 2019, by Mae Anderson company. "People will have more choices of what to stream, but at the same time the market is already fragmented

More information

Introduction. Barbara Mitra 1

Introduction. Barbara Mitra 1 Introduction Digital Television Learning outcome 1: Demonstrate an understanding of debates and key issues in relation to television Digital television changing traditional television Watching online Live

More information

Title VI in an IP Video World

Title VI in an IP Video World Title VI in an IP Video World Marvin Sirbu WIE 2017 2017 Marvin A. Sirbu 1 The Evolution of Video Delivery Over The Air (OTA) Broadcast Multichannel Video Program Distributors Community Antenna TelevisionèCable

More information

TV Subscriptions and Licence Fees

TV Subscriptions and Licence Fees TV Subscriptions and Licence Fees The revision of the Federal Law on Radio and Television (RTVA) will direct more license fees to local radio and TV stations. Swiss TV providers are expanding their Replay-Functions.

More information

Netflix Inc. (NasdaqGS:NFLX) Company Description

Netflix Inc. (NasdaqGS:NFLX) Company Description Analyst: Anthony Petretti Sector: Consumer Discretionary Valuation: Netflix Inc. Ticker: (NasdaqGS:NFLX) Date: 12/18/2017 Current Price: $190.42 Recommendation: Short Company Description Investment Thesis

More information

1. Introduction. 2. Part A: Executive Summary

1. Introduction. 2. Part A: Executive Summary MTN'S RESPONSE TO ICASA'S INQUIRY INTO SUBSCRIPTION TELEVISION BROADCASTING SERVICES IN TERMS OF SECTION 4 B OF THE ICASA ACT 13 OF 2000 IN GORVENMENT GAZETTE NO. 41070 DATED 25 AUGUST 2017 1 P a g e 1.

More information

THE EVOLUTION OF TV. 7 dynamics transforming TV

THE EVOLUTION OF TV. 7 dynamics transforming TV 1 THE EVOLUTION OF TV 7 dynamics transforming TV The convergence of TV and internet video Television: An industry of innovation and change People prefer TV on their terms The internet TV opportunity: 7

More information

The Future of Flow TV

The Future of Flow TV The Future of Flow TV Colin Dixon, Founder & Chief Analyst, nscreenmedia colin@nscreenmedia.com twitter: @nscreenmedia Agenda TV Viewing Trends Pay TV Trends vmvpds (Skinny Bundles) What is TV industry

More information

US Digital TV Business Models [Slides]

US Digital TV Business Models [Slides] Bowling Green State University ScholarWorks@BGSU Media and Communications Faculty Publications Media and Communication, School of 4-27-2009 US Digital TV Business Models [Slides] Louisa Ha Bowling Green

More information

ONLINE VIDEO. Market situation

ONLINE VIDEO. Market situation ONLINE VIDEO Market situation BOOMING DIGITAL CONSUMPTION VOD 20 million movies viewed On Demand 1 4.6 million users 1 Catch up TV 1 French out of 2 uses it 2 DIGITAL CONSUMPTION Live TV online French

More information

Consumers Continue to Carve Out More Time for Media

Consumers Continue to Carve Out More Time for Media For Immediate Release MEDIA MAVEN A SNAPSHOT OF VIDEO VIEWING TRENDS April 2015 Volume 18 We achieved several major milestones in : surpassing 40 million members in the US; 20 million internationally;

More information

MicroCap.com (Est: 1998)

MicroCap.com (Est: 1998) MicroCap.com (Est: 1998) Canadian MicroCap Equity Research Published by Danny Deadlock April 28, 2016 Frankly Inc. (TLK.V 69 cents) www.franklyinc.com This report is based upon my visit with Frankly s

More information

5INSIGHTS TO KNOW CONTENT MATTERS IDEAS IMPACTING THE CONTENT COMMUNITY 2016 Q3 ISSUE #1

5INSIGHTS TO KNOW CONTENT MATTERS IDEAS IMPACTING THE CONTENT COMMUNITY 2016 Q3 ISSUE #1 Culled from the headlines of the TV Industry s Trade Press, is a Bi-Monthly Newsletter curated and contextualized by KATZ Content Strategy s Bill Carroll. 1. Viewers Still Prefer Traditional TV Content

More information

BEFORE THE HOUSE ENERGY AND COMMERCE SUBCOMMITTEE ON COMMUNICATIONS AND TECHNOLOGY THE FUTURE OF VIDEO

BEFORE THE HOUSE ENERGY AND COMMERCE SUBCOMMITTEE ON COMMUNICATIONS AND TECHNOLOGY THE FUTURE OF VIDEO STATEMENT OF MICHAEL P. O LEARY, SENIOR EXECUTIVE VICE PRESIDENT, GLOBAL POLICY AND EXTERNAL AFFAIRS, ON BEHALF OF THE MOTION PICTURE ASSOCIATION OF AMERICA, INC. BEFORE THE HOUSE ENERGY AND COMMERCE SUBCOMMITTEE

More information

National TV Index Q Bringing clarity to the National TV landscape.

National TV Index Q Bringing clarity to the National TV landscape. National TV Index Bringing clarity to the National TV landscape. Table of Contents Executive Summary. 2 Macro TV Trends. 3 Broadcast TV Trends. 4 Cable TV Trends 5 Sports TV Trends. 6 About SMI 7 Executive

More information

Branson Gospel Sunday. How To Access Branson Gospel Sunday programming and the vast programming. available on FARM AND RANCH TV

Branson Gospel Sunday. How To Access Branson Gospel Sunday programming and the vast programming. available on FARM AND RANCH TV Branson Gospel Sunday How To Access Branson Gospel Sunday programming and the vast programming available on FARM AND RANCH TV Branson Gospel Sunday and Pastor Dave Hamner are proud to announce the upcoming

More information

Architecting the new TV. Daniel Knapp, Director Advertising Research

Architecting the new TV. Daniel Knapp, Director Advertising Research Architecting the new TV Daniel Knapp, Director Advertising Research Media trends have always sparked speculations and visions sometimes remarkably accurate How we will live in the year 2000 (German artist

More information

Connected Life Market Watch:

Connected Life Market Watch: Connected Life Market Watch: Transitions in U.K. Consumer Video Entertainment Cisco Internet Business Solutions Group October 2010 Internet Business Solutions Group 1 Connected Life Market Watch Program:

More information

THE FUTURE OF TELEVISION

THE FUTURE OF TELEVISION THE FUTURE OF TELEVISION WHERE THE US INDUSTRY IS HEADING By Frank Arthofer and John Rose The digital disruption of the US television industry is at hand. Streaming video is changing every existing relationship

More information

FILM ON DIGITAL VIDEO

FILM ON DIGITAL VIDEO FILM ON DIGITAL VIDEO BFI RESEARCH AND STATISTICS PUBLISHED OCTOBER 2017 Digital video enables audiences to access films through a range of devices, anytime, anywhere. Revenues for on-demand services in

More information

Three Traditional US Markets Reshaped by Tech Giants

Three Traditional US Markets Reshaped by Tech Giants WWW.IBISWORLD.COM January August 2017 2014 1 3 Follow US Markets on head Reshaped on Master By Tech page Giants A August 2017 Three Traditional US Markets Reshaped by Tech Giants By Devin McGinley These

More information

TURNING DIGITAL. The Future Can't Wait. Annual Report XVI Edition

TURNING DIGITAL. The Future Can't Wait. Annual Report XVI Edition TURNING DIGITAL The Future Can't Wait Annual Report XVI Edition October 2018 Billion Executive summary The TV market in 2017 The global TV market revenue in Western Europe reached 98.7 billion at the end

More information

LOCAL TELEVISION STATIONS: Maintaining an Important Presence in 2016 & Beyond. August Copyright All Rights Reserved.

LOCAL TELEVISION STATIONS: Maintaining an Important Presence in 2016 & Beyond. August Copyright All Rights Reserved. Maintaining an Important Presence in 2016 & Beyond August 2016 Copyright 2016. All Rights Reserved. BIA/Kelsey CONTENTS Executive Summary... 1 Introduction... 3 Viewer Options... 6 Viewing Hours... 6 Subscription

More information

Cool Off With Premium Video Content: How Viewers are Beating The Heat During Summer Months

Cool Off With Premium Video Content: How Viewers are Beating The Heat During Summer Months Cool Off With Premium Video Content: How Viewers are Beating The Heat During Summer Months Contents Summer Video Viewing 4 Reach 5-7 Days tuned-in 8 Summer Streaming 9-11 Summer Binging 12 Time spent by

More information

V I D E O A D V E R T I S I N G B U R E A U - R E P O R T TV Preferred. Understanding YouTube Enthusiasts Affinity For Video Content

V I D E O A D V E R T I S I N G B U R E A U - R E P O R T TV Preferred. Understanding YouTube Enthusiasts Affinity For Video Content V I D E O A D V E R T I S I N G B U R E A U - R E P O R T 2 0 1 9... TV Preferred Understanding YouTube Enthusiasts Affinity For Video Content 2 Contents 1 Survey Overview 2 YouTube Enthusiasts Are Voracious

More information

CUT THE CORD THINGS TO CONSIDER BEFORE FIRING YOUR CABLE COMPANY. Hewie Poplock March, 2019

CUT THE CORD THINGS TO CONSIDER BEFORE FIRING YOUR CABLE COMPANY. Hewie Poplock March, 2019 CUT THE CORD THINGS TO CONSIDER BEFORE FIRING YOUR CABLE COMPANY Hewie Poplock info@hewie.net March, 2019 SURVEY At then end of this presentation please fill out the survey on line. You can wait until

More information

CONQUERING CONTENT EXCERPT OF FINDINGS

CONQUERING CONTENT EXCERPT OF FINDINGS CONQUERING CONTENT N O V E M B E R 2 0 1 5! EXCERPT OF FINDINGS 1 The proliferation of TV shows: a boon for TV viewers, a challenge for the industry More new shows: # of scripted original series (by year):

More information

TV Demand. MIPTV 2017 Special: Trends for LATIN AMERICA. Kayla Hegedus, Industry Data Scientist

TV Demand. MIPTV 2017 Special: Trends for LATIN AMERICA. Kayla Hegedus, Industry Data Scientist MIPTV 2017 Special: Trends for LATIN AMERICA Kayla Hegedus, Industry Data Scientist Introduction The year 2016 was good for television. In the United States alone, over 400 scripted series aired, in addition

More information

NIELSEN MUSIC HIGHLIGHTS 1 NIELSEN MUSIC HIGHLIGHTS REPORT

NIELSEN MUSIC HIGHLIGHTS 1 NIELSEN MUSIC HIGHLIGHTS REPORT NIELSEN MUSIC 360 2016 HIGHLIGHTS 1 NIELSEN MUSIC 360-2016 HIGHLIGHTS REPORT NIELSEN MUSIC 360 2016 A LOT HAS HAPPENED IN MUSIC IN THE LAST YEAR. New streaming services debuted, record-breaking albums

More information

TV RESEARCH, FANSHIP AND VIEWING

TV RESEARCH, FANSHIP AND VIEWING The Role of Digital in TV RESEARCH, FANSHIP AND VIEWING THE RUNDOWN Digital platforms such as YouTube and Google Search are changing the way people experience television. With 90% of TV viewers visiting

More information

Why Netflix Is Still Undervalued

Why Netflix Is Still Undervalued Why Netflix Is Still Undervalued Feb. 19, 2018 1:35 PM ET 34 comments About: Netflix, Inc. (NFLX), Includes: DIS Ziyadd Manie, CFA Summary Netflix s first mover advantage in an industry with structural

More information

Deutsche Bank Conference June 2005

Deutsche Bank Conference June 2005 Deutsche Bank Conference June 2005 www.hearstargyle.com This presentation includes forward-looking statements. We based these forward-looking statements on our current expectations and projections about

More information

Local TV remains leading source of news even as online grows Television remains the most popular choice for national and international news, despite the growth of online news sources. There has been continued

More information

TV Group. Portfolio Overview. Jeff Zucker. September 13, 2006

TV Group. Portfolio Overview. Jeff Zucker. September 13, 2006 TV Group Portfolio Overview Jeff Zucker September 13, 2006 NBCU TV Group Diverse portfolio ($ in billions) TV Group Divisions (% of Revenue) ~$16B Film / Parks / Digital Media ~$6B ENTERTAINMENT (~35%)

More information

Video over the Internet Can we break the Net? CBS Interactive

Video over the Internet Can we break the Net? CBS Interactive Video over the Internet Can we break the Net? Mark Kortekaas CTO CBS Interactive mkortekaas@cbs.com IP Television From Wikipedia: IPTV (Internet Protocol Television) is a system where a digital television

More information

Online community dialogue conducted in March Summary: evolving TV distribution models

Online community dialogue conducted in March Summary: evolving TV distribution models The Speed of Life* 2009 Consumer Intelligence Series TV viewership and on-demand programming Online community dialogue conducted in March 2009 Series overview Through PricewaterhouseCoopers ongoing consumer

More information

Cutting the Cord. Presenter. Watch Video Programs on Your Terms

Cutting the Cord. Presenter. Watch Video Programs on Your Terms Cutting the Cord Watch Video Programs on Your Terms Presenter Eric Hayes Network & Systems Administrator Orion Township Public Library ehayes@orionlibrary.org 248.287.8019 I m Here to Help I m repeating

More information

RATE INCREASE FAQs. Can you tell me what one TV station/network costs?

RATE INCREASE FAQs. Can you tell me what one TV station/network costs? RATE INCREASE FAQs 1 Why are rates going up? 2 Can you tell me what one TV station/network costs? 3 Your services are too expensive...i am going to switch to a different provider. 4 I refuse to pay more

More information

CUT THE CORD THINGS TO CONSIDER BEFORE FIRING YOUR CABLE COMPANY. Hewie Poplock January, 2019

CUT THE CORD THINGS TO CONSIDER BEFORE FIRING YOUR CABLE COMPANY. Hewie Poplock January, 2019 CUT THE CORD THINGS TO CONSIDER BEFORE FIRING YOUR CABLE COMPANY Hewie Poplock info@hewie.net January, 2019 SURVEY At then end of this presentation please fill out the survey on line. You can wait until

More information

THE FAIR MARKET VALUE

THE FAIR MARKET VALUE THE FAIR MARKET VALUE OF LOCAL CABLE RETRANSMISSION RIGHTS FOR SELECTED ABC OWNED STATIONS BY MICHAEL G. BAUMANN AND KENT W. MIKKELSEN JULY 15, 2004 E CONOMISTS I NCORPORATED W ASHINGTON DC EXECUTIVE SUMMARY

More information

TV EVERYWHERE /OTT CTVE

TV EVERYWHERE /OTT CTVE TV EVERYWHERE /OTT CTVE CTV Media, Inc 2017 THE WAY YOU WATCH TV IS CHANGING Live Linear TV Set Top Box VOD (in your living room) TV Everywhere Mobile Laptop Tablet OTT : Roku Amazon Fire TV Chromecast,

More information

Seen on Screens: Viewing Canadian Feature Films on Multiple Platforms 2007 to April 2015

Seen on Screens: Viewing Canadian Feature Films on Multiple Platforms 2007 to April 2015 Seen on Screens: Viewing Canadian Feature Films on Multiple Platforms 2007 to 2013 April 2015 This publication is available upon request in alternative formats. This publication is available in PDF on

More information

An informational presentation about cutting the ties from traditional cable television.

An informational presentation about cutting the ties from traditional cable television. An informational presentation about cutting the ties from traditional cable television. What is cord cutting? Cord cutting is the decision to forgo a cable or satellite subscription in lieu of streaming

More information

FILM, TV & GAMES CONFERENCE 2015

FILM, TV & GAMES CONFERENCE 2015 FILM, TV & GAMES CONFERENCE 2015 Sponsored by April 2015 at The Royal Institution Session 5: Movie Market Update Ben Keen, Chief Analyst & VP, Media, IHS This report summarises a session that took place

More information

5 THINGS TO KNOW CONTENT MATTERS IDEAS THAT IMPACT THE CONTENT BUSINESS. 1. TV: Stations Doing It Themselves

5 THINGS TO KNOW CONTENT MATTERS IDEAS THAT IMPACT THE CONTENT BUSINESS. 1. TV: Stations Doing It Themselves Culled from the headlines of the media and technology trade press by Katz s Strategy, Analytics, and Research Team, Content Matters provides a periodic snapshot of news and issues that affect the business

More information

REACHING THE UN-REACHABLE

REACHING THE UN-REACHABLE UNITED STATES REACHING THE UN-REACHABLE 5 MYTHS ABOUT THOSE WHO WATCH LITTLE TO NO TV SHIFT HAPPENS. IT S WELL DOCUMENTED. U.S. HOMES IN MILLIONS Cable Telco Satellite We Project MVPDs Will Lose About

More information

Why TV in 2018? WHY KOB ADVERTISING

Why TV in 2018? WHY KOB ADVERTISING Why TV in 018? WHY KOB ADVERTISING Advertising in Today s Complex Media World Media is evolving. Media consumption habits are changing. Advertisers must engage consumers where they spend the most time,

More information

RATE INCREASE FAQs. Can you tell me what one TV station/network costs? I am in a promotional package, are my rates changing now too?

RATE INCREASE FAQs. Can you tell me what one TV station/network costs? I am in a promotional package, are my rates changing now too? RATE INCREASE FAQs 1 Why are rates going up? 2 Can you tell me what one TV station/network costs? 3 4 I refuse to pay more money for lousy service. 5 I am in a promotional package, are my rates changing

More information

Cutting the Cord. Presenter. Watch Video Programs on Your Terms

Cutting the Cord. Presenter. Watch Video Programs on Your Terms Cutting the Cord Watch Video Programs on Your Terms Presenter Eric Hayes Network & Systems Administrator Orion Township Public Library ehayes@orionlibrary.org 248.287.8019 Who Am I? Besides being a loving

More information

Netflix (Stock exchange: NFLX)

Netflix (Stock exchange: NFLX) Netflix (Stock exchange: NFLX) Partners: Mallory M. Craig- Karim, mmc2nk@virginia.edu Patrick W. Leugers, pwl2vc@virginia.edu EQUITY ANALYSIS: Buy RIVANNA INVESTMENTS April 8 2016 I. Company Overview Netflix

More information

TREND INSIGHTS. Is There Too Much TV, II: Unscripted Series Growing Popularity

TREND INSIGHTS. Is There Too Much TV, II: Unscripted Series Growing Popularity TREND INSIGHTS Is There Too Much TV, II: Unscripted Series Growing Popularity Is There Too Much TV, II: Unscripted Series Growing Popularity A little more than a year ago, the research team at FX put out

More information

Thursday 23 June 2016 Afternoon

Thursday 23 June 2016 Afternoon Oxford Cambridge and RSA Thursday 23 June 2016 Afternoon A2 GCE ECONOMICS F583/01 Economics of Work and Leisure *5920202791* Candidates answer on the Question Paper. OCR supplied materials: None Other

More information

Syndication April 2006

Syndication April 2006 1 Syndication 2006 April 2006 Syndicated Network Television Association 2 Syndication 2006 Strong Growth Clutter Advantage Improving Brand ROI Year-long Consistency Delivering Younger Viewers 3 Syndication

More information

AUSTRALIAN MULTI-SCREEN REPORT QUARTER

AUSTRALIAN MULTI-SCREEN REPORT QUARTER AUSTRALIAN MULTI-SCREEN REPORT QUARTER 02 Australian viewing trends across multiple screens The edition of the Australian Multi-Screen Report provides the latest estimates of technologies present in Australian

More information

Promo Mojo: Fox Takes First and Second Place with NFL, '9-1-1'

Promo Mojo: Fox Takes First and Second Place with NFL, '9-1-1' Promo Mojo: Fox Takes First and Second Place with NFL, '9-1-1' 10.10.2018 On the strength of 318 million TV ad impressions, a spot for Thursday Night Football tops this week's chart. An announcer notes

More information

OTTS VS TV NETWORKS ~ 3 WINNING STRATEGIES

OTTS VS TV NETWORKS ~ 3 WINNING STRATEGIES OTTS VS TV NETWORKS ~ 3 WINNING STRATEGIES Whitepaper www.juniperresearch.com 1 i. Provision of Older Content 1.1 Introduction Digital TV and video has seen the battle between OTT (Over the Top) players

More information

CABLE NATION: Power of Branded TV Content v. Other Major Media

CABLE NATION: Power of Branded TV Content v. Other Major Media TIME: V TV CABLE NATION: Power of Branded TV Content v. Other Major Media Power Of Branded TV Content v. Other Media Digital video has grown but represents only a nominal share of total video time TV dominants

More information

From Cloud to Consumer, TV Everywhere Business Realities

From Cloud to Consumer, TV Everywhere Business Realities From Cloud to Consumer, TV Everywhere Business Realities Guy Bisson, Research Director, Ampere Analysis ANGA Cable, June 2016 1 Ampere Analysis 2 Fundamental shifts in the TV economy over the last decade

More information

Australian Broadcasting Corporation. Screen Australia s. Funding Australian Content on Small Screens : A Draft Blueprint

Australian Broadcasting Corporation. Screen Australia s. Funding Australian Content on Small Screens : A Draft Blueprint Australian Broadcasting Corporation submission to Screen Australia s Funding Australian Content on Small Screens : A Draft Blueprint January 2011 ABC submission to Screen Australia s Funding Australian

More information

Technology and Operations Strategy Part 1: Innovation Strategy 3/30: Business model innovation. Change position, Change strategy

Technology and Operations Strategy Part 1: Innovation Strategy 3/30: Business model innovation. Change position, Change strategy Technology and Operations Strategy Part 1: Innovation Strategy 3/30: Business model innovation D04741004 Lyn Shen Change position, Change strategy Prahalad and Hamel (2003) explained that core competencies

More information

Catalogue no XIE. Television Broadcasting Industries

Catalogue no XIE. Television Broadcasting Industries Catalogue no. 56-207-XIE Television Broadcasting Industries 2006 How to obtain more information Specific inquiries about this product and related statistics or services should be directed to: Science,

More information

Mobile TV Goes Hollywood: Opportunities for Broadcasters. Doug Rasor Vice President Manager Worldwide Strategic Marketing

Mobile TV Goes Hollywood: Opportunities for Broadcasters. Doug Rasor Vice President Manager Worldwide Strategic Marketing Mobile TV Goes Hollywood: Opportunities for Broadcasters Doug Rasor Vice President Manager Worldwide Strategic Marketing Wireless and Consumer Electronics Converge Creating Huge Opportunity Unconnected

More information

Promo Mojo: Fox's 'The Gifted' Takes Its Turn at Top

Promo Mojo: Fox's 'The Gifted' Takes Its Turn at Top Promo Mojo: Fox's 'The Gifted' Takes Its Turn at Top 10.04.2017 On the strength of 395.3 million TV ad impressions for promos leading up to its Oct. 2 premiere, Fox's The Gifted, another spin-off from

More information

TV Subscriptions and Licence Fees

TV Subscriptions and Licence Fees TV Subscriptions and Licence Fees By mid-2015, UPC Cablecom had switched off analogue TV service completely in all of Switzerland. UPC Cablecom and Swisscom resist OTT competition by offering unlimited

More information

Future of TV. Features and Benefits

Future of TV. Features and Benefits Future of TV This report assesses the future of TV in all its forms, encompassing content, technology, consumer appliances and devices, mobile devices, evolving media and broadcast business models, the

More information

Half. Morgan Stanley. 7 th Annual TMT Conference

Half. Morgan Stanley. 7 th Annual TMT Conference Half Morgan Stanley 7 th Annual TMT Conference Barcelona, 14 th -16 th November 2007 Entertaiment Industry What has changed Technological Innovation is changing consolidated models Increase in the personalisation

More information

Netflix: Amazing Growth But At A High Price

Netflix: Amazing Growth But At A High Price Netflix: Amazing Growth But At A High Price Mar. 17, 2018 5:27 AM ET8 comments by: Jonathan Cooper Summary Amazing user growth, projected to accelerate into Q1'18. Contribution profit per subscriber continues

More information

& TV E & TV EVERYWHERE. Jack Chang Director, Business Development EchoStar Taiwan/Dish HD Nov., 2009

& TV E & TV EVERYWHERE. Jack Chang Director, Business Development EchoStar Taiwan/Dish HD Nov., 2009 & TV E & TV EVERYWHERE Jack Chang Director, Business Development EchoStar Taiwan/Dish HD Nov., 2009 TV Everywhere What they really want is access to their content everywhere Around the house or around

More information

Cable Television Advertising. A Guide for the Radio Marketer

Cable Television Advertising. A Guide for the Radio Marketer Cable Television Advertising A Guide for the Radio Marketer Overview Cable Television has seen tremendous advertising revenue growth in recent years. This growth is believed to have impacted radio s revenue

More information

Digital Ad. Maximizing TV Stations' Revenues. The Digital Opportunity. A Special Report from Media Group Online, Inc.

Digital Ad. Maximizing TV Stations' Revenues. The Digital Opportunity. A Special Report from Media Group Online, Inc. Maximizing TV Stations' Digital Ad The Digital Opportunity TV is an enviable position compared to almost all other traditional media in the digital age: an increasing number of TV households, a 96.5% penetration

More information

Netflix & American Latinos: An Integrated Marketing Communications Plan. Anthony Morelle Jose Velez Borbon Melissa Greco Lopes

Netflix & American Latinos: An Integrated Marketing Communications Plan. Anthony Morelle Jose Velez Borbon Melissa Greco Lopes Netflix & American Latinos: An Integrated Marketing Communications Plan Anthony Morelle Jose Velez Borbon Melissa Greco Lopes Netflix Background Cofounded in 1997, launched subscription service in 1999

More information

BSAC Business Briefing. TV Consumption Trends in the Multi-Screen Era. October 2012

BSAC Business Briefing. TV Consumption Trends in the Multi-Screen Era. October 2012 BSAC Business Briefing TV Consumption Trends in the Multi-Screen Era October 2012 Traditional TV Viewing Is Holding Up Well Despite all the hype about social networking, over-the-top video services, smartphones,

More information

Eros International Plc Corporate Presentation

Eros International Plc Corporate Presentation Eros International Plc Corporate Presentation Jefferies Global TMT Conference May 2014 A Leading Global Indian Film Entertainment Company Leading co-producer, acquirer and distributor of Indian language

More information

Looking Ahead: Viewing Canadian Feature Films on Multiple Platforms. July 2013

Looking Ahead: Viewing Canadian Feature Films on Multiple Platforms. July 2013 Looking Ahead: Viewing Canadian Feature Films on Multiple Platforms July 2013 Looking Ahead: Viewing Canadian Feature Films on Multiple Platforms Her Majesty the Queen in Right of Canada (2013) Catalogue

More information

CMU:DIY. CMUdiy.com/streamingbusiness

CMU:DIY. CMUdiy.com/streamingbusiness CMU:DIY mynameischriscooke.com FOUNDER + MD > CMU + > CMU NAVIGATE FOUNDER UNDERSTAND MD THE MUSIC BUSINESS MEDIA SETLIST TRENDS LIBRARY CMU DAILY CMUsignup.com CONSULTANCY TRAINING COURSES CONFERENCE

More information

The Communications Market: Digital Progress Report

The Communications Market: Digital Progress Report The Communications Market: Digital Progress Report Digital TV, Q2 2007 This is the fifteenth Ofcom Digital Progress Report covering developments in digital television take-up. The data are the latest available

More information

Additional media information United States & United Kingdom

Additional media information United States & United Kingdom Additional media information United States & United Kingdom Company information MovieGlu is a cinema search engine that enables fans to quickly and easily find the best combination of movie, cinema and

More information

Comparison of DISH Network s America s Top 120 to DirecTV s Choice Packages, and of DISH Network s America s Top 200 to DirecTV s Choice Xtra Packages

Comparison of DISH Network s America s Top 120 to DirecTV s Choice Packages, and of DISH Network s America s Top 200 to DirecTV s Choice Xtra Packages Comparison of DISH Network s America s Top 120 to DirecTV s Choice Packages, and of DISH Network s America s Top 200 to DirecTV s Choice Xtra Packages A Study, Published mid-february 2010 Researched, analyzed

More information

Strategic Transformation

Strategic Transformation Telcos & OTT providers are redefining home entertainment; MSOs must adapt or die. Strategic Transformation 1 02 06 09 12 MSOs: Expanding beyond cable Cloud-Pipe-Device: Integration for success Engines

More information

Netflix Inc. (NYSE: NFLX)

Netflix Inc. (NYSE: NFLX) ` Krause Fund Research Spring 2017 Consumer Discretionary Netflix Inc. (NYSE: NFLX) Recommendation: BUY April 17, 2017 Analysts: Jordyn Steinkritz jordyn-steinkritz@uiowa.edu Chase Koschmeder chase-koschmeder@uiowa.edu

More information

Taking Control of Your TV

Taking Control of Your TV Taking Control of Your TV A Guide to Using AT&T s U-Verse TV Features 2019 Huntington Pointe Association Some Basics Note that the features described in this booklet are keyed to the buttons on the remote

More information

Why split up Netflix?

Why split up Netflix? Netflix Group 4 Why split up Netflix? DVD by mail is slowly dying, but Netflix will do everything it can to keep it alive Netflix has diverged into two different business lines, with two very different

More information

AMAC Foundation 2017 Seminar Series. Today s Workshop: Life After Cable Entertainment Alternatives OR Cutting the Cord

AMAC Foundation 2017 Seminar Series. Today s Workshop: Life After Cable Entertainment Alternatives OR Cutting the Cord AMAC Foundation 2017 Seminar Series Today s Workshop: Life After Cable Entertainment Alternatives OR Cutting the Cord AMAC Foundation 2017 Seminar Series Association of Mature American Citizens, Inc. Better

More information

AUSTRALIAN MULTI-SCREEN REPORT QUARTER

AUSTRALIAN MULTI-SCREEN REPORT QUARTER AUSTRALIAN MULTI-SCREEN REPORT QUARTER 02 Australian viewing trends across multiple screens Since its introduction in Q4 2011, The Australian Multi- Screen Report has tracked the impact of digital technologies,

More information

Eros: A Multi-Platform Model

Eros: A Multi-Platform Model Eros: A Multi-Platform Model l Leading player in a growing and underpenetrated cinema market Eros has had an average 3 out of top 10 India Box Office hits for the past five years Film pre-sales facilitated

More information

A quarterly review of population trends and changes in how people can watch television

A quarterly review of population trends and changes in how people can watch television 1 A quarterly review of population trends and changes in how people can watch television 217 Analysis by 2 CONTENTS 3 THE PRIMARY ROLE OF SECONDARY TV SETS Secondary TV sets are becoming increasingly important

More information

2015 Rate Change FAQs

2015 Rate Change FAQs 2015 Rate Change FAQs Why are rates going up? TV networks continue to demand major increases in the costs we pay them to carry their networks. We negotiate to keep costs as low as possible and will continue

More information

POV: Making Sense of Current Local TV Market Measurement

POV: Making Sense of Current Local TV Market Measurement March 7, 2012 # 7379 To media agency executives, media directors and all media committees. POV: Making Sense of Current Local TV Market Measurement This document is intended to raise awareness around the

More information

ThinkTV FACT PACK NEW ZEALAND JAN TO DEC 2017

ThinkTV FACT PACK NEW ZEALAND JAN TO DEC 2017 ThinkTV FACT PACK NEW ZEALAND JAN TO DEC 2017 TV Has Changed NEW ZEALAND Today s TV is a sensory experience enjoyed by over 3 million viewers every week. Powered by new technologies to make TV available

More information

Cutting the Cable Cord: a Practical Guide

Cutting the Cable Cord: a Practical Guide Cutting the Cable Cord: a Practical Guide For many years, if you wanted tv you had this: Now however, you can have this: Which leads to this: ...a Practical Guide 2012: 112 million television subscribers

More information

ENABLING THE NEXT VIDEO REVOLUTION

ENABLING THE NEXT VIDEO REVOLUTION ENABLING THE NEXT REVOLUTION GROWTH TRANSFORMING THE LANDSCAPE SERVICES ARE HITTING THE MAINSTREAM CONSUMERS WANT MORE CHOICES AND ENRICHED VIEWING EXPERIENCES In today s fragmented media landscape, pay-tv

More information

TV Today. Lose Small, Win Smaller. Rating Change Distribution Percent of TV Shows vs , Broadcast Upfronts 1

TV Today. Lose Small, Win Smaller. Rating Change Distribution Percent of TV Shows vs , Broadcast Upfronts 1 Rating Change Distribution Percent of TV Shows 27-28 vs. -, Broadcast Upfronts 1 TV Today Figure 1 27-28 18% 18% 29% 24% 11% Lose Small, Win Smaller 3 out of 4 weekly broadcast shows lost up to 1% of their

More information

1-Year Chart: 5-Year Chart:

1-Year Chart: 5-Year Chart: 1-Year Chart: 5-Year Chart: Table of Contents 1. Executive Summary 2. Industry Analysis 3. Company Background 4. Investment Thesis 5. Valuation 6. Catalysts 7. Risks Executive Summary I m currently recommending

More information