Nashville, TN (DMA Rank #29)

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1 2016/17 Season Week 12 (12/5-12/11/16) Google Spent Twice as Much on TV as on All Other Media Combined Fashion Show 2016 HH Ratings 7.6 Dayton Baltimore Miami National TV 67.8 ($183.3 million) Online 21.8 Other Media Sunday Night Football Dallas San Antonio Austin National Saturday, Dec. 24, 8PM/7PM CT 42.3 HH Ratings HH Ratings National W. Palm Baltimore A25-54 Ratings in Hispanic Households 12/5/16-12/11/ NBC SUNDAY NIGHT FOOTBALL SRA ACERO 3: COYOTE - M CHEMA, EL - T Market of the Week Nashville, TN (DMA Rank #29) Auto Purchasers Weekday Primetime Ratings (comscore) Lincoln GMC Ford Local Broadcast Cable News TV Viewing Area (DMA) Tennessean (Nashville, TN) Newspaper Daily Penetration % % % Top 5 Spot TV Advertisers from Kantar Media Oct 15-Sep 16 Dols (000) Nissan $3,293.7 Toyota Dealer Assn $3,226.8 XFinity $2,812.9 Ford Dealer Assn $2,508.8 Rooms To Go $2,493.7

2016/17 Season Week 12 (12/5-12/11/16) Top 25 Broadcast S/O-S/O (12/5-12/11/16) Top 25 Syndication (11/28-12/04/16) A25-54 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1

3 7 FOX NFL SUNDAY-PST GN-NAT 5.9 8 CBS NFL SINGLE POST GUN 5.6 9 FOX NFL GAME BREAK 5.5 10 FOOTBALL NT AMERICA PT 3 4.9 11 OT, THE 4.7 12 NBC+NFLN THU NT POST-GAME 4.5 13 FOX NFL SUNDAY-REGIONAL 4.

7 23 SIMPSONS 2.7 24 SATURDAY NIGHT 2.6 25 CBS NFL SINGLE POST GAME 2.6 1 ESPN NFL REGULAR SEASON 5.2 2 BIG BANG-SYN (AT) 3.4 3 FAMILY FEUD (AT) 2.7 4 JUDGE JUDY (AT) 2.

2 2016/17 Season Week 12 (12/5-12/11/16) Top 25 Broadcast S/O-S/O (12/5-12/11/16) Top 25 Syndication (11/28-12/04/16) A25-54 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 NBC SUNDAY NIGHT FOOTBALL FOX NFL SUNDAY-NATIONAL SUNDAY NIGHT NFL PRE-KICK NBC+NFLN THU NT FOOTBALL CBS NFL SINGLE NBC NFL SUNDAY POST FOX NFL SUNDAY-PST GN-NAT CBS NFL SINGLE POST GUN FOX NFL GAME BREAK FOOTBALL NT AMERICA PT OT, THE NBC+NFLN THU NT POST-GAME FOX NFL SUNDAY-REGIONAL NBC+NFLN THU NT PRE-KICK THIS IS US CBS NFL SINGLE PRE-KICK EMPIRE VOICE VOICE-TUE NBC+NFLN THU NT PRE-GM NCIS BIG BANG THEORY, THE-ENC SIMPSONS SATURDAY NIGHT CBS NFL SINGLE POST GAME ESPN NFL REGULAR SEASON BIG BANG-SYN (AT) FAMILY FEUD (AT) JUDGE JUDY (AT) MODERN FAMILY-WK-SYN (AT) WEEKEND ADVENTURE LAW & ORDER:SVU-WKL (AT) BIG BANG WKND (AT) WHEEL OF FORTUNE MODERN FAMILY-MF-SYN (AT) JEOPARDY (AT) FAMILY GUY-WK-SYN (AT) BOBS BURGERS-SYN (AT) FAMILY GUY-MF-SYN (AT) TWO-HALF MEN-SYN (AT) ENTERTAINMENT TONIGHT BROKE GIRLS-SYN (AT) DR. PHIL SHOW (AT) ACCESS HOLLYWD LV-WKD FAMILY FEUD-WK (AT) MIKE AND MOLLY (AT) LAST MAN STNDG-MF-SYN(AT) INSIDE EDITION (AT) HOW I MET-MTHR-WK-SYN(AT) TMZ (AT) 0.9 M-F Evening News (12/5-12/9/16) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS (M, Tu, W, F) ABC WORLD NEWS TONIGHT CBS EVENING NEWS 1.4 M-F Late Night (12/5-12/9/16) A25-54 Rank Program Name Live+SD US AA% 1 TONIGHT SHOW LATE SHOW-STEPHEN COLBERT JIMMY KIMMEL LIVE! 0.6 Top 10 Time Shifted S/O-S/O Programs (12/05-12/11/16) A25-54 Live+SD (000) THIS IS US SURVIVOR EMPIRE NCIS VOICE THE GOLDBERGS NBC SUNDAY NIGHT FOOTBALL VOICE-TUE FLASH THE MIDDLE Time-Shifted LIVE

2016/17 Season Week 12 (12/5-12/11/16) NFL on CBS, Fox & NBC 51.

Sunday, 12/8 & 12/11/16 Victoria s Secret Fashion CBS 12/5/16 10:00p (ET)

NBC 12/7/16 8:00p (ET) Top 10 Metered Markets Household Rating (Live+SD)

Household Rating (Live+SD) Market HH Rtg Market HH Rtg Market HH Rtg

4 New Orleans 6.1 Knoxville 6.1 National 5.4 Baltimore 12.3 West Palm 8.

2 National 14.9 Dallas 42.3 San Antonio 32.6 Austin 27.3 Albuquerque 25.

3 2016/17 Season Week 12 (12/5-12/11/16) NFL on CBS, Fox & NBC 51.1 HH Milwaukee 42.3 HH Dallas 42.3 HH Buffalo 41.6 HH New Orleans 40.7 HH Kansas City 38.6 HH Seattle 36.4 HH Minneapolis Top Local Deliveries in their Home Markets Thursday, Sunday, 12/8 & 12/11/16 Victoria s Secret Fashion CBS 12/5/16 10:00p (ET) Top 10 Metered Markets Household Rating (Live+SD) Hairspray Live! NBC 12/7/16 8:00p (ET) Top 10 Metered Markets Household Rating (Live+SD) Sunday Night Football NBC 12/11/16 8:30p (ET) Top 10 Metered Markets Household Rating (Live+SD) Market HH Rtg Market HH Rtg Market HH Rtg National 4.3 Dayton 7.6 Pittsburgh 7.5 Buffalo 7.5 Nashville 7.4 Baltimore 6.4 New Orleans 6.1 Knoxville 6.1 National 5.4 Baltimore 12.3 West Palm 8.4 New York 7.9 Pittsburgh 7.9 Indianapolis 7.4 Richmond 7.4 Boston 7.2 National 14.9 Dallas 42.3 San Antonio 32.6 Austin 27.3 Albuquerque 25.9 Richmond 25.9 Norfolk 23.7 Memphis 22.1 Tie: Minneapolis, Miami, San Antonio, Providence, Tulsa 5.8 Cleveland 7.2 Norfolk 7.1 Tie: Chicago / Buffalo 7.0 New York 20.7 New Orleans 19.9 Houston 19.6

2016/17 Season Week 11 (12/5-12/11/16) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, Telemundo, UniMas and Univision) attracted 9% of all

In the market of Atlanta, GA Language programs on Sp

4 2016/17 Season Week 11 (12/5-12/11/16) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, Telemundo, UniMas and Univision) attracted 9% of all primetime HH viewers (not just Spanish-Speaking) this week. In the market of Atlanta, GA Language programs on Spanish broadcast stations attracted 5% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs HH Live+SD Atlanta, GA Spanish Stations Hispanic Households 12/5-12/11/16 A18-49 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 NBC SUNDAY NIGHT FOOTBALL SRA ACERO 3: COYOTE - M CHEMA, EL - T CHEMA, EL - R CHEMA, EL - W RANK SUNDAY NIGHT NFL PROGRAMS PRE-KICK 4.7 NET 6 NBC+NFLN "P25-54L+SD THU NT FOOTBALL AA%" NBC NFL SUNDAY POST NBC NFL SUNDAY POST PORQUE EL AMOR MANDA THU UNI NBC+NFLN THU NT FOOTBALL CHEMA, EL - R CHEMA, EL - F VINO EL AMOR WED VINO EL AMOR MON VINO EL AMOR MON ROSA DE GUADALUPE WED VINO EL AMOR WED VINO EL AMOR FRI FOX NFL SUNDAY-NATIONAL VINO EL AMOR TUE ROSA DE GUADALUPE THU NBC+NFLN THU NT POST-GAME COLOR DE LA PASION MON COLOR DE LA PASION FRI COLOR DE LA PASION TUE NBC SUNDAY NIGHT FOOTBALL SRA ACERO 3: COYOTE - M CHEMA, EL - T CHEMA, EL - W SUNDAY NIGHT NFL PRE-KICK FOX NFL SUNDAY-NATIONAL CHEMA, EL - F VINO EL AMOR TUE VINO EL AMOR FRI ROSA DE GUADALUPE WED COLOR DE LA PASION TUE COLOR DE LA PASION WED COLOR DE LA PASION MON ROSA DE GUADALUPE THU NBC+NFLN THU NT POST-GAME 3.7

Market Close-Up: Nashville, TN As the "home of country music", Nashville has become a major music recording and production center.

The top employers include Vanderbilt University and medical center, State of Tennessee and Nissan.

Since the 1960s, Nashville has been the second-largest music production center in the U.S. Although Nashville is renowned as a music recording center and tourist destination, its largest industry is health care.

hospitals. Other major industries in Nashville include insurance, finance, and publishing.

Baptist Convention, National Baptist Convention USA, and the National Association of Free Will Baptists.

2,455,890 African American HH Rank Hispanic HH Rank Asian HH Rank Cable Penetration ADS Penetration 29 55 42 53.5 39.

Nashville, TN Interesting Facts Nashville s Centennial Park is home to the only exact replica of the Greek Parthenon.

She is the largest indoor statue in the Western Hemisphere. Nashville was founded on Christmas Day in 1779.

5 Market Close-Up: Nashville, TN As the "home of country music", Nashville has become a major music recording and production center. The Big Four record labels, as well as numerous independent labels, have offices in Nashville, mostly in the Music Row area. The top employers include Vanderbilt University and medical center, State of Tennessee and Nissan. Nashville has been the headquarters of guitar company Gibson since Since the 1960s, Nashville has been the second-largest music production center in the U.S. Although Nashville is renowned as a music recording center and tourist destination, its largest industry is health care. Nashville is home to more than 300 health care companies, including Hospital Corporation of America, the world's largest private operator of hospitals. Other major industries in Nashville include insurance, finance, and publishing. The city hosts At-A-Glance headquarters operations for several Protestant denominations, including the United Methodist Church, Southern Baptist Convention, National Baptist Convention USA, and the National Association of Free Will Baptists. Median Income Nashville, TN - $46,676 SMSA Total Retail Sales Nashville, TN - $44,468,342 DMA Rank TV Households Population ,150 2,455,890 African American HH Rank Hispanic HH Rank Asian HH Rank Cable Penetration ADS Penetration TV stations serving the area of Nashville, TN include WLLC (UNIMAS), WNAB (CW), WNPX (ION), WUXP (MYTV), WZTV (FOX), WKRN (ABC), WSMV (NBC) & WTVF (CBS). TVB Member Stations Reliance on Media to Stay Informed % Agree 68% 51% Social Media platform Reach 44% 22% TV Newspaper Radio Magazines Nashville, TN Interesting Facts Nashville s Centennial Park is home to the only exact replica of the Greek Parthenon. Inside the Nashville Parthenon there is a statue of Athena Parthenos standing at 42-feet-tall. She is the largest indoor statue in the Western Hemisphere. Nashville was founded on Christmas Day in In Nashville, Christmas can be felt all year long at Santa s Pub. This dive bar is a local favorite with a holiday themed exterior and cheerful bartenders, who will turn away anyone wanting to pay with a card. Santa only takes cash. In 1928 blind Vanderbilt University student Morris Frank decided to look into a rumor about using seeing-eye dogs as guides. He brought the very first dog back to the U.S. and started The Seeing Eye Inc. in Nashville. Nashville, TN Demographic Overview Age Hispanic 65+ <18 12% 5% 24% % 10% % Social 42% Media platform Reach % loyal to vehicle brand

2016/17 Season Local Market Close-Up: Nashville, TN Market: Nashville, TN Series Ranker (Week of 11/21/16 11/27/16) Rtg Rnk Series Station # Eps Day Local Time Run Time Live+SD Rtg 1 CBS NFL

6 4 CBS NFL Today WTVF (CBS) 1 U 3:12 PM 13 17.1 5 HOME DEPOT CLLG FOOTBALL2 WTVF (CBS) 1 S 2:30 PM 217 15.8 6 CBS NFL Fill WTVF (CBS) 1 U 3:25 PM 8 15.

4 10 NFL on FOX Thanksgiving Post Gun WZTV (FOX) 1 R 6:45 PM 5 12.9 11 NBC NFL SUNDAY NT FOOTBALL WSMV (NBC) 1 U 7:31 PM 239 12.8 12 CBS NFL Pre-Kick 1 WTVF (CBS) 1 U 12:00 PM 3 12.

2 16 MACYS THANKSGIVING PARADE WSMV (NBC) 1 R 9:00 AM 180 12.0 17 60 Minutes WTVF (CBS) 1 U 6:49 PM 60 11.9 18 NFL on FOX Thanksgiving Post Game WZTV (FOX) 1 R 6:50 PM 10 11.

8 Purchasers by Auto Make (comscore) Primetime HH Ratings Oct 16 Weekday Prime (7p-10p) 13.2 12.8 12.8 13.3 13.6 14.0 12.6 12.7 12.9 12.5 12.7 11.6 2.0 2.1 2.

6 2016/17 Season Local Market Close-Up: Nashville, TN Market: Nashville, TN Series Ranker (Week of 11/21/16 11/27/16) Rtg Rnk Series Station # Eps Day Local Time Run Time Live+SD Rtg 1 CBS NFL Regional WTVF (CBS) 1 U 12:03 PM CBS NFL Regional Post-Gun WTVF (CBS) 1 U 3:09 PM ABC AFTRNOON CFTBL-12:01P WKRN (ABC) 1 S 11:00 AM CBS NFL Today WTVF (CBS) 1 U 3:12 PM HOME DEPOT CLLG FOOTBALL2 WTVF (CBS) 1 S 2:30 PM CBS NFL Fill WTVF (CBS) 1 U 3:25 PM NFL on FOX Thanksgiving Game WZTV (FOX) 1 R 3:36 PM CBS NFL National Post-Gun WTVF (CBS) 1 U 6:45 PM CBS NFL National WTVF (CBS) 1 U 3:33 PM NFL on FOX Thanksgiving Post Gun WZTV (FOX) 1 R 6:45 PM NBC NFL SUNDAY NT FOOTBALL WSMV (NBC) 1 U 7:31 PM CBS NFL Pre-Kick 1 WTVF (CBS) 1 U 12:00 PM CBS NFL SINGLE-THU WTVF (CBS) 1 R 11:42 AM NFL on FOX Thanksgiving Prekick WZTV (FOX) 1 R 3:28 PM NBC NFL SUNDAY NT FOOTBALL WSMV (NBC) 1 R 7:32 PM MACYS THANKSGIVING PARADE WSMV (NBC) 1 R 9:00 AM Minutes WTVF (CBS) 1 U 6:49 PM NFL on FOX Thanksgiving Post Game WZTV (FOX) 1 R 6:50 PM NBC NFL SUNDAY NT PRE-KICK WSMV (NBC) 1 U 7:22 PM CBS NFL-THU POST GUN WTVF (CBS) 1 R 2:43 PM Purchasers by Auto Make (comscore) Primetime HH Ratings Oct 16 Weekday Prime (7p-10p) Chevrolet Chrysler Dodge Ford GMC Honda Hyundai Jeep Lincoln Nissan Toyota Volkswagen Local Broadcast Cable News Local Broadcast News Avg. HH Rating vs. Cable Network News Avg. HH Rating How does Nashville, TN watch TV? Avg. Local Broadcast News 0.6 Average Cable Network News Channels 3.1 Comcast Social Media platform 39.4% 47.1% Other cable Reach 9.4% 4.1% Broadcast Only Satellite

7 Top 100 Programs P /28/ /04/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 FOX NFL SUNDAY-NATIONAL FOX ,202 2 NBC+NFLN THU NT FOOTBALL NBC ,814 3 NBC SUNDAY NIGHT FOOTBALL NBC ,626 4 CBS NFL SINGLE CBS ,932 5 FOX NFL SUNDAY-PST GN-NAT FOX ,408 6 FOX NFL GAME BREAK FOX ,298 7 NBC+NFLN THU NT POST-GAME NBC ,998 8 CBS NFL SINGLE POST GUN CBS ,782 9 SUNDAY NIGHT NFL PRE-KICK NBC , ESPN NFL REGULAR SEASON ESPN-Syn , OT, THE FOX , NFL REGULAR SEASON L ESPN , BIG BANG THEORY, THE CBS , FOX NFL SUNDAY-REGIONAL FOX , NBC+NFLN THU NT PRE-KICK NBC , FOOTBALL NT AMERICA PT 3 NBC , SEC CHAMP-CBS: DR PEPPER CBS , NBC NFL SUNDAY POST NBC , THIS IS US NBC , BIG BANG-SYN (AT) WARNER BROS. TV , EMPIRE FOX , RUDOLPH RED-NOSE REINDEER CBS , BIG TEN FOOTBALL CH GAME FOX , NBC+NFLN THU NT PRE-GM2 NBC , CBS NFL SINGLE PRE-KICK CBS , VOICE NBC , VOICE-TUE NBC , MODERN FAMILY ABC , NFL ON FOX PREKICK FOX , SURVIVOR CBS , FAMILY FEUD (AT) 20TH TELEVISION , BIG 10 FTBL CHAMP GM -GUN FOX , SIMPSONS FOX , NBC MOVIE SP 11/30 NBC , SATURDAY NIGHT NBC , JUDGE JUDY (AT) CBS TV DISTRIBUTION , BIG BANG THEORY, THE:SP CBS , CHRISTMAS-ROCKEFELLER CEN NBC , CHICAGO FIRE NBC , BLACK-ISH ABC , BIG 10 FTBL CHAMP GM-KICK FOX , GOLDBERGS, THE ABC , CBS NFL SINGLE POST GAME CBS , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , MINUTES CBS , SEC CHAMP POST GAME CBS , WEEKEND ADVENTURE DADT/LITTON ,543

8 Top 100 Programs P /28/ /04/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , MOM CBS , GREAT INDOORS, THE CBS , BIG BANG WKND (AT) WARNER BROS. TV , PAC-12 FOOTBALL CHAMP GM FOX , NFLN THU NT FOOTBALL NFL NETWORK , NBC+NFLN THU NT PRE-GM1 NBC , CRIMINAL MINDS CBS , SPEECHLESS ABC , NBC NIGHTLY NEWS NBC , AMERICAN HOUSEWIFE ABC , WHEEL OF FORTUNE CBS TV DISTRIBUTION , LIFE IN PIECES CBS , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , NCIS 9P-SPECIAL CBS , SATURDAY NIGHT FOOTBALL ABC , FAMILY GUY FOX , JEOPARDY (AT) CBS TV DISTRIBUTION , /20-FRI ABC , FOOTBALL NT AMERICA PT 2 NBC , KEVIN CAN WAIT - SPECIAL CBS , LAST MAN STANDING ABC , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , FOX NFL SUNDAY-PRE FOX , DESIGNATED SURVIVOR ABC , DATELINE FRI NBC , FLASH CW , ABC WORLD NEWS TONIGHT ABC , FOX COLLEGE FOOTBLL 12/3 FOX , SHARK TANK ABC , FRESH OFF THE BOAT ABC , NBC-NITELY-NEWS NBC , TIMELESS NBC , BIG 10 FTBL CHAMP GM-POST FOX , CMA COUNTRY CHRISTMAS ABC , TODAY SHOW NBC , BOBS BURGERS-SYN (AT) 20TH TELEVISION , PAC-12 FTBL CHAMP GM-KICK FOX , SON OF ZORN FOX , CODE BLACK CBS , CBS EVENING NEWS CBS , LUCIFER FOX , ODD COUPLE, THE CBS , ARROW CW , MAN WITH A PLAN - SPECIAL CBS , GREAT AMERICAN BAKING SHW ABC , I LOVE LUCY CHRISTMAS SP CBS , BULL 10PM-SPECIAL CBS , FAMILY GUY-MF-SYN (AT) 20TH TELEVISION , DCS LEGENDS OF TOMORROW CW ,595

9 Top 100 Programs P /31/ /27/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 FOX WORLD SERIES GAME 7 FOX ,247 2 FOX NFL-THU FOX ,425 3 FOX NFL-THU POST GUN FOX ,110 4 FOX NFL SUNDAY-NATIONAL FOX ,011 5 FOX NFL-THU POST GAME FOX ,162 6 CBS NFL SINGLE - THU CBS ,696 7 CBS NFL-THU POST GUN CBS ,838 8 FOX NFL-THU PRE KICK FOX ,414 9 FOX WRLD SERIES GM7-POST FOX , CBS NFL NATIONAL CBS , NBC NFL TH SPECIAL NBC , MACYS THANKSGIVING PARADE NBC , FOX WORLD SERIES GAME 6 FOX , OT, THE FOX , NBC SUNDAY NIGHT FOOTBALL NBC , CBS NFL-THU POST GAME CBS , CBS NFL NATL POST GUN CBS , CBS NFL-THU PRE-KICK CBS , FOX NFL SUNDAY-SINGLE FOX , FOX NFL SUNDAY-REGIONAL FOX , FOX NFL SUNDAY-PST GN-NAT FOX , SUNDAY NIGHT NFL PRE-KICK NBC , CBS NFL TODAY UPDATE CBS , NBC NFL TH PRE-KICK NBC , FOX NFL PRE-THU FOX , NBC NFL TH POST NBC , CBS NFL REG POST GUN CBS , NBC+NFLN THU NT FOOTBALL NBC , CBS NFL REGIONAL CBS , CBS NFL SINGLE POST GUN CBS , FOX NFL GAME BREAK FOX , CBS NFL SINGLE CBS , BIG BANG THEORY, THE CBS , ESPN NFL REGULAR SEASON ESPN-Syn , DECISION'16-ELECT PRIME NBC , NBC NFL TH PRE-GAME NBC , NBC NFL SUNDAY POST NBC , NFL REGULAR SEASON L ESPN , CBS NFL TODAY-THU CBS , ELECTION NIGHT IN AMERICA CNN , FOOTBALL NT AMERICA PT 3 NBC , MINUTES CBS , CMA AWARDS ABC , NATIONAL DOG SHOW NBC , HOME DEPOT PRIME CLG FTBL CBS , VOTE :35PM ABC , NBC+NFLN THU NT POST-GAME NBC , EMPIRE FOX , VOTE :00AM ABC , FOX NFL SUNDAY-POST FOX ,780

10 Top 100 Programs P /31/ /27/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 VOTE :00PM ABC , BIG BANG-SYN (AT) WARNER BROS. TV , THIS IS US NBC , VOTE :30AM ABC , VOICE NBC , NBC+NFLN THU NT PRE-KICK NBC , AMERICAN MUSIC AWARDS ABC , MODERN FAMILY ABC , SNL ELECTION SPECIAL NBC , CBS NFL PRE-KICK 1 CBS , SATURDAY NIGHT NBC , NFL ON FOX PREKICK FOX , DECISION'16-ELECT LATE NBC , NCIS CBS , REG SSN GAMES NFL NETWORK-Syn , CAMPAIGN 2016 ELECT 3 CBS , CAMPAIGN 2016 ELECT 4 CBS , FAMILY FEUD (AT) 20TH TELEVISION , CBS NFL SINGLE PRE-KICK CBS , VOTE :00AM ABC , ROSEWOOD-SP TKG DAY FOX , VOICE-TUE NBC , GOLDBERGS, THE ABC , SURVIVOR CBS , CHARLIE BROWN THANKSGVING ABC , DECISION'16-ELECT 7P NBC , GREY'S ANATOMY ABC , DANCING W/STARS SP-11/22 ABC , THURSDAY NIGHT FOOTBALL NFL NETWORK , THANKSGIVING DAY PARADE CBS , GREAT INDOORS, THE CBS , NBC+NFLN THU NT PRE-GM2 NBC , ABC AFTRNOON CFTBL-12:01P ABC , JUDGE JUDY (AT) CBS TV DISTRIBUTION , LETHAL WEAPON FOX , BULL CBS , KEVIN CAN WAIT CBS , WEEKEND ADVENTURE DADT/LITTON , DANCING WITH THE STARS ABC , CAMPAIGN 2016 ELECT 5 CBS , NCIS: LOS ANGELES CBS , SPEECHLESS ABC , MOM CBS , SIMPSONS FOX , BIG BANG WKND (AT) WARNER BROS. TV , SURVIVOR-SPECIAL CBS , BIG BANG THEORY, THE SP CBS , MIDDLE, THE ABC , BLACK-ISH ABC , AMERICAN HOUSEWIFE ABC ,432

11 Top 100 Programs P /31/ /27/2016 P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 FOX WORLD SERIES GAME 7 FOX ,191 2 FOX NFL-THU FOX ,441 3 FOX NFL-THU POST GUN FOX ,155 4 FOX NFL SUNDAY-NATIONAL FOX ,705 5 FOX NFL-THU POST GAME FOX ,471 6 CBS NFL SINGLE - THU CBS ,771 7 CBS NFL-THU POST GUN CBS ,126 8 FOX WRLD SERIES GM7-POST FOX ,809 9 FOX NFL-THU PRE KICK FOX , NBC NFL TH SPECIAL NBC , MACYS THANKSGIVING PARADE NBC , OT, THE FOX , CBS NFL NATIONAL CBS , NBC SUNDAY NIGHT FOOTBALL NBC , FOX WORLD SERIES GAME 6 FOX , CBS NFL-THU POST GAME CBS , CBS NFL NATL POST GUN CBS , CBS NFL-THU PRE-KICK CBS , FOX NFL SUNDAY-SINGLE FOX , FOX NFL SUNDAY-REGIONAL FOX , FOX NFL SUNDAY-PST GN-NAT FOX , SUNDAY NIGHT NFL PRE-KICK NBC , NBC NFL TH PRE-KICK NBC , FOX NFL PRE-THU FOX , CBS NFL TODAY UPDATE CBS , NBC NFL TH POST NBC , CBS NFL REG POST GUN CBS , NBC+NFLN THU NT FOOTBALL NBC , CBS NFL REGIONAL CBS , FOX NFL GAME BREAK FOX , DECISION'16-ELECT PRIME NBC , CBS NFL SINGLE POST GUN CBS , ELECTION NIGHT IN AMERICA CNN , ESPN NFL REGULAR SEASON ESPN-SYN , CBS NFL SINGLE CBS , NBC NFL SUNDAY POST NBC , NBC NFL TH PRE-GAME NBC , NFL REGULAR SEASON L ESPN , CBS NFL TODAY-THU CBS , FOOTBALL NT AMERICA PT 3 NBC , BIG BANG THEORY, THE CBS , NATIONAL DOG SHOW NBC , HOME DEPOT PRIME CLG FTBL CBS , VOTE :35PM ABC , EMPIRE FOX , VOTE :00AM ABC , NBC+NFLN THU NT POST-GAME NBC , CMA AWARDS ABC , VOTE :30AM ABC , MINUTES CBS ,581

12 Top 100 Programs P /31/ /27/2016 P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 VOTE :00PM ABC , FOX NFL SUNDAY-POST FOX , DECISION'16-ELECT LATE NBC , THIS IS US NBC , AMERICAN MUSIC AWARDS ABC , NBC+NFLN THU NT PRE-KICK NBC , CAMPAIGN 2016 ELECT 3 CBS , BIG BANG-SYN (AT) WARNER BROS. TV , CAMPAIGN 2016 ELECT 4 CBS , VOTE :00AM ABC , CBS NFL PRE-KICK 1 CBS , REG SSN GAMES NFL NETWORK-SYN , NFL ON FOX PREKICK FOX , MODERN FAMILY ABC , ROSEWOOD-SP TKG DAY FOX , VOICE NBC , SATURDAY NIGHT NBC , SNL ELECTION SPECIAL NBC , DECISION'16-ELECT 7P NBC , GREY'S ANATOMY ABC , THURSDAY NIGHT FOOTBALL NFL NETWORK , FAMILY FEUD (AT) 20TH TELEVISION , CBS NFL SINGLE PRE-KICK CBS , CAMPAIGN 2016 ELECT 5 CBS , CHARLIE BROWN THANKSGVING ABC , SIMPSONS FOX , ABC AFTRNOON CFTBL-12:01P ABC , GOLDBERGS, THE ABC , THANKSGIVING DAY PARADE CBS , NBC+NFLN THU NT PRE-GM2 NBC , NCIS CBS , VOICE-TUE NBC , DANCING W/STARS SP-11/22 ABC , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , LETHAL WEAPON FOX , SURVIVOR CBS , SELECCION EE.UU /11 UNI , SPEECHLESS ABC , WEEKEND ADVENTURE DADT/LITTON , BIG BANG WKND (AT) WARNER BROS. TV , FOX WORLD SERIES GM7-PRE FOX , FOX WORLD SERIES GM6-PRE FOX , DANCING WITH THE STARS ABC , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , DAVID BLAINE:BEYOND MAGIC ABC , SATURDAY NIGHT FOOTBALL ABC , CBS NFL SINGLE POST GAME CBS , GREAT INDOORS, THE CBS , SNL THANKSGIVING 2016 NBC , JUDGE JUDY (AT) CBS TV DISTRIBUTION ,993

13 Data Sources: Local Dealership: Video Advertising Report 2016 Start Your Engines Ratings: Nielsen NPower, NNTV, Arianna, WRAP Newspaper TV Viewing Area: SRDS Circulation, 2017, 2012 & 2007 National Broadcast: The Nielsen Company, NNTV, Live +Same Day estimates, S/O-S/O = Sign-On to Sign-Off Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates. Top 100 Programs: Nielsen NPower Syndication: The Nielsen Company, NNTV, Live +Same Day. Syndication data is a week behind the current report week. Hispanic Households: The Nielsen Company, NPower, Live+SD Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish Broadcast affiliates: Azteca, Estrella TV, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC, NBC, CBS, Fox, CW, Me-TV, Bounce TV & Cozi TV. Independents excluded due to unknown language format. For local markets: The Nielsen Company, Arianna, Live+Same Day. Local Market At-A Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI Local Market Close-Up: comscore StationView Essentials, Affinity Answers, Kantar Media Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics Auto Purchasers: comscore data. Weekday Primetime comparison of the top broadcast networks versus the top 4 cable news networks, standard and HD feeds. Local News Strength: All Day average of top 4 cable networks (CNN, Fox News, Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average. Live HH rating used from the latest available month.

San Diego, CA (DMA Rank #28)

San Diego, CA (DMA Rank #28) 2016/17 Season Week 11 (11/28-12/4/16) Knoxville New York Buffalo National NBC s Christmas in Rockefeller Center HH Ratings 6.4 12.2 11.8 15.6 Which of the following made you aware of your local vehicle