Logo usage guidelines for reproduction

Transcription

1 Logo usage guidelines for reproduction

2 Welcome to the ELECSA logo usage guidelines This information has been prepared for our s to ensure a unified presentation of the ELECSA logo and identity. It does not attempt to cover every conceivable application, but does provide sufficient guidance to show how the logo should be applied in a consistent manner. A consistent application of the guidelines is important as this helps to reinforce both the status and recognition of the ELECSA name and its associated value. ELECSA s can be part of the overall promotional campaign by using the ELECSA logo to promote their own business. We recommend that you use the ELECSA logo on a range of materials such as stationery, business cards, leaflets, advertisements, office/building signage and websites. The three elements The ELECSA logo is the principal stamp of the certification schemes offered by the ECA, comprising three elements the ELECSA name, the integrated S icon and the Part of the ECA Group strapline. The three elements must always be shown as here, in this relationship, and never separated. The ELECSA logo is owned by the ECA through it s wholly owned subsidiary, ECA Certification Ltd and is part of the Association s identity. Third parties not directly associated with the ECA through membership or registration may only use the logo when express prior permission has been sought from the ECA. The ELECSA logo has been specially drawn and must not be recreated or stretched in any way. The original logo colours must not be altered, except when used on mono applications. The clear zone To achieve maximum standout, the logo must always be represented clearly. It should have sufficient space around it and not be crowded by additional distracting information. Therefore to avoid anything encroaching on it we have created a clear zone, the dimensions of which are formed by using the letter E from the ELECSA logo. The minimum size Whilst there is no maximum size, to ensure that the logo is always legible, the minimum allowable width of the entire corporate identity is 30mm. 30mm Page 2 of 6

3 Colours The ELECSA primary colours are Process Cyan, 285 and 021 Orange. They have been specially chosen and should not be altered in any way. ELECSA Primary Colours Process Cyan cyan 100 red 0 magenta 0 green 159 yellow 0 blue 218 black cyan 89 red 0 magenta 43 green 125 yellow 0 blue 195 black 0 Orange 021 cyan 0 red 225 magenta 71 green 88 yellow 100 blue 0 black 0 Black and White logo usage The ELECSA primary colours have been specially chosen and should not be altered in any way. When colour is not available then the following black and white logo options can be used. Black and white logo This black logo is particularly recommended for faxing and screenprinting. White out of black The mono logo can be reversed, with white on a black rectangular background. Page 3 of 6

4 Van Stickers All ELECSA s will receive a sticker pack relevant to the scheme they have been assessed in. This will consist of two A4, one A5, one A6 and two A7 sized stickers. To create maximum impact, they can be utilised as shown below or as is felt appropriate. The example vehicles here show A4 stickers to the sides of the van and A5 to the back. A6 and A7 stickers could be used on tool boxes or similar. Suggested sticker positioning Company name Company name Company name Company name Company name Company name Page 4 of 6

5 MCS Approved Installer logo useage As a licensed operator of the Certification Scheme (MCS), ELECSA can also issue the MCS Approved Installer logo to those contractors that have successfully completed an MCS assessment. The artwork is issued subject to a sublicense agreement being signed by the contractor and a fee being paid to the scheme operator, Gemserv. Certificate Number ELC xxxxx Solar Photovoltaic Heat Pumps The approved installer logo consists of three elements: the MCS Mark; the approval statement; the certification number and technology. Correct use Contractors who have successfully passed their MCS assessment under the MCS and wish to promote their approved installer status, should ensure that the logo is used correctly at all times. The minimum size for the logo is 25mm. Whilst we recognise that you will use the logo flexibly as a secondary device within your organisation s communication materials, the guidelines should be adhered to. The MCS logo should only be used on materials directly connected with the MCS. You must submit to us copies of materials using the mark that you are intending to use for approval. Incorrect use Do not stretch, squeeze, distort or redraw the logo. Do not position the logo over an image. 25mm Page 5 of 6

6 MCS Approved Installer logo colours The MCS Approved Installer primary colours are Cool Gray 11 and 549. They have been specially chosen and should not be altered in any way. MCS Approved Installer Primary Colours Cool Gray 11 cyan 0 red 77 magenta 0 green 79 yellow 0 blue 83 black cyan 60 red 94 magenta 8 green 156 yellow 9 blue 174 black 21 When colour is not available then the following black and white logo options can be used. Black and white logo This black logo is particularly recommended for faxing and screenprinting. White out of black The mono logo can be reversed, with white on a black rectangular background. Page 6 of 6

7 Correct reproduction The ELECSA logo should only be reproduced from the artwork supplied. If you have any queries regarding correct reproduction, or if any advice is unclear, please contact us. ECA Certification Ltd Mansfield Business Centre, Ashfield Avenue, Mansfield NG18 2AE. T +44 (0) F +44 (0) E enquiries@elecsa.co.uk W Document Reference PN207\1