How Cable and Telcos support large-scale IoT
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1 How Cable and Telcos support large-scale IoT Perspectives and Strategies from NarrowNet SIGFOX Network Operator Enrique Zorzano IoT Week Lisbon, Industry Day, 17 th June 2015
2 How Cable and Telcos support large-scale IoT
3 How Cable and Telcos support large-scale IoT Questions? - The Playing field will change in the near future.? - Cable and Telco will offer just connectivity? - Cable and Telco will be alone in this new market?. - Are there opportunities for players other than Cable and Telcos?
4 Market Analisys
5 Today b connected objects
6 Tomorrow b connected objects
7 $450bn devices $19 trillion The market for connected devices will reach $450bn in trillion devices There are about 20 billion IoT devices out there today, but that number will grow to 1.5 trillion by 2020 Internet of things is a $19 trillion opportunity $3.2bn Google buys Nest for $3.2 billion to build a strong team for the internet of things $200m (1) $112m PTC buys ThingWorx, a B2B software platform designed to build and run M2M and IoT-based applications, for c.$112m Samsung buys SmartThings, a B2C application allowing to control everyday home appliances over the internet, for $200m By bn devices $300bn IoT will generate $300bn in revenue by 2020 Note: (1) Estimation (amount not disclosed) Sources: Press, Companies 1bn 6bn. 28bn
8 Predictions 80 Networked Everything Networked Verticals Industries 40 Networked Consumer Electronics 3 rd Wave 1 st Wave 2 nd Wave billion connected devices in 2020
9 Global Business Value Trillion 3,5 Euros
10 Tomorrow New Technologies 60b connected objects Current technologies 20b connected objects
11 Technology Bit Rate vs. Battery Life NEXT STEP Source: Analysys Mason (2015) Decades
12 How Cable and Telcos support large-scale IoT Questions? - The Playing field will change in the near future.? Seems Yes
13 How Cable and Telcos support large-scale IoT Questions? - Cable and Telco will offer just connectivity?
14 Technology Threat or Opportunity for Communication Service Providers? Greater revenues can be generated by offering a full portfolio of connectivity solutions (both low and high-value connections) and by offering more than just connectivity. Source: Analysys Mason (2015)
15 How Cable and Telcos support large-scale IoT Questions? - Cable and Telco will be alone in this new market?. Seems Not
16 How Cable and Telcos support large-scale IoT Questions? - Are there opportunities for players other than Cable and Telcos?
17 Are there opportunities for players other than Cable and Telcos? There is an opportunity of more than 80b connected objects There is an opportunity for everyone
18 Business Options
19 Why the market will grow? New Technologies 60b connected objects Current technologies 20b connected objects
20 How Cable and Telcos support large-scale IoT? 1. Cable and Telco Companies will be satisfied with 20b connected objects 2. New technologies will be developed by Cable and Telco Companies 3. Existing New Technologies will be used by Cable and Telco Companies
21 SIGFOX
22 SIGFOX is the only global, operated, cellular network dedicated to the Internet of Things
23 Main Features Years-to-decades of battery life Long Range Easy, standards-based integration Lowest-cost connectivity
24 Main Features Optimized for two-way, small-messages exchanges Out-of-the-box connectivity Complementary to 2/3/4G Worldwide rolling out
25 Technology Key Differentiators Bit rate Type of device Typical message size Energy consumption Hardware cost Communication cost Ideal for VERY Low VERY Simple VERY Small VERY Low VERY Low VERY Low MANY Things + Small Messages High Complex Large High High Low-High People + Large Messages
26 Network Topology Sensors Network Cloud Apps
27 Coverage 60 countries 5 years
28 NarrowNet
29 NarrowNet is the SIGFOX Network Operator in Portugal.
30 Use Cases
31 Smart Cities Monitoring Source Water Quality
32 Smart Cities Smart Parking
33 Smart Cities Waste Management
34 Precision Agriculture Monitoring soil parameters in difficult-to-access locations
35 Tracking Assets Animals People
36 SIGFOX-NarrowNet Potential Operator?
37 SIGFOX-NarrowNet Potential Operator? No.
38 LPWAN Threat or Opportunity?
39 NarrowNet Positioning - Market: M2M - Target: Boost M2M Market - Strategy: Complementary Solutions - Philosophy: Open doors
40 LPWAN Opportunity for Cable and Telcos
41 Opportunity for Cable and Telcos - New technologies will allow Real Large Scale - Impossible Applications become possible - Applications, never imagined will be a reality - A bigger market will bring benefits to all competitors
42 How Cable and Telcos support large-scale IoT? Tomorrow New Technologies 60b connected objects Current technologies 20b Object connected
43 Market M2M b Objects
44 Market M2M b Objects A B C
45 Market M2M 2020 A B C
46 Market M2M 2020 A+ A B+ B C C+
47 Opportunities 80 New Technologies 40 Current Technologies 40b objects 25b objects 20b objects
48 If you want something new, you have to stop doing something old. Peter F. Drucker
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