Laurel Thomas Gnagey, Internal Comm. Chris Myers, Ford School Mandira Banerjee, MMD Dave Thiry, MMD Patrick Murphy, Michigan ProducCons Steve Schram,

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2 Laurel Thomas Gnagey, Internal Comm. Chris Myers, Ford School Mandira Banerjee, MMD Dave Thiry, MMD Patrick Murphy, Michigan ProducCons Steve Schram, Michigan Public Media ScoE Williams, Office of InsCtuConal Equity

3 Defined standards versus desired outcomes Developed a document that includes: Requirements and Cps for using campus video resources Required standards Recommended standards ProducCon Cps Today we are presencng some do s and don ts from the Cps seccon.

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5 We are in the Youtube era. Minor flaws in video make it look more real, more genuine. Modern video equipment makes fussing with lighcng, sound, and technical issues much easier. Recording technique is less important that the content. A compelling presentacon will offset minor problems with recording.

6 Mistakes in the recording and edicng of video are analogous to poor spelling and grammar in wricng. Technical problems will divert aeencon from your primary message and reflect poorly on your professionalism. Good technique does not need to take more Cme, or cost any extra. It gives you more choices in the produccon process, not less.

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8 Example 1: Good LighCng

9 Make the subject the brightest object in the frame. 3 common types of ambient light, daylight, tungsten, fluorescent. Each has a unique color. White balance your camera. FlaEering light: sox source, 45 up, 45 to side Windows light is typically flaeering to everyone. Darker backgrounds can oxen help.

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11 Example 2a: Proper ComposiCon Look space, nose room Well- composed shots leave space in the direccon the subject is looking or moving. The space in front of the subject should be 2/3rds of the encre space, while 1/3rd should be alloeed behind the subject. Helps the viewer sense where the unseen interviewer is si`ng.

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13 Example 2B: Headroom/:Lower Thirds Headroom is space between subject s head and top of the frame. Rule of Thirds: Eyes at 1/3, regardless of the shot. Use medium close- up so that person s name and Ctle can go in lower third. Too extreme on the close- up and person eats Ctle.

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15 Camera Handling Whenever possible, use a tripod.

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17 Example 4b: Background

18 If you choose an office se`ng, clear a clueered desk, make sure there are no wall masterpieces growing out of the subject s head, or coffee cups with corny or risqué sayings or advercsing slogans. Pick a locacon that will not provide its own distraccons: traffic sounds, noisy venclacons systems or heavily traveled paths that might encourage people to become wavers, yellers or that guy who puts up the bunny ears.

19 Example 5: Audio Picalls Bad audio can ruin your video. It s the most common problem. Most important: Microphone Placement On camera mics will not work for interviews Microphones should be as close to the speaker as pracccal Be aware of background noises Indoors: VenClaCon Outdoors: Everything Consider specialized microphones DirecConal, Omni- direcconal

20 MICROPHONE TYPES DIRECTIONAL Best for noisy environment, on the street interviews LAVALIER MICROPHONE - Best for interviews, clips to subject SHOTGUN MICROPHONE - Very direcconal, requires operator good for groups or performances

21 Typical Microphone input on Low cost camera. On low- cost Cameras connect an external microphone with a miniplug like this

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23 Covering jump cuts: B- roll, photos or video related to subject Cutaways Use transicon like a white or black frame that is wiped

24 Jumpcut covered by cutaway

25 Jumpcut covered by picture

26 Most any modern camera is fine, but Be sure it creates a video format that you can edit DV format is the most popular HD is fine, but you ll not need it for the web Your camera needs to have an easy way to connect an external microphone and earphones Best opconal extra: more baeery power.

27 Microphone Tripod Noise- cancelling earphones Carrying bag LighCng? Umbrella or sox light Backlight

28 Use professional edicng soxware - Well worth the learning curve - StandardizaCon, control over media, variety of output Mac Person? - Final Cut Pro Studio Windows Person? - Adobe Premiere & ProducCon Premium

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