LOGO STYLEBOOK & ADMINISTATIVE GUIDELINES

Transcription

1 LOGO STYLEBOOK & ADMINISTATIVE GUIDELINES

2 APPROVAL PROCESS All requests for logos/registered names use must be made by at least two weeks in advance of the inquirer s deadline. The request should include: Applicant s name, organiza on, tle, and contact informa on; Specific logo/name requested; Purpose (group fundraiser, partnership iden fica on, promo on, etc.); Medium in which it will be used (on clothing, novelty items, in flyers, publica ons, etc.); All logo/name requests for use in publica ons including flyers, adver sements, websites, clothing, novelty items, etc. should be directed to one of the two following par es: If the request is from an EHS sanc oned ac vity or booster club Bill Mayberry, Ac vi es Director wkmayberry@enidk12.org with cc: schayes@enidk12.org dkbunch@enidk12.org If the request is from a vendor, PTA, alumni commi ee or other group Amber Graham Fitzgerald Execu ve Director of Human Resources & Communica ons arfitzgerald@enidk12.org with cc:mkjohnson@enidk12.org

3 EHS FAMILY OF LOGOS Each graphic within the EHS family of logos features a typography unique to EHS and one of two different images inspired by the following: the Vision Seeker statue and a lance. The Vision Seeker inspired images are primarily used for academic programs and the school as a whole, and the lance images are primarily used for athle c programs. It is important to note, however, that any logo within the brand family can be used to represent any authorized EHS program. No other logos may be used to represent Enid High School or its programs. Graphics are available for download by authorized users at the following web address: All EPS employees also can access the files on the district s Google Drive. The following formats are available: jpg, eps, png, psd and f. The name of the file next to the logo on this document indicates the folder that should be downloaded online. The folder will include every format of the image available. Black and white versions are also available.

4 EHS LOGO GUIDELINES WHY GUIDELINES MATTER The elements within this handbook including the colors, typography and logos represent essen al components of Enid High School s brand iden ty. By using them consistently and professionally, we make the school s brand and the quality it promises immediately recognizable to all audiences, including current, past and future students, parents, staff members and community members. USAGE REQUIREMENTS The design of each Enid High School logo must remain intact. No altera ons, addi ons or dele ons to any part of the logo are permi ed without wri en permission from the Superintendent or designee. WHITE SPACE As a general rule, white space surrounding all EHS logos should be at least the same size as the largest le er in the logo. No other logos, images or elements should encroach within this isola on area. Restric ons include, but are not limited to: Do not manipulate the logo colors. Do not rearrange elements of the logo. Do not change the type spacing. Do not distort the image. Do not change the logo font or typography. Do not alter the orienta on of the logo. Do not change the scale of a logo s elements. The EHS logo may only be used in association with activities, programs and partnership that reflect school-appropriate ideals and expectations.

5 ENID HIGH SCHOOL COLORS The primary color for Enid High School is Navy Blue, with Carolina Blue as the primary accent color. White and Gray may be used as well. All uniforms and logo designs must adhere to these color op ons. The exact colors and color codes can be found on the right of this page. Below are the defini ons for the color processes and typical applica ons for use. Pantone is a solid color matching system used for spot color applica ons such as business cards and le erheads. This is primarily the code that should be used to communicate colors with vendors or printers. 4 Color process (CMYK) is a color model in which all colors are described as a mixture of these four process colors and is the standard color model used in offset prin ng for full color documents. RGB refers to a system that represents the colors to be used on a computer display, such as a PowerPoint presenta on. Red, green and blue can be combined in various propor ons to obtain any color. Each color ranges from 0 to 100 percent in intensity. Navy Blue PMS 648 RGB HEX/HTML 002E5D CMYK Carolina Blue PMS 542 RGB HEX/HTML 7BAFD4 CMYK Gray 20% Black Hexidecimal is a six digit, three byte hexadecimal number used in HTML, CSS, SVG and other compu ng applica ons to represent colors on websites. The bytes represent the red, green and blue components of the color.

6 EHS FONTS & TYPOGRAPHY FONT SELECTION The EHS logos feature an original font design that cannot be duplicated to form addi onal words or phrases. Instead, each logo is personalized for programs by adding a sub head under the design. All sub heads feature the font Gotham Bond Italic. The wording is located approximately 1/16 of an inch below the lowest edge of the graphic. All sub heads must be printed in one of the brand s preapproved colors. ACTIVITY PERSONALIZATION Each logo can be personalized to include the name of an EHS program; however, this service must be requested from the EPS Department of Communica ons and should not be added by the end user. To request a logo with a program name, please the specifics of your need, including the logo and exact wording, to Amber Graham Fitzgerald at arfitzgerald@enidk12.org. Gotham Bold Italic