KEY FIGURES NOVELTIES

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1 REPORT KAZACHOK LICENSING FORUM th EDITION photos APRIL 8 & KEY FIGURES NOVELTIES

2 F I G U R E S = Stable figures of attendees in 2015 vs % took off for the first time in the world of brands and licensed products in Paris Exhibitors Participants 40 Chain brands represented and much more.

3 A multisectoral visitorship 1,250 Square meters of licensing visuals to grab 17% 4% 12% Licensees & Manufacturers F 17% Retailers I Services G U 50% Agents & Licensors Others (students, consultants, partners) R E S 1,060 Admissions to the Pitching Sessions

4 N PLACE W PARIS EVENT CENTER Porte de la Villette Very easy access Luminous & Spacious The huge floor space inspired the creativity of our Artistic Director

5 Un programme de qualité et efficace CONCEPT E W The fair became an EXHIBIT The open booths make Brands come to life Diagonal alleys offer a global view of the fair Dividing walls are replaced by tarpaulins on metal frames for a spectacular and grandiose effect

6 NEWUn programme de qualité et efficace X H I B I T The Kazachok Licensing Forum welcomes close to 20% of new exhibitors. They presented a supplementary offer including lifestyle, fashion, sports, and video game brands. Etc. O RS

7 A 13-hour top quality program of market watch and trends during 2 days 2 CONFERENCES «Brands and Properties: Above Line, Below Line, Digital communication - How to succeed?» That presentation was very to the point and many case studies were reviewed, including the Candy Up promotion with the Smurfs, Haribo or Oscaro with Planes. Speaker: Sébastien Wullems, Managing Partner GME / Movie 18 Pitching Sessions «Children & Digital - Licensing opportunities». Nowadays kids have little time to sit back and they are heavy users of screens and the level of multi-tasking is very high all over the world. Speaker: Philippe Guinaudeau, Manager Kidz Global without counting the one-to-one meetings

8 4,500 one to one appointments always in a friendly atmosphere

9 A top quality program in a friendly atmosphere! At M6 Licences, visitors could have a souvenir pic taken on the set of their favorite shows DavidMcKee Each day 3 albums of Elmer the famous patchwork elephant autographed by the author were up to win. At Mattel, visitors could have their picture taken with Barbie and Ken real size - something to make every little girl dream. Compte rendu 12ème édition Kazachok Licensing Forum 2015 fait par Kazachok avril 2015

10 A top quality program in a friendly atmosphere! Sébastien Chabal came on Glénat Licensing Booth Former CEPE students met up during a conference hosted by Inès de la Ville. An opportunity for networking!

11 Our thanks to DreamWorks for that friendly moment packed with fun and color!

12 Winners of 2015 Licensing Awards For the past 4 years the French Federation of Licensing Rights (F2D2) has organized the Licensing Awards to honor rights holders and licensing agents for business dynamics, creativity and innovation when dealing with the properties they handle in France, THE BIG WINNERS ARE: Best Communication: "RAVING RABBIDS" handled by CPLG Best Promotion: "MR MEN & LITTLE MISS" handled by Francetv Distribution Best Brand & Design Property: "HARIBO" handled by TF1 LICENCES Best Global Communication: "ASTÉRIX" handled by Les Éditions Albert René Best Sports Property: "PSG" handled by PSG Merchandising Best Entertainment Property: "75 YEARS OF BATMAN" Handled by Warner Bros. CP Best Product Innovation: "MECCANO" handled by CPLG Best Property of the year: "FROZEN" Handled by The Walt Disney Company

13 Many thanks to our exhibitors for participating and contributing to make the 12th Edition a success!! «In the name of the entire Nelvana, I d like to thank you for this fair that was very productive and super well organized! And bravo for the number of distributors that were present!»» Antoine Erligmann, Nelvana Enterprises «It was a big success for FFM in terms of appointments and a great opportunity to showcase the FFF/ Equipe de France de Football brand for a large audience.» Hugo Maselli, French Football Merchandising «The availability, the quality of service (welcome, booth design, organization, good catering, technical team), the quality of speakers, bravo!!!» Pierre Briand, Eurogift «Congratulations for this new Edition. Great location, access, organization, catering, screening, really top quality!!!» Benoit Roque, The Licensing Company

14 C O N T A C T S To exhibit: Nathalie Chouraqui nc@kazachok.com +33(0) (0) To visit: Chloé Guillot cg@kazachok.com +33(0) For communication: Marine Feniou mf@kazachok.com +33(0)