Partner logo guidelines July 2017
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1 Partner logo guidelines July 2017
2 Welcome These guidelines cover the use of partner logos within Microsoft Surface led-materials, as well as the size relationship between logos in jointly created communications. When kicking off the development of Surface with partnership materials, contact
3 Contents Surface logo Logo options Logo size and relationship Clear space Layout Example
4 Surface logo Symbol The full color Microsoft Surface logo is used in all Surface-led materials. Use the stacked logo when horizontal space is limited. Preferred Logo Symbol Stacked Logo Minimum size Print.28 inch/7.12 mm 4
5 Surface logo Logo options Logo size and relationship Clear space Layout Example Partner logo options Preferred light background logos Preferred dark background logos The horizontal logo is preferred, but a stacked logo is provided as an option for when the layout requires. Logotype color used is dependent on the background color. Full-color logo Use the full-color logo on backgrounds with light colors or textures. Horizontal Microsoft Surface logo Partner logo Horizontal Microsoft Surface logo Partner logo Knock-out logo Use the knock-out logo on backgrounds with dark colors or textures. Stacked light background logos Stacked dark background logos Use best judgement when to use the full-color or knock-out logo and run all final creative through Surface Brand Help alias for review. Please contact surfacebrand@microsoft.com when creating new communications. * Fabrikam is a fictitious company. Stacked Microsoft Surface logo Partner logo Stacked Microsoft Surface logo Partner logo 5
6 Surface logo Logo options Logo size and relationship Clear space Layout Example Partner logo minimum size and relationship Horizontal logo Partner logo should be no less than 16 px high and should not exceed more than the height of the horizontal Microsoft Surface logo. Stacked logo Partner logo should be no less than 16 px high and should not exceed more than 1 symbol square higher than the stacked Microsoft Surface logo. 16 px high Horizontal Microsoft Surface minimum sizes to scale Note: Padding on ALL banners follows the horizontal logo rules at 16 px. 16 px high Stacked Microsoft Surface minimum sizes to scale 6
7 Surface logo Logo options Logo size and relationship Clear space Layout Example Clear space Clear space is the minimum distance between partner logo lockups and other visual or verbal elements, as well as the edge of a product. Minimum clear space surrounding the lockup is equivalent to one 16px symbol of the horizontal Microsoft Surface logo. Partner logo clear space 7
8 Surface logo Logo options Logo size and relationship Clear space Layout Example Layout All partner logos must be place in the lower right hand corner of marketing materials. Preferred logo placement Please follow the minimum size and clear space guidance for partner logos. 8
9 Surface logo Logo options Logo size and relationship Clear space Layout Example Examples Usage of the Partner logos will vary depending on the content. For banners promoting any device within the Surface family, use your Partner logo in the lower right hand corner of the banner. Here is an example of correct Partner logo usage on a Surface Laptop banner. 300 x x x600 *The banners shown above have been scaled down to show proper logo utilization and are not true to size. 728 x 90 9
10 Surface logo Logo options Logo size and relationship Clear space Layout Example Examples Usage of the Partner logos will vary depending on the content. For banners promoting any device within the Surface family, use your Partner logo in the lower right hand corner of the banner. Here is an example of correct Partner logo usage on a Surface Laptop banner. 300 x x x600 *The banners shown above have been scaled down to show proper logo utilization and are not true to size. 728 x 90
11 If you are creating new brand communications or have any questions,
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