2016/17 Interim Results. 22 Nov 2016 (Updated 13 Jan 2017)
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1 2016/17 Interim Results 22 Nov 2016 (Updated 13 Jan 2017) 1 1
2 Forward Looking Statement This presentation and subsequent discussion may contain certain forward-looking statements with respect to the financial condition, results of operations and businesses of Skyworth. These forward-looking statements represent Skyworth s expectations or beliefs concerning future events and involve known and unknown risks and uncertainties which could cause actual results, performance or events to differ materially from those expressed or implied in such statements. 2
3 Stable Gross Margin Six months ended 30 Sep (HK$ million) 1H2016/17 1H2015/16 Change Revenue 20,291 19, % Gross profit 4,170 4, % Gross margin 20.6% 20.6% 0.0pp Operating profit (EBIT) 1,316 1,321 (0.4%) Operating margin 6.5% 6.8% (0.3pp) Profit for the period (3.8%) Net profit margin 4.7% 5.0% (0.3pp) Attributable to non-controlling interests (3.4%) Attributable to owners of the Company (3.8%) (HK$ cents) Basic EPS (6.0%) Diluted EPS (5.8%) Dividend per share % Dividend payout (%) 34.4% 32.2% 2.2pp 3
4 Operating Expenses Six months ended 30 Sep (% to sales) 1H 2016/17 1H 2015/16 Change 2015/16 Selling and distribution 11.7% 11.4% 0.3pp 11.1% General and administration 6.9% 5.3% 1.6pp 6.0% Total expense rate 18.6% 16.7% 1.9pp 17.1% S&D: Raise basic salary and benefits for frontline staff as incentives, input more A&P for OLED TV promotion, brand and market shares building. Revenue growth was weaker than the target. G&A: R&D expenses (3.5% of sales) increased in investing in application software, smart TV users data collection and analysis, developing highend, smart, energy-saving and health-caring products to sustain market leading position, cope with the consumption upgrade trend as well as to welcome smart home era. 4
5 Highly Liquid Position (HK$ million) Sep 16 Sep 15 Change Mar 16 Change Inventories - Total - Finished goods 6,075 3,676 4,623 2, % 24.9% 5,494 3, % 4.8% Liquid bills receivable - On hand - Endorsed to suppliers* - Discounted to banks# 4, , (1.6%) (100%) 19.6% 6, (34.5%) 0.0% 54.3% (cash equivalent) 5,015 5, % 7,245 (30.8%) Pledged bank deposits % % Cash and bank balances 4,418 4, % 5,023 (12.0%) Trade receivables 6,537 6, % 5, % 5
6 Net Cash (HK$ million) Sep 16 Sep 15 Change Mar 16 Change Bank Borrowings 1. Financial liabilities - for bills discounted# 2. Other bank loans - Current - Non-current 463 6,484 4,229 2, ,959 3,877 2, % 8.8% 9.1% 10.1% 300 7,805 4,950 3, % (16.9%) (14.6%) (13.9%) Bank borrowings (1+2) 6,947 6, % 8,105 (14.3%) Trade payables - On hand - Under endorsed bills* 5,569-4, % (100%) 5, % 0.0% 5,569 4, % 5, % Bills payable 5,194 3, % 5, % Total trade & bills payable 10,763 8, % 10, % Net assets 16,991 15, % 16, % 6
7 Return on equity holders of the Company Sep 16 Sep 15 Change Mar % 12.5% (1.6pp) 14.4% Current ratio (times) % 1.5 AR turnover (days) - excluded bills receivables - with discounted bills - without discounted bills Inventory Turnover (days) - Total - Raw materials - Finished goods AP Turnover (included Bills Payables) (days) - with endorsed bills - without endorsed bills Net Debt/Equity Ratio - Exclude discounted bills and foreign exchange hedging arrangements Net Cash (3.6%) -2.7% -3.7% 26.4% 44.4% 20.6% 16.3% 16.3% Book value per share (HK dollars) %
8 Group Revenue Breakdown by Products 1H2016/17 (1H2015/16) Overseas TV 22.2% (15.8%) China TV 46.2% (57.5%) HK$20.3bn 3.8% Digital Set-top box 14.5% (13.0%) White Appliances 5.3% (5.8%) * Others 11.8% (7.9%)** * White Appliances are mainly refrigerators; washing machines and tablet PC ** Others included rental collection, property development, financial services, air conditioner, security systems, lighting products and other consumer electronic products 8
9 Stable Gross Profit Margins Group 1H2016/17 1H2015/16 Change 2015/ % 20.6% 0.0pp 21.9% China Market Overall 24.2% 23.3% 0.9pp 23.9% Overseas Market Overall 12.4% 10.9% 1.5pp 13.2% TV (China) 24.5% 23.5% 1.0pp 24.8% TV (Overseas) 9.8% 8.9% 0.9pp 10.1% Set-top box (China) 17.6% 19.7% 2.1pp 20.1% Set-top box (Overseas) 26.7% 20.8% 5.9pp 22.6% White Appliances (refrigerator and washing machine) 22.6% 24.7% 2.1pp 27.6% China TV: Stable margin by ramping up high-end mix to offset rising cost of panel, more production automation and raise supply chain operational efficiency Overseas TV: Growth driver, improving margin by mix and self-brands proportion Digital STB ( SZ): Blended GPM 21.0%; No.1 profitability in China White Appliances: Cost of raw materials trending up, expenses under control with production base in Nanjing and leverage on TV distribution network 9
10 Segmental Profit Breakdown 1H2016/17 (1H2015/16) Diversification of Business to Sustain Growth Digital Set-top box 22.8% (19.3%) Overseas TV 15.1% (6.0%) White Appliances 1.3% (4.3%) HK$1,160m 11.7% Property Holding 9.0%(7.2%) Others 6.2% (-2.1%) China TV 45.6% (65.3%) 10
11 Segmental Profit by Operating Segments Total China TV Overseas TV Digital STB White Appliances Property Holding Others (+121.5%) 264 (+3.9%) (-73.2%) 104 (+9.5%) 73 (+351.7%) 529 (-38.3%) 858 1,313 (HK$m) 1,160 (-11.7%) 1H2016/17 1H2015/16 China TV: Higher operating expenses while ASP so revenue decline YoY Overseas TV: Significant growth in scale White Appliances: Included depreciation cost of $40m 11
12 China TV Revenue Mix Upgrading to High-End Well Received Star Models Stablalising GP Margin 100% 80% 60% 40% 20% 0% % of China TV Sales 66% 43% 1H2016/17 1H2015/16 25% 30% 27% 9% Smart TV (4K) Smart TV (Non 4K) Others GP Margin 1H2016/17 1H2015/ /16 Blended TV 24.5% 23.5% 24.8% Smart TV (4K) 29.7% 32.5% 31.9% Smart TV (Non 4K) 15.0% 19.7% 19.2% Others 12.0% 13.2% 15.9% 4K Smart TV 42% sales volume in 1H2016/17, 46% in Sep K OLED HDR TV is the latest product 12
13 China TV Blended ASP Lag Behind Panel Cost Fluctuations Ramping Up New and Star Series Mix in 2H to Stabilize ASP 4,000 ASP (HK$, net of tax and rebate) 3,000 2,000 1,712 1,961 2,712 2,979 3,121 3,114 3,051 2,577 2,404 2,123 1, /08 08/09 09/10 10/11 11/12 12/13 13/14 14/15 15/16 1H16/17 ASP 1H2016/17 1H2015/ /16 Smart TV (4K) 3,324 4,433 4,197 Smart TV (Non 4K) 1,359 2,083 1,863 Others 1,012 1,730 1,499 13
14 China TV Revenue Breakdown 1H2016/17 (1H2015/16) Nationwide Well Built Distribution Channels Strong in Rural Ongoing Reforms to Enhance Customers Loyalty and Suit Diversified Consumer Behaviors Other Electronic Shops cover 3rd tier cities to rural 34.6% (34.0%) Online 17.6% (17.2%) Skyworth Community Stores in major cities 10.1% (11.0%) Others 4.6% (3.1%) Hypermarket 4.1% (3.7%) Commercial 1.8 (1.0%) Large Scale Chain Stores 27.2% (30.0%) One layer from our 40 branches, 216 sales offices to 20,000+ retail customers Other electronic shops and Skyworth community stores highest profitability Large scale chain stores sustains market shares and brand building 14
15 O2O Community Stores Synergistic Partner with TMALL 3,060 located in Major Cities Around 2,000 located in 3 rd and 4 th tier Cities 15
16 Strategic Retail Customers in 3 rd 4 th Tier Cities Flagship Stores 1,500 will be opened in the Rural 16
17 ( 000 units) 2016/17 TV Sales Volume Targets: 4K Smart TV 44% Total Smart TV 79% of Mix 4K Smart TV reached 53% in January /17 (Apr16 Jan17) 2015/16 (Apr15 Jan16) Change % 2016/17 Target Targeted YoY Growth % China TV comprises: 8,430 8,995 (6%) 11, % - Smart TV (4K) 3, , % 4,850 74% - Smart TV (non-4k) 3, ,783.3 (14%) 3,850 (9%) - Other Flat TV 1, ,737.7 (52%) 2,300 (23%) Overseas TV 5,992 3,714 61% 6, % Total 14,422 12,709 13% 17, % Targeted volume achieved Apr 16-Jan 17: China TV 77% Overseas TV 100% Overall 85% Target to maintain No.1 TV market share in China at 20% in
18 Digital Set Top Box 創維數字 ( SZ Spin-off Listed in Sep 2014) No.1 China Cable Operators Market & Exporter, Top 3 in Global Market Market Cap HK$20bn by Oct 2016, Skyworth holds 59.4% 7,000 6,000 5,000 (Sales HK$ million) 4,000 3,000 2,000 1, / / / / / /16 1H2015/16 1H2016/17 Total 3,696 3,270 3,906 4,162 5,019 6,685 2,535 2,934 China 2,676 1,953 1,898 2,297 2,876 3,990 1,716 1,851 Overseas 1,020 1,317 2,008 1,865 2,143 2, ,083 Growth drivers in overseas markets, IPTV boxes in China, cable operators servicing streams, OTT box user data monetisation and VR gaming box 2015 sales volume : 69% cable operators digital boxes 25% retail OTT boxes 2015 No.1 market shares in both cable 15.7% and high definition cable boxes 16.7% in China (peers: 浪潮, 银河, 九联, 九洲, 海信 ) 2015 cable operators clients 406 in China, 85% were HD boxes Overseas top 3 market share with Technicolor and Pace, sales in 95 countries and regions. Major overseas markets are Asia, Europe, India, Africa and South America Source : Guideline Research 格蘭研究 (Mar 2016) 18
19 Overseas Revenue Geographical Summary Skyworth Brand Entering Emerging and European Markets TV Acquired Toshiba TV in ASEAN in early 2016 TV Acquired Sinoprima in Africa in 2014 & METZ in Germany in 2015 Set-top Box Acquired STRONG MEDIA in Europe in Sep % % overseas sales 1H2016/17 1H2015/16 50% 40% 30% 20% 10% 24% 30% 14% 6% 44% 40% 9% 9% 4% 20% 0% America Europe Asia Middle East Africa TV Self-owned brands revenue 19.5%, ramping up to 50% by 2020 TV Product mix is upgrading to 4K, smart and large size TV 19
20 Internationalization Growth Driver Acquired Toshiba TV Plant in Indonesia to Expand in ASEAN Countries Skyworth Metz OLED 4K HDR TV into European Market 20
21 China TV Market Shares Oct 2015 Sep 2016 (Domestic Brands 77%) All TV (Volume) All TV (Revenue) Rank Brand % Rank Brand % 1 Skyworth 17.7% 1 Skyworth 17.3% 2 Hisense 15.9% 2 Hisense 16.8% 3 TCL 13.6% 3 TCL 12.7% 4 Changhong 11.6% 4 Changhong 10.3% 5 Konka 11.3% 5 Samsung 9.9% 6 Haier 7.0% 6 Konka 9.0% 7 Philips 5.0% 7 Sharp 6.2% 8 Samsung 4.6% 8 Sony 4.4% 9 Sharp 3.4% 9 Haier 4.2% 10 PPTV 1.2% 10 Philips 3.4% 4K UHD TV (Volume) 4K UHD TV (Revenue) 1 Skyworth 20.9% 1 Skyworth 18.6% 2 Hisense 19.3% 2 Hisense 18.5% 3 TCL 15.5% 3 Samsung 12.9% 4 Changhong 12.3% 4 TCL 12.9% 5 Konka 10.3% 5 Changhong 10.2% 6 Samsung 7.3% 6 Konka 7.6% 7 Sharp 4.9% 7 Sharp 7.5% 8 Sony 2.9% 8 Sony 5.2% Source: AVC Sep 2016 Offline Extrapolated sales data (1,505 cities; 6,700 retail terminals) 21
22 China Market TV Sales Volume Forecast TV Volume (m units) YoY 2016E YoY Total % % China TV sales volume Jan Aug % reached 30.5m units National Day Holiday Oct 2016 average TV size 1.8 YoY reached % % % vs Labour Holiday May 2016 Mix 32 11% 39/40 12% 42/43 12% 48/49 12% 50 9% 55 31% 65 6% 2016E 4K 47% Smart 84% % HDR 7.9% S-Slim 3.6% Curved 4.7% 1H2016 market TV sales volume 6.9% revenue 4.0% YoY 1H2016 market shares: Traditional TV brands 75% Online brands 16% Foreign brands 9% Consumers Considerations when buying a TV: 36% Trend 21% Design 19% Price 11% After-sales services 25% Brand Source: AVC (July, Oct 2016) 22
23 Skyworth & Internet Largest Smart TV Household Entrance with Self TV OS coocaa Strategic Alliances with QIY, Tencent, Alibaba, icntv, Voole, JD 23
24 Skyworth Smart TV Users in China Additional 8m 10m Smart TV Households Entrance in 2016 Internet TV installed since m units Penetration 2016/17 85% (Up to 31 Jan 2017) Conversion Rate Smart TV Daily Active Users 7.86m 37% Smart TV Weekly Active Users 9.91m 46% Turn-on TV Ad Daily Exposure 18m times Daily Duration spent on Content 192 min Gaming Daily Active Users 640k 1m (1,000 games) 24
25 Monetisation of Smart TV Users on Opened Platform HK$50m in 2015/16 HK$100m in 2016/17 1H2016/17 Achieved Over HK$50m: 75% Content 22% Ad Content Advertising (RMB160bn market) Apps Store E-commerce: Shopping/ Health Care/ Music/ KTV Gaming (RMB100bn market) Travel Education 25
26 26 Coocaa (non-profitable entity yet) Invested by QIY in Sep 2016 Given RMB$3bn at Valuation Best Hardware + Best Content + Smartest Memberships Paid Users Numbers and Membership Renewal Rate Increased Speedily in Sep and Oct 2016 TV Households Getting Used to Pay for Content
27 Coocaa Alliances Top Tier Content Providers (QIY and Tencent) Offering the Best Experience to Skyworth Smart TV Users coocaa Total Users Content Paid Users Total Content Revenue m 600k RMB24m 2016E 24m 1.5m RMB60m 2017E 32m 3.5m RMB150m (No. of episodes) Movie Drama Variety Shows Cartoons Sports Document ary MTV Hollywood Movies Cinema QIY 10,000 3,000 1,500 2,500 90,000 45,000 60,000 3,000 2,000 Tencent 8,900 4,500 3,000 3,000 30,000 2,000 2,500 1,616 4,122 LeTV 1, , , ,
28 Advertising on Big Panel Revenue Breakdown Coocaa Highest CPM in the Market Ad before or during Content 12% Turn On TV Content Ad (Dynamic) 12% Others 8% Front Page Block Ad 12% Turn On TV Loading Ad (Static ) 56% 28
29 coocaa Online Education For different age segments coocaa Travel Abundant demand in domestic and global travel link up with content on TV Top 5 Paid Education Apps 1. 果果乐园 2. 义方快乐学堂 3. 才智小天地 4. 百映生活学苑 5. 乐学名师课堂 29
30 coocaa Shopping coocaa Sports and Health Gaming on Big Panel Alliances with Geek Box, Ministation (Tencent) 30
31 Appendices TV Technology Leader (32-33) OLED 4K HDR TV in CES (34) 2015/16 TV Sales Volume (35) Production Capacity and Chain Management (36) Global OTT TV & Video Revenue Forecasts by Region (37) LCD TV Replacement Demand in China (38) New Digital STB Demand in China (39) 31
32 TV Technology Leader OLED + 4K HDR AR TV Gaming and Education Apps 32
33 Globally First OLED 4K HDR TV from Skyworth Partnering to Produce and Sponsor Singing Contest Program on Beijing TV 33
34 Skyworth OLED 4K HDR TV in CES Jan 2016 Global Technology & Industrial Design Standards 34
35 2015/16 TV Sales Volume 4K Smart TV 28% Total Smart TV 70% of Mix No.1 LCD TV market share in China 1.4pp at 21.4% in 2015 ( 000 units) 2015/ /15 Change% China TV comprises: 10,036 9,459 6% - Smart TV (4K) 2, , % - Smart TV (non-4k) 4, , % - Other Flat TV 2, ,638.1 (35%) Overseas TV 4,410 3,715 19% Total 14,446 13,174 10% 35
36 Vertical Integration and Chain Management Upstream supply chain management Strategic partnerships with LG Display, Innolux and BOE Investments in panel (LGD 8.5G fab in Guangzhou), module production TV Production Capacity 2016/17 (17m units ) Shiyan, Shenzhen Guangzhou Lishui, Nanjing Inner Mongolia 9m units 4m units 3m units 1m units Logistics investments in regional logistic centers in Chengdu, Jiangxi and Nanjing Downstream inventory and logistics management 36
37 Source: Digital TV Research (Jul 2016) 37
38 LCD TV Replacement Demand in China >200m units CRT TV Remained at the end of 2015 LCD started in 2004 > 10 years old Urban CRT TV 77m remained (1.6 TV /household) Growth sustains, given 56% LCD TV penetration rate (310m units installed) & increasing affordability TV Demand Rural CRT TV 126m remained (1.2 TV /household) Digitalisation % Replacement 15% More TV/ household 10% New TV (properties and new family) Urbanisation New Properties Public Housing 5-7m units/ year built in Source: AVC Ltd. TV (Jan 2016), Chinese Statistics Yearbook (State Statistics Bureau) 38
39 New Digital STB Demand Satellite STB in China Potential households increase by 50m a year Existing > 26.5m households penetration Rural > 200m households to be covered IPTV + OTT Box Skyworth covered 26 provinces and st tier cities in 2015 Households grew 36% in 2015, reached 46m Terrestrial STB By 2015, digital terrestrial receiver has to built in all domestic TVs Digital STB Total Sales Volume in China E 2017E (m Units) Source: Guideline Research 格蘭研究 (Mar 2016) 39
40 Vision To create a globally prominent brand of consumer electronic products ir@skyworth.com.hk
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