77% 67% 88% THE INDUSTRY AUTHORITY 2018 MEDIA KIT ABOUT. of readers trust the magazine s content. say JCK is the most helpful magazine to their job

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1 2018 MEDIA KIT

2018 MEDIA KIT ABOUT THE INDUSTRY AUTHORITY Covering breaking news and the consumer-led style trends that shape the jewelry industry, with in-depth content on everything from cutting-edge technology

2 2018 MEDIA KIT ABOUT THE INDUSTRY AUTHORITY Covering breaking news and the consumer-led style trends that shape the jewelry industry, with in-depth content on everything from cutting-edge technology and retail practices to industry commentary and, of course, the latest in design and fashion, JCK connects retailers, manufacturers, designers and other industry influencers who create the jewelry business and drive it forward. From best-in-class publications, a rich website experience and informative newsletter products, to an innovative content marketing studio and a powerful trade show series, JCK offers optimal environments for manufacturers and designers to engage with jewelry decision makers around the world. JCK keeps the industry informed and on-trend all day, every day, across every platform. 88% of readers say JCK is the Industry Authority in jewelry 77% say JCK is the most helpful magazine to their job 67% of readers trust the magazine s content Source: 2016 Harvey Research JCK Audience Profile; Harvey Research JCK Subscriber Study 2

2018 MEDIA KIT ABOUT AWARD-WINNING JOURNALISM & DESIGN Year after year, JCK is recognized for excellence in journalism and design by the leading voices in the publishing industry.

3 2018 MEDIA KIT ABOUT AWARD-WINNING JOURNALISM & DESIGN Year after year, JCK is recognized for excellence in journalism and design by the leading voices in the publishing industry. BEST REDESIGN, 2017 Ozzie Award Finalist BEST WEBSITE, 2017 Eddie Award Finalist BEST USE OF PHOTOGRAPHY JUNE 2017 DIAMOND FEATURE Ozzie Award Finalist, 2017 BEST FULL ISSUE, JUNE 2016 Eddie Award Finalist, 2016 BEST USE OF PHOTOGRAPHY, JUNE 2015 ROCK STARS Ozzie Award Finalist, 2016 BEST FULL ISSUE, JUNE 2015 Eddie Award Winner BEST FULL ISSUE, MAY 2013 Eddie Award Winner BEST SINGLE ARTICLE/FEATURE, 2013 RETAIL: THE NEXT GENERATION Eddie Award Finalist BEST USE OF PHOTOGRAPHY, 2013 THRILLS & FRILLS Ozzie Award Finalist 3

2018 MEDIA KIT AUDIENCE A HIGH-VALUE, ACTIVE AUDIENCE 25,000 Circulation 72,500 Readership 116,000 Average monthly sessions 174,000 Average monthly page views RETAILERS INFLUENCERS 94% of readers

4 2018 MEDIA KIT AUDIENCE A HIGH-VALUE, ACTIVE AUDIENCE 25,000 Circulation 72,500 Readership 116,000 Average monthly sessions 174,000 Average monthly page views RETAILERS INFLUENCERS 94% of readers take action on ads in the magazine 54% 14% 6% Single independent retail jewelry store Multi-store independent jewelry retailer Online jewelry retailer and major/chain jewelry store DECISION MAKERS 68% 58% Visited a website Used ideas found in an article or ad 43% 33% Saved/shared an article Contacted an advertiser 56% 12% Owner/partner/proprietor Manager 53% Referred an article to a colleague 25% Made a purchase 8% Buyer/purchase manager Source: June 2016 BPA Audit; 2016 Harvey Research JCK Audience Profile; Harvey Research JCK Subscriber Study 4

2018 MEDIA KIT AUDIENCE ENGAGED & INFLUENTIAL 40 min Average time spent 64% Read 4 out of 4 issues 94% Subscribers are qualified retailers 96% Subscribers involved in jewelry purchasing

5 2018 MEDIA KIT AUDIENCE ENGAGED & INFLUENTIAL 40 min Average time spent 64% Read 4 out of 4 issues 94% Subscribers are qualified retailers 96% Subscribers involved in jewelry purchasing for their stores $1.3M Avg. annual purchasing budget Source: 2016 Harvey Research JCK Audience Profile, June 2016 BPA Audit; Harvey Research JCK Subscriber Study 5

6 2018 MEDIA KIT CALENDAR BRAND CALENDAR JANUARY/FEBRUARY NEW YEAR, NEW YOU Colored Stones SPECIAL SECTION Jewelers Choice Awards Voting Guide BONUS DISTRIBUTION Centurion, AGTA GemFair, JIS, JCK Tucson, Atlanta Jewelry Show, Hong Kong, JA Winter, Baselworld EVENT JCK Tucson Jan 31 Feb 3, 2018 MARCH/APRIL STORYTELLING Silver BONUS DISTRIBUTION JIS, AGS Conclave MAY STYLE & DESIGN Fashion Jewelry SPECIAL SECTION Luxury SPECIAL SUPPLEMENT Jewelers Choice Awards: Best of the Best JUNE JCK LAS VEGAS Diamonds BONUS DISTRIBUTION LUXURY, JCK Las Vegas, JIS EVENT LUXURY May 30 June 4, 2018 JCK Las Vegas June 1 4, 2018 Swiss Watch TBD JULY/AUGUST INNOVATION & TECHNOLOGY Diamond Fashion Jewelry BONUS DISTRIBUTION LUXURY Privé, JA New York, Atlanta Jewelry Show, IJL London EVENT LUXURY Privé TBD SEPTEMBER/OCTOBER SALES & PROFITS; ANNUAL HOLIDAY PRODUCT GUIDE Pearls SPECIAL SECTION Bridal BONUS DISTRIBUTION JIS, GIA Career Fair, JA Special Delivery NOVEMBER/DECEMBER STAFF & MANAGEMENT Gold SPECIAL SECTION Men s Jewelry JCK s Profiles in Jewelry 6

2018 MEDIA KIT PRINT CLOSING DATES PRINT CLOSING DATES ISSUE AD CLOSE MATERIALS DUE MAIL DATE January/February 12/7/17 12/14/17 1/9/18 March/April 2/20/18 2/27/18 3/20/18 May 3/27/18

7 2018 MEDIA KIT PRINT CLOSING DATES PRINT CLOSING DATES ISSUE AD CLOSE MATERIALS DUE MAIL DATE January/February 12/7/17 12/14/17 1/9/18 March/April 2/20/18 2/27/18 3/20/18 May 3/27/18 4/3/18 4/24/18 June 4/26/18 5/3/18 5/22/18 July/August 6/13/18 6/20/18 7/10/18 September/October 8/20/18 8/27/18 9/18/18 November/December 10/16/18 10/23/18 11/13/18 7

8 2018 MEDIA KIT DATES, RATES & SPECS DATES, RATES & SPECS DATES ISSUE AD CLOSE MATERIALS DUE January/February 12/7/17 12/14/18 March/April 2/20/18 2/27/18 May 3/27/18 4/3/18 June 4/26/18 5/3/18 July/August 6/13/18 6/20/18 September/October 8/20/18 8/27/18 November/December 10/16/18 10/23/18 RATES FREQUENCY 1X 4X 7X 10X 2P Spread $17,060 $16,180 $15,300 $14,700 Full Page $9,400 $8,940 $8,480 $8,200 2/3 Page $8,200 $7,800 $7,380 $7,060 1/2 Island $7,880 $7,480 $7,100 $6,700 1/2 Page $7,060 $6,700 $6,360 $6,120 1/3 Page $6,360 $6,000 $5,700 $5,560 1/4 Page $4,940 $4,700 $4,400 $4,260 Jewelers Marketplace $3,540 $3,360 $3,180 $3,040 Product Showcase $1,760 $1,680 $1,580 $1,520 MAGAZINE RATES ARE GROSS (4/COLOR) For information on Classifieds, please contact your sales rep. SPECS AD SIZES BLEED TRIM NONBLEED 2P Spread x x x 10.5 Full Page x x x /3 Vertical 6.5 x x x /3 Horizontal x 8 10 x x 7 1/2 Island 6.5 x x x /2 Horizontal x 6 10 x x 5 1/2 Vertical 5 x x 12 4 x /3 Square 6.5 x x x 5 1/3 Vertical 3.5 x x x /3 Horizontal x x x /4 Vertical 5 x x x 5 Printing: Web offset, 200 line screen Binding Method: Perfect bound ABOVE SIZES ARE INCHES Sizes allow for 1/8" trim at top, bottom and one side. Keep live matter 1/4" from all sides. Perfect alignment of type or design across gutter of two facing pages can t be guaranteed. Only advertisements fitting these specified sizes will be accepted. REQUIRED DIGITAL MATERIALS FILE SUBMISSION Ad materials should be uploaded digitally via JCK.sendmyad.com. RESOLUTION All continuous tone images (grayscale and color images) should have a minimum resolution of 300 dpi at 100%. Scanned black-and-white line art should have a minimum resolution of 800 dpi at 100% and a maximum resolution of 2400 dpi. Maximum Total Ink Density (TDI) is 300. DIGITAL ADVERTISEMENT FORMAT PDF/X-1a which means that it conforms to PDF version 1.3 (Acrobat 4); it has an output resolution of 2400 dpi; it is composite CMYK; it uses high-quality JPEG or lossless Zip compression; resolution for color and grayscale images is 300 dpi; resolution for monochrome images is 1200 dpi; and fonts are embedded and subsetted 100%; as well as other characteristics. This format is acceptable for full or partial pages. Trapping is the responsibility of the file provider. Further information about PDF/X-1a can be found at PROOF JCK utilizes Virtual Proofing technology at its print facility. Hard copy guidance is no longer required. If you opt to use a proof for your internal color approval, please render at 100% size, to the SWOP 2006 #3 Data Set: SWOP2006_Coated3. DISCLAIMER All ads submitted via the portal must meet the above listed criteria. Out-ofspec files will be rejected and will require your immediate attention. UPLOAD INFORMATION FOR ADS: JCK.sendmyad.com FOR PRODUCT SHOWCASE: Upload completed Product Showcase Form and high resolution image to QUESTIONS FOR ADS: Annette Farrell, Pubworx 1World Trade Center, 37th Floor New York, NY annette.farrell@pubworx.com AS OF 2017 AS OF 2017 NEW NEW FOR PRODUCT SHOWCASE: For questions related to Product Showcase, JCKShowcase@advance.net 8

9 2018 MEDIA KIT CLASSIFIED ADVERTISING CLASSIFIED ADVERTISING CLASSIFIED TEXT-ONLY ADS JCK s text classified ads are attractively created by our production department in want ad style. All ads are text-only and are charged by the word. Any copy three characters or more is counted as a word. Example: The word and is a word. The symbol & is not a word. RATES 25 words or less $220 net Each additional word $8 net Bold type $40 additional Yellow highlight $85 additional Color +20% Blind box handling fee $55 additional (Responses come to JCK and are forwarded to you.) Inquire about multiple-insertion discounts. CATEGORIES Business for Sale Career Opportunities Equipment/Furniture for Sale Estate Promotions For Rent Help Wanted Reps Wanted Schools/Education Services to the Trade Side Lines Special-Order Work Wanted to Buy Watch Work Miscellaneous/Other HOW TO PLACE YOUR AD 1. Compose your ad. 2. JCKClassifieds@advance.net or fax it to us at Please always include the following information with your ad copy: company name, your name, address, city, state, ZIP, phone, fax and . AS OF 2017 NEW CONTACT Your JCK Sales Representative or JCKClassifieds@advance.net. DEADLINES Please refer to ad closing dates on page 7. Please submit your order before this deadline to ensure we have time to create your ad exactly as you d like it to appear in JCK. PAYMENT All classified orders must be accompanied by advance payment. We accept company check, American Express, MasterCard and VISA. Checks should be made payable to JCK Magazine. Please send check along with a copy of your order to: Reed Exhibitions/JCK, JCK Magazine, Attn: Cash Applications/AR, 383 Main Avenue, Norwalk, CT All rates net. There is no agency commission on classified advertising. CLASSIFIED DISPLAY ADS Any ad containing a logo, special typeface/font, product or image is considered a classified display ad. Display ads are charged by the column inch. Display ads are typically supplied already designed; however, JCK can help design your ad if necessary. BLACK & WHITE RATES (ADD 20% FOR COLOR) 1 COLUMN BY 1X 6X 10X 1-inch $515 $385 $355 2-inches $980 $725 $680 3-inches $1,415 $1,045 $995 4-inches $1,860 $1,365 $1,300 5-inches $2,200 $1,620 $1,530 2 COLUMNS BY 1X 6X 10X 1-inch $980 $725 $690 2-inches $1,860 $1,360 $1,300 3-inches $2,720 $1,990 $1,890 4-inches $3,540 $2,590 $2,470 5-inches $4,180 $3,065 $2,910 3 COLUMNS BY 1X 6X 10X 1-inch $1,420 $1,045 $990 2-inches $2,570 $1,880 $1,790 3-inches $3,650 $2,680 $2,540 4-inches $4,590 $3,360 $3,200 5-inches $5,500 $4,030 $3,850 AD DIMENSIONS SPACE UNIT WIDTH 1-column width 2 5/8 (2.625 ) wide 2-column width 5 1/2 (5.5 ) wide 3-column width 8 1/2 (8.5 ) wide We accept digital files as PDF, EPS, TIF, or JPG at least 300 dpi. 9

10 2018 MEDIA KIT INSERTS & DELIVERY INSERTS & DELIVERY CONTACT To request print order requirements, due dates and additional information, please contact: Patricia Norniella, Pubworx 1 World Trade Center, 37th floor New York, NY patricia.norniella@pubworx.com A hard copy mock-up must be approved prior to printing and supplying an insert to the plant. FULL PAGE BIND-IN INSERTS Publication trim size: 10"w x 12"h Delivered untrimmed size: 10 1/4" w x 12 1/4" h Publication to trim: 1/8" from head, foot, grind, face Live Matter: To be kept 1/4" from all four sides of final publication trim size. All material jogs to the head. Minimum paper weight for furnished inserts is 60 lb. book. Perfect alignment of type or design across the gutter between an insert and run of book page cannot be guaranteed. MAGNA STRIPPED INSERTS Minimum width of magna strip: 4" Minimum weight of magna strip: 9 pt. card stock MAGNA STRIP PRODUCT DIMENSIONS Maximum insert size: 9" x 11" Minimum insert size: 5" x 3 1/2" Position: 1/2" from the edge of the magna strip All inserts on a magna strip will float. Perfs on supplied inserts are not preferred. These will be evaluated on a case by case basis. PACKING All dividers must be cardboard or chip board. All dividers must be fit to exact height, width and length of the container carton. Dividers must be used between specified lifts when loads are banded and/or strapped. Cartons must be sized to fit product size. Each carton should not exceed 40 lbs. Cardboard slip-sheets are to be used between carton layers. Eggshell cartoning is to be used for large envelopes and for inserts with open glue lines. No more than two separate inserts per pallet/ carton and mark clearly. Large quantities that are brick stacked must follow these guidelines: Product must fit skid and power-pac (no oversized containers or skids) Cardboard slip-sheets between lifts Maximum of 5" to 6" vertical lift size Backbone compensate between lifts and pile outward Lifts to be same height and square throughout load Load must be properly secured: Wooden top Banded Corner boards Shrink wrapped No more than one insert on bulk pallet. If to be used on multiple issues, must be cartoned and clearly marked if on one skid. PALLET SIZE 40" x 48" 4-way entry with bottom runners. There should be no missing boards. MAXIMUM PALLET HEIGHT AND WEIGHT 48" high (including pallet) and no more than 2500 lbs. Inserts are to be stacked brick style in consistent counts. The entire skid should be wrapped in plastic and strapped. LABEL EACH PALLET Publication title, insert name and issue date to the attention of the CSR Skid number (1 of 2, etc.) Quantity of inserts on pallet Packing slips must accompany each shipment. A sample of the insert is to be affixed to two sides of each pallet. CARTONS Packed carton weight must not exceed 40 lbs. Cartons exceeding 40 lbs. will be subject to repackaging charges. IF SHIPPED IN CARTONS Name and issue date of publication Skid number Quantity of inserts in each carton and total on pallet Packing slips must accompany each shipment. A sample of the contents is to be affixed to each carton. Labels must be clearly marked and large enough to be read from a 15 ft. distance. LOAD Inserts should be furnished to LSC/Liberty brick stacked on pallets in 6" lifts with all unit lifts facing one direction. Cartons should be used when the nature of the insert or card does not permit brick stacking, or if additional protection of the material is required. Cartons should have uniform quantity. Pieces inside cartons should have uniform orientation. Maximum of two lifts per carton is acceptable if compensation is necessary for packing. Individual cartons must weigh less than 40 lbs. DELIVERY Advance notice of 24 to 48 hours is required for all bulk insert shipments. Inserts are to be delivered between 7 a.m. and 4 p.m., Monday through Friday. Weekends, holidays, or after hours by exception only. Include detailed packing list showing total quantity per carton and/or pallet and total quantity of cartons/pallets. Reference the publication title and issue date. Address/consign shipments to: JCK Magazine c/o LSC Communications Attn: Renea Patchin 3401 Heartland Drive Liberty, MO RECEIPT OF DAMAGED GOODS Damaged materials will be reported to the carrier and photographed. Photographs will be forwarded to your CSR if needed for repair assessment. If material is judged to be unacceptable for receiving, the load may be refused. If the specifications as outlined above are not followed, extra handling may occur which could result in additional charges to the supplier. 10

11 2018 MEDIA KIT JCKONLINE.COM JCKONLINE.COM A more engaging online experience A JCKonline.com is a fresh, clean and modern website that delivers a better navigation for readers and a beautifully designed environment that allows advertisers to shine. 122,866 Total 185,557 Sessions Monthly Page Views B source: Google Analytics, June 2017 RATES Ad Units Jan Feb Mar May June Dec A - Crown Unit $215 cpm $320 cpm $215 cpm B - Half Page 1 (Sticky) $90 cpm $135 cpm $90 cpm C - Billboard $85 cpm $130 cpm $85 cpm D - Half Page 2 (Sticky) $80 cpm $125 cpm $80 cpm E - Medium Rectangle $65 cpm $110 cpm $65 cpm Sticky Half Sticky Page ads Half stick Page with the ads reader stick as with they scroll the reader down as the they page scroll maximizing down the page maximizing in-view time. in-view time. C SPECIFICATIONS Ad Units Desktop Size Mobile Size File Format A Crown Unit 1480 x x 152 JPG, PNG, GIF max file size 125 KB E B Half Page 1 (Sticky*) 300 x x 250 C Billboard 970 x x 250 D Half Page 2 (Sticky) 300 x x 250 E Medium Rectangle 300 x x 250 JPG, PNG, GIF max file size 50 KB JPG, PNG, GIF max file size 50 KB JPG, PNG, GIF max file size 50 KB JPG, PNG, GIF max file size 50 KB *Not sticky on article pages SUBMISSION Creative material must be submitted to Chris Gianakas at chris@gianakasmedia.com no later than one week prior to confirmed campaign start and must include: Advertiser name Campaign start and end dates (e.g., 10/1/ /31/2017) Click-through URL Banner ad files D 11

2018 MEDIA KIT JCK NEWS DAILY enewsletter JCK NEWS DAILY enewsletter The JCK News Daily enewsletter delivers the industry s top stories to 18,500 professionals every day.

12 2018 MEDIA KIT JCK NEWS DAILY enewsletter JCK NEWS DAILY enewsletter The JCK News Daily enewsletter delivers the industry s top stories to 18,500 professionals every day. With all original, not aggregated content, it is the industry s true, business-to-business news source providing immediate engagement with top decision makers. 18, % Average Subscribers 8.7% Open Rate * Average Click Rate NEWSLETTER SPONSORSHIP OPPORTUNITIES RATES ADVERTISER EXPOSURE 1x 26x 52x A A Daily Delivery Sponsor Logo exposure in header bar & billboard ad unit (970 x 250) $1,200 $1,000 $800 B Medium Rectangle 1 In news flow, 300 x 250 ad unit $550 $500 $450 C Medium Rectangle 2 In news flow, 300 x 250 ad unit $550 $500 $450 A SPECIFICATIONS Daily Delivery Sponsor Logo Standard Image Banner Ad File formats accepted Maximum file size Image color mode Image resolution 128 x 44 (JPG, PNG, GIF) JPG, PNG, GIF (static image only) 50 KB RGB (not CMYK) 72 dpi SUBMISSION Creative material must be submitted to Chris Gianakas at chris@gianakasmedia.com no later than one week prior to confirmed campaign start and must include: Advertiser name Campaign start and end dates (e.g., 10/1/ /31/2017) Click-through URL Banner ad files B C -FRIENDLY AD GUIDELINES For banners with a light background, include a one-pixel, dark, interior border. Keep text brief and use the largest font size possible. *Industry Average Open Rate 15.89% 12

13 2018 MEDIA KIT SALES CONTACTS SALES CONTACTS PUBLISHER Mark Smelzer U.S. REGIONAL ACCOUNT MANAGERS Randi Gewertz CT, DE, LA, MA, MD, NJ, NY, & PA Lars Parker-Myers FL, GA, ME, NH, RI, SC, VT, & Puerto Rico Robin Lutin AK, AL, AR, AZ, CA, CO, HI, IA, ID, IL, IN, KS, KY, MI, MN, MO, MS, MT, NC, ND, NE, NM, NV, OH, OK, OR, SD, TN, TX, UT, VA, WA, WI, WV, WY, Canada, & Mexico INTERNATIONAL ACCOUNT MANAGERS Mirek Kraczkowski Brazil, Europe, & Middle East Kaushal Shah India Itzchak Arikha Israel Quentin Chan China, Hong Kong, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan, & Vietnam Lakkana Kongchuen Thailand 13

2017 Pocket Planners

2017 Pocket Planners A GBC Pocket Planner is a compact calendar that fits easily in a pocket or purse. It is also the perfect companion to a GBC wall calendar. All events that are printed on a wall calendar