Brand Guidelines. v4.0 LOGOTYPE COLOR PALETTE TYPEFACE IMAGERY

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1 Brand Guidelines v4.0 LOGOTYPE COLOR PALETTE TYPEFACE IMAGERY

2 THE LOGOTYPE An icon and the company name Always use the approved master artwork. Do not change the colour of the logotype or in any way modify the proportions of the icon and company name. Any use of the SkySparc logotype requires an approval by SkySparc s Marketing Team before publishing. Icon Company name THE LOGOTYPE PRINT The logotypes in eps or ai formats can be scaled without any decrease in quality since they are in vector formats. The blue and black logotype can only be placed on white background. The white logotype can only be placed on black or SkySparc blue background. Logotype horizontal version The minimum size is 42 mm wide. The prefered size is 50 mm wide. Vector file name: SkySparc_logo_CMYK.ai. Logotype stacked version Use this version only when you have a restricted, very small area for the logo. The minimum size is 30 mm wide. Vector file name: SkySparc_logo_stacked_CMYK.ai. Logotype black or white version Use these versions only where there are single-colour restrictions. The minimum size is 50 mm wide. Vector file names: SkySparc_logo_black.ai and SkySparc_logo_neg.ai. page 2 of 7

3 THE LOGOTYPE WEB AND SCREEN The logotypes in png or jpg formats can not be enlarged since that will create a jagged look with a bad quality as result. Logotype horizontal version The minimum size is 175 px wide. The prefered size is 217 px wide. Png file name: SkySparc_logo_RGB.png. Logotype stacked version Use this version ONLY when you have a restricted, very small area for the logo. The minimum size is 100 px wide. Png file name: SkySparc_logo_stacked_RGB.png. EXCLUSION ZONE The logotype has most impact when there s a certain amount of space around it. The minimum clear space around the logotype should be 15 mm in print and 25 px on screen. The illustrated examples to the right are in a smaller scale. page 3 of 7

4 PRIMARY COLOR PALETTE CMYK 4-color process print (offset and digital printing) For brochures, flyers, ads etc. PANTONE Spot color (offset printing) For precise color when producing business cards, letterhead etc. Can be used as a 5th color when printing a brochure to ensure the blue colors in the logotype. RGB Screen For word processing/presentations INDEX Screen For web site and web banner advertising Blue CMYK: C 100%, M 55%, Y 0%, K 0% PANTONE: 2935 RGB: R 22, G 97, B 172 INDEX: #1761ac Lightblue CMYK: C 63%, M 0%, Y 0%, K 0% PANTONE: 2985 RGB: R 0, G 151, B 211 INDEX: #0097d3 SECONDARY COLOR PALETTE Grayblue CMYK: C 67%, M 50%, Y 36%, K 10% RGB: R 96, G 112, B 127 INDEX: #60707f Lime CMYK: C 48%, M 0%, Y 100%, K 0% RGB: R 155, G 210, B 0 INDEX: #9bd200 Lime dark (for legibility when needed) CMYK: C 60%, M 8%, Y 100%, K 0% RGB: R 126, G 171, B 0 INDEX: #7eab00 page 4 of 7

5 TYPEFACES Futura Std is the primary brand typeface and must be used in all printed material, stationery, signage, event material or other professionally produced materials. SkySparc is not using italics to emphazise texts, but uses bold or colored texts. The font Futura Std can be bought on Web FunctionPro and Verdana SkySparc is using the following weights for headers: FunctionProDemi: FunctionProBook: SkySparc is using the following weights for body copy: Verdana regular: Verdana bold: Office programs Verdana SkySparc is using the following weights: Verdana regular: Verdana bold: SUCCESS STORY SBAB: Thorough testing is key to a quality implementation TESTING METHODOLOGY AND SKYREPORT DELIVER ROBUST, TRANSPARENT RESULTS ABOUT SBAB Print Futura Std SkySparc is using the following weights: Futura light: Futura book: Futura medium: Futura heavy: INDUSTRY: Banking SOLUTIONS: Professional Services and SkyREPORT CHALLENGE SBAB wanted to upgrade its core financial system from Wallstreet Suite version 6.5 to 7.4 in order to take advantage of extensive new functionality and improve performance. This was a major project with Board-level approval and visibility, requiring significant investment and SBAB Bank AB was established in 1985 and is wholly owned by the Swedish state. SBAB began challenging conventions early, first as a residential mortgage institution and later as a bank. SBAB s business concept is to provide a new banking experience to consumers in Sweden by treating every customer as unique and being the bank that is easiest to access and understand. The products are divided into three areas: lending, savings and payments. The lending area offers residential mortgages, loans to tenantowner associations and retail loans. The savings area offers savings accounts and mutualfunds. Services in the payments area will be launched in SBAB has approximately 470 employees, with offices in Karlstad, Stockholm, Gothenburg and Malmö. SBAB s Finance and Accounting Department runs Wallstreet Suite as the core financial system for treasury management. Aggregated lending and savings data is imported from the banking systems to ensure a complete view of the balance sheet for group-wide risk management. impacting key areas of the bank. A benefits, but they added to the complexity high-quality implementation and timely of a large project, says Helena Berglind, delivery were both essential. During the business project manager for SBAB. project scoping, the project management Another challenge was the number of team decided to revise and re-configure interfaces and dependencies with other many aspects of the existing long-standing departments, since each of these would system set-up, such as naming of portfolios need sign off before the project could and other static data. These additional complete. changes would bring us really worthwhile All rights reserved SkySparc AB page 5 of 7

6 IMAGERY SkySparc has an image bank containing various royalty free photographs as well as photographs from their premises. To request an image, please contact the Marketing Team at SkySparc. Any new imagery that are used in external or internal communication should first be approved my the Marketing Team at SkySparc. page 6 of 7

7 CONTACT US Any use of the SkySparc logotype requires an approval by SkySparc s Marketing Team before publishing. If you have questions about how to use the SkySparc logotype, colors or typefaces, please contact us. SkySparc Cathrina Henriksen Head of Marketing Tel: cathrina.henriksen@skysparc.com