Training Outline. 1. Overview 2. Image guide 3. Content Guide 4. Counterfeit & Prohibited Items 5. Seller Support 6. Q&A

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2 Image Guide

3 Training Outline 1. Overview 2. Image guide 3. Content Guide 4. Counterfeit & Prohibited Items 5. Seller Support 6. Q&A

4 Image Guide Changes Overview Parameters Current Practice New Guideline Background Limited to Fashion, Home & Living, Sports Attire, shoes, & WSJ with 1:1 ratio Allowed for all categories with different ratio Watermarks/Logo/Text Not allowed Allowed for all Product Coverage Must be at least 80% of the longest axis Product can cover less than 80% of the longest axis Freebie Template Lazada Freebie Template Customized freebie template are allowed Cropped product Not allowed Allowed as long the main feature is not affected Reflection Natural reflection that does not contain people or other object All allowed * Reminder: No changes in content guideline

5 Image Quality Guideline The guideline below applies only for the first image. Mandatory guidelines are minimum requirements needed for product upload. Recommended requirements are for better customer experience and conversion rate on all devices Mandatory Recommended Number of images - Minimum of 1 product image must be uploaded - 2 to 8 product images to be uploaded Image size and resolution Product view in image Others - Minimum image display of 500 x 500 pixel and maximum 2000 x 2000 pixel. - Image has minimum 72dpi resolution: product must looks clear, sharp and neither blurry, grainy or pixelated - Front view of main product is clearly shown and not blocked or covered. - Multi product, multi view and multi color products are allowed in the same image yet the exact product being sold must be mentioned in the product name/ short description/ highlights - Product should be unwrapped. Unwrapped products are only accepted for all categories as long as the product sold is shown clearly on the package - Product is displayed in correct shape, no stretched and proportionate in image - Product image is matching with the content - For lingerie, underwear, sleepwear, swimming suit cultural sensitivity of the local region to be taken into account on case by case basis to decide on model/mannequins or individual piece - Product image display of 850 x 850 pixels and above - 1 x 1 image ratio is recommended - Product should cover more than 80% the canvas of the longest axis - Product image has white background - Product should have front view display or a 30 degree angle view of the product. - Product is professionally photographed in studio - The entire of product is shown in the canvas - Product has no reflection of people or other objects. - Product is clean and free from dust or fingerprints. - Product surface / material close-up is clearly shown - Image does not contain watermark, text, logo or graphics.

6 Image Quality Guideline - Image size The guideline below applies only for the first image. Mandatory guidelines are minimum requirements needed for product upload. Recommended requirements are for better customer experience and conversion rate on all devices Mandatory Recommended Image size, background and quality All image ratios & backgrounds are accepted 1 x 1 image ratio and white background are recommended Product coverage is flexible on the canvas Product should cover more than 80% of the longest axis

7 Image Quality Guideline - Image Resolution The guideline below applies only for the first image. Mandatory guidelines are minimum requirements needed for product upload. Recommended requirements are for better customer experience and conversion rate on all devices Mandatory Product is clear, non blurry in the image Product is clear, not grainy in the image

8 QC Flexibility Blurriness/ Pixelation Product quality is clear, text printed is readable -> APPROVE Product quality is slightly blurry, text printed is still readable -> APPROVE Product quality is really blurry, text printed is not readable -> REJECT

9 QC Flexibility Graininess Product quality is clear, no grainy, text printed is readable -> APPROVE Product quality is slightly grainy, text printed is still readable -> APPROVE Product quality is really grainy due to low quality, text printed is not readable -> REJECT

10 QC Flexibility Focal point in photography The whole product is clear and on focus -> APPROVE The main feature of product is on focal point while other parts are out of focus -> APPROVE The whole product is out of focus -> REJECT

11 Image Quality Guideline - Image Resolution / View in page The guideline below applies only for the first image. Mandatory guidelines are minimum requirements needed for product upload. Recommended requirements are for better customer experience and conversion rate on all devices Mandatory Product outline is sharp Front view of main product is clearly shown

12 Image Quality Guideline - Image view in page The guideline below applies only for the first image. Mandatory guidelines are minimum requirements needed for product upload. Recommended requirements are for better customer experience and conversion rate on all devices Mandatory Product is unwrapped Product is displayed in correct shape, no stretched

13 Image Quality Guideline - Content alignment and explicit content The guideline below applies only for the first image. Mandatory guidelines are minimum requirements needed for product upload. Recommended requirements are for better customer experience and conversion rate on all devices Mandatory Product is matching with the image Lingerie, underwear product is suitable to local regional. No sexual poses or private body part shown

14 Image Quality Guideline - Reflection on image / Cropped products The guideline below applies only for the first image. Mandatory guidelines are minimum requirements needed for product upload. Recommended requirements are for better customer experience and conversion rate on all devices Allowance Recommended Reflection in image Reflection is allowed in image No reflection of people or other objects Cropped product Cropped product is allowed only if the main feature is displayed clearly Entire of product is shown

15 Image Quality Guideline - Product view angle / Watermark-logo-graphic The guideline below applies only for the first image. Mandatory guidelines are minimum requirements needed for product upload. Recommended requirements are for better customer experience and conversion rate on all devices Allowance Recommended Product view angle All view angles are allowed if product front view is shown clearly Front view and 30 degree view are recommended for best customer experience Watermark, logo and graphic Watermarks, logos are allowed Image has no watermark, logo or graphic

16 Image Rejection Examples Image shows product wrapped in packaging. Please upload image(s) of product without packaging. Definition: Main product should be unwrapped from the packaging or clearly visible from outside of the packaging (plastic casing or wrap) Rejection examples Main product : Batto Remote Switch under EL Main product :Puma running shoes under Sport and Outdoor

17 Image Rejection Examples Image include offensive images i.e. nudity, obscenity. Please provide a new product image. Definition: Lingerie is a sensitive category that needs to be taken into account case by case based on local cultural sensitivity Rejection examples Reject if: - Image contains explicit content(nudity, obscenity) - Model pose is too sexual - Micro underwear/ bikini displayed with models - Model's private part is shown in transparent products Sexual pose Explicit content

18 Image Rejection Examples Images do not match the product name, description and/or attributes given. Please either: Revise product name, description and/or attributes or provide a new image that represent the description. Definition: The image has to be matched with the product name, product description or attributes given. Rejection examples Reject if: - The product image does not match with what is written in the product name, highlights, description. Product name: Beats Folded and Jam solo In- Ear Headphone ( Pink ) under EL The image is showing the On-ear headphones (Pink )

19 Image Rejection Examples Please specify the product color of this listing Definition: Image contains multi colored products, however color of the product being sold is not specified in the product name/description Rejection examples Reject if: - Product image contains multiple choice of colors that could create confusion for the customer on which is being sold NO REJECTION is needed if: - Theme/design of product is stated - Product states as random color to be chosen upon purchase as a disclaimer - Color is not specified for the freebie product Product Name: Nokia Phone