Main design manual RONA, a.s.

Transcription

1 DESIGN MANUAL

2 Main categories A Logotype 4 D Printed materials 40 B Font type 26 E Promotional items 50 What is a design manual and what is it used for? C Slogan 32 F Other 64 A design manual is a collection of rules and instructions providing guidance on how to correctly use corporate identity in external or internal visual communication. Compliance with these rules and instructions helps maintain a uniform visual corporate style. Design manual of RONA, a.s. 3

3 Category content Basic variants 6 Basic colours 8 Construction 10 Protected area 12 Black and white variant 14 Grayscale 16 Alternative variants 18 Use at the background 20 Minimum size 22 Prohibited variants 24 A Logotype 4 Design manual of RONA, a.s.

4 A Logotype Basic variants Basic logotype - is the firm s official logo that is also used for the distribution of the firm s own range of products - glass products for households and handmade glass products. BASIC LOGOTYPE HOTEL & RESTAURANT Logotype for hotels and restaurants - is only used for the distribution of the firm s own range of products to hotels and restaurants. Only the basic logotype is used in the majority of cases. All the instructions and information in the design manual also apply to the logotype for hotels and restaurants, unless otherwise stated. 6 Design manual of RONA, a.s.

5 A Logotype Basic colours This logotype contains two basic colours: red and white. Colours are defined in the most frequently used colour models PANTONE, CMYK, RAL, and RGB. Other tones are prohibited. PANTONE 201 C CMYK: C7 M100 Y65 K32 RAL 3003 (Ruby Red) RGB: R163 G38 B56 CMYK: C0 M0 Y0 K0 RAL 9003 (Signal White) RGB: R255 G255 B255 8 Design manual of RONA, a.s.

6 A Logotype Construction BASIC LOGOTYPE HOTEL & RESTAURANT This logotype is quadratic with the aspect ratio 1:1 and is filled with the defined colour. The logotype comprises RONA s name and additional graphic elements that are: an arc in the basic version, and five stars in the version for hotels and restaurants. The basic version differs from the version for hotels and restaurants only in the graphic element used above the name RONA. In the version for hotels and restaurants, the stars are the symbol of the five quality attributes of RONA products. 10 Design manual of RONA, a.s.

7 A Logotype Protected area Protected area is the space around the logotype that must be free of any other graphic element. This area also defines the minimum distance from the edge of the area where the logotype is located. X is the height of the letter R defining the distance from each side and specifying the protected area, in this case the area in pink. 12 Design manual of RONA, a.s.

8 A Logotype Black and white variant If only black and white colours may be used, the rules below must be followed when applying the logotype. Light background - the red background of the square is replaced with black, the letters of the RONA inscription remain white. Dark background - the red background of the square is replaced with a black background with an additional white border. The letters of the RONA inscription remain in white. 14 Design manual of RONA, a.s.

9 A Logotype Grayscale The chromaticity of the greyscale logotype is defined in the colour models used most frequently: PANTONE, CMYK, RAL, and RGB. The grayscale logotype may only be used if the defined full colour version cannot be used. PANTONE Cool Gray 10 CMYK: C0 M0 Y0 K70 RAL 7037 (Dusty Grey) RGB: R111 G111 B111 CMYK: C0 M0 Y0 K0 RAL 9003 (Signal White) RGB: R255 G255 B Design manual of RONA, a.s.

10 A Logotype Alternative variants In certain cases, defined alternative variants of the logotype may be used in addition to the basic variants. Version A - the logotype has a transparent background and a red square border. The RONA inscription and the arc are also filled with red colour. Version B - the basic logotype version plus a white border. Version C - the background is removed from the logotype, only the RONA inscription and the arc in red is left. 18 Design manual of RONA, a.s.

11 A Logotype Use at the background If the logotype blends with the background or is poorly visible on the background on which it is placed, an alternative variant must be used. (For alternative variants see p. 18). To differentiate the logotype visually from the background, a white border is added to the logotype to make sure the logotype is distinguishable from the background. 20 Design manual of RONA, a.s.

12 A Logotype Minimum size In certain cases, to maintain the legibility and the visual form, the logotype must not be reduced more than allowed. The minimum size of the logotype is 15 mm - the logotype is still legible and keeps its visual form. 45 mm 25 mm 15 mm 22 Design manual of RONA, a.s.

13 A Logotype Prohibited variants A B If the size is changed, the aspect ratio of 1:1 must be maintained. The basic position is horizontal, leaning to either side is prohibited. C The position of the RONA inscription inside the square is strictly defined (p. 10). D Adding any further graphic elements is prohibited. E Incorrect application of an alternative logotype version (p. 18). F Basic colours are defined and cannot be changed (p. 8). G Insufficient contrast between the logotype and the background (p. 20). H Violation of the defined protected area (p. 12). 24 Design manual of RONA, a.s.

14 Category content Basic (primary) 28 Alternative (secondary) 30 B Font type 26 Design manual of RONA, a.s.

15 B Font Basic The basic font used for the majority of promotional material is Myriad Pro. This font has been used for printed materials, the slogan, and other communication materials. From this family of fonts, the following styles are used most frequently: Regular, Regular Italic, Semibold, Semibold Italic, Bold, and Bold Italic. 28 Design manual of RONA, a.s.

16 B Font Alternative Century Gothic is the alternative font used primarily for promotional materials in combination with the logotype for hotels and restaurants. This font can be seen in all promotional materials for the hotels and restaurants segment (gastronomy). From this family of fonts, the following styles are used most frequently: Regular, Italic, Bold, and Bold Italic. 30 Design manual of RONA, a.s.

17 Category content Basic variants 34 Construction 36 Protected area 38 C Slogan 32 Design manual of RONA, a.s.

18 C Slogan Basic variants The basic slogan - in combination with the basic logotype is GLASS & INSPIRATION. The slogan is always in upper-case, written in the defined form and only relates to the basic logotype. The slogan for hotels and restaurants - in combination with the logotype for hotels and restaurants - is 5-STAR GLASS. The slogan is always in upper-case written in the defined form and it only relates to the logotype for hotels and restaurants. 34 Design manual of RONA, a.s.

19 C Slogan Construction The basic slogan - GLASS & INSPIRATION - is centred under the basic logotype. The unit used to define the distance between the slogan and the logotype, and the (proportional) height of the slogan is X. X is the height of the whole RONA inscription. The slogan for hotels and restaurants - 5-STAR GLASS - is centred under the basic logotype. The unit used to define the distance between the slogan and the logotype, and the (proportional) height of the slogan is X. X is the height of the whole RONA inscription. The length of the slogan is always (proportionally) adjusted according to the length of the logotype. 36 Design manual of RONA, a.s.

20 C Slogan Protected area The protected area is the space around the logotype and the slogan that must be free from any other graphic element. It is also the minimum distance from the edges of the area in which the logotype and the slogan are placed. X is the height of a separate logotype that defines the distance (in this case half of the height of the logotype) from each side and specifies the protected area that is in pink. 38 Design manual of RONA, a.s.

21 Category content Business card 42 Headed paper 44 Folder 46 Envelope 48 D Printed materials 40 Design manual of RONA, a.s.

22 D Printed materials Business card On the front of the business card is the logotype, the firm s complete address, full name, job title, QR code, mobile number, telephone number, and address. On the back there is a photograph of wine glasses, and the logotype with the slogan. Front - the logotype with the complete address is in the upper left corner. The QR code containing the vcard business card, is in the upper right corner. The full name and job title is in the lower left corner. The mobile number, telephone number, and address is in the lower right corner. Back - the logotype and slogan are centred - vertically and horizontally. A picture of wine glasses is in the background. 42 Design manual of RONA, a.s.

23 D Printed materials Headed paper The headed paper contains the logotype, complete address, contact details, bank, and bank account number. The logotype is on the left in the header, the complete address is on the right side. The contact details, bank, and bank account number are in the footer on a grey background. 44 Design manual of RONA, a.s.

24 D Printed materials Folder The cover of the folder contains the logotype, slogan, and firm s website; on the back is the logotype and the firm s complete address. Cover - the logotype and slogan are centred - vertically and horizontally. The website is in a grey rectangle centred on the bottom edge. A picture of wine glasses is in the background. Back - the logotype is in the lower left corner. The address is in the lower right corner Design manual of RONA, a.s.

25 D Printed materials Envelope Envelope contain the logotype, complete address, and the firm s website. The logotype is in the upper left corner. The address is in the right upper corner on the right of the logotype. The website is in a grey rectangle centred on the bottom edge. 48 Design manual of RONA, a.s.

26 Category content Gift bag 52 Mug 54 Polo shirt 56 Pen 58 USB stick 60 CD/DVD 62 E Promotional items 50 Design manual of RONA, a.s.

27 E Promotional items Gift bag The logotype, slogan, and website of the firm are on the front and back of the bag. The bag is black on the inside. The outside colour of the bag is either white or silver/grey. PANTONE 877 C CMYK: C0 M0 Y0 K26 RAL 9022 (Pearl Light Grey) CMYK: C0 M0 Y0 K0 RAL 9003 (Signal White) Design manual of RONA, a.s.

28 E Promotional items Mug The logotype and slogan of the firm is on the front and back of the mug. The inner surface of the mug is black. The outside colour of the mug is either white or silver/grey. PANTONE 877 C CMYK: C0 M0 Y0 K26 RAL 9022 (Pearl Light Grey) CMYK: C0 M0 Y0 K0 RAL 9003 (Signal White) 54 Design manual of RONA, a.s.

29 E Promotional items Polo shirt The logotype and slogan of the firm are on the front of the shirt in the upper left corner. The shirt is either in white or in grey. 56 Design manual of RONA, a.s.

30 E Promotional items Pen The logotype and slogan of the firm is on the front or on the back of the pen. The colour of the pen is either white or silver/grey. PANTONE 877 C CMYK: C0 M0 Y0 K26 RAL 9022 (Pearl Light Grey) CMYK: C0 M0 Y0 K0 RAL 9003 (Signal White) 58 Design manual of RONA, a.s.

31 E Promotional items USB stick The logotype of the firm is on the front and the slogan is on the back of the USB stick. The colour of the USB stick is either white or silver/grey. PANTONE 877 C CMYK: C0 M0 Y0 K26 RAL 9022 (Pearl Light Grey) CMYK: C0 M0 Y0 K0 RAL 9003 (Signal White) 60 Design manual of RONA, a.s.

32 E Promotional items CD/DVD The paper cover and the CD/DVD contains the logotype and slogan of the firm (on both sides of the cover) and on a separate CD/DVD also the firm s website and space for writing own text. The basic colour is silver or grey. PANTONE 877 C CMYK: C0 M0 Y0 K26 RAL 9022 (Pearl Light Grey) CMYK: C0 M0 Y0 K0 RAL 9003 (Signal White) 62 Design manual of RONA, a.s.

33 Category content Nameplate 66 Tag 68 Employee s ID 70 PowerPoint presentation 72 signature 74 Brand name 76 F Other 64 Design manual of RONA, a.s.

34 F Other Nameplate The basic size of the nameplate is 150x150 mm. The nameplate contains the logotype, complete address of the firm, section, or workplace, the full name, job title, building, floor, and door number. If more than one person is on the nameplate, the names may be below each other. If more than one name is stated on the nameplate, a font of suitable size must be chosen for the name and the job title based on the space available. 66 Design manual of RONA, a.s.

35 F Other Tag The basic size of the tag is 88x53 mm. The tag is one-sided and contains the basic information such as the logotype, the firm s complete address, full name, and job title. For visitors, the full name and job title is replaced with the text Visitor. 68 Design manual of RONA, a.s.

36 F Other Employee s ID The basic size of the employee s ID is 85x55 mm. The front side of the employee s ID contains the logotype, name, employee s photograph (25x30 mm), full name, address, date of issue, and the employee s ID number. The rear side of the employee s ID will show the logotype, slogan, and the firm s complete address. 70 Design manual of RONA, a.s.

37 F Other PowerPoint presentation Universal template for PowerPoint and Keynote presentations. Headings and styles are pre-set. The first slide of a presentation contains the logotype with the firm s slogan, the title of the presentation, a brief summary of the presentation, and the firm s website. The next universal slide shows a header comprising the logotype, the firm s complete address, and space for a summary of the presentation. 72 Design manual of RONA, a.s.

38 F Other signature NO FORMATTING HTML FORMATTING There are two versions of signatures: without formatting and with HTML formatting. Both signatures have the same form of content. Signatures consist of basic information elements such as the full name of the sender, the sender s job title, , telephone number, mobile number, logotype, complete address, and the website of the firm. To make sure that the text is correctly shown on any device, HTML signatures use the Verdana font, size 12 px, and 10 px for the firm s address. -- Best regards, Full name JOB TITLE lastname@rona.sk Tel.: Mob.: RONA, a.s. Schreiberova Lednické Rovne Slovak Republic -- Best regards, Full name JOB TITLE lastname@rona.sk Tel.: Mob.: RONA, a.s. Schreiberova Lednické Rovne Slovak Republic 74 Design manual of RONA, a.s.

39 F Other Brand name BRAND NAME FIRM S NAME The name of the brand and of the firm also have a strict form. The brand name RONA is always in capital letters (upper-case) as can be seen in the logotype. The name of the firm RONA, a.s. is also written in capital letters; the only difference is that a.s. (joint-stock company) is written in lower case. Suspendisse sit RONA amet neque pharetra vehicula justo eget iaculis lectus. Maecenas nec nibh placerat lobortis urna RONA euismod. RONA, a.s. Schreiberova Lednické Rovne Slovak Republic Suspendisse sit Rona amet neque pharetra vehicula justo eget iaculis lectus. Maecenas nec nibh placerat lobortis urna rona euismod. Rona, a.s. Schreiberova Lednické Rovne Slovak Republic 76 Design manual of RONA, a.s.

40 If you have any doubts about how to apply corporate identity correctly, or if you have any questions, please contact the graphic department. RONA, a.s. Schreiberova Lednické Rovne Slovak Republic Website:

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