#2 ZALORA Guide: Product Image Guidelines. Last updated on 30 April 2017 by Bay Siew Yee

Transcription

1 #2 ZALORA Guide: Product Image Guidelines Last updated on 30 April 2017 by Bay Siew Yee

2 > AGENDA General Image Requirements Model & Poses Lighting & Colour Apparel Underwear & Swimwear Shoes Bags Accessories Beauty & Grooming Appendix: Resources

3 General Image Requirements Images that fail to meet these requirements will automatically be rejected ALL IMAGES MUST BE: portrait layout with plain background Light Grey (apparel), White (product) in JPEG format exactly 762pixel x 1100pixel and 300dpi in image size and resolution - this is to ensure image is not pixelated Size of file: 2MB max/ per file clear and not blur/pixelated - products are presented as the main focus of the image - products are presented in a neat and tidy manner does not contain any other brand s logo/name no watermarks

4 General Image Requirements The Ideal Catalogue The recommended guide is to ensure good quality images and consistency throughout ZALORA s catalogue.

5 General Image Requirements The Ideal Catalogue The recommended guide is to ensure good quality images and consistency throughout ZALORA s catalogue.

6 General Image Requirements Click Report Images with plain background and good lighting encourage higher click rates crucial for sales conversion 0.65% CTR 0.99% CTR > % > *Images and data comparison is based on the same brand

7 General Image Requirements Click Report Better quality images and content garner higher click-through rates crucial for sales conversion Better quality image & content includes: 1. Model choice 2. Hair & makeup 3. Photography 4. Product content details 0.43% CTR 1.17% CTR % > > *Images and data comparison is based on the same brand

8 Model Poses & Expressions Model Selection Required Standard FEMALE MODEL ZALORA female models should represent our brand identity: International, commercial, fashionable and approachable Your models must appeal to the mass, with slim figure and a fashionable yet relatable look MALE MODEL ZALORA male models should represent our brand identity: Masculine, international, commercial and fashionable Your models must appeal to the mass, with fit figure and considerably fashionable

9 Model Poses & Expressions Model Selection Chosen models are the ambassadors of ZALORA and your brand FEMALE MODEL Ideal Height: cm Ideal Size: Size S / UK 8 / EUR 34 MALE MODEL Ideal Height: cm Ideal Size: Size M & L / 38 inches chest

10 Model Poses & Expressions Image poses and expression should be appropriate and non-distracting Accepted Examples: Minimal, relax and masculine pose Feminine, friendly facial expression Easy and natural movement Confident and nonseductive posture Candid and fashionable posture

11 Model Grooming & Overall Appearance Models should have tidy grooming, nice skin complexion and aesthetics to feature your brand s products Rejected Examples: Unkempt out-of-bed style with bare face Messy, unruly hair with flyaways Uneven complexion with acne and scars Greasy, unblotted skin with excess shine No braces, crooked or yellow teeth

12 Lighting & Colour Background Colour for Apparels Required Standard Main image s background must be in shades of grey. Dark tones will be rejected:

13 Lighting & Colour Background Colour for Products Required Standard Main image s background must be in shades of grey. Dark tones will be rejected:

14 > AGENDA General Image Requirements Model & Poses Lighting & Colour Insert Apparel Section Title Underwear & Swimwear Shoes Here Bags Accessories Beauty & Grooming Appendix: Resources

15 Apparel Top Sequence: Required Standard Display the required angles Background of your Colour product for to Products inform customers Required about Standard what they are purchasing Images should show model s face and length of featured product except for bottoms. 1. Front (Main) 2. Back 3. Detail/Zoom-in 4. Full body styling shot

16 Apparel Bottom Sequence: Required Standard Display the required angles Background of your Colour product for to Products inform customers Required about Standard what they are purchasing Images should show model s face and length of featured product except for bottoms. 1. Front (Main) 2. Back 3. Detail/Zoom-in 4. Full body styling shot

17 Apparel Main Image: Required Standard Main image must clearly Background display the Colour main product for Products and not Required be overshadowed Standard by other styling pieces

18 Apparel Back Image: Required Standard Main image must clearly Background display the Colour main product for Products and not Required be overshadowed Standard by other styling pieces

19 Apparel Detail Image: Required Standard Unique selling point (USP) needs Background to be clearly Colour visible. for Products Model s Required face can be Standard seen but focus should be on USP.

20 Apparel Styling Image: Required Standard Complement unique Background selling point Colour with a for fully Products styled outfit Required that is Standard relevant to brand s identity

21 Sports Apparel Image: Required Standard Feature unique selling point, Background i.e. stretchiness, Colour mesh for Products back, comfortable Required material, Standardvia model s dynamic poses

22 Apparel Image: Using Ghost Mannequin Human model is always the Background preferred Colour choice, for however Products ghost Required mannequin Standard for apparel is acceptable too 1. Front (Main) 2. Back 3. Detail/Zoom-in Example using flat lay

23 > AGENDA General Image Requirements Model & Poses Lighting & Colour Insert Apparel Section Title Underwear & Swimwear Shoes Here Bags Accessories Beauty & Grooming Appendix: Resources

24 Lingerie & Swimwear Top Sequence: Required Standard Lingerie or swimwear top should Background fit model Colour without for showing Products too Required much cleavage. Standard If sheer, use ghost mannequin. Images should show model s face and length of featured product except for bottoms. 1. Front (Main) 2. Back 3. Full frontal 4. Full back

25 Lingerie & Swimwear Bottom Sequence: Required Standard Lingerie or swimwear Background bottom should Colour not be for sheer. Products Model Required should have Standard relaxed and decent poses. Images should show model s face and length of featured product except for bottoms. 1. Front (Main) 2. Back 3. Detail 4. Styling

26 Lingerie & Swimwear Set Sequence: Required Standard Lingerie or swimwear set should Background fit model Colour without for showing Products too much Required cleavage. Standard If sheer, use ghost mannequin. Images should show model s face and length of featured product except for bottoms. 1. Front (Main) 2. Back 3. Detail 4. Styling

27 Thong Sequence: Required Standard Thong Background back image should Colour be for shown Products as ghost Required mannequin Standard or flat lay only Images should show model s face and length of featured product except for bottoms. 1. Front (Main) 2. Back 3. Detail 4. Half body (showing bra and above knees)

28 Sheer Lingerie Sequence: Required Standard Sheer lingerie/thong Background image Colour should for be Products shown as ghost Required mannequin Standard or flat lay only Images should show model s face and length of featured product except for bottoms. 1. Front (Main) 2. Back 3. Detail Extremely sexy or sheer lingerie should only be on ghost mannequin

29 Underwear & Swimwear Image: Using Ghost Mannequin Human model is always the Background preferred Colour choice, for however Products ghost Required mannequin Standard for apparel is acceptable too 1. Front (Main) 2. Back 3. Detail/Zoom-in Example using flat lay

30 Male Loose Boxers & Swimwear Required Standard Images of male underwear Background and swimwear Colour can be for shot Products on model Required as long as it Standard is not tight without obvious bulge. 1. Front (Main) 2. Back 3. Detail/Zoom-in 4. Full body

31 Male Tight Underwear & Swimwear Required Standard Tight-fitting Background underwear Colour and swimwear for Products must Required be shot on Standard ghost mannequin 1. Front (Main) 2. Back 3. Detail/Zoom-in 4. Full body

32 > AGENDA General Image Requirements Model & Poses Lighting & Colour Insert Apparel Section Title Underwear & Swimwear Shoes Here Bags Accessories Beauty & Grooming Appendix: Resources

33 Footwear Required Standard Main image should have Background inside of shoe Colour slightly for visible Products and right Required side of shoe Standard facing 90-degree to the right. For products with unique selling point or design, suggested additional images could include direct sole or left shoe. 200 pixel 1. Right shoe facing 90 right 2. Right shoe facing 45 right front 3. Right shoe facing 45 left back 4. Right shoe top 90 top-down

34 Footwear Required Standard Main image should have Background inside of shoe Colour slightly for visible Products and right Required side of shoe Standard facing 90-degree to the right. For products with unique selling point or design, suggested additional images could include direct sole or left shoe. 200 pixel 1. Right shoe facing 90 right 2. Right shoe facing 45 right front 3. Right shoe facing 45 left back 4. Right shoe top 90 top-down

35 > AGENDA General Image Requirements Model & Poses Lighting & Colour Insert Apparel Section Title Underwear & Swimwear Shoes Here Bags Accessories Beauty & Grooming Appendix: Resources

36 Bags Required Standard Display the required angles of your product to inform customers about what they are purchasing 200 pixel 1. Front (Main) (Sling at right corner, if any) 2. Front facing 45 right 3. Direct back facing 4. Detail 5. Top view of inner detail

37 Watches Required Standard Display the required angles of your product to inform customers about what they are purchasing 100 pixel 1. Front (Main) (clock needle at 10:10) 2. Front facing 45 left (close up on dial) 3. Side facing 90 left 4. Direct back facing (show clasp) 5. Product on model

38 > AGENDA General Image Requirements Model & Poses Lighting & Colour Insert Apparel Section Title Underwear & Swimwear Shoes Here Bags Accessories Beauty & Grooming Appendix: Resources

39 Earstuds Required standard To ensure neatness, always make sure the pair has equal gaps between each item and the border. 100 pixel 1. Front (Main) 2. Front facing 45 right (close up on dial) 3. Product on model (with focus on product)

40 Earrings Required standard To ensure neatness, always make sure the pair has equal gaps between each item and the border. 1. Side angle facing right (Main) (ensure that product size is practical and comfortable for viewing) 2. Left facing direct front, Right facing 45 right 3. Product on model (with focus on product)

41 Necklaces Required standard Display the required angles of your product to inform customers about what they are purchasing 50 pixel 1. Front (Main) (product must be in center of image) 2. Detail 3. Close-up on clasp

42 Rings Required standard Display the required angles of your product to inform customers about what they are purchasing 200 pixel 1. Front (Main) (product must be in center of image) 2. Detail 3. Close-up on clasp

43 Bangles Required standard Display the required angles of your product to inform customers about what they are purchasing 200 pixel 1. Front (Main) (best angle to show bangle design; if there are more than 1 bangle, all bangles should be stacked) 2. Back (show clasp, if any) 3. Detail

44 Eyewear Required Standard Display the required Background angles of your Colour product for to Products inform customers Required about Standard what they are purchasing 200 pixel 1. Front facing 45 left 2. Right shoe facing 45 right front 3. Right shoe facing 45 left back 4. Right shoe top 90 top-down

45 > AGENDA General Image Requirements Model & Poses Lighting & Colour Insert Apparel Section Title Underwear & Swimwear Shoes Here Bags Accessories Beauty & Grooming Appendix: Resources

46 Beauty Products Required standard Display the required angles of your product to inform customers about what they are purchasing Accepted Examples: 200 pixel Open to show colour of product, preferably with natural shadow Direct front facing, preferably with natural shadow/reflection Direct front facing, preferably with natural shadow/reflection

47 Beauty Product Sets Required standard Main Image of packaged cosmetics must be displayed neatly and all products clearly displayed Accepted & Rejected Examples:

48 > AGENDA General Image Requirements Model & Poses Lighting & Colour Insert Apparel Section Title Underwear & Swimwear Shoes Here Bags Accessories Beauty & Grooming Appendix: Resources

49 Contact Us Resources > Seller Help Desk via the Contact Us form on Seller Center > The Seller Academy providing useful guides on Seller Center