Megatrends in Digital Printing Applications

Transcription

1 Megatrends in Digital Printing Applications by I.T. Strategies 51 Mill Street, Suite 2 Hanover, MA (781) williams@it-strategies.com boer@it-strategies.com PRIMIR/NPES

2 FOREWORD Digital Printing has been the hot spot of the production printing industry for the past few years: While overall print volumes in the US have been declining and share of GDP has gone down, digital print volumes have grown. Digital print equipment is omnipresent today; the majority of print shops own digital devices, and news forums and trade-shows are dominated with digital printing topics. This has supported a perception that digital print is on the verge of taking over and eventually dominating production printing; obviously with huge implications to all members of the printing industry. With the Megatrends in Digital Printing Applications study, PRIMIR was looking for a broad assessment of the future of digital print and the implications to the industry: Will Digital eventually take over the majority of printed volume? What does it mean for analog print? Will analog disappear or will both technologies co-exist, at what pace will change happen, and where is it most likely to occur first? To account for the fragmented nature of production printing with its diverse applications from newspapers through packaging to collateral, PRIMIR asked that the study be done at the application level, to highlight the specific situation and trends in each market segment, and to also compare and come up with a combined view for the printing industry. I.T. Strategies was selected as research partner due to their long and deep understanding of the printing industry and their research methodology. We believe that they did meet the expectations and presented a study with a wealth of market information and analysis, providing valuable insights to the various market segments. There are a number of significant findings in this study. Some are contrary to preconceived notions, while others point to exciting new opportunities for digital printing. We believe that this is a seminal study that will be referenced for many years, helping to develop a road map for the industry as digital printing enters the next phase of development and integration. We would also like to thank the PRIMIR task force members for their engagement in numerous conversations over many months. And, last but not least, we would like to thank the PRIMIR staff for their tireless work and guidance from proposal through final presentation and delivery of the report, without which this would not have happened. Andrew Gordon Paul Foszcz Georg Bernskoetter (formerly with manroland, Inc.) Hewlett-Packard GmbH December 2010

3 Megatrends in Digital Printing Applications Task Force Co-Chairs: Andrew Gordon, Paul Foszcz and Georg Bernskoetter Georg Bernskoetter Hewlett-Packard GmbH Hans Bjorkman International Paper Mylene Bourgeois Domtar Inc. Laura Butler Xerox Corporation Douglas Ehmann The Sheridan Group David Eisenstadt Hewlett Packard Edward I. Farley Unisource Worldwide Paul Foszcz (formerly with manroland, Inc.) Andrew Gordon Paul Jaynes Eastman Kodak Company Gavin Jordan-Smith Xerox Corporation Dianne Linderoth Unisource Worldwide James M. Luttrell X-Rite, Incorporated Richard A. Mazur Eastman Kodak Company Colleen Molkenbur Canon USA Si Nguyen Duplo USA Corporation Peter Ruth Polytype Ltd. Joseph S. Schember Canon USA Inc. Trish Siegel Hewlett Packard Mike Troy FUJIFILM North America Corporation

4 Megatrends in Digital Printing Applications Table of Contents I. Executive Summary...1 Study Objectives and Methodology...1 Scope...2 Key Study Findings...2 Individual Application Findings...4 Book Printing...4 Catalogs...5 Direct Mail...6 Flexible Packaging...7 Folding Cartons...9 Labels...10 Magazines...12 Manuals...14 Marketing Collateral...15 Newspapers...16 Specialty Printing...18 Transaction/Financial Printing...19 Application Comparison...20 Accelerating Digital Printing...22 Total Cost of Ownership Measurement...26 Forecast...27 Conclusion...29 Implications for Members...31 Future Research Recommendations...32 II. Introduction & Methodology...35 Introduction...35 Scope...36 Objectives...36 Methodology...37 Industry Research...37 About Market Sizing...38 Print Service Provider and Specifier Surveys...39 III. Forecast...41 Introduction...41 Production Page Forecast, North America...43 North American Unit Projection Model...47 IV. Comparing Applications: Where are the Opportunities for Digital Production Printing?...55 Introduction...55 i

5 Print Outlook...55 Print Service Providers...55 Specifiers...57 Tipping Points...58 Page Volumes...59 Page Volume Growth and Decline...60 Conclusion...63 The Bottom Line...64 V. Total Cost of Ownership...65 Introduction...65 How Users Measure Cost of Ownership/Cost of Print...66 Fixed Costs...67 Variable Costs...69 Cost Factors Often Overlooked...71 Impact of Volume/Breakpoints for Needing Additional Equipment...71 Electricity...72 Shifts and Utilization...72 Space/Storage...73 Decision Process: Analog or Digital?...74 Conclusion...75 VI. Drivers and Barriers...77 Factors Influencing a Tip from Analog to Digital Production Printing...80 Technology Factors...81 Market Factors...82 Economic Factors...83 Regulatory/Social Factors...85 Summary of Key Drivers to Tip Analog to Digital Print...86 Factors Slowing/Preventing a Tip from Analog to Digital Production Printing...87 Technology Factors...88 Market Factors...89 Economic Factors...90 Regulatory/Social Factors...92 Summary of Key Barriers Slowing or Preventing the Tip From Analog to Digital Print...93 The Bottom Line on Drivers and Barriers...94 VII. Books...95 Chapter Summary...95 Definition...96 Methodology for Book Analysis...97 State of the Book Printing Market...98 Print Service Provider Perspective...99 Specifier Perspective Market Trends Tipping Point Why Not Tip? Why Tip? ii

6 Application Sizing Digital Adoption Lifecycle Implications for Members Digital Production Printer Manufacturers Paper Manufacturers Analog Printing Equipment and Supplies Manufacturers Print Service Providers Books Conclusion VIII. Catalogs Chapter Summary Definition Methodology for Catalog Analysis State of the Catalog Printing Market Print Service Provider Perspective Specifier Perspective Market Trends Tipping Point Why Not Tip? Why Tip? Application Sizing Digital Adoption Lifecycle Implications for Members Digital Production Printer Manufacturers Paper Manufacturers Analog Printing Equipment and Supplies Manufacturers Print Service Providers Catalogs Conclusion IX. Direct Mail Chapter Summary Definition Methodology for Direct Mail Analysis State of the Direct Mail Printing Market Print Service Provider Perspective Specifier Perspective Market Trends Tipping Point Why Not Tip? Why Tip? Application Sizing Digital Adoption Lifecycle Implications for Members Digital Production Printer Manufacturers Paper Manufacturers Analog Printing Equipment and Supplies Manufacturers Print Service Providers Direct Mail Conclusion iii

7 X. Labels Chapter Summary Definition Methodology for Label Analysis State of the Labels Printing Market Print Service Provider Perspective Specifier Perspective Market Trends Tipping Point Why Not Tip? Why Tip? Application Sizing Digital Adoption Lifecycle Implications for Members Digital Production Printer Manufacturers Paper and Film Substrate Manufacturers Analog Printing Equipment and Supplies Manufacturers Print Service Providers Labels Conclusion XI. Magazines Chapter Summary Definition Methodology for Magazine Analysis State of the Magazine Printing Market Print Service Provider Perspective Specifier Perspective Market Trends Tipping Point Why Not Tip? Why Tip? Application Sizing Digital Adoption Lifecycle Implications for Members Digital Production Printer Manufacturers Paper Manufacturers Analog Printing Equipment and Supplies Manufacturers Print Service Providers Magazines Conclusion XII. Manuals Chapter Summary Definition Methodology for Manuals Analysis State of the Manual Printing Market Print Service Provider Perspective Specifier Perspective Market Trends iv

8 Tipping Point Why Not Tip? Why Tip? Application Sizing Digital Adoption Lifecycle Implications for Members Digital Production Printer Manufacturers Paper Manufacturers Analog Printing Equipment and Supplies Manufacturers Print Service Providers Manuals Conclusion XIII. Marketing Collateral Chapter Summary Definition Methodology for Marketing Collateral Analysis State of the Marketing Collateral Printing Market Print Service Provider Perspective Specifier Perspective Market Trends Tipping Point Why Not Tip? Why Tip? Application Sizing Digital Adoption Lifecycle Implications for Members Digital Production Printer Manufacturers Paper Manufacturers Analog Printing Equipment and Supplies Manufacturers Print Service Providers Marketing Collateral Conclusion XIV. Newspapers Chapter Summary Definition Methodology for Newspaper Analysis State of the Newspaper Printing Market Print Service Provider Perspective Specifier Perspective Market Trends Tipping Point Why Not Tip? Why Tip? Application Sizing Digital Adoption Lifecycle Implications for Members Digital Production Printer Manufacturers Paper Manufacturers v

9 Analog Printing Equipment and Supplies Manufacturers Print Service Providers Newspapers Conclusion XV. Flexible packaging Chapter Summary Definition Methodology for Flexible Packaging Analysis State of the Flexible Packaging Printing Market Print Service Provider Perspective Specifier Perspective Market Trends Tipping Point Why Not Tip? Why Tip? Application Sizing Digital Adoption Lifecycle Implications for Members Digital Production Printer Manufacturers Film and Paper Manufacturers Analog Printing Equipment and Supplies Manufacturers Print Service Providers Flexible Packaging Conclusion XVI. Folding Cartons Chapter Summary Definition Methodology for Folding Carton Analysis State of the Folding Cartons Printing Market Print Service Provider Perspective Specifier Perspective Market Trends Tipping Point Why Not Tip? Why Tip? Application Sizing Digital Adoption Lifecycle Implications for Members Digital Production Printer Manufacturers Paper Manufacturers Analog Printing Equipment and Supplies Manufacturers Print Service Providers Folding Cartons Conclusion XVII. Specialty Printing Chapter Summary Definition Methodology for Specialty Printing Analysis State of the Specialty Printing Market vi

10 Print Service Provider Perspective Specifier Perspective Market Trends Tipping Point Why Not Tip? Why Tip? Application Sizing Digital Adoption Lifecycle Implications for Members Digital Production Printer Manufacturers Paper Manufacturers Analog Printing Equipment and Supplies Manufacturers Print Service Providers Specialty Printing Conclusion XVIII. Transaction/Financial Statements Chapter Summary Definition Methodology for Financial/Transaction Analysis State of the Transaction/Financial Statements Printing Market Print Service Provider Perspective Specifier Perspective Market Trends Tipping Point Why Not Tip? Why Tip? Application Sizing Digital Adoption Lifecycle Implications for Members Digital Production Printer Manufacturers Paper Manufacturers Analog Printing Equipment and Supplies Manufacturers Print Service Providers Transaction/Financial Statements Conclusion XIX. Conclusions Study Objectives Page Volumes Barriers and Enablers to Digital Production Printing Barriers Enablers Focus for Digital Production Printing and Supplies Manufacturers The Final Word XX. Implications for Members Implications for Analog Press Manufacturers Implications for Analog Ink, Plate, Chemistry, and Other Analog Consumable Manufacturers Implications for Digital Production Printer Manufacturers vii

11 Implications for Digital Production Printer Consumable Manufacturers Implications for Paper and Substrate Manufacturers Implications for Print Service Providers The Bottom Line Appendix A: Glossary of Terms Appendix B: Print Service Provider Survey Appendix C: Printer Service Provider Telephone Discussion Guide Appendix D: Print Specifier Survey Appendix E: Print Specifier Telephone Discussion Guide viii

12 Megatrends in Digital Printing Applications Table of Figures Exhibit I-1 Industry Research: Who We Interviewed...1 Exhibit I-2 Digital Printing Share of Production Pages, North America, Exhibit I-3 Book Printing Page Volume Projections, North America, Exhibit I-4 Catalog Printing Page Volume Projections, North America, Exhibit I-5 Direct Mail Printing Page Volume Projections, North America, Exhibit I-6 Flexible Printing Page Volume Projections, North America, Exhibit I-7 Folding Cartons Page Volume Projections, North America, Exhibit I-8 Label Printing Page Volume Projections, North America, Exhibit I-9 Magazine Page Volume Projections, North America, Exhibit I-10 Manual Page Volume Projections, North America, Exhibit I-11 Marketing Collateral Page Volume Projections, North America, Exhibit I-12 Newspaper Page Volume Projections, North America, Exhibit I-13 Specialty Page Volume Projections, North America, Exhibit I-14 Transaction/Financial Page Volume Projections, North America, Exhibit I-15 Print Service Providers: Do you see a Tipping Point from Analog to Digital Production Printing? North America, Exhibit I-16 Letter-size, Simplex Production Pages by Print Technology Type, North America, Exhibit I-17 Digital Printing Share of Production Print, North America, 2009 and Exhibit I-18 Print Service Providers: Factors Driving Digital Page Volume Growth North America, Exhibit I-19 Print Service Providers: Important Influencing Tipping Point Factors in Accelerating a Shift from Analog to Digital Print Volumes, North America, Exhibit I-20 Letter-size, Simplex Production Pages, North America, Exhibit I-21 Equivalent New Production Printing Systems Needed Annually to Serve Production Page Volumes, North America, Exhibit I-22 Tipping Points by Application, North America, 2009, 2014, Exhibit II-1 Primary Research: Who We Interviewed, Exhibit III-1 Letter-size, Simplex Production Pages, North America, Exhibit III-2 North American Production Page Volume Forecast by Application, Exhibit III-3 Digital Printing Share of Total Production Pages, North America, Exhibit III-4 Analog Print Technology Assumptions by Applications, North America, Exhibit III-5 Digital Print Technology Assumptions by Applications, North America, ix

13 Exhibit III-6 Unit and Installed Base Forecast Model, Analog and Digital Production Printers, North America, Exhibit III-7 Analog Press Unit Sales (towers/engines) Needed to Meet Page Volume Requirements, North America, Exhibit III- 8 Digital Production Printer Units Sales (engines) Needed to Meet Page Volume Requirements, North America, Exhibit III-9 Relative Scale of Projected Unit Demand by Technology, North America, Exhibit IV-1 Print Service Providers: In the Next Four Years Will Your Total Production Print Volume Increase, Decrease or Stay the Same? North America, Exhibit IV-2 Specfiers: In the Next Four Years Will Your Total Production Print Volume Increase, Decrease or Stay the Same? North America, Exhibit IV-3 Print Service Providers: Do You See a Tipping Point from Analog to Digital Production Printing? North America, Exhibit IV-4 Letter-Size, Simplex, Production Pages by Print Technology Type, North America, Exhibit IV-5 Growth Rate Trends - Analog vs. Digital Production Pages, North America, Exhibit IV-6 Combined Analog and Digital Production Page Volume Growth/Decline by Application Between 2009 and 2014, North America...62 Exhibit IV-7 Digital Production Page Volume by Application, North America, Exhibit IV-8 Incremental Digital Pages Added by Application between 2009 and 2014, North America..63 Exhibit V-1 Print Service Providers: Factors Slowing/Preventing Conversion from Analog to Digital Print, North America, 2010 by Number of Responses...65 Exhibit V-2 Print Service Providers: Expected Remaining Life of Presses? North America, Exhibit V-3 Hypothetical Analog Ink vs. Digital Printing Toner/Ink Jet Ink Cost by Run Length, North America, Exhibit VI-1 Digital Printing Share of Production Print, North America, 2009 and Exhibit VI-2 Print Service Providers: Page Volume Trends - Do you Expect Growth or a Decline in Analog and Digitally Printed Pages? North America, Exhibit VI-3 Print Service Providers: Factors Driving Digital Page Volume Growth, North America, Exhibit VI-4 Print Service Providers: Important Influencing Tipping Point Factors in Accelerating a Shift from Analog to Digital Print Volumes, North America, Exhibit VI-5 Print Service Providers: Technology Drivers Required to Tip Analog to Digital Production Printing, North America, Exhibit VI-6 Print Service Providers: Market Drivers Required to Tip Analog to Digital Production Printing, North America, Exhibit VI-7 Print Service Providers: Economic Drivers Required to Tip Analog to Digital Production Printing, North America, x

14 Exhibit VI-8 Print Service Providers: Social/regulatory Drivers Required to Tip Analog to Digital Production Printing, North America, Exhibit VI-9 Print Service Providers: Important Tipping Point Factors in Slowing/Preventing a Shift from Analog to Digital Print Volumes, North America, Exhibit VI-10 Print Service Providers: Technology Barriers Slowing or Preventing a Tip from Analog to Digital Production Printing, North America, Exhibit VI-11 Print Service Providers: Market Barriers Slowing or Preventing a Tip from Analog to Digital Production Printing, North America, Exhibit VI-12 Print Service Providers: Economic Barriers Slowing or Preventing a Tip from Analog to Digital Production Printing, North America, Exhibit VI-13 Print Service Providers: Regulatory/Social Barriers Slowing or Preventing a Tip from Analog to Digital Production Printing, North America, Exhibit VII-1 Book Respondents Area of Focus by Sub-segment, North America, Exhibit VII-2 North American Book Expenditures at Retail, Exhibit VII-3 Print Service Providers: Book Printing Volumes , North America Exhibit VII-4 Print Service Providers: Book Printing Volumes Why Declining? North America, Exhibit VII-5 Print Service Providers: Book Printing Volumes Why Growing? North America, Exhibit VII-6 Specifiers: Book Printing Volumes , North America Exhibit VII-7 Specifiers: Is Digital Production Print Replacing Analog Volumes or Incremental? North America, Exhibit VII-8 Specifiers: Digital Print Volumes in 2 Years, North America, Exhibit VII-9 Specifiers: Offer Electronic Books Replacement vs. Incremental, North America, Exhibit VII-10 Specifiers: In Four Years, % of Book Print Volume Replaced by Electronic/Internet Books? North America, Exhibit VII-11 Print Service Providers: Tipping Point from Analog to Digital Production Printing, North America, Exhibit VII-12 Print Service Providers: Book Printing Reasons Against Tip to Digital Production Printing, North America, Exhibit VII-13 Book Tipping Point Drivers and Barriers Summary, North America, Exhibit VII-14 Print Service Providers: Book Printing Reasons for Tip to Digital Production Print, North America, Exhibit VII-15 Range of Books Page Production Volumes, North America, Exhibit VII-16 Books Letter Size, Simplex, Production Page Volume Forecast, North America, Exhibit VII - 17 Digital Production Book Printing Volume: Technology Adoption Lifecycle, North America, Exhibit VIII-1 Print Service Providers: Catalog Print Volumes , North America xi

15 Exhibit VIII-2 Print Service Providers: Catalog Printing Volumes Why Declining? North America, Exhibit VIII-3 Print Service Providers: Catalog Printing Volumes Why Growing? North America, Exhibit VIII-4 Specifiers: Catalog Printing Volumes , North America Exhibit VIII-5 Specifiers: Is Digital Production Print Replacing Analog or Incremental? North America, Exhibit VIII-6 Specifiers: Digital Print Volumes in 2 Years, North America, Exhibit VIII-7 Specifiers: Offer Electronic Catalogs Replacement vs. Incremental, North America, Exhibit VIII-8 Specifiers: In Four Years, % of Catalog Print Volume Replaced by Electronic/Internet Catalogs? North America, Exhibit VIII-9 Print Service Providers: Tipping Point from Analog to Digital Production Printing, North America, Exhibit VIII-10 Print Service Providers: Catalog Printing Reasons Against Tip to Digital Production Printing, North America, Exhibit VIII-11 Catalog Tipping Point Drivers and Barriers, North America, Exhibit VIII-12 Print Service Providers: Catalog Printing Reasons for Tip to Digital Production Printing, North America, Exhibit VIII-13 Range of Catalog Page Production Volumes, North America, Exhibit VIII-14 Catalog Letter Size, Simplex, Production Page Volume Forecast, North America, Exhibit VIII-15 Digital Production Catalog Printing Volume: Technology Adoption Lifecycle, North America, Exhibit IX-1 Print Service Providers: Direct Mail Print Volumes Exhibit IX-2 Print Service Providers: Direct Mail Printing Volumes Why Declining? North America, Exhibit IX-3 Print Service Providers: Direct Mail Printing Volumes Why Growing? North America, Exhibit IX-4 Specifiers: Direct Mail Printing Volumes 2010 to 2014? North America Exhibit IX-5 Specifiers: Is Digital Production Print Replacing Analog or Incremental? North America, Exhibit IX-6 Specifiers: Digital Print Volumes in Two Years, North America, Exhibit IX-7 Specifiers: Offer Electronic Direct Mail Replacement vs. Incremental, North America, Exhibit IX-8 Specifiers: In Four years, % of Direct Mail Print Volume Replaced by Electronic/Internet Direct Mail? North America, xii

16 Exhibit IX-9 Print Service Providers: Tipping Point from Analog to Digital Production Printing, North America, Exhibit IX-10 Print Service Providers: Direct Mail Printing Reasons Against Tip to Digital Production Printing, North America, Exhibit IX-11 Direct mail Tipping Point Drivers and Barriers, North America, Exhibit IX-12 Print Service Providers: Direct Mail Printing Reasons for Tip to Digital Production Print, North America, Exhibit IX-13 Range of Direct Mail Page Production Volumes, North America, Exhibit IX-14 Direct Mail Letter Size, Simplex, Production Page Volume Forecast, , North America Exhibit IX-15 Digital Production Direct Mail Printing Volume: Technology Adoption Lifecycle, North America, Exhibit X-1 Print Service Providers; are your Label Printing Volumes Growing, Stable, or Declining Between Now and 2014? North America Exhibit X-2 Print Service Providers: Labels Printing Volumes if Declining, Why? North America, Exhibit X-3 Print Service Providers: Labels Printing Volumes if Growing, Why? North America, Exhibit X-4 Specifiers: Are your Label Print Volumes Growing, Stable, or Declining Between Now and 2014? North America, Exhibit X-5 Is Digital Production Print Replacing Analog Volumes, or is it Incremental? North America, Exhibit X-6 Specifiers: Digital Print Volumes in 2 Years, North America, Exhibit X-7 Print Service Providers Who See a Tipping Point from Analog to Digital Production Printing, North America, Exhibit X-8 Print Service Providers, Why Won t Labels Printing Tip from Analog to Digital Production Print? North America, Exhibit X-9 Labels Tipping Point Drivers and Barriers Exhibit X-10 Print Service Providers, Why Will Labels Printing Tip from Analog to Digital Production Print? North America, Exhibit X-11 Range of Labels Page Production Volumes, North America, Exhibit X-12 Labels Letter Size, Simplex, Production Page Volume Forecast, , North America Exhibit X-13 Digital Production Labels Printing Volume: Technology Adoption Lifecycle, North America, Exhibit XI-1 Print Service Providers: Are your Magazine Print Volumes Growing, Stable, or Declining Between Now and 2014? North America, xiii

17 Exhibit XI-2 Print Service Providers: Magazine Printing Volumes if Declining, Why? North America, Exhibit XI-3 Print Service Providers: Magazine Printing Volumes if Growing, Why? North America, Exhibit XI-4 Specifiers; are your Magazine Print Volumes Growing, Stable, or Declining Between Now and 2014? North America, Exhibit XI-5 Is Digital Production Print Replacing Analog Volumes, or is it Incremental? North America, Exhibit XI-6 Specifiers: Digital Print Volumes in 2 Years, North America, Exhibit XI-7 Specifiers: Offer Electronic Magazines, Replacement vs. Incremental, North America, Exhibit XI-8 Specifiers: In Four Years, % of Magazine Print Volume Replaced by Electronic/Internet Magazines? North America, Exhibit XI-9 Respondents Who See a Tipping Point from Analog to Digital Production Printing, North America, Exhibit XI-10 Print Service Providers, Why Will Magazine Printing Not Tip from Analog to Digital Production Print? North America, Exhibit XI-11 Magazine Tipping Point Drivers and Barriers, North America, Exhibit XI-12 Print Service Providers, Why Will Magazine Printing Tip from Analog to Digital Production Print? North America, Exhibit XI-13 Range of Magazine Page Production Volumes, North America, Exhibit XI-14 Magazine Letter Size, Simplex, Production Page Volume Forecast, , North America Exhibit XI-15 Digital Production Magazine Printing Volume: Technology Adoption Lifecycle, North America, Exhibit XII-1 Primary Market Focus of Manual Printing, North America, Exhibit XII-2 Print Service Providers: are your Manual Print Volumes Growing, Stable, or Declining Between Now and 2014? North America Exhibit XII-3 Printer Service Providers: Manuals Printing Volumes if Declining, Why? North America, Exhibit XII-4 Printer Service Providers: Manuals Printing Volumes if Growing, Why? North America, Exhibit XII-5 Specifiers, are your Manual Print Volumes Growing, Stable, or Declining Between Now and 2014? North America Exhibit XII-6 Is Digital Production Print Replacing Analog Volumes, or is it Incremental? North America, Exhibit XII-7 Specifiers: Digital Print Volumes in 2 Years, North America, xiv

18 Exhibit XII-8 Specifiers: Electronic Manuals, Replacement vs. Incremental, North America Exhibit XII-9 Specifiers, in Four Years, What % of your Manual Print Volume will be Replaced by Electronic/Internet Manuals? North America, Exhibit XII-10 Print Service Providers Who See a Tipping Point from Analog to Digital Production Printing, North America, Exhibit XII-11 Print Service Providers, Why Won t Manual Printing Tip from Analog to Digital Production Print? North America, Exhibit XII-12 Manual Tipping Point Drivers and Barriers Exhibit XII-13 Print Service Providers, Why Will Manual Printing Tip from Analog to Digital Production Print? North America, Exhibit XII-14 Range of Manual Page Production Volumes, North America, Exhibit XII-15 Manuals Letter Size, Simplex, Production Page Volume Forecast, , North America Exhibit XII-16 Digital Production Manuals Printing Volume: Technology Adoption Lifecycle, North America, Exhibit XIII-1 Print Service Providers: Are your Marketing Collateral Printing Volumes Growing, Stable, or Declining Between Now and 2014? North America, Exhibit XIII-2 Print Service Providers: Marketing Collateral Printing Volumes if Declining, Why? North America, Exhibit XIII-3 Print Service Providers: Marketing Collateral Printing Volumes if Growing, Why? North America, Exhibit XIII-4 Specifiers: Are your Marketing Collateral Print Volumes Growing, stable, or Declining Between Now and 2014? North America, Exhibit XIII-5 Is Digital Production Print Replacing Analog Volumes, or is it Incremental? North America, Exhibit XIII-6 Specifiers: Digital Print Volumes in 2 Years, North America, Exhibit XIII-7 Specifiers: Electronic Marketing Collateral Replacement vs. Incremental, North America, Exhibit XIII-8 Specifiers, in Four Years, What % of your Marketing Collateral Print Volume Will be Replaced by Electronic/Internet Marketing Collateral? North America, Exhibit XIII-9 Print Service Providers Who See a Tipping Point from Analog to Digital Production Printing, North America, Exhibit XIII-10 Print Service Providers, Why Won t Marketing Collateral Printing Tip from Analog to Digital Production Print? North America, Exhibit XIII - 11 Marketing Collateral Tipping Point Drivers and Barriers, North America, Exhibit XIII-12 Print Service Providers, Why will Marketing Collateral Printing Tip from Analog to Digital Production Print? North America, xv

19 Exhibit XIII-13 Range of Marketing Collateral Page Production Volumes, North America, Exhibit XIII-14 Marketing Collateral Letter Size, Simplex, Production Page Volume Forecast, North America, Exhibit XIII-15 Digital Production Marketing Collateral Printing Volume: Technology Adoption Lifecycle, North America, Exhibit XIV-1 Print Service Providers: Are your Newspaper Print Volumes Growing, Stable, or Declining Between now and 2014? North America, Exhibit XIV-2 Print Service Providers: Newspaper Printing Volumes if Declining, Why? North America, Exhibit XIV-3 Print Service Providers: Newspaper Printing Volumes if Growing, Why? North America, Exhibit XIV-4 Specifiers: are your Newspaper Print Volumes Growing, Stable, or Declining Between Now and 2014? North America, Exhibit XIV-5 Is Digital Production Print Replacing Analog Volumes, or is it Incremental? North America, Exhibit XIV-6 Specifiers: Digital Print Volumes in 2 Years, North America, Exhibit XIV-7 Specifiers, Electronic Newspapers, Replacement vs. Incremental, North America, Exhibit XIV-8 Specifiers, in Four Years, What % of your Newspaper Print Volume Will be Replaced by Electronic/Internet Newspapers? North America, Exhibit XIV-9 Print Service Providers Who See a Tipping Point from Analog to Digital Production Printing, North America, Exhibit XIV-10 Print Service Providers, Why Won t Newspaper Printing Tip from Analog to Digital Production Print? North America, Exhibit XIV-11 Newspaper Tipping Point Drivers and Barriers, North America, Exhibit XIV-12 Print Service Providers, Why Will Newspaper Printing Tip from Analog to Digital Production Print? North America, Exhibit XIV-13 Range of Newspaper Page Production Volumes, North America, Exhibit XIV-14 Newspaper Letter Size, Simplex, Production Page Volume Forecast, North America, Exhibit XIV-15 Digital Production Newspaper Printing Volume: Technology Adoption Lifecycle, North America, Exhibit XV-1 Print Service Providers: Flexible Packaging Printing Volumes , North America Exhibit XV-2 Print Service Providers: Flexible Packaging Printing Volumes Why Declining? North America, Exhibit XV-3 Print Service Providers: Flexible Packaging Printing Volumes Why Growing? North America, xvi

20 Exhibit XV-4 Specifiers: Flexible Packaging Printing Volumes, North America, Exhibit XV-5 Specifiers: Is Digital Production Print Replacing Analog or Incremental? North America, Exhibit XV-6 Specifiers: Flexible Packaging Digital Print Volumes in Two Years, North America, Exhibit XV-7 Print Service Providers: Tipping Point from Analog to Digital Production Printing, North America, Exhibit XV-8 Print Service Providers: Flexible Packaging Reasons Against Tip to Digital Production Printing North America, Exhibit XV-9 Flexible Packaging Tipping Point Drivers and Barriers, North America, Exhibit XV-10 Print Service Providers: Flexible Packaging Reasons for Tip to Digital Production Print, North America, Exhibit XV-11 Range of Flexible Packaging Page Production Volumes, North America, Exhibit XV-12 Flexible Packaging Letter Size, Simplex, Production Page Volume Forecast, North America, Exhibit XV-13 Digital Production Flexible Packaging Volume: Technology Adoption Lifecycle, North America, Exhibit XVI-1 Print Service Providers: Folding Carton Printing Volumes, North America, Exhibit XVI-2 Print Service Providers: Folding Carton Printing Volumes Why Declining? North America, Exhibit XVI-3 Print Service Providers: Folding Carton Printing Volumes Why Growing? North America, Exhibit XVI-4 Specifiers: Folding Carton Printing Volumes, North America, Exhibit XVI-5 Specifiers: Is Digital Production Print Replacing Analog or Incremental? North America, Exhibit XVI-6 Specifiers: Digital Print Volumes in Two Years, North America, Exhibit XVI-7 Print Service Providers: Tipping Point from Analog to Digital Production Printing, North America, Exhibit XVI-8 Print Service Providers: Folding Cartons Reasons Against Tip to Digital Production Printing, North America, Exhibit XVI-9 Folding Cartons Tipping Point Drivers and Barriers, North America, Exhibit XVI-10 Print Service Providers: Folding Cartons Printing Reasons for Tip to Digital Production Print, North America, Exhibit XVI-11 Range of Folding Cartons Page Production Volumes, North America, Exhibit XVI-12 Folding Cartons Letter Size, Simplex, Production Page Volume Forecast, North America, xvii

21 Exhibit XVI-13 Digital Production Folding Cartons Printing Volume: Technology Adoption Lifecycle, North America, Exhibit XVII-1 Print Service Providers: Specialty Printing Print Volumes , America Exhibit XVII-2 Print Service Providers: Specialty Printing Volumes Why Declining? North America, Exhibit XVII-3 Print Service Providers: Specialty Printing Why Growing? North America, Exhibit XVII-4 Specifiers: Specialty Printing Print Volumes, ? North America Exhibit XVII-5 Is Digital Production Print Replacing Analog, Incremental? North America, Exhibit XVII-6 Specifiers: Digital Print Volumes in 2 Years, North America, Exhibit XVII-7 Specifiers: Electronic Display of Specialty Printing Applications, Replacement Vs. Incremental, North America, Exhibit XVII-8 Specifiers, in Four Years, What % of your Specialty Printing Print Volume will be Replaced by Electronic/Internet Specialty Printing? North America, Exhibit XVII-9 Print Service Providers: Who See a Tipping Point from Analog to Digital Production Printing North America, Exhibit XVII-10 Print Service Providers: Why Won t Specialty Printing Tip from Analog to Digital Production Print? North America, Exhibit XVII-11 Specialty Printing Tipping Point Drivers and Barriers, North America, Exhibit XVII-12 Print Service Providers, Why Will Specialty Printing Tip from Analog to Digital Production Print? North America, Exhibit XVII-13 Range of Specialty Printing Page Production Volumes, North America, Exhibit XVII-14 Specialty Printing Letter Size, Simplex, Production Page Volume Forecast, North America, Exhibit XVII-15 Digital Production Specialty Printing Volume: Technology Adoption Lifecycle, North America, Exhibit XVIII-1 Print Service Providers: Transaction/Financial Statements Printing Volumes, , North America Exhibit XVIII-2 Print Service Providers: Transaction/Financial Statements Printing Volumes Why Declining? North America, Exhibit XVIII-3 Print Service Providers: Transaction/Financial Statements Printing Volumes Why Growing? North America, Exhibit XVIII-4 Specifiers: Transaction/Financial Statements Print Volumes , North America Exhibit XVIII-5 Specifiers: Is Digital Production Print Replacing Analog or Incremental? North America, Exhibit XVIII-6 Specifiers: Digital Print Volumes in 2 Years, North America, xviii

22 Exhibit XVIII-7 Specifiers: Electronic Transaction/Financial Statements, Replacement vs. Incremental, North America, Exhibit XVIII-8 Specifiers, in Four Years, What % of your Transaction/Financial Statements Print Volume Will be Replaced by Electronic/Internet Transaction/Financial Statements? North America, Exhibit XVIII-9 Print Service Providers: Who See a Tipping Point from Analog to Digital Production Printing, North America, Exhibit XVIII-10 Print Service Providers: Why Won t Transaction/Financial Statements Printing Tip from Analog to Digital Production Print? North America, Exhibit XVIII-11 Transaction/Financial Statements Tipping Point Drivers and Barriers, North America, Exhibit XVIII-12 Print Service Providers: Why Will Transaction/Financial Statements Printing Tip from Analog to Digital Production Print? North America, Exhibit XVIII-13 Range of Transaction/Financial Statements Page Production Volumes, North America, Exhibit XVIII-14 Transaction/Financial Statements Letter Size, Simplex, Production Page Volume Forecast, North America, Exhibit XVIII-15 Digital Production Transaction/Financial Statement Printing Volume: Technology Adoption Lifecycle, North America, Exhibit XIX-1 Digital Printing Share of Production Pages, North America, Exhibit XIX-2 Letter-size, Simplex Production Pages, North America, Exhibit XIX-3 Print Service Providers: Factors That Will Slow/Prevent Conversion from Analog to Digital Print, North America, Exhibit XIX-4 Print Service Providers: Factors That Will Enable Conversion from Analog to Digital Print, North America, Exhibit XIX-5 To Tip Analog to Digital Production Print Pages Exhibit XIX-6 Digital Production Pages. North America, Exhibit XIX-7 Analog to Digital: Tipping Point Projection Beyond 2014, North America xix