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- Nathaniel Lawrence
- 5 years ago
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1 2016/17 Season Week 35 (5/15-5/21/17) Where did you see ads that were a good contextual fit? (%) Digital Advertising Fraud Losses will amount to HH Ratings TV 57% of display spending Website 20% 4.6 Social Media 8% of video spending National Louisville Baltimore HH Ratings 8.5 RA25-54 Top 5 Saturday Night Live Billboard Music Awards Empire National San Antonio Chicago The Voice Grey s Anatomy Auto Purchasers Weekday Primetime Ratings (comscore) Chrysler Lincoln Chevrolet Local Broadcast Cable News Market of the Week: Memphis, TN (Rank# 51) TV Viewing Area (DMA) Commercial Appeal Newspaper Daily Penetration % % % Top 5 Spot TV Advertisers from Kantar Media Apr 16-Mar 17 Dols (000) Nahon Saharovich & Trotz Attorneys $2,202.4 Xfinity $2,066.8 Morgan & Morgan $1,936.6 POL-Congress $1,646.0 McDonalds $1,219.6
2 2016/17 Season Week 35 (5/15-5/21/17) Top 25 Broadcast S/O-S/O (5/15-5/21/17) Top 25 Syndication (5/8-5/14/17) A25-54 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 SATURDAY NIGHT BILLBOARD MUSIC AWARDS EMPIRE VOICE GREY'S ANATOMY SURVIVOR NCIS MODERN FAMILY VOICE-TUE BIG BANG THEORY, THE-ENC DANCING WITH THE STARS BULL GOLDBERGS, THE SCORPION BIG BANG THEORY, THE SP CHICAGO PD SPEECHLESS CHICAGO FIRE MAN WITH A PLAN NCIS: NEW ORLEANS BIG BANG THEORY,THE-8P:SP MIDDLE, THE SCANDAL LAW AND ORDER:SVU KEVIN CAN WAIT - SP BIG BANG-SYN (AT) FAMILY FEUD (AT) WEEKEND ADVENTURE JUDGE JUDY (AT) BIG BANG WKND (AT) MODERN FAMILY-MF-SYN (AT) MODERN FAMILY-WK-SYN (AT) LAW & ORDER:SVU-WKL (AT) WHEEL OF FORTUNE JEOPARDY (AT) FAMILY GUY-MF-SYN (AT) FAMILY GUY-WK-SYN (AT) TWO-HALF MEN-SYN (AT) FAMILY FEUD-WK (AT) BOBS BURGERS-SYN (AT) DR. PHIL SHOW (AT) ACCESS HOLLYWD LV-WKD ENTERTAINMENT TONIGHT INSIDE EDITION (AT) BROKE GIRLS-SYN (AT) TMZ (AT) MIKE AND MOLLY (AT) LAST MAN STNDG-MF-SYN(AT) AMERICAN NINJA-SYN (AT) LIVE WITH KELLY AND RYAN 0.8 M-F Evening News (5/15-5/19/17) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS ABC WORLD NEWS CBS EVENING NEWS 1.1 M-F Late Night (5/15-5/19/17) A25-54 Rank Program Name Live+SD US AA% 1 TONIGHT SHOW LATE SHOW-S. COLBERT JIMMY KIMMEL LIVE! 0.5 Top 10 Time Shifted S/O-S/O Programs (5/15-5/21/17) A25-54 Live+SD (000) SURVIVOR GREY'S ANATOMY EMPIRE MODERN FAMILY SATURDAY NIGHT NCIS DANCING WITH THE STARS VOICE VOICE-TUE THE GOLDBERGS Time-Shifted LIVE
3 Week 35 (5/15-5/21/17) 8.5 The 2017 Billboard Music Awards Household Rating (Live+SD) National Chicago San Antonio Miami Atlanta West Palm Nashville Kansas City Scandal 5/18/17 9:00p (ET) Top 10 Metered Markets Household Rating (Live+SD) Market HH Rtg National 3.6 Atlanta 7.8 Norfolk 7.2 Birmingham 6.2 Charlotte 6.1 Richmond 6.0 Raleigh 5.4 Cleveland 5.2 Milwaukee 5.2 Philadelphia 5.1 Tie: Detroit & Memphis 4.9 NHL Playoffs on NBC Household Rating (Live+SD) Anaheim vs. Nashville 5/20/17 7:15p (ET) Market HH Rtg National 1.4 Nashville 13.3 Buffalo 4.4 Pittsburgh 3.6 Minneapolis 3.5 Knoxville 3.5 NHL Playoffs on NBC Household Rating (Live+SD) Ottawa vs. Pittsburgh 5/21/17 3:00p (ET) Market HH Rtg National 1.2 Pittsburgh 13.3 Nashville 3.4 Buffalo 3.2 Ft. Myers 1.8 Raleigh 1.6 The Preakness 5/20/17 6:15p (ET) Top 10 Metered Markets Household Rating (Live+SD) Market HH Rtg National 4.6 Baltimore 14.6 Louisville 13.2 Ft. Myers 12.0 West Palm 9.0 Orlando 7.7 Philadelphia 7.6 Knoxville 7.5 Dayton 7.5 Cincinnati 7.2 Nashville 6.5
4 2016/17 Season Week 35 (5/15-5/21/17) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, Telemundo, UniMas and Univision) attracted 17% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. In the market of St, Louis, MO, Spanish-Language programs on Spanish broadcast stations attracted 0% of all primetime A18-49 viewers (not just Spanish- Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs A18-49 Live+SD St, Louis, MO Spanish Stations A18-49 Rank Program Name Live+SD US AA% 1 PILOTO, LA WED DOBLE VIDA E CARRILLO WED PILOTO, LA TUE PILOTO, LA THU LIGA MX CLAUSURA 17-5/ Hispanic Households 5/15-5/21/17 A25-54 Rank Program Name Live+SD US AA% 1 PILOTO, LA WED PILOTO, LA THU DOBLE VIDA E CARRILLO WED PILOTO, LA TUE DOBLE VIDA E CARRILLO THU RANK DOBLE VIDA E CARRILLO PROGRAMS THU 3.1 NET 6 PILOTO, "P25-54L+SD LA MON AA%" PILOTO, LA MON LIGA MX CLAUSURA 17-5/ DOBLE VIDA E CARRILLO TUE DOBLE VIDA E CARRILLO TUE PORQUE EL AMOR MANDA THU UNI DOBLE VIDA E CARRILLO MON CHAPO, EL SUN DOBLE VIDA E CARRILLO FRI PILOTO, LA FRI CHAPO, EL SUN ROSA DE GUADALUPE WED PILOTO, LA FRI BILLBOARD MUSIC AWARDS ROSA DE GUADALUPE FRI ROSA DE GUADALUPE MON ROSA DE GUADALUPE 2 THU REINA DE LA CANCION WED LIGA MX CLAUSURA 17-5/ ROSA DE GUADALUPE TUE ROSA DE GUADALUPE WED DOBLE VIDA E CARRILLO FRI DOBLE VIDA E CARRILLO MON ROSA DE GUADALUPE MON ROSA DE GUADALUPE 2 THU LIGA MX CLAUSURA 17-5/ ROSA DE GUADALUPE FRI ROSA DE GUADALUPE TUE NOTICIERO UNIVISION REINA DE LA CANCION WED 2.9
5 Market Close-Up: Memphis, TN Sultry, soulful Memphis is an interesting and vivid place, located along the Mississippi River at the Arkansas border. The largest city in Tennessee's central geographic location has been strategic to its business development. Located on the Mississippi River and intersected by five major freight railroads and two Interstate Highways, I-40 and I-55, Memphis is ideally located for commerce in the transportation and shipping industry. Its access by water was key to its initial development, with steamboats plying the Mississippi river. Memphis was the home of three Fortune 500 companies: FedEx, International Paper, and AutoZone. One of the largest celebrations of the city is Memphis in May. The month-long series of events promotes Memphis' heritage and outreach of its people far beyond the city's borders. The Memphis Grizzlies of the NBA is the only team from one of the "big four" major sports leagues in Memphis. The city has minor league teams, however. At-A-Glance DMA Rank TV Households Population ,930 1,613,528 Median Income Memphis, TN - $37,099 SMSA Total Retail Sales Memphis, TN $26,993,141 African American HH Rank Hispanic HH Rank Asian HH Rank Cable Penetration ADS Penetration WATN WHBQ WLMT TV stations serving the area of Memphis, TN: ABC, Laff FOX, Escape, Decades The CW, MeTV 68% Social Media platform Reach Reliance on Media to Stay Informed % Agree 48% 43% WMC WREG NBC, Bounce TV, Grit CBS, News Channel 3 Anytime, Antenna TV 22% TVB Member Stations Memphis, TN Interesting Facts Sam Phillips, who some call the inventor of rock and roll, inaugurated the Sun Studio on January 3 rd, Some of the most famous singers, including Elvis Presley, Carl Perkins, Johnny Cash and Jerry Lee have recorded songs here. A Memphis tour is incomplete without a visit to the King of Rock, Elvis Presley s Graceland Mansion. Elvis cars, home, gravesite and museum are visited by over 600,000 visitors every year. Memphis has been nicknamed The River City or Bluff City. TV Newspaper Radio Magazines Memphis, TN Demographic Overview Age Hispanic 65+ <18 14% 24% 4% % 9% % Social 41% Media platform Reach % loyal to vehicle brand
6 2016/17 Season Local Market Close-Up: Memphis, TN Market: Memphis, TN Series Ranker (Week of 05/01/17 05/07/17) Rtg Rnk Series Station # Eps Day Local Time Run Time Live+SD Rtg 1 Empire WHBQ (FOX) 1 W 8:00 PM NBA PLAYOFFS ON ABC-SA2 WATN (ABC) 1 S 7:29 PM The Big Bang Theory WREG (CBS) 1 R 7:00 PM KENTUCKY DERBY-NBC WMC (NBC) 1 S 5:24 PM NCIS WREG (CBS) 1 T 7:00 PM Wheel of Fortune WMC (NBC) 5 M T W R F 6:30 PM The Voice WMC (NBC) 1 T 7:00 PM WREG News Channel 3 Saturday at 10pm WREG (CBS) 1 S 10:00 PM WREG News Channel 3 at 10pm WREG (CBS) 5 M T W R F 10:00 PM NCIS: Los Angeles WREG (CBS) 1 U 7:00 PM Minutes WREG (CBS) 1 U 6:00 PM NBA PLAYOFFS ON ABC-SU6 WATN (ABC) 1 U 2:29 PM Action News 5 at 6:00pm WMC (NBC) 5 M T W R F 6:00 PM The Voice WMC (NBC) 1 M 7:00 PM WREG News Channel 3 Sunday at 10pm WREG (CBS) 1 U 10:00 PM Bull WREG (CBS) 1 T 8:00 PM Survivor: Game Changers WREG (CBS) 1 W 7:00 PM NBC Nightly News WMC (NBC) 6 M T W R F U 5:30 PM Blue Bloods WREG (CBS) 1 F 9:00 PM Action News 5 at 10:00pm WMC (NBC) 5 M T W R F 10:00 PM Purchasers by Auto Make (comscore) Primetime HH Ratings Mar 17 Weekday Prime (7p-10p) Local Broadcast Cable News Local Broadcast News Avg. HH Rating vs. Cable Network News Avg. HH Rating How does Memphis, TN watch TV? Avg. Local Broadcast News 0.6 Average Cable Network News Channels 3.0 Social 47.0% Media platform Other cable Reach 13.6% 5.9% 33.5% Comcast Spotlight Broadcast Only Satellite
7 Top 100 Programs P /8/2017-5/14/2017 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 BIG BANG THEORY, THE CBS ,738 2 SATURDAY NIGHT NBC ,380 3 NBA PLAYOFFS ON ABC-SU7 ABC ,654 4 BIG BANG THEORY, THE-SPCL CBS ,327 5 BIG BANG-SYN (AT) WARNER BROS. TV ,248 6 VOICE NBC ,155 7 EMPIRE FOX ,112 8 SURVIVOR CBS ,919 9 VOICE-TUE NBC , MOM CBS , FAMILY FEUD (AT) 20TH TELEVISION , GREY'S ANATOMY ABC , NCIS CBS , MODERN FAMILY ABC , WEEKEND ADVENTURE DADT/LITTON , CRIMINAL MINDS CBS , JUDGE JUDY (AT) CBS TV DISTRIBUTION , DANCING WITH THE STARS ABC , BULL CBS , BIG BANG WKND (AT) WARNER BROS. TV , LIFE IN PIECES CBS , BLACK-ISH ABC , NBA PLAYOFFS- ROUND 2 L TURNER NETWORK TELEVISION , LITTLE BIG SHOTS NBC , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , GOLDBERGS, THE ABC , KEVIN CAN WAIT CBS , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , NCIS: LOS ANGELES CBS , CHICAGO MED NBC , SCANDAL ABC , MIDDLE, THE ABC , SCORPION CBS , NCIS: NEW ORLEANS CBS , CHICAGO PD NBC , CHICAGO FIRE NBC , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , AMERICAN HOUSEWIFE ABC , HAWAII FIVE-0 CBS , MAN WITH A PLAN CBS , WHEEL OF FORTUNE CBS TV DISTRIBUTION , MINUTES CBS , JEOPARDY (AT) CBS TV DISTRIBUTION , SUPERIOR DONUTS CBS , WALL NBC , SPEECHLESS ABC , CHICAGO JUSTICE NBC , LAW AND ORDER:SVU NBC , NBC NIGHTLY NEWS NBC , FRESH OFF THE BOAT ABC ,621
8 Top 100 Programs P /8/2017-5/14/2017 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 DESIGNATED SURVIVOR ABC , NBA PLAYOFFS-CONF SEMIS L ESPN , ABC WORLD NEWS TONIGHT ABC , TODAY SHOW NBC , FAMILY GUY-MF-SYN (AT) 20TH TELEVISION , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , UNDERCOVER BOSS CBS , BLACKLIST NBC , SHARK TANK ABC , GOTHAM FOX , CRIMINAL MINDS:BEYOND BDR CBS , SHADES OF BLUE NBC , AMAZING RACE CBS , LUCIFER FOX , GREAT INDOORS, THE-SPCL CBS , MADAM SECRETARY CBS , FLASH CW , NBC NHL PLAYOFFS-PR 5/13 NBC , GOOD MORNING, AMERICA ABC , DATELINE FRI NBC , IMAGINARY MARY ABC , TWO-HALF MEN-SYN (AT) WARNER BROS. TV , INSIDE THE NBA PLAYOFFS TURNER NETWORK TELEVISION , ONCE UPON A TIME ABC , FAMILY FEUD-WK (AT) 20TH TELEVISION , MASTERCHEF JUNIOR FOX , BOBS BURGERS-SYN (AT) 20TH TELEVISION , BLINDSPOT NBC , GREAT NEWS NBC , DR. PHIL SHOW (AT) CBS TV DISTRIBUTION , ACCESS HOLLYWD LV-WKD NBC UNIVERSAL , SHOTS FIRED FOX , WWE ENTERTAINMENT USA NETWORK , ENTERTAINMENT TONIGHT CBS TV DISTRIBUTION , CBS EVENING NEWS CBS , VINO EL AMOR MON UNI , DOBLE VIDA E CARRILLO MON UNI , SUNDAY MORNING CBS , ABC WRLD NEWS TONIGHT-SUN ABC , HOURS: NCIS-FRI, 5/12 CBS , CBS THIS MORNING-1 CBS , ONCE UPON TIME:FINL BATLE ABC , FIRST DATES NBC , PRISON BREAK FOX , MEET THE PRESS NBC , MISS USA 2017 FOX , MARVEL AGENTS S.H.I.E.L.D ABC , INSIDE EDITION (AT) CBS TV DISTRIBUTION , BROKE GIRLS-SYN (AT) WARNER BROS. TV , /20-FRI ABC ,080
9 Top 100 Programs P /27/2017-4/30/2017 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 CBS NCAA BSKBL CHAMPSHIPS CBS ,494 2 CBS NCAA BSKBL CHAMP SA-2 CBS ,710 3 CBS NCAA BSKBL-BRIDGE CBS ,510 4 CBS NCAA BSKBL CHAMP-SA-1 CBS ,591 5 CBS NCAA BSK CHMP-PRE-TIP CBS ,583 6 CBS NCAA BSKBL CHAMP-POST CBS ,678 7 BIG BANG THEORY, THE CBS ,560 8 CBS NCAA BSKBL POST CBS ,051 9 MASTERS GOLF TOURN.-SUN CBS , ACM AWARDS CBS , VOICE NBC , BIG BANG-SYN (AT) WARNER BROS. TV , VOICE-TUE NBC , SURVIVOR CBS , NBA PLAYOFFS ON ABC-SU3 ABC , NCIS CBS , EMPIRE FOX , CBS NCAA BSKBL CHAMP-PRE CBS , FAMILY FEUD (AT) 20TH TELEVISION , NBA PLAYOFFS ON ABC-SU1 ABC , DANCING WITH THE STARS ABC , GREY'S ANATOMY ABC , WEEKEND ADVENTURE DADT/LITTON , NBA PLAYOFFS ON ABC-SU5 ABC , BIG BANG THEORY, THE-ENC CBS , MOM CBS , JUDGE JUDY (AT) CBS TV DISTRIBUTION , STAYIN ALVE-GRAMMY SALUTE CBS , GREAT INDOORS, THE CBS , BULL CBS , MODERN FAMILY ABC , BIG BANG THEORY, THE SP CBS , BIG BANG WKND (AT) WARNER BROS. TV , SATURDAY NIGHT NBC , LITTLE BIG SHOTS NBC , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , BIG BANG THEORY, THE-SP CBS , IMAGINARY MARY SP-3/29 ABC , NCIS: NEW ORLEANS CBS , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , BIG BANG THEORY, THE-SPC CBS , CRIMINAL MINDS CBS , SCANDAL ABC , GOLDBERGS, THE ABC , KEVIN CAN WAIT CBS , LIFE IN PIECES CBS , BLACK-ISH SP-4/26 ABC , MINUTES CBS , WHEEL OF FORTUNE CBS TV DISTRIBUTION , NBA PLAYOFFS ON ABC-SU2 ABC ,029
10 Top 100 Programs P /27/2017-4/30/2017 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , MASTERS GOLF TOURN. SAT. CBS , KEVIN CAN WAIT - SP CBS , GREAT NEWS NBC , NCIS: LOS ANGELES CBS , NBA PLAYOFFS ON ABC-SU4 ABC , LAST MAN STANDING ABC , HAWAII FIVE-0 CBS , MIDDLE, THE ABC , MAN WITH A PLAN CBS , CHICAGO FIRE NBC , JEOPARDY (AT) CBS TV DISTRIBUTION , BLACK-ISH ABC , BLUE BLOODS CBS , BROKE GIRLS CBS , SCORPION CBS , SUPERIOR DONUTS CBS , NBA PLAYOFFS ON ABC-SA1 ABC , SUPERIOR DONUTS - SPECIAL CBS , GREAT INDOORS, THE-ENC CBS , NBC NIGHTLY NEWS NBC , SPEECHLESS ABC , NFL DRAFT L ESPN , CHICAGO MED NBC , FRESH OFF THE BOAT ABC , DESIGNATED SURVIVOR ABC , AMERICAN HOUSEWIFE ABC , CHICAGO PD NBC , CHICAGO JUSTICE NBC , NBA PLAYOFFS- ROUND 1 L TURNER NETWORK TELEVISION , KEVIN CAN WAIT - SPECIAL CBS , SHARK TANK ABC , MINUTES SPECIAL CBS , ABC WORLD NEWS TONIGHT ABC , GRIMM NBC , WWE ENTERTAINMENT USA NETWORK , GREAT NEWS-2 NBC , MNSTR ENRGY NASCAR CUP FOX , MACGYVER CBS , AMAZING RACE - SPECIAL CBS , FAMILY GUY FOX , MNSTR ENRGY NASCAR WNR CR FOX , LAW AND ORDER:SVU NBC , NCIS-ENC CBS , GREAT INDOORS, THE - SP CBS , CRIMINAL MINDS:BEYOND-SP CBS , AMER FUNN HOME VIDEOS ABC , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , BLACKLIST 9P 4/20 NBC , TODAY SHOW NBC ,536
11 Top 100 Programs P /27/2017-4/30/2017 P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 CBS NCAA BSKBL CHAMPSHIPS CBS ,094 2 CBS NCAA BSKBL CHAMP SA-2 CBS ,050 3 CBS NCAA BSKBL-BRIDGE CBS ,894 4 CBS NCAA BSK CHMP-PRE-TIP CBS ,050 5 CBS NCAA BSKBL CHAMP-SA-1 CBS ,977 6 CBS NCAA BSKBL CHAMP-POST CBS ,498 7 CBS NCAA BSKBL POST CBS ,940 8 BIG BANG THEORY, THE CBS ,308 9 MASTERS GOLF TOURN.-SUN CBS , NBA PLAYOFFS ON ABC-SU3 ABC , NBA PLAYOFFS ON ABC-SU1 ABC , ACM AWARDS CBS , VOICE NBC , NBA PLAYOFFS ON ABC-SU5 ABC , BIG BANG-SYN (AT) WARNER BROS. TV , EMPIRE FOX , CBS NCAA BSKBL CHAMP-PRE CBS , VOICE-TUE NBC , GREY'S ANATOMY ABC , FAMILY FEUD (AT) 20TH TELEVISION , SURVIVOR CBS , DANCING WITH THE STARS ABC , NBA PLAYOFFS ON ABC-SU2 ABC , WEEKEND ADVENTURE DADT/LITTON , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , NBA PLAYOFFS ON ABC-SA1 ABC , NCIS CBS , NBA PLAYOFFS ON ABC-SU4 ABC , MODERN FAMILY ABC , JUDGE JUDY (AT) CBS TV DISTRIBUTION , BIG BANG WKND (AT) WARNER BROS. TV , NBA PLAYOFFS- ROUND 1 L TURNER NETWORK TELEVISION , SATURDAY NIGHT NBC , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , IMAGINARY MARY SP-3/29 ABC , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , SCANDAL ABC , NFL DRAFT L ESPN , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , LITTLE BIG SHOTS NBC , MOM CBS , BIG BANG THEORY, THE-ENC CBS , GREAT INDOORS, THE CBS , GOLDBERGS, THE ABC , BIG BANG THEORY, THE SP CBS , CRIMINAL MINDS CBS , BLACK-ISH SP-4/26 ABC , BIG BANG THEORY, THE-SP CBS , BULL CBS , FAMILY GUY-MF-SYN (AT) 20TH TELEVISION ,586
12 Top 100 Programs P /27/2017-4/30/2017 P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 MASTERS GOLF TOURN. SAT. CBS , NBA PLAYOFFS-1ST RD L ESPN , WWE ENTERTAINMENT USA NETWORK , STAYIN ALVE-GRAMMY SALUTE CBS , BOBS BURGERS-SYN (AT) 20TH TELEVISION , GREAT NEWS NBC , WHEEL OF FORTUNE CBS TV DISTRIBUTION , FAMILY GUY FOX , CHICAGO FIRE NBC , BLACK-ISH ABC , LIFE IN PIECES CBS , MIDDLE, THE ABC , KEVIN CAN WAIT - SP CBS , PRISON BREAK FOX , KEVIN CAN WAIT CBS , NCIS: NEW ORLEANS CBS , MINUTES CBS , BIG BANG THEORY, THE-SPC CBS , JEOPARDY (AT) CBS TV DISTRIBUTION , FRESH OFF THE BOAT ABC , SPEECHLESS ABC , CHEMA, EL - M TEL , CHEMA, EL - R TEL , LAST MAN STANDING ABC , BROKE GIRLS CBS , SCORPION CBS , NCIS: LOS ANGELES CBS , CHICAGO PD NBC , DESIGNATED SURVIVOR ABC , AMERICAN HOUSEWIFE ABC , CHEMA, EL - W TEL , MAN WITH A PLAN CBS , SUPERIOR DONUTS CBS , LAW AND ORDER:SVU NBC , CHICAGO MED NBC , GREAT NEWS-2 NBC , CHICAGO JUSTICE NBC , NBC NIGHTLY NEWS NBC , BONES FOX , SHARK TANK ABC , CHEMA, EL - F TEL , HAWAII FIVE-0 CBS , GOTHAM FOX , NBC NHL PLAYOFFS-PR 4/29 NBC , BLUE BLOODS CBS , GREAT INDOORS, THE-ENC CBS , AMER FUNN HOME VIDEOS ABC , GREAT INDOORS, THE - SP CBS , SIMPSONS FOX , AMAZING RACE - SPECIAL CBS ,195
13 Data Sources: Contextual Fit: Kantar Media Dimension report Digital Fraud: ANA May 2017 Bot Baseline Ratings: Nielsen NPower, NNTV, Arianna, WRAP Newspaper TV Viewing Area: SRDS Circulation, 2007, 2012 & 2007 National Broadcast: The Nielsen Company, NNTV, Live +Same Day estimates, S/O-S/O = Sign-On to Sign-Off Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates Top 100 Programs: Nielsen NPower Syndication: The Nielsen Company, NNTV, Live +Same Day. Syndication data is a week behind the current report week. Hispanic Households: The Nielsen Company, NPower, Live+SD Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish Broadcast affiliates: Azteca, Estrella TV, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC, NBC, CBS, Fox, CW, Me-TV, Bounce TV & Cozi TV. Independents excluded due to unknown language format. For local markets: The Nielsen Company, Arianna, Live+Same Day. Local Market At-A Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI Local Market Close-Up: comscore StationView Essentials, Affinity Answers, Kantar Media Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics Auto Purchasers: comscore data. Weekday Primetime comparison of the top broadcast networks versus the top 4 cable news networks, standard and HD feeds. Local News Strength: All Day average of top 4 cable networks (CNN, Fox News, Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average. Live HH rating used from the latest available month.
TV Viewing Area (DMA)
2016/17 Season Week 30 (4/10-4/16/17) Ft. Myers-Naples 12.8 Nat l 2.5 NBA Playoffs: 4/15-4/16 Cleveland 16.4 Indy 8.0 Stanley Cup Playoffs 9.3 12.3 Nashville 12.3 San Francisco 16.8 0.9 National 6.2 HH
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2016/17 Season Week 39 (6/12-6/18/17) How to Reach 139.3 Million Unduplicated Viewers Targeting: On-Target vs. Off-Target Television Campaigns 20% 80% Consumers Lose Trust in Brands that Advertise near
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2016/17 Season Week 32 (4/24-4/30/17) 77% Plan to Spend the Same or More this Mother s Day NRF Don t Celebrate Less 15% 8% More 21% Same 56% Planned Mother s Day Spending In Billions NRF $2.6 $4.2 $5.0
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2016/17 Season Week 29 (4/3-4/9/17) TV Captures the Lion s Share of Viewing Q4 2016: Weekly Time Spent A18+ Hours:Minutes Live TV+DVR/Time-Shifted TV 34:32 Video on PC 2:08 Video on Smartphone 0:44 Total
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2016/17 Season Week 28 (3/27-4/2/17) Average Daily Time Spent with TV for Adults 18+ Flat with Last Year Live+DVR/Time-Shifted TV - HRS:MIN 4:59 4:56 Monthly TV Reach Is Growing Percentage of users among
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Nat l Cincinnati Minneapolis Dayton 2016/17 Season Week 25 (3/6-3/12/17) Adults Spend the Most Time Watching TV A18+ Weekly Hours : Minutes TV 32:03 Survivor Game Changers HH Ratings 8.0 8.3 9.7 NCAA Basketball
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2015/16 Season Week 33 (5/2-5/8/16) 74% of Millennials & Gen Zs Dislike Social Media Ads Don t like being targeted by brands on social media 74% The Kentucky Derby 33.7 HH Rating HH Rating Oklahoma City
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TV Tablets Smartphones Computers 2015/16 Season Week 40 (6/20-6/26/16) Ad Recall Highest on TV % respondents recalled half or more of advertisers 62% 47% 46% 45% Adults 18+ Spend the Most Time Watching
More informationNashville, TN (DMA Rank #29)
2016/17 Season Week 12 (12/5-12/11/16) Google Spent Twice as Much on TV as on All Other Media Combined Fashion Show 2016 HH Ratings 7.6 Dayton Baltimore Miami National TV 67.8 ($183.3 million) Online 21.8
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2016/17 Season Week 47 (8/7-8/13/17) A18+ Watch More Video on TV than the Other Platforms Combined TV 34:25 Have TV Ads Influenced Your Search Selections? Never 13% NFL Pre-Season Week 1 HH Ratings 30.5
More information2017/18 Season Week 29 (4/9-4/15/18) National St. Louis Nashville Sunday Live+SD HH Rating. April 26 th. Market of the Week:
2017/18 Season Week 29 (4/9-4/15/18) TV Viewers are spending an average 3 hours and 13 minutes per day with Live TV +26% from Last Year 66% SmithGeiger 15.5 13.0 7.0 National St. Louis Nashville Sunday
More information2017/18 Season Week 31 (4/23-4/29/18) How do you feel about the types of ads you see in these media? Brazil/China/France/UK/US 26% 25% May 24th
Nat l 2017/18 Season Week 31 (4/23-4/29/18) Compared to Other Media Investments, How Does Digital Video Rate? Growing in importance but other media investments are still more valued It depends on the campaign
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2016/17 Season Week 4 (10/10-10/16/16) NFL Week 6 HH Ratings Local Broadcast Television is the Primary Source for News 44.9 43.4 38.4 22% 14% 13% 10% HH Live + SD Rating Dallas 12 San Antonio 10.8 Seattle
More informationSan Antonio, TX (DMA Rank #31)
2016/17 Season Week 15 (12/26/16-1/1/17) Average Time Spent Per Adult 18+ Per Day Live+DVR/Time-Shifted TV HRS:MIN 4:35 4:35 Q3 2015 Q3 2016 Based on the total US population A18-24 Monthly Reach Saw Significant
More informationIndianapolis, IN (DMA Rank #27)
2016/17 Season Week 10 (11/21-11/27/16) NBC s Macy s Thanksgiving Day Parade HH Ratings CBS Thanksgiving Day Game 12:45p Fox Thanksgiving Day Game 4:30p Norfolk W. Palm Buffalo 22.2 21.5 21.0 13.0 29.1
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2016/17 Season Week 5 (10/17-10/23/16) Halloween to see an Increase in Spending 4.8 Top 5 RA25-54 (Excluding Sports) 4.0 (In Billions) $7.0 $7.4 $6.9 3.6 $8.4 2013 2014 2015 2016 3.3 3.2 Nashville Pittsburgh
More informationPortland, OR (DMA Rank #25)
2016/17 Season Week 7 (10/31-11/6/16) Local TV News Top Source for those w/high community attachments CMA Awards 2016 HH Ratings Local TV News Word of Mouth Local Newspapers Local Radio 45% 45% 43% 63%
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2016/17 Season Week 6 (10/24-10/30/16) Cubs Deliver Super Bowl Ratings in Chicago 50.9 47.6 W. Series Gm. 7 2016 HH Ratings Super Bowl 50 42.8 W. Series Gm. 5 40.2 W. Series Gm. 6 NBC Summer Olympics:
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