VICTORY BREWING COMPANY LOGOS

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1 REVISION DATE - 5/2/2017

2 VICTORY BREWING COMPANY LOGOS Victory Brewing Company offers the following logos for marketing and branding needs. BANNER LOGO BOTTLE CAP LOGO VICTORY BREWING COMPANY LOGOTYPE

3 BANNER LOGO Revised in 2016, the banner logo is the primary logo used to represent Victory Brewing Company. This logo is designed to communicate Victory ownership of any material, structure or event that it is associated with. In order to cultivate strength and consistency for the Victory brand, the corporate logo should be used on all corporate and marketing materials, and should be placed prominently at the top and center of the layout whenever possible. COMMON USES Building signage Corporate stationary Corporate events signature Document headers Social media graphics Website branding Sales materials Trade show graphics T-shirt napes Marketing material Posters Advertisements Web graphics Sell sheets Now pouring posters Primary video branding VARIATIONS Standard Black and White Single Color Logo should be placed prominently at the top center of the layout whenever possible. Knockout / Transparent

4 BOTTLE CAP LOGO The Victory Bottle Cap logo is designed for use in situations where the corporate logo can not be accomodated due to its size. The Bottle Cap should never be used as a primary logo in a situation where the corporate logo can be accomodated. The Bottle Cap logo can also be used in marketing materials as a secondary logo to reinforce larger marketing pieces and events. The Bottle Cap is also appropriate for collaborative efforts involving multiple companies being promoted simultaneously. COMMON USES Square/round promo items such as: Coasters Stickers Patches Secondary video branding Video lower thirds Document footers Logo grids such as an arrangement of sponsor logos for an event. ROTATION The Bottle Cap logo is always rotated approximately 6º in either direction based on page location. VARIATIONS Standard Black and White Default and left hand side of layout Single Color Right hand side of layout

5 VICTORY BREWING COMPANY LOGOTYPE In rare situations where there is not enough room for the banner or bottle cap logo, the Victory logotype is to be used. The logotype is a stylized setting of Victory Brewing Company in the font Sweet Sans Bold. We offer image based versions of this logo for use. When using the logotype, use it as-is. Do not attempt to retype the logotype using Sweet Sans or any other typeface. The logotype should always be one color, though the color may vary. LOGO MISUSE BANNER LOGO BOTTLECAP LOGO VICTORY LOGOTYPE Avoid over-rotation Avoid low contrast NEVER alter the color NEVER alter the layout NEVER alter the color NEVER use multiple colors NEVER alter the layout NEVER alter the layout

6 SECONDARY LOGOS Victory s secondary logos are permitted for use only if the Victory Banner logo is prominent in the layout. If you would like to use one of our secondary logos please contact a member of the design team. Keg Man Taste Victory V-Burst VICTORY BRAND COLORS PRIMARY COLORS Victory s core colors are VICTORY RED and VICTORY BLUE. PMS 200 CMYK: C16 M100 Y86 K7 RGB: R194 G4 B48 HEX: #C20430 PMS 287 CMYK: C100 M87 Y20 K10 RGB: R0 G47 B135 HEX: #002F87 SECONDARY COLORS Victory s secondary colors are BRIGHT RED and LIGHT BLUE. They are intended to compliment the primary colors when needed. They are not to replace the primary colors. PMS 185 CMYK: C1 M100 Y92 K0 RGB: R234 G0 B42 HEX: #EA002A PMS 284 CMYK: C55 M21 Y0 K0 RGB: R107 G171 B229 HEX: #6BABE5

7 TYPOGRAPHY Victory has approved the following cross platform typefaces for use on promotional materials. These fonts should be available on any computer system. If for any reason you do not have these fonts please reach out to a member of the design team for assistance. HEADLINES AND SUBHEADS ARIAL BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz BODY COPY Times New Roman Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Times New Roman Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

8 DESIGN DEPARTMENT CONTACTS Feel free to contact the design department anytime with questions regarding the proper use of Victory s brand assets. LUKE WEIDNER Design Manager lukew@victorybeer.com BRYAN KENNY Senior Graphic Designer bryank@victorybeer.com JENNA JULIANO Graphic Designer jennaj@victorybeer.com