Digitization- The game changer. DEN well poised to benefit from digitization

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1 STOCK POINTER Den Networks Ltd. BUY Target Price `21 CMP `124 FY14 PE 17.6x Index Details Sensex 17,633 Nifty 5,348 BSE 1 5,341 Industry Cable TV Scrip Details Mkt Cap (` cr) 1,638 BVPS (`) 61 O/s Shares (Cr) 13.3 Av Vol (Lacs).4 52 Week H/L 13/35 Div Yield (%) FVPS (`) 1. Shareholding Pattern Shareholders % Promoters 53.8 DIIs 2.5 FIIs 8.5 Public 35.2 Total 1 Den Networks. vs. Sensex We initiate coverage on Den Networks Ltd (DEN) as a BUY with a DCF valuation based Price Objective of `21. At CMP of `124, the stock is trading at 21.5x and 17.6x its estimated earnings for FY13 & FY14 respectively, representing a potential upside of ~7% over a period of 18 months. Being the only profitable MSO with a market share of 12% and a subscriber base of 11mn, DEN is well poised to benefit from the ongoing digitization wave in the cable industry. We expect revenues to grow multifold as the LCO will no longer be able to under report the subscriber base. We expect revenues and earnings to reach to `1,28.9 crore and `93.4 crore in FY14 from `714.3 and `14.6 crore in FY12 respectively. Digitization- The game changer Digitization is expected to be the turning point for the struggling cable industry. The cable industry has been characterized by drastic under reporting of subscribers leading to substantial revenue losses not only to the broadcasters & MSO s (Multi System Operators) but also the GoI (Government of India) in the form of lost taxation. With Digitization gradually replacing the analog distribution system, the entire universe of subscribers will now be uniquely recognized leading to a multifold jump in the paying subscribers for MSOs. This would lead to a quantum jump in the revenues for the MSOs and broadcasters, besides paving the way for the launch of higher value added services like premium content, high definition offerings and broadband services. DEN well poised to benefit from digitization DEN is expected to be one of the biggest beneficiaries of this Digitization. Although the full impact of the revenue benefit would be felt FY15 onward, nevertheless in the interim, the impact on revenue and profitability is expected to be substantial. Post digitization, DEN s entire ~11 mn subscriber base (as against the reported number of ~1.4 mn) is expected to start contributing to the revenues. We expect DEN s subscription revenue s to grow multifold to `853.8 crore by FY14 from ` crore in FY12. Key Financials (` in Cr) Y/E Mar Net EPS Growth RONW ROCE P/E EV/EBITDA EBITDA PAT EPS Revenue (%) (%) (%) (x) (x) E E of 19 - Monday 13 th August, 212

2 Distribution JV Media Pro to facilitate better negotiation power In its initiative to grow through partnership, Den Network and STAR India Ltd formed STAR DEN, a strategic 5-5 Joint Venture (JV) for the distribution of TV channels and services in India. To further reinforce STAR DEN s visibility and ensure a better negotiation power aided by a strong bouquet of channels, the company formed a JV with Zee Turner Ltd in May 211 called Media Pro Enterprise India Private Limited. DEN is a participant in this JV through its 5 percent stake in STAR DEN. Valuation At a CMP of `124, the stock is trading at 21.5x and 17.6x estimated earnings for FY13 and FY14 respectively. MSO s are expected to be the biggest beneficiaries of digitization as revenues will no longer be under declared by the MSO s. We believe DEN with a market share of 11% and a subscriber revenue base of ~11 mn is well equipped to meet the digitization deadlines for Phase I and Phase II cities. We initiate coverage on Den Networks Limited as a BUY with a price objective of `21 representing an upside potential of ~7% over the next 18 months. - 2 of 19 - Monday 13 th August, 212

3 Company Background Incorporated in 27, Den Networks Ltd (DEN) is one of the largest Multi System Operator (MSO) in India reaching ~11 million households across 13 states and 88 cities. The company is engaged in distribution of television channels through analog and digital mode and broadband services. The company has major presence in Delhi (NCR), Uttar Pradesh, Rajasthan, Maharashtra, Gujarat, Karnataka, Haryana, Madhya Pradesh and Kerala amongst others. Presently, DEN has controlling stakes in 84 MSO s across its markets. Cable Industry in India Source: Industry, Ventura Research Market share of various players Den s Geographical Presence 9% 12% 49% 9% 9% 1% 2% Hathway Incable WWIL Unorganised Sector Den Networks Digicable You Broadband Source: Den Networks, Ventura Research Source: Den Networks, Ventura Research - 3 of 19 - Monday 13 th August, 212

4 mn households Key Investment Highlights Digitization- The game changer Digitization is expected to be the turning point for the struggling cable industry. The cable industry has been characterized by drastic under reporting of subscribers leading to substantial revenue losses not only to the broadcasters & MSO s (Multi System Operators) but also the GoI (Government of India) in the form of lost taxation. With Digitization gradually replacing the analog distribution system, the entire universe of subscribers will now be uniquely recognized leading to a multifold jump in the paying subscribers for MSOs. This would lead to a quantum jump in the revenues for the MSOs and broadcasters, besides paving the way for the launch of higher value added services like premium content, high definition offerings and broadband services. MSO s to benefit from growth in television households and increased C&S penetration % 188 9% 88% 86% 84% 12 82% 1 8% % 78% 76% 4 74% 2 73% 72% 7% E Television households (mn) Paid C&S Penetration of TV households % (mn) (RHS) Source: FICCI KPMG 212, Ventura Research Under declaration of revenues to be eliminated Currently, the analog market is highly unorganized with over 1 MSO s and 6, LCO s (Local Cable Operators) servicing the 146 mn strong Indian TV households. As per the existing structure of broadcasting, the content is passed on to the LCO s by the MSO s via cable who further distributes the channels to the consumers. This results in the LCO having singular access to the consumer and the analog system ensures that there is no way for the MSO to have a clear understanding on the number of subscribers who are enjoying its services. This has resulted in a significant under reporting of the total subscriber base leading to severe revenue leakages for not only the broadcasters and MSOs but also the exchequer. The extent of this under reporting is so large that out of the total market size of `18, crore, revenues to the extent of only 15% are actually realized. - 4 of 19 - Monday 13 th August, 212

5 Key Highlights of TRAI Tariff Order & Interconnection Regulations for Digital Addressable Cable TV Systems Basic Tier Since, the consumer is required to pay for Free to Air (FTA) channels, concept of Basic Service Tier (BST) has been introduced. The BST is priced at `1 max (+ taxes) per month. However, it is not compulsory for the consumers to subscribe the BST and the consumer can select his own 1 FTA channels in the BST. Minimum Pay TV package A pay channel package will cost atleast `15 per month. Minimum 5 channels MSO s must carry a minimum of 5 channels from 1 st January, 213. Uniform Carriage Fees MSO s can declare their own carriage fees for any channel that the MSO has not asked the broadcaster for. Carriage fees cannot be increased for two years. No demanded placement Broadcasters cannot insist on placement of their channel in a particular slot. MSO LCO Revenue Share In case mutual negotiations for revenue share between the MSO & LCO fail, the revenue share shall be 55:45 (MSO : LCO) for BST or FTA channels. 65:35 (MSO : LCO) for Pay channels & their bouquets Compulsory a-la-carte by broadcasters Every broadcaster must offer all its channels to MSO s on a-la-carte basis. The broadcaster cannot compel any MSO to include its channels in any package or scheme offered by the MSO. Source: Industry, Ventura Research - 5 of 19 - Monday 13 th August, 212

6 Come digitization and control shifts from LCO to MSO However with the onset of the new Digitization Bill, a radical change in the way the C&S industry operates will take place. This will lead to the MSO gaining increasing control over the network and the use of smart technology (Set Top Box equipped with a Conditional Access Card at the customers end & SMS Subscriber Management System) will ensure that all revenue leakages are plugged. However, the full impact of this is expected to be felt only from FY16 onwards once the seeding of the entire ecosystem with STBs (Set Top Box) is completed (in line with road map laid down by TRAI). Roadmap to Digitization Phase Geographies Covered No of C&S Households Deadline I Delhi, Mumbai, Kolkata and Chennai ~12 mn 31-Oct-12 II All cities with population > 1 lacs 3-4 mn 31-Mar-13 III All urban areas (municipal areas) ~ 2 mn 3-Sep-14 IV Rest of India ~ 2 mn 31-Dec-14 Source: Den Networks, Ventura Research Once each phase of digitization is implemented, each user in the network will be identifiable to the MSO, consequently driving away the prevailing under declaration and resulting in a multifold increase in revenues for the MSO s. The MSO will control the infrastructure and the role of a LCO will be limited to the extent of a collection and servicing agent of a MSO. MSO & Broadcasters Share to grow multifold post digitization Stake-holder revenue share Pre-digitization Post 216 Consumer ARPU 1% 1% LCO 65-7% 35-5% Distributor 5%.5% MSO 15-2% 25-3% Broadcaster 1-15% 3-35% Source: FICCI KPMG 212, Ventura Research - 6 of 19 - Monday 13 th August, 212

7 Enhanced channel carrying capacity to result in greater choice to consumers As of 211, there are more than 6 channels broadcasted in India. The prevailing analog regime has a capacity of carrying only ~9 channels and the customers do not have the liberty to choose the channels. Thus, customers are forced to view the channels the MSO broadcast and the broadcasters have to pay the MSO placement and carriage fees for relaying their content. However, under digitization this is all set to change. Under digitization the MSO s are required to carry 5 channels by January 13. This will not only provide the consumers access to a larger number of channels but the consumers will also be able to experience other value added services like video on demand, video recording facility, a la carte facility and high ARPU High Definition (HD) services. No of channels in India Source: FICCI KPMG 212, Ventura Research and lower carriage fees charged to broadcasters As explained above due to channel carrying capacity constraints, broadcasters are required to pay carriage fees to the MSO s in order to place their channel on the MSO s network. Also placement fees are paid by the broadcasters to have their channel carried in a higher sequence to ensure better visibility. Carriage and placement fees presently contribute ~5% of the total revenues for the MSO s. Post digitization as the channel carrying capacity of the MSO s will increase, there will not be any demand supply mismatch and hence the broadcasters and MSO s are expecting a decline in carriage fee. Also, since channels of the same genre will be placed together in the digitized network, placement fees are also expected to reduce providing the broadcasters a level playing field. - 7 of 19 - Monday 13 th August, 212

8 However, there is no consensus of opinion with regards to the movement of carriage fee in the near term. We believe that even a significant decline in carriage fees will not impact the MSO s as the gain from the subscription revenues will be far more than the decline. ARPU s to expand post complete rollout of digitization Over the past few years APRU s have remained largely suppressed due to high competition among the MSO s and the unorganized nature of the industry. Even during the phased implementation of digitization, we do not expect a major surge in ARPU s as MSO s and DTH operators are on an expansion spree for capturing the same target audience resulting in competitive pricing. However, post completion of digitization, we expect ARPU s to improve aided by value added services and introduction of niche content and increased HD offerings. We expect ARPU s for the industry to stabilize to around ` by FY15 from the current ` Evolution of ARPU as digitization evolves ARPU (INR Per Month) E 214E 215E 216E Digital Analog DTH IPTV Source: FICCI KPMG 212, Ventura Research DEN well positioned to benefit from digitization DEN is expected to be one of the biggest beneficiaries of this Digitization. Although the full impact of the revenue benefit would be felt FY15 onward, nevertheless in the interim, the impact on revenue and profitability is expected to be substantial. Post digitization, DEN s entire ~11 mn subscriber base (as against the reported number of ~1.4 mn) is expected to start contributing to the revenues. We expect DEN s subscription revenue s to grow multifold to `853.8 crore by FY14 from ` crore in FY of 19 - Monday 13 th August, 212

9 Rs in crore Growth in Subscription Revenues Operating margins Cable Business FY11 FY12 FY13E FY14E FY15E Subscription Revenue % of total revenue (RHS) 9% 8% 7% 6% 5% 4% 3% 2% 1% % 3.% 25.% 2.% 15.% 1.% 5.%.% 26.9% 28.% 19.8% 23.7% 18.5% FY11 FY12 FY13E FY14E FY15E Source: Den Networks, Ventura Research Estimates Source: Den Networks, Ventura Research Estimates Adequate inventory of STB s to result in timely roll out for Phase I DEN with ~2 mn subscribers enjoys a sizeable market share of 16% in the Phase I cities (Mumbai 12%). Having already seeded.8 mn STB s as of June 12 in the Phase I cities and with adequate inventory and STB orders placed for 2.5 mn nos, we do not foresee any roadblocks in DEN meeting the deadline for Phase I which ends on October 31, 212. The Phase II rollout is also progressing well and once Phase I is completed concentrated effort on implementation in Phase II is expected to lead to accelerated seeding. From the current ~1.4 mn nos, paying subscribers are expected to go to 3.9 mn by the end of FY14. Delays in roll out not ruled out STB seeding status as on 1st June 12 Hathway DEN Digicable WWIL Estimated Subscribers 2,27, 2,, 2,, 2,5, Total STBs Seeded 99, , ,65 433,119 Percentage Achievement (%) Source: Ventura Research, MIB However the pan India rollout is not expected to be without hiccups. Given that the Lok Sabha elections are to be held in 214 there could be tweaking of the deadline for Phase III and IV leading to extending the roll out time. As a matter of caution we have factored in a three month delay in implementation of Phase II deadline and a year s delay each in Phase III and Phase IV deadlines respectively. - 9 of 19 - Monday 13 th August, 212

10 in Millions No of STB s to be seeded by Den FY13E FY14E FY15E FY16E Source: Den Netowrks, Ventura Research DTH Players Not a Threat Despite having a presence in ~42 mn Households since inception (23), we do not expect DTH to completely replace the existing analog distribution system. MSO s being deeply penetrated in the Phase I and Phase II regions will restrict the churn to DTH operators and with accelerated rollout of digitization, we expect the MSO s to further consolidate their position. MSO s clearly outperform DTH on various other parameters as enumerated below. DTH vis-à-vis Cable Parameters DTH Cable License Fees 1% of DTH revenues No license fees Major Investment Channels Broadband services Access to the end consumer Annual lease payments for transponders to trasnmit channels Limited channel carrying capacity of ~3 channels No broadband services Only direct subscribers i.e. primary access One time investment for a head end High channel carrying capacity of ~5 channels Broadband services can be provided along with cable More of secondary subscribers Revenue Sharing No revenue sharing with LCO Revenue sharing with LCO Ad Spend Huge ad spends No huge ad spends since MSO's are well established Service quality Rains can disrupt signals Consistent signals Source: Industry, Ventura Research - 1 of 19 - Monday 13 th August, 212

11 Rs in crore In our opinion, DTH players will experience higher seeding in Phase III and Phase IV regions. However for them to make inroads into Phase I and II will be a tall task given the fact that we have not witnessed significant churn amongst cable subscribers to DTH services. And with completion of phase I already on anvil the going will only get tougher for them. Carriage fees to rationalize, but multifold jump in subscribers to neutralize impact on revenues The limited carrying capacity (9 to 1 channels) of the set top boxes provided a windfall to the MSOs with broadcasters paying carriage and placement fees to ensure that they featured in the bouquet of offerings to subscribers. However with regulation requiring that MSO s offer minimum 5 channels, the premium on placement fee are expected to moderate and the carriage and placement income is expected to come down. Discussions with various stake holders clearly points to the fact that the carriage and placement fee could collapse by as much as 5%. While the management of DEN believes that the revenues from this source would only correct post complete rollout we have chosen to be conservative in our forecast. Carriage fees which have so far contributed 47% to the consolidated revenues are expected to decline to 23% going ahead. We have factored a drop in carriage fees to `294 crore in FY14 from ` crore in FY12. Given the expected multifold increase in subscription revenues, the drop in carriage revenues will have a minimal impact on total revenues. Carriage Revenues to fall % 5% 4% 3% 2% 1% FY11 FY12 FY13E FY14E FY15E % Carriage Revenue % of total revenue (RHS) Source: Den Networks, Ventura Research - 11 of 19 - Monday 13 th August, 212

12 EBITDA % Digitization to spur consolidation in the industry Digitization has turned out to be a key driver for consolidation in most developed markets. Citing the example of United States which was highly unorganized in the pre digitization scenario, the market is now dominated by top 5 players. We believe such a consolidation drive can take place in India as well leading to the emergence of a few organized and well capitalized players over the next few years. Trends in International Markets Country Pre-consolidation Post Consolidation US 5 large players Top 2 MSO's -Comcast (22% Market share) and Time Warner (21.9 % Market share) Japan 686 players Top 3 Players- J:COM (3% Market Share) Taiwan 6+ players Top Player-TBC (47% Market Share) Korea 1 players Top 2 Players- CJ Hellovision (21% market share) and T-Broad (2% market share) Source: Industry, Ventura Research Operating margins International Players CY7 CY8 CY9 CY1 CY11 Comcast Time Warner Dish Network Direct TV Source: Bloomberg, Ventura Research Consolidation will also enable MSO s to have a better bargaining power with broadcasters resulting in improved margins and thus better returns to the investors. DEN being one of the major players which has grown the inorganic way is best placed to benefit from consolidation of 19 - Monday 13 th August, 212

13 Rs in crore Distribution JV Media Pro to facilitate better negotiation power In its initiative to grow through partnership, Den Network and STAR India Ltd formed STAR DEN, a strategic 5-5 Joint Venture (JV) for the distribution of TV channels and services in India. To further reinforce STAR DEN s visibility and ensure a better negotiation power aided by a strong bouquet of channels, the company formed a JV with Zee Turner Ltd in May 211 called Media Pro Enterprise India Private Limited. DEN is a participant in this JV through its 5 percent stake in STAR DEN Distribution Business Revenues FY11 FY12 FY13E FY14E FY15E Source: Den Networks, Ventura Research Estimates Media Pro enjoys better bargaining power aided by its strong bouquet of 64 channels along with 8 HD offerings, making it the biggest channel distributing agency in India. We expect gross revenues to post a CAGR of 1.3% over FY12-15 to `635 crore. However, we do not expect this business to contribute significantly to the bottom line being a low margin business of 19 - Monday 13 th August, 212

14 Financial performance Revenues for the cable business were higher by 2.7% yoy to `19.1 crore led by increased subscription and carriage revenues whereas operating profits rose by 76.8% yoy to Rs crore. Earnings from the cable business before ESOP expenses almost doubled to Rs crore from Rs. 6.7 crore in Q1FY12. Consolidated revenues are not comparable with past periods due to the change in accounting policy at Media Pro which has started reporting revenues on a net basis (Gross Revenues Cost of Distribution Rights). Consolidated revenues were reported at Rs crore whereas operating profits stood at Rs crore as compared to Rs crore in Q1FY12. Earnings rose multifold from Rs. 1.8 crore in Q1FY12 to Rs crore in Q1FY13. Quarterly Financial Performance Particulars Q1FY13 Q1FY12 FY12 FY11 Net Sales Growth % Total Expenditure EBIDTA EBDITA Margin % Depreciation EBIT (EX OI) Other Income EBIT Margin % Interest Exceptional items -.5 PBT Margin % Provision for Tax PAT Minority Interest & Others PAT (after MI) PAT Margin (%) Source: Den Networks, Ventura Research - 14 of 19 - Monday 13 th August, 212

15 Rs in crore Rs in crore Financial outlook DEN is expected to be one of the biggest beneficiaries of the digitization leading to a quantum jump in its revenues and profitability. Despite factoring a delay of three months in the Phase II deadline and a year s delay each in the Phase III and Phase IV deadline respectively, we expect the paying subscriber base to reach 3.9 mn by FY14 from the current 1.4 mn. On the back of the increased paying subscribers revenues are expected to almost double to `1,28.9 crore by FY14 from `714.3 core in FY12, while earnings are expected to leapfrog to `93.4 crore from `14.6 crore in FY12 despite higher depreciation from newly seeded STB s and interest cost. However the full benefit of digitization will be felt only FY15 onwards. Revenue and EBITDA% trend PAT Trend FY11 FY12 FY13E FY14E FY15E 3.% 25.% 2.% 15.% 1.% 5.%.% FY11 FY12 FY13E FY14E FY15E Revenue EBITDA % (RHS) Source: Den Networks, Ventura Research Source: Den Networks, Ventura Research Valuation At a CMP of `124, the stock is trading at 21.5x and 17.6x estimated earnings for FY13 and FY14 respectively. We initiate coverage on DEN Networks Limited as a BUY with a price objective of `21 representing an upside potential of ~7% over the next 18 months. We have valued Den Networks on a single stage DCF, given the sustainable cash flows of the business post the complete digitization of the cable industry of 19 - Monday 13 th August, 212

16 WACC Discounted Cash Flow Model Particulars (Rs crore) FY13E FY14E FY15E FY16E FY17E FY18E FY19E FY2E FY21E FY22E PAT Depreciation Interest (1-t) Capex Inc in Non Cash Working Capital Free Cash Flow Years Discount Factor PV of Free Cash Flow Cumulative Cash Flow DCF Valuation (Rs crore) WACC Terminal Year (n) FY22 Risk Free Rate 8.1% WACC (%) 4% Market Risk Premium 8.% Terminal Value 6,16 Beta.8 Discounted Terminal Value 1,83 Cost of Equity 14.5% Present Value of firm till Terminal Year 932 Cost of Debt 9.8% Total Discounted Value of Firm 2,735 Post Tax Cost of Debt 13.% Less Current net debt of the firm -52 Debt (Rs crore) 258 Present Value of Equity 2,787 Enterprise Value (Rs crore) 2,735 No of equity shares (crore) 13.3 Fair value of Equity Shares 29.6 WACC 13.1% Sensitivity Analysis Perpetuity Growth Rate TP (Rs) 2% 3% 4% 5% 6% of 19 - Monday 13 th August, 212

17 P/E Mar-1 Mar-11 Mar-12 Mar-13 CMP 3X 45X 6X 75X 9X Source: Den Networks, Ventura Research P/B Mar-1 Mar-11 Mar-12 Mar-13 CMP 1.25X 1.75X 2.25X 2.75X 3.5X Source: Den Networks, Ventura Research EV/EBITDA 7, 6, 5, 4, 3, 2, 1, Mar-1 Mar-11 Mar-12 Mar-13 EV 4X 9X 14X 19X 23X Source: Den Networks, Ventura Research - 17 of 19 - Monday 13 th August, 212

18 Financials and Projections Y/E March, Fig in Rs. Cr FY 211 FY 212 FY 213e FY 214e Y/E March, Fig in Rs. Cr FY 211 FY 212 FY 213e FY 214e Profit & Loss Statement Per Share Data (Rs) Net Sales EPS % Chg Cash EPS Total Expenditure DPS.... % Chg Book Value EBITDA Capital, Liquidity, Returns Ratio EBITDA Margin % Debt / Equity (x) Other Income.... Current Ratio (x) Exceptional items ROE (%) PBDIT ROCE (%) Depreciation Dividend Yield (%).... Interest Valuation Ratio (x) PBT P/E Tax Provisions P/BV PAT EV/Sales Miniority Interest & Others EV/EBIDTA Reported PAT Efficiency Ratio (x) PAT Margin (%) Inventory (days).... Manpower cost / Sales (%) Debtors (days) Tax Rate (%) Creditors (days) Balance Sheet Cash Flow statement Share Capital Profit After Tax Reserves & Surplus Depreciation Minority Interest & Others Working Capital Changes Total Loans Others Deferred Tax Iiability.... Operating Cash Flow Total Liabilities Capital Expenditure Goodwill.... Change in Investment Gross Block Cash Flow from Investing Less: Acc. Depreciation Proceeds from equity issue Net Block Inc/ Dec in Debt Capital Work in Progress Dividend and DDT.... Investments Cash Flow from Financing Net Current Assets Net Change in Cash Deferred Tax Assets Opening Cash Balance Total Assets Closing Cash Balance Ventura Securities Limited Corporate Office: C-112/116, Bldg No. 1, Kailash Industrial Complex, Park Site, Vikhroli (W), Mumbai 479 This report is neither an offer nor a solicitation to purchase or sell securities. The information and views expressed herein are believed to be reliable, but no responsibility (or liability) is accepted for errors of fact or opinion. Writers and contributors may be trading in or have positions in the securities mentioned in their articles. Neither Ventura Securities Limited nor any of the contributors accepts any liability arising out of the above information/articles. Reproduction in whole or in part without written permission is prohibited. This report is for private circulation of 19 - Monday 13 th August, 212

19 Appendix Working of the Analog mode of cable distribution Source: Industry, Ventura Research Working of the DTH mode of cable distribution Source: Industry, Ventura Research - 19 of 19 - Monday 13 th August, 212

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