BRAND STANDARDS Kymeta Corporation

Transcription

1 2017 Kymeta Corporation JUNE 2017

2 Kymeta delivers on what connectivity is meant to be secure, available, universal, and global. We are removing barriers by providing an innovative means of leveraging satellite network capacity for high bandwidth communication access while on the move. The company s first product, a softwareenabled metamaterials-based electronic beamforming antenna for satellite communications, will keep boats, planes, cars, and more connected.

3 K Y M E TA VA L U E P R O P O S I T I O N B R A N D Kymeta makes connectivity as available as a view of the sky. We get it, antennas aren t as cool as rockets launching satellites into space. Antennas are, however, the missing link to connecting billions of people to high speed access. Tapping into the world s greatest communication resource, satellite spectrum, will make connecting the imminent 30 billion+ wireless devices a breeze. The world s only commercially viable electronically scanning satellite antennas and terminals from Kymeta will make it possible. Without Kymeta mtenna technology, connecting and staying connected to all those new satellites while on the move will be difficult, if not impossible. Kymeta antennas and terminals deliver high-throughput communications for land, sea and air, making mobile connectivity as available as a view of the sky. Plus, the world s largest satellite operator, Intelsat, has joined forces with Kymeta to deliver KĀLO global access services, that when combined with Kymeta antennas and terminals provides revolutionary mobile connectivity. If it moves, Kymeta will keep it connected. Anywhere. S TA N D A R D S

4 THE KYMETA BRAND VOICE ADVENTUROUS SMART Kymeta is most comfortable tackling difficult challenges. Breaking the code on global, mobile connectivity will allow our pioneering customers to go places they have never gone before. Kymeta uses science, physics and engineering to innovate. With terrestrial spectrum becoming more crowded and more expensive, satellite can address the insatiable appetite for being always connected anywhere. Kymeta s revolutionary mtenna technology and KĀLO access represent the brilliant reality of what mobile access should be KYMETA BRAND VOICE GAME-CHANGING UNPARALLELED New things become possible with Kymeta. Our revolutionary mtenna technology and KĀLO connectivity services will enable and enhance connectivity across industries and around the globe. The right technology. The perfect application. The best connectivity. Simple, easy-to-understand services. Kymeta is the premier provider of mobile access for land, sea, and air.

5 THE KYMETA MARK KYMETA LOGOTYPE The salient form within the Kymeta TM logotype is a cross-bar; it accentuates the innovative flat panel design of our core technology. Always use TM symbol as shown. Kymeta is a trademark of Kymeta Corporation. First use in documents must show the trademark. That first use can be a notice in the front matter of a document. LOGOTYPE WITH TAGLINE The Kymeta tagline reduces our mission to the most basic attributes to which we aspire.

6 THE KYMETA MARK BREATHING ROOM: LOGOTYPE When using the Kymeta logo, make sure there is space around it. Use the letter height as a unit of measure, then allow for at least 100% of that to suffice as a spacing standard. BREATHING ROOM: TAGLINE Please use the provided logotype and tagline lock-up graphic. The tagline is spaced away from the logotype based on its on X-height. The guideline of leaving the height of the logotype remains in place.

7 COLOR APPLICATIONS FULL COLOR LOGO REVERSED LOGO GRAYSCALE LOGO The full color logo is preferred, but there are white/reversed and grayscale options available for use as well. The logo may be used on a black or Dark Blue background. All type reverts to white but cross bar element remains PMS 542. Please use a cold black when possible (preferred CMYK build: C100, M25, Y20, K100. If the logo is being printed with only black ink, the cross bar element must be 50% black.

8 PRODUCT LOGOS - mtenna Correct use of mtenna TM The mtenna Technology trademark has two versions, horizontal and stacked. The same spacing and color guidelines for the primary Kymeta logo are enforced. mtenna is a trademark of Kymeta Corporation. First use in documents must show the trademark. That first use can be a notice in the front matter of a document. Please use TM symbol as shown. When writing the word mtenna, use a lower case m followed by a capital T, followed by all lower case letters. Unacceptable forms are: MTenna, Mtenna and MTENNA when written. PMS 424C or 50% black

9 PRODUCT LOGOS - mtenna u7 mtenna u7 usage The scientific notation device is used to differentiate antenna types. The U denotes Ku-Band and 7 refers to 70 cm which is the size of the antenna. As antennas are developed, there will be mtenna u4, mtenna u2, etc. As Ka-band antennas are developed the first letter will change to a as in mtenna a7.

10 PRODUCT LOGOS - KĀLO Correct use of KĀLO TM The same spacing and color guidelines for the primary Kymeta logo are enforced with the KĀLO mark. KĀLO is a trademark of Kymeta Corporation. First use in documents must show the trademark. That first use can be a notice in the front matter of a document. Please use TM symbol as shown. When writing the word KĀLO, use all upper case letters. Unacceptable forms are Kalo and kalo. Additionally, the macron symbol over the Ā must be used when writing. In some instances, using a Maori keyboard swtup will allow this symbol to be typed.

11 CO-BRANDING Partner Co-branding Kymeta is proud to partner with many industry-leading companies. In demonstrating these relationships visually under the Kymeta mark, it is important to allow space to keep each entity distinctly separate. Simple spacing guidelines make this easy to achieve.

12 CO-BRANDING - LET US HELP YOU Image and video generation Kymeta can work with you to generate imagery and animations while helping to craft your story for your clients,

13 USAGE Correct written use of Kymeta TM Refers to Kymeta Corporation s brand of antennas Preferred spelling is uppercase K and the remaining characters lowercase. Alternatively, all letters could be uppercase if format prescribes it (like a heading) In text that refers to antennas, the first use requires the TM trademark mark & thereafter, the TM is not required As a trademark, Kymeta is an adjective. Preferred use is Kymeta antenna Kymeta antennas Kymeta metamaterial-based softwareenabled beam steering antenna Do not use Kymeta as a noun when referring to this company s brand of antenna (because a trademark is an adjective!), for example, don t say: Kymeta s antenna Kymetas the/a Kymeta In an image or logo, TM must appear adjacent to the term Kymeta Do not confuse the brand of antenna with the name of the company

14 USAGE Correct written use of mtenna TM Both trademarks together Refers to the core technology of our antenna the technology at the lowest level. Preferred spelling is uppercase T and the remaining characters lowercase. Alternatively, all letters could be uppercase if format prescribes it (like a heading) In text, the first use requires the TM trademark mark and thereafter, the TM is not required As a trademark, mtenna is an adjective. The correct term is mtenna technology Do not use mtenna as a noun (because it s an adjective!), for example, don t: the/an mtenna mtenna s, mtennas When used with Kymeta (also a trademark, referring to a brand of antennas (as opposed to a company name), the correct use is KymetaTM mtennatm technology not Kymeta s mtenna or Kymeta s mtenna technology. When referring to the company named Kymeta corporation The company name can be treated as a singular or proper noun: Kymeta s CEO, Nathan, (or Kymeta CEO Nathan), Kymeta s employees, Mr. Gates invests in Kymeta, Kymeta has met many milestones on time or early, etc. In an image or logo, the encircled R must appear adjacent to the term mtenna

15 LOGO USAGE Never alter the Kymeta logo. These standards apply for all content owned and controlled by Kymeta Corporation. Co-branding and partnership standards appear elsewhere in this document. X NO STRETCHING OR SQUISHING X NO COLOR MODIFICATIONS X NO GRAPHIC OR TEXT MODIFICATIONS X NO SKEWING OR ALTERING PERSPECTIVE X DON T USE AS PART OF A SENTENCE X NO DROP SHADOWS, OUTLINES, OR GLOWS THE MARKET LEADER IS

16 COLOR PALETTE Whenever possible, use PANTONE match for colors. CMYK, RGB and hexidecimal equivalents are shown below. If using black as an accent color, be sure to use a cold build as follows: C65; M30; Y30; K100 DARK LIGHT BRONZE KYMETA BLACK GRADIENTS BRONZE WITH CENTER HIGHLIGHT BRONZE DARK TO LIGHT GRADIENT PMS: 541C HEX: 003B70 R: 0 G: 59 B: 113 C: 100 M: 78 Y: 32 K: 21 PMS: 542C HEX: 7CADD3 R: 191 G: 215 B: 48 C: 50 M: 20 Y: 5 K: 0 HEX: A5825B R: 165 G: 130 B: 91 C: 33 M: 46 Y: 70 K: 9 HEX: R: 0 G: 0 B: 0 C: 65 M: 30 Y: 30 K: 100 PMS 541 TO 542 GRADIENT BLACK TO PMS 541 GRADIENT

17 TONED IMAGES Color toning add a sense sophistication to images used on the website and in other materials. Often used as a transitional effect, these images usually give way to the full color image on rollover. This effect is achieved simply through a non-destructive Hue/Saturation adjustment layer applied above the image layer in Photoshop. The settings appear below.

18 ACTION ICONS These are typically used on the website and in other digital applications to communicate further action and interactivity. Other simple icons may be developed using the same line weight and simple graphic style.

19 TYPOGRAPHY AVENIR META PLUS REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz , - : ;!? META PLUS BOOK ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz , - : ;!? MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz , - : ;!? META PLUS BOOK CAPS ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz , - : ;!? BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz , - : ;!? META PLUS BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz , - : ;!?

20 MARQUIS IMAGES These images were designed to show product in use and position Kymeta as a premium product and brand. They have been used in tradeshow and on the website, but can be used in other applications as well. Special care should be taken to ensure the images maintain appropriate contrast and don t become too dark. Some adjustment may be required. Samples of marquis images are shown on this and the following page. Layered Photoshop files or flattened JPEGs may be downloaded for use in print or digital application.

21 MARQUIS IMAGES

22 CATEGORY IMAGES The images below were chosen to represent each of Kymeta s main market categories. Images representing Kymeta should be visually impactful and will typically demonstrate places where connectivity is difficult to achieve. LAND SEA AIR CONNECTED CAR

23 COLLATERAL - POWERPOINT DECK The PowerPoint Deck uses marquis images on the cover sheet but follows with a minimalist black bar on subsequent pages. For all items generated by the Microsoft Office suite, the indicated fonts are the Arial and Segoe families. Use the provided templates to generate these documents. Note that there are multiple cover sheet layouts in the Layout drop-down menu.

24 COLLATERAL - POWERPOINT DECK More contextual images available for specific verticals

25 COLLATERAL - PRODUCT SHEETS Collateral for products and services are available for download from the Kymeta website. Note that there is a space on the second page in the lower left corner for partner/var co-branding.

26 TRADE SHOW BOOTH - EXAMPLE

27 TRADE SHOW BOOTH - EXAMPLE

28 ANIMATED LOGO Click here to download

29 PRODUCT IMAGES Photographs of our products are available in the Media Kit section of our website

30 INDUSTRY IMAGES Choose from among the approved images or take care to select others that are of high photographic quality. B R A N D S TA N D A R D S

31 DEFINITIONS ABOUT METAMATERIALS SIMPLE: Kymeta s metamaterials allow the mtenna to automatically generate a holographic beam and acquire a satellite signal from anywhere you can see the sky. MEDIUM: Kymeta s metamaterials are specially developed materials that are used to send and receive satellite signals. They allow our mtenna technology to automatically generate a holographic beam and acquire a satellite signal from anywhere you can see the sky. DETAILED: Kymeta s metamaterials are specially developed materials that are used to send and receive satellite signals. They are precisely engineered on a glass structure at the microscopic scale. Software activates the metamaterials to create a beam, allowing the mtenna to acquire a satellite signal from anywhere you can see the sky. The mtenna u7 has 30,000 individual elements that act as pixels, which can point the antenna in different directions by simply changing their pattern, requiring no moving parts.

32 QUESTIONS DON T HESITATE If you have any quesitons regarding these graphic and brand standards please contact the Kymeta team at brand@kymetacorp.com.

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