Thank you for your continued support, and as always your feedback is welcome.

Size: px
Start display at page:

Download "Thank you for your continued support, and as always your feedback is welcome."

Transcription

1 Subject: New Tait Logo Dear Sir/Madam, To visually demonstrate the importance of the relationship between Tait Communications and your business, we have created a new Tait logo for you to use. The term Tait will now be used instead of Tait Dealer, as part of a new naming convention that Tait will use globally to recognise its channel partners. As a Tait there are now two types of logo that you can use to demonstrate your relationship with Tait: 1. The standard Tait logo as launched in When high visibility is required, the standard Tait logo can be used for external building signage, branded clothing etc. 2. The new Tait logo. Using this new logo on your website, signatures and documents will clearly identify your business as a Tait. Above: Standard Tait logo (launched 2012) Above: NEW Tait logo Whichever logo you choose to use in different circumstances, there are usage guidelines that must be followed. Please find these guidelines on the following pages. If you are unsure about which logo to use, please contact Tait for advice via on: content.marketing@taitradio.com Thank you for your continued support, and as always your feedback is welcome.

2 Guidelines for the use and display of Tait Communications Logos The Tait logo is designed to demonstrate the partner relationship between Tait Communications and your company. It is not the intention that your company portrays itself as Tait Communications. Authority to use The Tait logo can only be used by a party that has received written approval from Tait Communications. Use The Tait logo should only be used in direct association with products, services and solutions that are provided by Tait Communications. Marketing and Communications Use The Tait logo is ideal for use alongside your company s logo to demonstrate your relationship with Tait Communications. Suggested use cases for the Tait logo include: on letters in an signature on a Partners section of your website on printed materials (brochure, catalogue, flyer) around your showroom tradeshow graphics on windows/doors/vehicles in a capabilities overview Tait logo Building signage and clothing Either the Tait logo or the Tait Communications logo may be used as signage on buildings or on branded clothing. If you are unsure about which logo to use, please contact Tait for advice: content.marketing@taitradio.com Product branding This logo is not designed as product branding, so it should not be displayed upon Tait products, as this would interfere with the original product branding and design. Colour, style and format The following design and layout guidelines for use of the Tait logo must be adhered to. The Tait logo has a defined minimum size; it may be enlarged / re-scaled to suitably fit the available space. The specified colour is the only colour that the Tait logo may be reproduced in. For online purposes only the provided RGB logo versions (.png or.jpg) are to be used. For printed materials the CMYK logo versions (.tif) are to be used.

3 Design and Layout guidelines for the use and display of Tait Communications Logos Tait colour swatches and breakdown Colour RGB CMYK PANTONE Tait Blue 0, 184, , 0, 10, Tait Charcoal 87, 90, 93 0, 0, 0, Black 0, 0, 0 0, 0, 0, 100 Proc. Black PC Minimum clear space The Tait logo must have a minimum margin of white space around the frame. The minimum margin from the frame is calculated by using the width of the blue circle in the Tait logo when at the desired size. This is to ensure that no third party logo intrudes into the Tait logo space. Minimum size For legibility reasons, a minimum size at which the Tait logo may be reproduced is given. The logo should never be reproduced for print or web any smaller than 33mm wide / 16.5mm high. 16.5mm Minimum margin of white space 33mm Partner and Tait logo side-by-side If you wish to place your company s logo beside the Tait logo, your company s logo must always be placed to the left of the Tait logo. The minimum margin of white space must be adhered to. The height of your company logo must be in proportion to the Tait logo. We recommend matching the height of your company logo to that of the Tait logo. Heights of the two logos to be in proportion with each other. We recommend matching the heights of the two logos (as shown here). logo always on the left Minimum margin of white space Correct use The following examples show the Tait logo used correctly.

4 Design and Layout guidelines for the use and display of Tait Communications Logos Examples of misuse The Tait logo must never be altered or recreated without the prior permission of Tait. No digital effects or cropping may be applied to the logo. The Tait logo should always remain in the horizontal position. See below for examples of misuse: Opacity changes Changes in orientation Drop shadow Recolouring Partner logo inserted Cropped logo Cropped Communications Extending the logo Stretched Squeezed Logo placed on an angle No minimum clear space Digital effects applied (e.g. bevel and emboss) Inversed colours

5 Visual Identity Guidelines Summary Tait has a highly respected name and hard-earned reputation for commitment, integrity, and excellence. Our logo and brand identity represent us wherever they appear and are as valuable, and as personal, as a signature. Key to protecting and maintaining the investment and intellectual property inherent in the Tait brand is the judicious and disciplined use of our logo, typography, and visual identity. As in every area of our business, quality control and consistency is vital to ensure credibility in our communications with colleagues, customers, and our industry. This logo guideline shows the correct, and approved, application of branding. If you have a question, or are faced with an item or situation that you believe falls outside these guidelines, please contact the Tait Content Marketing team - see below for details. The Tait logo Where possible, the logo should appear on a white background as this displays our brand colours to their best advantage. Preferred format Isolation area A minimum isolation area around the logo must be maintained as shown. Orientation Can be used horizontally or vertically (with wordmark ascending left-right). Alternative formats Minimum size Co-branding Colour palette Use charcoal for the majority of copy and blue for selective highlighting. Tait new blue Pantone 306 CMYK: 75, 0, 10, 0 RGB: 0, 184, 228 HEX: 00B8E4 Charcoal Pantone 425 CMYK: 0, 0, 0, 80 RGB: 87, 90, 93 HEX: 575A5D White White is our friend so don t be afraid to let graphics and messages breathe.

Brand identity guidelines

Brand identity guidelines Brand identity guidelines Version 1.2 November 2016 01 Contents 01 Contents 02 Introducing the 03 Who are these guidelines for? 04 The logo 05 Explaining the logo 06 Logo exclusion zone 07 Logo minimum

More information

Leonard Bernstein at 100 Centennial Logo Guide

Leonard Bernstein at 100 Centennial Logo Guide Leonard Bernstein at 100 Centennial Logo Guide Introduction to the Leonard Bernstein at 100 Logo Guide In an effort to assemble all of the events of the Leonard Bernstein Centennial under one unifying

More information

LOGO GUIDELINES. A guide for partners

LOGO GUIDELINES. A guide for partners LOGO GUIDELINES LOGO FULL COLOUR LOGO Our corporate full colour logo is the most recognisable symbol of the ACD and is unique to us. As such, it is crucial we use it correctly and consistently. Whenever

More information

AMBA Development Network Brand Usage and Style Guidelines

AMBA Development Network Brand Usage and Style Guidelines AMBA Development Network Brand Usage and Style Guidelines IDENTITY GUIDE PALETTE USAGE The AMBA Development Network brand Leverage the strength and status of the ADN by clearly displaying the AMBA Development

More information

Open University Logo Guidelines for External Partners

Open University Logo Guidelines for External Partners Open University Logo Guidelines for External Partners The Open University s brand is a valuable property for the organisation and needs to be carefully managed. With a robust identity which conveys our

More information

DPS Logo. Version 1.0

DPS Logo. Version 1.0 DPS Logo standards Version 1.0 2 Denver public schools Logo standards Version 1.0 The Denver Public Schools Logo is a reflection of who we are and the benefits we deliver. These logo standards are your

More information

Avast logo manual. Logo Overview

Avast logo manual. Logo Overview 2 Overview The Avast logo consists of a symbol (the amoeba) and a wordmark. Both elements of the logo have been carefully redesigned to work together for maximum legibility. Do not redraw the symbol, typeset

More information

BRAND GUIDELINES CRAFTSMAN QUALITY STAINS & FINISHES SINCE 1953.

BRAND GUIDELINES CRAFTSMAN QUALITY STAINS & FINISHES SINCE 1953. BRAND GUIDELINES CRAFTSMAN QUALITY STAINS & FINISHES SINCE 1953. TOP 10 THINGS TO REMEMBER ABOUT Old Masters BRANDING 1. Always use the correct logo artwork. 2. Never modify or recreate logo artwork. 3.

More information

Visual Identity Guidelines. Essential guidelines to help you create cohesive brand communications

Visual Identity Guidelines. Essential guidelines to help you create cohesive brand communications Visual Identity Guidelines Essential guidelines to help you create cohesive brand communications August 2017 GENERAL GUIDELINES The use of the logo is reserved for official Summa partners only (dealers,

More information

I D E N T I T Y G U I D E L I N E S

I D E N T I T Y G U I D E L I N E S I D E N T I T Y G U I D E L I N E S THE CORPORATE MARK Logo Components The Digium family of logos are the cornerstone of the identity program. Together with the following key design elements, the logo

More information

Graphic standards for the Electric Circuit logo

Graphic standards for the Electric Circuit logo Graphic standards for the Electric Circuit logo January 2017 Official logo versions and colors The elements of the logo form a whole: the shapes, colors, proportions and locations of these elements may

More information

FOURSQUARE BRAND GUIDE LOGO USAGE. Brand Guide FALL 2014

FOURSQUARE BRAND GUIDE LOGO USAGE. Brand Guide FALL 2014 FOURSQUARE BRAND GUIDE LOGO USAGE 1 Brand Guide FALL 2014 FOURSQUARE BRAND GUIDE INTRODUCTION 2 The Foursquare brand is more than just a logo. It is a visual system and language made up of many parts that

More information

Brand Guidelines. January 2015

Brand Guidelines. January 2015 Brand Guidelines January 2015 Table of Contents 1.0 What s a brand? 3 1.1 The logo 4 1.2 Colour 1.2.1 Spot & Process 1.2.2 Black & White 5 5 6 1.3 Logo Sizing 1.3.1 Minimum Clear Space 1.3.2 Positioning

More information

Logo Guidelines. September 2014 ver.1. ACTIVEON guidelines

Logo Guidelines. September 2014 ver.1. ACTIVEON guidelines Logo Guidelines September 2014 ver.1 101 CONTENTS Ⅰ Brand Overview 03. Extreme Logotype 05. Signature type 06. Grid system 08. Monochrome logo option 10. Clear space 1 1. Minimum size Logo colors 13. Color

More information

The University of Arizona Brand Identity Guide/ Logo Standards

The University of Arizona Brand Identity Guide/ Logo Standards The University of Arizona Brand Identity Guide/ Logo Standards Official logos and colors of The University of Arizona. One of these logo versions must appear on the front of all UA-related printed materials

More information

Logo and Brand Standards Manual. Copyright November 2013

Logo and Brand Standards Manual. Copyright November 2013 Logo and Brand Standards Manual Copyright November 2013 Table of Contents Rice Lake Branding... 1 Primary Logo... 2 International Logos... 3 Vertical Industry Logos... 4 Partner Logos... 5 Subsidiary Logos...

More information

Version 3:0 September 2015

Version 3:0 September 2015 Identity guidelines Version 3:0 September 2015 The Buxton logotype The new logotype embraces the concept of water - and a source of water. The focal point of the design is the letter O' where water emerges

More information

BRAND GUIDELINES. For questions or clarifications to any of these branding standards, please contact: August 2016

BRAND GUIDELINES. For questions or clarifications to any of these branding standards, please contact: August 2016 For questions or clarifications to any of these branding standards, please contact: Marketing 618 Highway 74 S Peachtree City, GA 30269 770-487-2331 marketingrequest@hoshizaki.com www.hoshizakiamerica.com

More information

Brand Guidelines Consumer Marketing

Brand Guidelines Consumer Marketing Brand Guidelines Consumer Marketing Michigan Economic Development Corporation Version 3.3 (October 2016) What is it? The words Pure Michigan and the logo are trademarked by the MEDC. While the MEDC has

More information

Swansea University Brand Asset Guidelines. Version 2 May 2018

Swansea University Brand Asset Guidelines. Version 2 May 2018 Swansea University Brand Asset Guidelines 1 Version 2 May 2018 Contents We are Swansea University page 3 Brand structure page 4 Visual identity usage guidance page 5 Swansea University s coat of arms page

More information

Introduction. 2 MOTT Community College Identity Guidelines

Introduction. 2 MOTT Community College Identity Guidelines IDENTITY GUIDELINES Introduction It is important that Mott Community College maintain a consistent, professional image. All Mott materials, including internal and external publications, signage, flyers,

More information

graphic standards adopted May 2007

graphic standards adopted May 2007 graphic standards adopted May 2007 All Canadian made for all Canadian weather Gord Wiebe President & CEO Dear All Weather Windows Colleague, The All Weather Windows brand and product are valuable company

More information

Logo Overview. Always use the original digital artwork, available through the Brand Center, to help maintain consistency and integrity.

Logo Overview. Always use the original digital artwork, available through the Brand Center, to help maintain consistency and integrity. Avast logo manual 10 Overview The Avast logo consists of a symbol (the amoeba) and a wordmark. Both elements of the logo have been carefully redesigned to work together for maximum legibility. Do not redraw

More information

For Children with Developmental Differences. Brand Identity Guide

For Children with Developmental Differences. Brand Identity Guide For Children with Developmental Differences Brand Identity Guide Table of Contents 3 Our Visual Identity System 4 About These Guidelines 5 The Logo 6 Clear Space & Minimum Size 7-8 Logo Variations 9 Icon

More information

one M2M Logo Brand Guidelines

one M2M Logo Brand Guidelines one M2M Logo Brand Guidelines July 2012 Logo Design Explanation What does the one M2M logo symbolize? The number 2 in the middle part of the logo symbolizes the connection between the two machines, the

More information

BRAND STANDARDS GUIDE

BRAND STANDARDS GUIDE BRAND STANDARDS GUIDE This document is designed to provide a guide for presentation and use of the CTO logo. The details outlined are generally applicable to stationery, presentations, signage, marketing

More information

NSW INSTITUTE OF SPORT CORPORATE IDENTITY MANUAL. Guidelines for the use of the NSWIS and ClubsNSW corporate identity

NSW INSTITUTE OF SPORT CORPORATE IDENTITY MANUAL. Guidelines for the use of the NSWIS and ClubsNSW corporate identity NSW INSTITUTE OF SPORT CORPORATE IDENTITY MANUAL Guidelines for the use of the NSWIS and ClubsNSW corporate identity CONTENTS Introduction 1 The NSWIS Brand 1 NSWIS Purpose 2 NSWIS Values 2 Use of the

More information

MER MEC S.p.A. // B R A N D G U I D E USE OF THE LOGO. version EN

MER MEC S.p.A. // B R A N D G U I D E USE OF THE LOGO. version EN B R A N D G U I D E USE OF THE LOGO version EN0314.01 OUR LOGO Here it is again our logo. Our logo is the most visible element of our identity a universal signature across all Demand Media communications.

More information

RESNET. Professional Logos Guide

RESNET. Professional Logos Guide RESNET Professional Logos Guide Trusted Experts in Home Energy Efficiency The National Association of State Energy Officials and Mortgage Bankers Association of America founded the Residential Energy Services

More information

Logo Standards Manual E X T E R N A L U S E A N D F U N D I N G C R E D I T G U I D E L I N E S

Logo Standards Manual E X T E R N A L U S E A N D F U N D I N G C R E D I T G U I D E L I N E S Logo Standards Manual E X T E R N A L U S E A N D F U N D I N G C R E D I T G U I D E L I N E S Corporate Logo Introduction LexArts is greater Lexington s premier cultural development, advocacy and fund

More information

IDENTITY GUIDELINES BUILDING THE SKYWARD BRAND

IDENTITY GUIDELINES BUILDING THE SKYWARD BRAND IDENTITY GUIDELINES BUILDING THE SKYWARD BRAND TABLE OF CONTENTS INTRODUCTION...02 SKYWARD TRADEMARK...03 LOGO. PRINT...04 Size, Spacing & Positioning LOGO. SCREEN...05 Web & Video COLOUR...06 TYPOGRAPHY...07

More information

GETTING UMSU BRAND BASICS RIGHT

GETTING UMSU BRAND BASICS RIGHT GETTING UMSU BRAND BASICS RIGHT UMSU Brand Guidelines 2017 UMSU BRAND GUIDELINES 2017 CONTENTS INTRODUCTION 4 UMSU BRAND: AN OVERVIEW 6 UMSU LOGO 7 UOM LOGO 8 CORRECT USE OF THE LOGO 9 INCORRECT USE OF

More information

Peace4Youth Brand Guidelines

Peace4Youth Brand Guidelines PeaceYouth Brand Guidelines 2 Introduction PeaceYouth is the brand name which has been specifically developed for the Children and Young People Objective 2 (Action 2.1) of the European Union s PEACE IV

More information

Brand Identity Guidelines

Brand Identity Guidelines Brand Identity Guidelines For Organisations offering BPAY services and Member Financial Institutions BPAY Brand Identity Guidelines Introduction 2 This guide should be used in conjunction with the BPAY

More information

Brand Identity Guidelines. Europe. V3

Brand Identity Guidelines. Europe. V3 . V3 Outlast Technologies LLC 0.0 Content Print Version Basic Usage 1.0 Introduction 2.0 Primary Colors Color Specifications 3.0 The Smiling Logo Basic Usage 3.1 The Smiling Logo / Print Version On bright

More information

5.3. Logos: University of Melbourne preferred logo. 15mm. PRIMARY: Vertical Housed A CONSISTENT LOOK AND FEEL IN OUR COMMUNICATION

5.3. Logos: University of Melbourne preferred logo. 15mm. PRIMARY: Vertical Housed A CONSISTENT LOOK AND FEEL IN OUR COMMUNICATION University of Melbourne preferred logo The UoM brand colour has been updated as of 207. This is a different shade of blue than previously used. Primary brand colour: UoM Blue PANTONE: 7687 CMYK: 00 / 75

More information

Kodiak Brand Guide. April 2015

Kodiak Brand Guide. April 2015 Kodiak Brand Guide April 2015 //kodiakptt.com/company/brand/ Table of Contents The brand is more than a logo 2 Communication 4 Tone & Style 4 Kodiak in Writing 4 Kodiak Marks & Logo 5 Standard Wordmark

More information

BRAND GUIDELINES 1 BRAND GUIDELINES

BRAND GUIDELINES 1 BRAND GUIDELINES BRAND GUIDELINES 1 BRAND GUIDELINES BRAND GUIDELINES 2 BRAND GUIDELINES 3 Contents Introduction The aims of the brand 02 About this booklet 02 Who can use the brand 02 Resources 02 Design Elements & Usage

More information

Appendix 01: Logo Usage. Brand Identity Guidelines 2015

Appendix 01: Logo Usage. Brand Identity Guidelines 2015 Appendix 01: Logo Usage Brand Identity Guidelines 2015 Our logos and their uses Arts Council corporate logo Arts Council exceptional use and partnership logo Grant award logo Arts Council corporate logo

More information

Table of Contents. Stationery 24 Business card 25 Letterhead 26 #10 Envelope. Document Note

Table of Contents. Stationery 24 Business card 25 Letterhead 26 #10 Envelope. Document Note Table of Contents Document Note The goal of these guidelines is to help communicate the strategy and visual system behind the SPX brand. If you have questions about anything in this guide, please reach

More information

Corporate Identification Guidelines

Corporate Identification Guidelines It s Our Corporate Signature Corporate Identification Guidelines The Electro-Motive company logotype or logo is our corporate signature. It identifies the products, services, service parts, facilities,

More information

Identity & Communication Standards

Identity & Communication Standards Identity & Communication Standards KCSOS Identity & Communication Standards Why image matters: As employees working for a taxpayersupported organization, headed by a publicly-elected superintendent of

More information

Visit Greenwich Full Logo Guides

Visit Greenwich Full Logo Guides Contents 2 Our Logos 3 Primary Logos 8 Secondary Logos 13 Merchandise Logos Visit Greenwich Full Logo Guides 01 Our Logos The Visit Greenwich logos are a set of brand marks that have different hierarchical

More information

AUCA Standard Graphic Identity Manual

AUCA Standard Graphic Identity Manual AUCA Standard Graphic Identity Manual GRAPHIC STANDARDS MANUAL This is the Graphic Standards Manual for the American University of Central Asia. It sets the standard for the design of all AUCA public communications

More information

Brand Guidelines. A quick guide to using the British Shooting Show brand correctly.

Brand Guidelines. A quick guide to using the British Shooting Show brand correctly. Brand Guidelines A quick guide to using the British Shooting Show brand correctly www.shootingshow.co.uk British Shooting Show Logo General info The Great British Shooting Show is the UK s largest trade

More information

CORPORATE IDENTITY PROGRAM

CORPORATE IDENTITY PROGRAM CORPORATE IDENTITY PROGRAM CORPORATE IDENTITY PROGRAM STANDARDS The logo is the primary visual symbol of the Le Château brand. The Le Château logo is a trademark with worldwide protection. The Le Château

More information

TABLE OF CONTENTS COLOR VARIATIONS AND USE ON BACKGROUNDS 15 FILE FORMATS 16 MISUSE OF LOGOS 17 OFFICIAL ATHLETICS COLORS 18

TABLE OF CONTENTS COLOR VARIATIONS AND USE ON BACKGROUNDS 15 FILE FORMATS 16 MISUSE OF LOGOS 17 OFFICIAL ATHLETICS COLORS 18 IDENTITY STANDARDS TABLE OF CONTENTS ABOUT ITHACA COLLEGE AND THE ATHLETICS DEPARTMENT 3 MESSAGE FROM THE ATHLETICS DIRECTOR 4 VISUAL IDENTITY AND CORE VALUES 5 OFFICIAL ATHLETICS LOGOS 6 MARKS AND LOCKUPS

More information

Logo Guidelines Version 1.1, September 2008

Logo Guidelines Version 1.1, September 2008 Thermaltake Corporate Trademark Logo Guidelines Version 1.1, September 2008 - The following pages contain all necessary details for proper use of Thermaltake Logo. - Any application of Thermaltake Logo

More information

wirelessgroup.co.uk Updated: Brand Guidelines 1/7/2018 V1.0 Brand Guidelines Version 1.0

wirelessgroup.co.uk Updated: Brand Guidelines 1/7/2018 V1.0 Brand Guidelines Version 1.0 wirelessgroup.co.uk Updated: Brand Guidelines 1/7/2018 1 Brand Guidelines Version 1.0 wirelessgroup.co.uk Brand Guidelines 2 Contents 03 04 07 09 11 12 13 14 Primary Logo Secondary Logos Group Indicator

More information

Visual Style Guide April 2016

Visual Style Guide April 2016 Visual Style Guide April 2016 Contents Introduction to the Logo 3 Safe Area and Size 4 Incorrect Usage 5 Color Palette 6 Typography 7 Tone and Style of Photography 8 Print Examples 9 Screen Examples 10

More information

Accreditation Guidelines. How to acknowledge support from Creative Scotland and the National Lottery.

Accreditation Guidelines. How to acknowledge support from Creative Scotland and the National Lottery. Accreditation Guidelines How to acknowledge support from Creative Scotland and the National Lottery. Creative Scotland is the national leader for Scotland s arts, screen and creative industries. Creative

More information

GRAPHIC STANDARDS MANUAL Policy and guidelines for using the Hostos Community College 50 th Anniversary Brand Identity

GRAPHIC STANDARDS MANUAL Policy and guidelines for using the Hostos Community College 50 th Anniversary Brand Identity GRAPHIC STANDARDS MANUAL Policy and guidelines for using the Hostos Community College 50 th Anniversary Brand Identity TABLE OF CONTENTS Policy and Applications... 3 Hostos 50th Anniversary Primary Logo...

More information

INTRODUCTION OUR MISSION

INTRODUCTION OUR MISSION BRAND GUIDELINES INTRODUCTION OUR MISSION Active Heroes is an IRS approved 501c3 Charity with the mission to support all U.S. military service members, veterans and their families through physical, educational,

More information

SOUTHEAST TECH BRANDING IDENTITY STANDARDS MANUAL

SOUTHEAST TECH BRANDING IDENTITY STANDARDS MANUAL SOUTHEAST TECH BRANDING IDENTITY STANDARDS MANUAL INTRODUCTION The Southeast Tech Branding Identity Standards Manual was created to provide all Southeast Tech employees and associates with the ability

More information

GEORGIA BRANDING STANDARDS USAGE GUIDE

GEORGIA BRANDING STANDARDS USAGE GUIDE GEORGIA BRANDING STANDARDS USAGE GUIDE January 2014 Georgia Department of Economic Development 75 Fifth Street, NW, Suite 1200 Atlanta, Georgia 30308 - USA 404.962.4000 Georgia.org THE GEORGIA BRAND The

More information

CMA VISUAL IDENTITY GUIDE. January 2018

CMA VISUAL IDENTITY GUIDE. January 2018 CMA VISUAL IDENTITY GUIDE January 2018 CMA Visual Identity Guide Logo overview The CMA logo is composed of the French and English wordmarks and the CMA icon (note: the logo is always bilingual, even in

More information

A GUIDE TO LOGO USAGE AND CORPORATE STYLES A HANDBOOK FOR VENDORS

A GUIDE TO LOGO USAGE AND CORPORATE STYLES A HANDBOOK FOR VENDORS A GUIDE TO LOGO USAGE AND CORPORATE STYLES A HANDBOOK FOR VENDORS THE LOGO AND ITS VARIATIONS Logo elements The Steel Dynamics logo is a unique piece of artwork that was designed specifically for SDI (figure

More information

BRAND GUIDELINES ISSUE V6.0

BRAND GUIDELINES ISSUE V6.0 BRAND GUIDELINES ISSUE 27.08.12 V6.0 BRAND GUIDELINES VERSION 5.0 2 A revolutionary new competition demands an exciting visual identity. In every sense, the America s Cup is about to reinvent itself. The

More information

Cisco College Style Guide

Cisco College Style Guide Cisco College Style Guide Cisco College is a leading provider of education in West Central Texas and presenting a consistent brand and image is imperative to the organization s continued success. In today

More information

James D. Parsons President

James D. Parsons President Logo Guidelines Contents: Letter from the President 1 Primary Logo 2 Color Palette & Font 3 Secondary Logos 4 Logo Sizing 5 Logo Area of Isolation 6 Logo Application 7 Logo File Types 8 Founded in 2001,

More information

UNICEF CLUBS BRAND BOOK

UNICEF CLUBS BRAND BOOK UNICEF CLUBS BRAND BOOK 2016 17 updated July 1, 2016 Contents How to Use This Book.... 3 Logo Usage Guidelines.... 4 Typography Our Fonts.... 10 Color USF Color Palette.... 11 2 UNICEF CLUBS Brand Book

More information

ICSA LABS LOGO USAGE GUIDELINES

ICSA LABS LOGO USAGE GUIDELINES ICSA LABS LOGO USAGE GUIDELINES CONTENTS ICSA LABS LOGO THE LOGO UNACCEPTABLE USAGE ICSA LABS EVALUATED LOGO THE LOGO UNACCEPTABLE USAGE ICSA LABS CERTIFIED LOGO THE LOGO UNACCEPTABLE USAGE COLOR PALETTE

More information

Centennial Year Brand Standards Guide

Centennial Year Brand Standards Guide Centennial Year Brand Standards Guide FOR USAGE NOV. 21, 2016 - NOV. 21, 2017 welcome The identity of Federation CJA is much more than just a logo. It defines how those around us view both the federation

More information

VISUAL IDENTITY STANDARDS

VISUAL IDENTITY STANDARDS VISUAL IDENTITY STANDARDS CURRENT AS OF 12/5/2016 1 HUSTLER VISUAL IDENTITY STANDARDS: TABLE OF CONTENTS TABLE OF CONTENTS OVERVIEW Hustler Visual Identity Standards Policy... 2 LOGO STANDARDS Vertical

More information

PRIOR USE APPROVAL CYCLE FOR SURVIVAL FULL COLOR LOGO

PRIOR USE APPROVAL CYCLE FOR SURVIVAL FULL COLOR LOGO STYLE GUIDE 2017 PRIOR USE APPROVAL This style guide is compiled as a comprehensive guide to the usage of the Cycle for Survival name and logo marks (LOGO). We know there will be unforeseen instances where

More information

VISUAL IDENTITY GUIDELINES. Updated

VISUAL IDENTITY GUIDELINES. Updated VISUAL IDENTITY GUIDELINES Updated 2.12.2016 VISUAL IDENTITY GUIDELINES Table of Contents 1. Introduction Basic Design Elements 2. Logo 2.1 Clear zone 2.2 Logo misuse 2.3 Sponsor logo lock-up 3. Colors

More information

United Way Waterloo Region Communities Brand Identity Guidelines September 2018

United Way Waterloo Region Communities Brand Identity Guidelines September 2018 United Way Waterloo Region Communities Brand Identity Guidelines September 2018 United Way Centraide Master Brandmark The United Way Centraide master brandmark is made of three distinct elements: logo

More information

Guidelines Irish Aid Logo

Guidelines Irish Aid Logo 1 Guidelines Irish Aid Logo For Partners 2 Contents Introduction 3 Principles 3 Authorisation & general conditions 3 Contact & comments 4 The standard logo for use in Ireland 5 The standard logo for use

More information

2018 LOGO STYLE GUIDE

2018 LOGO STYLE GUIDE 2018 LOGO STYLE GUIDE For over 60 years, ASIS International has provided an integrated destination for education, cuttingedge technologies, and peer-to-peer networking, in the Annual Seminar and Exhibits.

More information

CAMPAIGN TAGLINE GUIDELINES

CAMPAIGN TAGLINE GUIDELINES CAMPAIGN TAGLINE GUIDELINES 1 Campaign Tagline The campaign tagline should appear on all campaign-related communications. The campaign tagline should always be used in conjunction with the Block W logo

More information

BRAND GUIDELINES VERSION 3: FEBRUARY 2014

BRAND GUIDELINES VERSION 3: FEBRUARY 2014 BRAND GUIDELINES VERSION 3: FEBRUARY 2014 Mission Hall Creative Introduction Brand Guidelines 2 These brand guidelines are designed to help internal and external individuals or organisations implement

More information

Branding Style Guidelines. (Revised: September 6, 2017)

Branding Style Guidelines. (Revised: September 6, 2017) Branding Style Guidelines (Revised: September 6, 2017) Table of Contents 2 3 4 5 6 7 8 10 12 13 14 Introduction Brand elements Clear space and minimum size Logo and tagline Symbol as a graphic Logo palette

More information

CORPORATE LOGO BRAND GUIDELINES

CORPORATE LOGO BRAND GUIDELINES CORPORATE LOGO BRAND GUIDELINES Contact Address 5470 Shilshole Avenue NW Suite 500 Seattle, WA 98107 Phone & Fax Phone: +1 206 783 0510 Fax: +1 206 706 3083 Online Email: Website: info@uptimeinstitute.com

More information

Logo Standards Manual E X T E R N A L U S E A N D F U N D I N G C R E D I T G U I D E L I N E S

Logo Standards Manual E X T E R N A L U S E A N D F U N D I N G C R E D I T G U I D E L I N E S Logo Standards Manual E X T E R N A L U S E A N D F U N D I N G C R E D I T G U I D E L I N E S Corporate Logo Introduction LexArts is greater Lexington s premier cultural development, advocacy and fund

More information

INTRODUCTION. NASS is an action sports & music festival that celebrates the very best of alternative culture, bringing you three days of:

INTRODUCTION. NASS is an action sports & music festival that celebrates the very best of alternative culture, bringing you three days of: BRAND GUIDELINES INTRODUCTION NASS is an action sports & music festival that celebrates the very best of alternative culture, bringing you three days of: PRO SKATE + BMX COMPETITIONS WITH THE WORLD S BEST

More information

Version 1 / February IADC Logo Usage Guidelines

Version 1 / February IADC Logo Usage Guidelines Version 1 / February 2014 IADC Logo Usage Guidelines IADC / Logo Usage Guidelines 3/36 This document outlines correct use of the IADC logo for members, chapters and partners. For a set of full brand guidelines,

More information

Corporate Logo usage guidelines

Corporate Logo usage guidelines Corporate Logo usage guidelines This logo usage guide provides the tools to maintain the integrity of our Association s identity. Since our identity is the visual means by which we distinguish our professional

More information

TABLE OF CONTENTS BRAND IDENTITY INTRODUCTION...3 OFFICIAL COLOR PALETTE...4 PRIMARY ATHLETIC MARK SECONDARY ATHLETIC MARKS...

TABLE OF CONTENTS BRAND IDENTITY INTRODUCTION...3 OFFICIAL COLOR PALETTE...4 PRIMARY ATHLETIC MARK SECONDARY ATHLETIC MARKS... TABLE OF CONTENTS BRAND IDENTITY INTRODUCTION...3 OFFICIAL COLOR PALETTE...4 PRIMARY ATHLETIC MARK...5-6 SECONDARY ATHLETIC MARKS...7-8 ATHLETIC WORDMARKS... 9-10 TYPOGRAPHY... 11 WORDMARK LOCKUPS...12-15

More information

Graphic Identity Standards

Graphic Identity Standards Graphic Identity Standards Welcome to our visual identity. At Loyola Marymount University, our goal is to become one of the nation s distinguished Catholic universities with a commitment to academic ecellence

More information

BRAND GUIDELINES

BRAND GUIDELINES BRAND GUIDELINES 2018-19 Mount Pisgah Christian School Department of Admissions and Marketing OUR BRAND Our brand is the composite of all elements that communicate to the world who we are as a school and

More information

BLAZER BLACK. PANTONE Process Black C or U PANTONE Black C or U CMYK: C=0 M=0 Y=0 K=100 RGB: Red=0 Green=0 Blue=0 BLAZER SILVER

BLAZER BLACK. PANTONE Process Black C or U PANTONE Black C or U CMYK: C=0 M=0 Y=0 K=100 RGB: Red=0 Green=0 Blue=0 BLAZER SILVER LOGO The Blazer Ammunition Logo is to be used any time the corporation s identity is needed to define the company s presence, ownership, or legal identification. The Blazer Ammunition Logo is represented

More information

FileMaker Corporate Style Guide

FileMaker Corporate Style Guide ilemaker Corporate Style Guide General guidelines for logo usage and corporate identity 5201 Patrick Henry Drive Santa Clara, CA 95054, USA Tel: (408) 987.7000 Welcome Our identity is one of our most valuable

More information

one brand. one face. one voice.

one brand. one face. one voice. one brand. one face. one voice. In essence, the Brand Manual is a set of rules followed by the company to maintain the brand s identity. These rules play an indispensable part in the overall representation

More information

BRANDING GUIDELINES Foundation for Environmental Education

BRANDING GUIDELINES Foundation for Environmental Education BRANDING GUIDELINES Foundation for Environmental Education INTRODUCTION Intro This is a guide to the branding elements that make up the Foundation for Environmental Education and its programmes. Have a

More information

Brand Guidelines for Partners Style Guide Print - 2

Brand Guidelines for Partners Style Guide Print - 2 Brand Guidelines for Partners 2018 Style Guide Print - 2 Brand Guidelines Introduction This manual was produced to assist you when using paysafecard logomark and creating texts for a consistent communication

More information

Brand Identity Standards & Guidelines. PTCB Brand Identity Standards & Guidelines / V.001 / ptcb.org

Brand Identity Standards & Guidelines. PTCB Brand Identity Standards & Guidelines / V.001 / ptcb.org Brand Identity Standards & Guidelines 1 CONTENTS Our Story 03 OVERVIEW Brand Identity Standards & Guidelines 05 BRAND STRATEGY Mission, Vision & Tagline 07 Services & Target Audiences 08 Brand Principles

More information

Wales Coast Path LBrand Guidelines

Wales Coast Path LBrand Guidelines LBrand Guidelines lwybr Arfordir Cymru 1 WG15224 Crown Copyright Contents Guidelines introduction 4 incorrect logo usage 12 The logo versions 5 Using the dragon shell 13 Primary logo colour options 6 signage

More information

BRAND GUIDELINES. July version 2.1

BRAND GUIDELINES. July version 2.1 BRAND GUIDELINES July 2015 - version 2.1 INTRODUCTION The Noritz Brand As we grow and advance as an organization, it sometimes becomes necessary to reevaluate our visual identity. That s why I am pleased

More information

brand manual partners edition

brand manual partners edition partners edition brand manual 2016 color palette The Plus color palette contains six colors. The value of each color is listed in PMS (1-color spot), CMYK (4-color process), RGB and hexadecimal. Any of

More information

Centers of Excellence and Institutes Logo Usage Guidelines

Centers of Excellence and Institutes Logo Usage Guidelines Centers of Excellence and Institutes Logo Usage Guidelines 10/30/14 Approach to Logos for Centers of Excellence and Institutes Examples of Logo Treatment for Centers of Excellence and Institutes Using

More information

Core brand elements CWT logos

Core brand elements CWT logos Two logo versions The preferred version of the logo should always be used where possible. Only use the one-line version when space does not allow for the preferred version. CWT logos Preferred logo The

More information

The VISUAL IDENTITY. Visual Identity

The VISUAL IDENTITY. Visual Identity The VISUAL IDENTITY Visual Identity 2013 1 introduction What you have here is a complete how-to guide to the Freeview brand. We ve thought long and hard about what we offer our customers and how we can

More information

BRAND MARK GUIDELINES. The screenshots are only for illustrative representation purposes only.

BRAND MARK GUIDELINES. The screenshots are only for illustrative representation purposes only. BRAND MARK GUIDELINES The screenshots are only for illustrative representation purposes only. Contents The required logos or logo unit can be downloaded from the Brand Centre of the NPCI website (npci.org.in)

More information

GLOBAL BRANDING LOGO

GLOBAL BRANDING LOGO GLOBAL BRANDING LOGO Our logo is the centerpiece of our visual identity. It is the key design element representing our organization and the basis for our design approach. Logo elements logomark The YFU

More information

BRANDING STANDARDS MANUAL

BRANDING STANDARDS MANUAL BRANDING STANDARDS MANUAL 2014 Index Logo University version 2 School versions 3 Usage Spacing 4 Sizing 5 Color 6 Logo mark 7 Unacceptable Executions 8-9 Color 10-11 Typography 12 Other Graphic Marks Seal

More information

VMware Corporate Logo Guidelines. V.1.0 / Updated January 2010

VMware Corporate Logo Guidelines. V.1.0 / Updated January 2010 VMware Corporate Logo Guidelines V.1.0 / Updated January 2010 G u i d e l i n e s Corporate Logo The corporate logo should be treated as one unit and should never be divided. The VMware logo should be

More information

The Dodge Brand. Key Visual Elements and Usage Guidelines

The Dodge Brand. Key Visual Elements and Usage Guidelines The Dodge Brand Key Visual Elements and Usage Guidelines Contents 3 Dodge Brand Mark 4 Dodge Brand Mark Guidelines 4 Area of Isolation 5 Rules of Use 6 Trademark Ownership Statement 7 Use of Dodge Brand

More information

TITLE MASTER GARDENER PROGRAMS STYLE GUIDE MASTER GARDENER STYLE GUIDE

TITLE MASTER GARDENER PROGRAMS STYLE GUIDE MASTER GARDENER STYLE GUIDE TITLE MASTER GARDENER PROGRAMS STYLE GUIDE 1 TABLE OF CONTENTS 3 INTRODUCTION 4 About 5 Program Hierarchy 6 LOGO LOCK-UP GUIDELINES 7 Clearspace and Alignment 8 Subset Program Lock-Ups 9 LOGO ALTERNATES,

More information

American Chemical Society ChemClub Program Brand Guide Version 1.0

American Chemical Society ChemClub Program Brand Guide Version 1.0 American Chemical Society ChemClub Program Brand Guide Version 1.0 What s new with the ACS ChemClubs? The 2015/2016 school year marked the tenth anniversary of the American Chemical Society (ACS) High

More information

Asia-Europe Meeting (ASEM)

Asia-Europe Meeting (ASEM) Version 1.0 / October 2013 www.aseminfoboard.org Asia-Europe Meeting (ASEM) Logo Guidelines Information on how to apply the ASEM logo 1.0 The ASEM Logo The core element of the brand identity is the logo.

More information